Mancha

What Mancha does

Mancha Orgânica is a Brazilian company that develops and sells 100% natural, plant-based paints made from vegetable pigments for children's sensory development and creative expression. Founded in 2015 as a spin-off from sustainable design agency Zebu Mídias, the company offers seven patent-protected paint colors — red (annatto), yellow (turmeric), brown (cocoa), pink (beetroot), blue (butterfly pea), lilac (hibiscus) and green (yerba mate) — each tied to a specific Brazilian biome and engineered with distinctive aroma, texture, and visual characteristics through more than 10 years of R&D and over 50 pigment formulations tested, validated by UFRJ's Labim, LACMAC, and Faculty of Pharmacy. Paints are sold as 150ml and 50ml individual pots (R$39.90) and as customizable kits including the 4-color Kit 4 Estações and the 7-color Kit Arco Íris (R$139.90), with a collaboration kit combining paints with recycled Schöpf Papier papers and Mosuo Bambu bamboo brushes.

The company makes money primarily through direct-to-consumer e-commerce via its own storefront (loja.manchaorganica.com.br), supplemented by corporate bulk orders averaging ~300 pots per order with flexible payment terms (down payment plus 15-day balance), resale/wholesale relationships, and direct institutional sales to schools and daycares conducted through founder-led workshops. Customer segments span parents and families with young children, public and private educational institutions (BRASAS, Escola Americana, Escola Parque, Escola Pedra da Gávea, Escola Nova, Colégio Marista São José), healthcare providers using art therapy for children with Autism Spectrum Disorder and ADHD (CIEDS, CAPS Infanto-Juvenil), eco-conscious consumers, and ESG-aligned distribution partners including Guayaki (Indigenous schools) and Instituto Alana (TiNis project).

The founding team of four partners — Pedro Ivo Costa (Communication), Amon Costa (Marketing & Sales), Martina Pinto (PhD Chemical Engineering, COPPE/UFRJ, Production & R&D), and Rafael d'Ávila (Design & Creation), plus customer relations lead Carolina E. Campuzano — runs the operation from Rio de Janeiro within the Coppe/UFRJ Technological Park. The company is a CE100 member of the Ellen MacArthur Foundation since 2016, pursues carbon-neutral shipping via the Maísa Project in Pará (67,458 kg CO2eq avoided; 6,103 trees planted), and is currently working toward Inmetro certification to formalize recommended product age guidance.

Name

Mancha

Legal name

Mancha Orgânica Ltda. - EPP

Website

https://manchaorganica.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Mancha Orgânica is a Brazilian company that develops and sells 100% natural, plant-based paints made from vegetable pigments for children's sensory development, serving parents, educational institutions, and eco-conscious consumers in Brazil via e-commerce and institutional bulk orders.

Ownership category

akta.pro rank

Product category

Organic Children's Art Supplies

NAICS

Paint and Coating Manufacturing (325510), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Natural Colorants (Plant/Algae/Microbial Extracts: Anthocyanins, Carotenoids, Chlorophyll, Spirulina) (AFAJAEAA)

akta.pro secondary industries

Color Blends & Formulation Systems (Standardized Blends, Shade Matching) (AFAJAEAF), Clean-Label & Certified Colorants (Organic, Non-GMO, Kosher/Halal, Allergen-Free) (AFAJAEAI), Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH)

Keywords

• Organic children's paints
• Natural paint products
• Vegetable pigment paints
• Sensory art materials
• Eco-friendly art supplies

Headquarters

HQ city

Rio De Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Organic Paint Products: Direct sales of individual paint pots (150ml and 50ml) and kits (4-color and 7-color Rainbow Kit). Unit pricing at R$39.90 per pot, Kit at R$139.90. Revenue generated from e-commerce transactions and corporate bulk orders.
2. Corporate/Institutional Sales: Partnerships with corporations and institutions for bulk orders (around 300 pots per order). Payment terms include down payment and balance 15 days after delivery. Also includes custom packaging and branded collaborations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Mancha manufactures and sells 100% natural, vegetable-based children's paints made from Brazilian plant pigments (annatto, turmeric, cocoa, beetroot, butterfly pea, hibiscus, yerba mate). The core product line comprises seven individual 150ml paint pots plus a 50ml school-size configuration, sold individually or as customizable 4-color and 7-color rainbow kits, with collaboration kits that bundle paints with recycled papers and bamboo brushes. All products are non-toxic, water-based, free of petroleum derivatives/heavy metals, and designed for sensory and creative child development.

Product overview

Mancha is a Brazilian company specializing in organic vegetable-based paints for children's sensory development and artistic expression. The core product line consists of 7 individual paint colors (Urucum Carnaval, Amarelo do Cerrado, Cacau Raiz, Beterrosa, Azul Celestial, Hibisco Místico, and Verde Reflorestamento) derived from natural pigments including annatto, turmeric, cocoa, beetroot, butterfly pea flower, hibiscus, and yerba mate. These are offered in 150ml and 50ml pots, with the main bundles being the Kit 4 Estações (4 customizable colors) and the Kit Arco Íris (all 7 colors). The product portfolio also includes the Kit Colab Schöpf, a collaboration with recycled paper maker Schöpf and bamboo brush producer Mosuo Bambu, combining paints with sustainable papers and brushes. The company also offers digital content through educational e-books focused on family bonding and Brazilian biodiversity education.

Differentiator

Problem solved

Functional benefit

Products and services

• Tintas Orgânicas (Organic Vegetable Paint Line) A line of seven 100% natural, water-based, non-toxic paints for children, each derived from a specific Brazilian plant pigment: Urucum Carnaval (annatto red), Amarelo do Cerrado (turmeric yellow), Cacau Raiz (cocoa brown), Beterrosa (beetroot pink), Azul Celestial (butterfly pea blue), Hibisco Místico (hibiscus lilac), and Verde Reflorestamento (yerba mate green). Each color has unique aroma, texture, and consistency and is linked to a specific Brazilian biome. Available in 150ml and 50ml pots; intended for sensory, creative, and developmental play at home and in schools.
• Kit 4 Estações (4-Color Customizable Kit, 150ml) Customizable bundle of four 150ml pots from the seven-color organic paint line, allowing customers to choose their preferred color/texture/aroma combinations for sensory exploration. Priced at R$139.90.
• Kit Arco Íris (7-Color Rainbow Kit, 150ml) Complete rainbow set containing all seven 150ml organic paint colors (urucum, turmeric, yerba mate, hibiscus, cocoa, butterfly pea, beetroot) for full sensory and creative experiences.
• Kit Colab Schöpf (Collaboration Kit) Collaboration bundle pairing five organic paint colors (Urucum, Açafrão, Verde Mate, Hibisco, Cacau) with recycled handmade artisan papers from Schöpf Papier and bamboo brushes from the Projeto Social Mosuo Bambu/ONG Sinal do Vale.
• Kit Escolar (50ml School Kit) Smaller-sized school configuration using 50ml pots, designed for classroom and daycare use with young children to support sensory play and discovery.

Quantifiable outcome

• Over 5,000 children ages 1-13 reached through workshops and educational programs
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

13 partnerships are on record, tiered minor and core.

• Instituto AlanaminorStrategic or Co-development Partner · 1 January 2021Partnership in 'Terra das Crianças (TiNis)' project using UNESCO-recognized methodology, delivering 300 pots of paint to around 150 children.
• GuayakiminorStrategic or Co-development Partner · 1 January 2020Partnership in 2020 to distribute 172 pots of organic paint to 10 Kaingang and Guarani Indigenous Schools in different regions of Brazil.
• Araucária+ InitiativecoreStrategic or Co-development Partner · 1 January 2019Partnership supporting conservation of 180 hectares of Araucaria Forest in Catanduvas region, Santa Catarina/PR. Yerba mate paint materials are organic, from agroforestry, and from residual tea process.
• Fundação CERTIcoreStrategic or Co-development Partner · 1 January 2019Partner foundation supporting the Araucária+ Initiative for Araucaria Forest conservation.
• BRASAS English CourseminorStrategic or Co-development Partner · 1 January 2019Institutional partnership where paints are used as English teaching materials. Teachers use different pigments, colors and textures to teach new vocabulary to students in a playful way.
• Schöpf PapierminorChannel Partner/ Reseller/ Distributor · 1 January 2019First collaboration product combining paints with recycled artisan papers. Schöpf Papier is a long-time partner producing handcrafted and recycled papers for use with the paints.
• Projeto Social Mosuo Bambu / ONG Sinal do ValeminorChannel Partner/ Reseller/ Distributor · 1 January 2019Partnership for bamboo brush production through Mosuo Bambu Social Project, with support from NGO Sinal do Vale. Brushes included in collaboration kits.
• CIEDSminorStrategic or Co-development Partner · 1 January 2018Partnership with CIEDS for conducting 7 painting workshops in municipal schools in Rio de Janeiro, in partnership with CAPS Infanto-Juvenil to assist children with Autism Spectrum Disorder.
• Labim - Laboratório de Biotecnologia Microbiana (UFRJ)coreStrategic or Co-development Partner · 1 January 2016Partnership with the Microbial Biotechnology Laboratory at the Chemistry Institute of UFRJ for continuous paint development, microbiological analysis, and stability testing since 2016.
• LACMAC - Laboratório de Controle Microbiológico (UFRJ)coreStrategic or Co-development Partner · 1 January 2016Partnership with UFRJ's Microbiological Control Laboratory for quality control and microbiological testing of paint formulations.
• Faculdade de Farmácia UFRJcoreStrategic or Co-development Partner · 1 January 2016Partnership with the Faculty of Pharmacy at UFRJ for product development and testing.
• Incubadora de Empresas da Coppe - UFRJcoreStrategic or Co-development Partner · 1 January 2016Business incubator membership at Coppe/UFRJ located in the Technological Park of the Federal University of Rio de Janeiro, providing business development support since 2016.
• Fundação Grupo Boticário de Proteção à NaturezacoreStrategic or Co-development Partner · 1 January 2016Partnership through Desafio Nacional de Biodiversidade competition win and ongoing support for biodiversity initiatives. Also partner in Araucária+ Initiative.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Faber-Castell: Global art supplies manufacturer with broad children's product lines including paints, crayons, and pencils. Comparable as a scaled incumbent in children's art supplies with growing eco-friendly product positioning relevant to Mancha's niche.
• Crayola: Dominant global children's art supplies brand offering washable paints, markers, and crayons. Comparable as the category leader Mancha competes against; Crayola has begun introducing cleaner-label lines, validating the natural-paint category.
• Sargent Art: US manufacturer of art supplies including washable and tempera paints for schools and children. Comparable as an incumbent serving the same educational and children's market channels Mancha targets with its institutional sales motion.

Regional players

• Schöpfer Papier (Schöpf Papier): Brazilian maker of recycled and handcrafted artisan papers with which Mancha launched a collaboration kit (Kit Colab). Comparable as a complementary sustainable art material brand within the same regional ecosystem and target customer.

Emerging players

• Biobeads: Brazilian eco-friendly brand producing plant-based beads and accessories, co-founded by Amon Costa (Mancha co-founder) in 2020. Comparable as a sibling Brazilian sustainable consumer brand with shared origin and overlapping eco/biome-driven positioning.

Direct peers

• Earth Pigments Company: Supplier of natural pigments, dyes, and binders for artists and manufacturers using plant, mineral, and earth-based colorants. Comparable to Mancha's core competence in natural pigment extraction and formulation, though B2B-oriented.
• Eco-Kids: US brand offering natural, non-toxic art supplies for children including finger paints and doughs. Directly comparable to Mancha's positioning around child-safe, plant-based art materials with sensory and developmental focus.
• Natural Earth Paint: US-based maker of natural, earth- and plant-derived paints and pigments for children and artists. Closely comparable to Mancha in product philosophy (non-toxic, plant-based formulations) and target market (parents seeking safer art supplies).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/manchaorganica
• Instagraminstagram.com/manchaorganica
• LinkedInlinkedin.com/company/mancha

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mancha