EcoAthletes
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
EcoAthletes firmographics
Firmographics- Name
- EcoAthletes
- Legal name
- EcoAthletes
- Website
- https://ecoathletes.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
EcoAthletes industry classification
Industry- Product category
- Climate Advocacy Nonprofit
- NAICS
- Environment, Conservation and Wildlife Organizations (813312), Spectator Sports (71121), Other Spectator Sports (711219)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)
Keywords
Where EcoAthletes is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
EcoAthletes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Donations: Tax-deductible donations from individuals supporting athlete-led climate action. Minimum $10 donation for specific items like the plant-based recipe book.
- Corporate Grants and Partnerships: Funding from like-minded brands sponsoring the Resource Hub and organizational supporters including 1% for the Planet member companies.
- Event Sponsorships: Collegiate Cup powered by Protect Where We Play; COP 26 Sports Community Manifesto and similar events sponsored by aligned organizations.
- IOC/P&G Athletes For Good Grant: Grant funding from IOC/P&G Athletes For Good program supporting climate-focused athlete initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Minimum $10 donation for specific items |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
EcoAthletes product offering
Product offeringCore offering
EcoAthletes is a nonprofit organization that recruits, trains, and supports a global roster of athlete "Champions" to advocate for climate action. It operates the annual Collegiate Cup competition, where participants log physical exercise (running, swimming, cycling, rowing, gym workouts) via the Climategames mobile app, converting that activity into an environmental currency that funds real-world projects such as beach and waterway cleanups through the International Coastal Cleanup. The organization also maintains a Resource Hub that provides Champions with community connections, climate content, coaching, sponsorship links, and thought leadership opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- EcoAthletes Collegiate Cup
- Resource Hub
- EcoAthletes Champions Program
Quantifiable outcome
- 40 million+ positive media impressions generated by 17 Champions at Paris Olympics
- +3 more outcomes
Companies that use EcoAthletes
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
EcoAthletes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
EcoAthletes partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- Protect Where We PlayflagshipPrimary sponsor of the EcoAthletes Collegiate Cup. Uses environmental currency from exercise to fund International Coastal Cleanup projects for beach and waterway cleanups.
- ClimategamescoreTechnology partner providing the app platform that converts exercise (running, swimming, cycling) into environmental currency funding carbon reduction projects including methane capture in Brazil and peatland restoration in Indonesia.
- 1% for the PlanetcoreNonprofit membership network connecting EcoAthletes with member companies (like Green Gear) that commit 1% of sales to approved environmental nonprofits.
- Natural Capitalism SolutionscoreRegistered 501(c)(3) fiscal sponsor providing administrative infrastructure. Located at 11823 North 75th Street, Longmont, CO 80503.
- Knights of the Raritan (Rutgers NIL Collective)flagshipFirst-ever climate change-focused NIL program. Five Rutgers student-athletes receive NIL funding to advocate for climate action through podcasts, social media, and campus appearances.
- Champions For EarthcoreBritish nonprofit empowering athletes' voices for climate action. Published climate letters in The Guardian and Financial Times. Leadership includes Olympians Etienne Stott, Melissa Wilson, and Katie Rood.
- U.S. Green Chamber of CommerceminorConnects EcoAthletes' climate-fighting athletes with hundreds of thousands of sustainability-minded businesses. Partnership supports Global Climate Pledge initiative.
- BSRminorPartnership with Cambridge Institute for Sustainability Leadership to create 7-video training module. Provided compensation for Champions and funding for Resource Hub.
- International Coastal CleanupcoreEnvironmental project partner. Since 1986, has engaged 19M+ volunteers to collect 400M+ pounds of trash. Exercise currency from Collegiate Cup funds their beach and waterway cleanups.
- Ocean ConservancycorePartner organization behind International Coastal Cleanup project. EcoAthletes exercise-to-impact conversion funds their global cleanup efforts.
- Acting Green ForumminorOrganizational supporter listed on partnerships page
- Earth Day NetworkminorOrganizational supporter listed on partnerships page
- Zenkai SportsminorOrganizational supporter listed on partnerships page
- OceanumvelaminorOrganizational supporter listed on partnerships page
- Green Sports AllianceminorRoger McClendon, GSA Executive Director, participated in EcoAthletes-hosted climate justice panel at Climate Week NYC 2020
- GreenBizminorFeatured EcoAthletes on 350 Podcast with Joel Makower. GreenBiz founder serves as EcoAthletes advisor.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
EcoAthletes competitors and assessment
Company assessmentOthers
- 1% for the Planet: Network connecting businesses that commit 1% of sales to approved environmental nonprofits. EcoAthletes is a nonprofit partner; it functions as an enabling/funding-aggregator adjacent to EcoAthletes' mission rather than a direct competitor, but is structurally relevant as a brand and donor pipeline.
- Ocean Conservancy: U.S. environmental nonprofit running the International Coastal Cleanup that EcoAthletes' Collegiate Cup exercise currency funds. Not a direct competitor, but a core implementation partner and adjacent climate/environmental advocacy brand that shapes EcoAthletes' impact narrative.
Broad incumbents
- Laureus Sport for Good: Global foundation using sport to drive social change across health, education, and inclusion. Comparable in using sport as a vehicle for impact, but operates at foundation/program-grant scale rather than athlete-network scale, and addresses broader social causes rather than climate-only advocacy.
- Green Sports Alliance: North American coalition of sports leagues, teams, venues, and partners working to advance sustainability in sport. Comparable in mobilizing sport-industry stakeholders for climate/sustainability, but operates at league/venue level rather than focusing on athlete communicators like EcoAthletes.
- Right To Play: International nonprofit using sport and play to educate and empower children facing adversity. Comparable in positioning sport as a tool for social outcomes, but focused on youth development globally rather than athlete-led climate communication.
Direct peers
- Athletes for Hope: Nonprofit founded by Andre Agassi, Muhammad Ali, Lance Armstrong and others that mobilizes professional athletes around charitable causes. Highly comparable athlete-advocacy model; differs in cause focus (broad philanthropy vs. EcoAthletes' climate-only mandate) and lack of mass-participation exercise component.
- Sport Positive: UK-based collective focused on climate action in sport, running the Sport Positive Summit and tracking sport-sector climate commitments. Directly comparable mission of mobilizing sports stakeholders (athletes, leagues, federations) for climate advocacy, and has publicly endorsed EcoAthletes' Collegiate Cup.
- Common Goal: Global nonprofit collective where professional footballers pledge 1% of salaries to a shared fund for social and environmental impact. Comparable in mobilizing elite athletes around collective climate/social action and brand-led giving, though rooted in football and not U.S. collegiate sports.
- Champions for Earth: British nonprofit empowering athletes' voices for climate action, with Olympian leadership (Etienne Stott, Melissa Wilson, Katie Rood). It is a direct peer — and listed EcoAthletes partner — pursuing the same athlete-climate-advocacy niche in a different geography.
Regional players
- Protect Where We Play: Sponsor and partner organization of the EcoAthletes Collegiate Cup that connects athletes' environmental engagement to conservation outcomes. Operates in the same athlete-climate/sports-sustainability space, but as a programmatic sponsor rather than an advocacy network with its own Champion roster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
EcoAthletes social profiles
Digital presenceEcoAthletes financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoAthletes leadership team
Management profileNumber of profiles
Profiles5 records
EcoAthletes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoAthletes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoAthletes
What does EcoAthletes do?
EcoAthletes is a nonprofit organization that recruits, trains, and supports a global roster of athlete "Champions" to advocate for climate action. It operates the annual Collegiate Cup competition, where participants log physical exercise (running, swimming, cycling, rowing, gym workouts) via the Climategames mobile app, converting that activity into an environmental currency that funds real-world projects such as beach and waterway cleanups through the International Coastal Cleanup. The organization also maintains a Resource Hub that provides Champions with community connections, climate content, coaching, sponsorship links, and thought leadership opportunities.
Is EcoAthletes a public or private company?
EcoAthletes is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was EcoAthletes founded?
EcoAthletes was founded in 2020. It employs 11 to 50 people.
Where is EcoAthletes based?
EcoAthletes is headquartered in New York, United States, in the North America region.
How does EcoAthletes make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Grants and Partnerships, event Sponsorships and IOC/P&G Athletes For Good Grant.
Who are EcoAthletes's main competitors?
Others on record are 1% for the Planet and Ocean Conservancy. Broad incumbents are Laureus Sport for Good, Green Sports Alliance and Right To Play. Direct peers are Athletes for Hope, Sport Positive, Common Goal and Champions for Earth. Protect Where We Play is listed as a regional player.
Does EcoAthletes have an API?
No public API is recorded for EcoAthletes.
What industry is EcoAthletes in?
EcoAthletes's product category is Climate Advocacy Nonprofit. Its primary akta.pro industry code is MPAKAIAH, Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races). Its NAICS code is 813312 and its SIC code is 7900.