Echo-Vert Rhône-Alpes

What Echo-Vert Rhône-Alpes does

Echo-Vert Rhône-Alpes is one of nine regional agencies within the Réseau Echo-Vert, a French B2B distribution network founded in 2000 that supplies agronomy solutions and outdoor landscaping products to professional landscapers and local governments. The network operates independent regional depots across metropolitan France (Rhône-Alpes, Atlantique, Île-de-France, Normandie, Occitanie, Pays de la Loire, Pyrénées Océan, Sud, Tours Val de Loire), supported by a centralized logistics platform headquartered at 14 rue Pied de Fond, Niort. The Rhône-Alpes branch is anchored at 7 rue Augustin Fresnel in Chassieu, with a secondary depot in Porte de Savoie, serving the Auvergne-Rhône-Alpes departments including Ain, Ardèche, Drôme, Isère, Loire, Rhône, Savoie, and Haute-Savoie.

The product portfolio is organized into three pillars. Agronomy, the historical core for 20+ years, comprises the Echo-Nature fertilizer range and water-retention inputs (Sanoplant granules, Sanovit, Aerogreen biochar, Green Cubes/Flocks/Roll mineral wool). Innovation includes the patented Echo-Bac capillary-action planter system claiming 60-80% water savings. Outdoor amenities, added via the Catalogue Création, span ceramic stoneware surfacing, mineral ranges, borders and oak traverses, fencing and screening, design outdoor furniture, and exterior lighting. Customers also include golf courses, chateaux and historic properties, horticulturists, hotels and restaurants, and EHPAD (nursing homes).

Revenue is generated through one-time product sales to professional B2B customers via quote-based procurement. The go-to-market is sales-led: technico-commercial teams conduct on-site consultations, regional depots enable pickup or jobsite delivery, and inside-sales channels handle quote requests. The company maintains an Echo Bio Attitude environmental charter aligning with French zero-pesticide regulation, and trades under sub-brands Echo-Bac, Echo-Nature, and Echo Bio Attitude. The latest network addition was Echo-Vert Occitanie in July 2020.

Name

Echo-Vert Rhône-Alpes

Legal name

Réseau Echo-Vert

Website

https://echo-vert.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Echo-Vert Rhône-Alpes is a French B2B distributor of agronomy and outdoor landscaping products, part of the Réseau Echo-Vert network of 9 independent regional agencies serving professional landscapers, local governments, and specialized outdoor-space buyers across France.

Ownership category

akta.pro rank

Product category

Professional Landscaping Supplies

NAICS

Landscaping Services (561730), Support Activities for Crop Production (11511)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Irrigation, Hoses & Watering Systems Retail (CRAIAIAD)

akta.pro secondary industries

French Drains & Yard Drainage Systems (Install/Clean/Repair) (HSAIAKAH), Fertilizer Application Services & Equipment (Spreading, Injection, Variable-Rate Application) (AFABABAK)

Keywords

• Professional landscaping supplies
• Agronomy products
• Outdoor space design
• Natural fertilizers
• Water retention solutions

Headquarters

HQ city

Chassieu

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales to Professionals: Echo-Vert generates revenue through the sale of landscaping products, agronomy solutions, outdoor amenities, and planting accessories to professional landscapers and local governments through their network of 9 independent agencies across France.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Echo-Vert is a French B2B supplier network that designs, selects and distributes professional landscaping products, agronomy solutions, and outdoor amenities (planters, fencing, furniture, lighting, soils and mineral ranges) to professional landscapers, local governments, golf courses, and hospitality clients. The offering is anchored by proprietary innovations such as the patented Echo-Bac capillary watering system and a portfolio of natural water-retention and biochar-based soil amendments. Distribution is delivered through 9 independent regional agencies backed by a centralized logistics platform in Niort.

Product overview

Echo-Vert Rhône-Alpes est un fournisseur professionnel de produits et solutions pour l'aménagement extérieurdestiné aux paysagistes et collectivités. L'offre s'articule autour de plusieurs pôles : l'agronomie (cœur de métier depuis 20 ans) avec les fertilisants Echo-Nature, les rétenteurs d'eau (Sanoplant, Sanovit, Aerogreen, Green Cubes/Flocks/Roll) et les innovations comme l'Echo-Bac breveté ; l'aménagement extérieur avec le Catalogue Création couvrant les sols (grès cérame, gamme minérale), les bordures et traverses, les clôtures et brise-vues, le mobilier design et les éclairages ; et les solutions de plantation avec terreaux, paillages, semences et accessories techniques. Le réseau dispose d'une plateforme logistique à Niort et livre rapidement les professionnels via ses 9 agences réparties en France.

Differentiator

Problem solved

Functional benefit

Brands

• Echo-Bac: A patented irrigation system for planters and containers that saves 70-80% water usage and reduces watering time by 50-70%. Uses capillary action to deliver water to plant roots.
• Echo-Nature
• Echo Bio Attitude

Products and services

• Echo-Bac Patented Watering System Patented capillary-action watering system for outdoor and indoor planters with integrated water reserve using geomembrane, capillary materials and a filling tube with regulation valve. Reduces watering time by 50-60% and water consumption by 60-80%. Sold to professional landscapers, municipalities, hotels/restaurants and EHPADs.
• Echo-Nature Fertilizers Range of natural fertilizers and products authorized in organic farming for the maintenance of green spaces and plantings. Sold to professional landscapers and local governments.
• Sanoplant Natural water-retention granules made from natural silicates, added to soil or potting mix to achieve up to 50% water savings. Ideal for seedlings. Sold to professional landscapers and nurseries.
• Sanovit Natural water-retention product combining fertilization and soil aeration for already developed plants. Sold to professional landscapers.
• Aerogreen Biochar-based soil amendment in microgranule form (wood charcoal and ash), usable in organic farming, for water retention under sports and ornamental lawns and golf greens. Sold to golf courses and professional landscapers.
• Green Cubes, Flocks, and Roll Virgin mineral rock wool amendments in three formats — cubes for planting pits and vegetable gardens, flakes for slope vegetation, and rolls for intercalary placement under sedum or perennial panels. Sold to professional landscapers.
• Echo Extrême Sheep fescue mixture coated with Trichoderma that adapts to all soil types for grassing cemetery pathways. Sold to municipalities and cemetery operators.
• Echo Sedum Carpet of 6 to 9 varieties of sedums designed for inter-tomb panels in cemeteries. Sold to municipalities and cemetery operators.
• Sedamix Cimetière Lawn mix composed of 90% grasses and 10% wild flowers, designed for gravelly and poor soils typical of cemetery environments. Sold to municipalities.
• Echo Terrains Secs Lawn resistant to foot traffic and hostile climatic conditions. Sold to professional landscapers and municipalities.
• Gamme Minérale Range of gravel, slate, pebbles and crushed stone for pathways, driveways and flower beds. Sold to professional landscapers and municipalities.
• Bordures et Traverses Aluminium, galvanized steel, corten steel edging and oak railway sleepers for landscape edging. Sold to professional landscapers.
• Clôtures et Brise-Vues Mesh fencing, bar fencing, gates, wickets, PVC and wood claustra, and privacy screens for property delineation. Sold to professional landscapers and property owners.
• Grès Cérame Outdoor Flooring 2 cm thick outdoor porcelain stoneware floor coverings imitating wood, stone or cement, with anti-slip properties. Sold to professional landscapers and hotels/restaurants.
• Mobilier d'Extérieur Design Customizable outdoor furniture range including bars, high tables, sofas, armchairs, sun loungers and outdoor kitchen modules. Sold to hotels, restaurants and professional landscapers.
• Solutions d'Éclairage Extérieur Security lighting, spots, and decorative lighting creations for gardens. Sold to professional landscapers and municipalities.

Quantifiable outcome

• Echo-Bac reduces watering time by 70% and water consumption by 80%
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Emerging players

• ID Verde: ID Verde is France's largest landscaping services group. It is comparable to Echo-Vert as a downstream customer and ecosystem participant — it procures many of the same agronomy and'aménagement inputs at scale and influences product standards in the French market.
• Semences de Provence (Vilmorin Jardin): Vilmorin Jardin supplies seeds, lawn mixes and soil solutions to French gardeners and professionals. Its specialty turf and sedum products (Echo Sedum, Sedamix equivalents) put it in a niche overlap with Echo-Vert's cemetery and ornamental lawn ranges.
• Racine by Delbard (Pro): Racine/Delbard's professional services target landscapers and municipalities with plants, agronomy inputs and'aménagement products. It overlaps with Echo-Vert in the B2B pro segment, particularly in plant supply and eco-friendly inputs.

Broad incumbents

• Truffaut: Truffaut is a major French garden center and outdoor-living retailer with strong agronomy expertise. Although mainly B2C, its professional-services arm and product breadth (fertilizers, watering solutions, mobilier, décoration) place it in the broader landscaping supply space alongside Echo-Vert.
• InVivo Retail (Gamm vert / Delbard): InVivo's Gamm vert and Delbard networks form one of France's largest gardening retail footprints. Their professional offers in agronomy, irrigation and'aménagement compete with Echo-Vert for landscaper and municipal wallet share at a national scale.
• Jardiland (distribution pro): Jardiland operates a national retail chain for gardening and outdoor living and increasingly serves professional buyers. While primarily retail, its catalog breadth (plants, agronomy, mobilier, décoration) overlaps meaningfully with Echo-Vert's Catalogue Création range.
• Agrial (Coopérative agricole): Agrial is a large French agricultural cooperative with distribution arms covering agronomy, gardening and outdoor'aménagement. It overlaps with Echo-Vert in fertilizers, soil amendments and professional distribution, though it spans a much broader agricultural portfolio.

Direct peers

• Groupe Cheval (Parentève / Espace Emeraude pro): Espace Emeraude and its pro-oriented network distribute gardening, landscaping and outdoor'aménagement products across France. It is directly comparable to Echo-Vert in terms of supplying professional landscapers with agronomy inputs, fencing, mobilier and decorative products.
• MAPHI: MAPHI is one of France's leading wholesale distributors of landscaping products serving professional landscapers and local authorities. It directly mirrors Echo-Vert's B2B wholesale model, customer mix (paysagistes and collectivités) and broad product catalog across agronomy and outdoor'aménagement.

Regional players

• Botanic: Botanic operates a network of French garden centers with a strong natural-products positioning. Its catalog (organic fertilizers, eco watering solutions, outdoor mobilier) overlaps with Echo-Vert's Echo-Nature range, though Botanic is predominantly retail rather than B2B wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EchoVert
• LinkedInlinkedin.com/company/echo-vert-rhone-alpes
• Instagraminstagram.com/echovertrhonealpes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echo-Vert Rhône-Alpes