What Climategames does

Climategames is a UK-based climate-tech platform that converts physical exercise and commercial transactions into verified environmental impact. Founded around 2022 by Martin Lacey and headquartered in Maidenhead, the company operates a mobile-first platform spanning a consumer-facing iOS and Android app, a B2B REST API, a native Shopify plugin, and a corporate employee engagement product that supports custom fitness challenges for up to 5,000 participants across 70 teams. The platform integrates natively with Garmin, Apple Watch, Fitbit, Polar, Wahoo, and Suunto wearables (with Apple Health, Google Fit, and Health Connect as bridge platforms) to automatically convert logged workouts — including runs, cycles, swims, walks, rows, and strength training — into funded climate actions across a curated catalog of 50+ Gold Standard and Verified Carbon Standard (Verra) accredited projects spanning tree planting, plastic removal, carbon sequestration, coral restoration, and peatland protection. Impact verification is delivered via partner-managed blockchain ledgers (Veritree for trees, ReSea Project with DNV Chain of Custody certification for plastic) and surfaced through a public ledger and interactive climate map.

The business operates a multi-stream revenue model. Consumer revenue comes from freemium mobile subscriptions starting at GBP 3.49 per month, where paid users select impact focus areas (trees, carbon, plastic, or a combination) with monthly renewable allowances. B2B revenue derives from quote-based enterprise contracts for corporate challenges, transaction or subscription fees for API and Shopify integrations that connect point-of-sale systems (ticketing, ecommerce, merchandise, apparel) to climate projects, event participation fees from company-organized multi-sport events (The One for the Planet, The Run for the Planet, Run Fest Silverstone, Henley Swim), and instant carbon and plastic offsetting purchases. Distribution combines self-serve mobile app downloads, the Shopify App Store, direct enterprise field sales, Zapier-enabled no-code integrations, the RaceNation event registration channel, and trade body memberships including ukactive, Running Industry Alliance, and Triathlon Industry Alliance. The company has raised an undisclosed seed round from SFC Capital (2023) and serves over 20,000 individuals and 250+ companies across 140+ countries, with notable customers including eBay UK, NCC Group, Gleeds, Kia Oval (Surrey County Cricket Club), Hitachi, and Vizrt, alongside a higher-education footprint through the EcoAthletes Collegiate Cup (1,041 athletes across 49 North American campuses in 2026).

Name

Climategames

Legal name

Climategames

Website

https://climategames.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Climategames is a UK-based climate-tech platform that converts physical exercise and commercial transactions into verified environmental impact via a mobile app, B2B API, and Shopify plugin, serving individuals, enterprises, and event organizers across 140+ countries.

Ownership category

akta.pro rank

Product category

Climate Technology Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Carbon Neutrality/Claims Strategy & Communications (claims substantiation, greenwashing risk) (EUABAKAK)

Keywords

• Climate action platform
• Fitness impact app
• Carbon offsetting services
• Corporate wellness challenges
• Ecommerce impact integration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure

Revenue model

1. Individual App Subscriptions: Freemium model with free tier and paid monthly subscriptions (from £3.49/month) that unlock enhanced climate impact allowances. Users can choose focus areas (trees, carbon, plastic) and receive impact credits renewable monthly.
2. B2B Enterprise / Corporate Challenges: Corporate employee engagement challenges for up to 5,000 participants and 70 teams. Companies pay to create custom fitness challenges that reward employees with selectable climate impact, generating engagement and retention value.
3. API and Shopify Integration Fees: Businesses connect to the Climategames API to fund climate impact at point of sale (ticket sales, merchandise, apparel, food). Transaction-based or subscription-based API access with the Shopify plugin enabling instant deployment.
4. Event Participation Fees: Paid entry to in-person Climategames events (The One for the Planet, The Run for the Planet, Run Fest Silverstone) where ticket sales also fund climate projects. Revenue from race registrations plus embedded climate impact contributions.
5. Carbon and Plastic Offsetting (Instant Impact): Businesses and individuals can purchase verified carbon offsets and plastic removal credits through the platform, connecting ecommerce or events to Gold Standard-certified climate projects.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Climategames operates a software platform that converts physical exercise (running, cycling, swimming, walking, rowing, gym workouts) and commercial sales transactions into verified climate impact, funding tree planting, ocean plastic removal, and carbon sequestration projects. It delivers this through a consumer mobile app with freemium and paid subscription tiers, a B2B REST API, a Shopify plugin, corporate employee engagement challenges, and in-person multi-sport events across the UK.

Product overview

Climategames is a climate-tech platform that converts exercise into verified environmental action. The core offering consists of a Mobile App (available in free and paid versions) that syncs with wearables and fitness trackers to automatically convert activities into climate impact, combined with a Business API that enables companies to connect their sales to climate projects at point of sale. The platform operates on a modular architecture comprising: (1) the Climategames Mobile App as the consumer-facing core product with individual subscription plans, (2) the Climategames API and Shopify Plugin for business integrations, (3) Eco Exercise Challenges for corporate employee engagement, and (4) Carbon & Plastic Offsetting services for instant climate impact. The ecosystem is supported by 50+ verified environmental projects worldwide, in-person events, and partnerships with major sporting events. The platform is positioned as a Shopify partner offering the best value impact integration for ecommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Climategames Mobile App Flagship mobile app for individual users that syncs with wearables (Garmin, Apple Watch, Fitbit, Polar, Wahoo, Suunto) and fitness apps to automatically convert physical activities into verified climate actions including trees planted, plastic removed, and carbon sequestered.
• Individual Subscription Plans Paid monthly subscriptions starting at £3.49 that allow individual users to fund trees, carbon reduction, plastic removal, or a combination as their chosen impact focus with monthly renewing allowances.
• Climategames API A REST API for businesses that connects ticket sales, merchandise, apparel, food, and nutrition products to verified climate projects at the point of sale, with real-time impact measurement across 50+ environmental projects worldwide.
• Eco Exercise Challenges Corporate employee engagement solution that lets companies build custom fitness challenges for up to 5,000 participants across 70 teams, turning collective activity into measurable climate impact.
• Carbon & Plastic Offsetting B2B service connecting ecommerce businesses and events to Gold Standard-certified climate projects worldwide, funding verified carbon offsetting, plastic removal, coral reef restoration, peatland protection, and reforestation.
• Shopify Plugin Native Shopify app enabling ecommerce merchants to connect ticket sales, clothing, merchandise, and any product sales to verified environmental projects, positioned as the best value impact app on Shopify.
• In-Person Planet Positive Events Company-organized and co-branded UK multi-sport events (The One for the Planet, The Run for the Planet, Run Fest Silverstone, Henley Swim) where every participant's activity contributes to tree planting, ocean plastic removal, or carbon sequestration.
• EcoAthletes Collegiate Cup Annual collegiate competition engaging student athletes across North American campuses to log workouts from March through Earth Day, with winning school determined by total exercise hours and plastic removal.
• Climate Projects & Impact Map Curated portfolio of 50+ verified environmental projects including tree planting, coral restoration, plastic removal, carbon sequestration, and peatland protection, verified via blockchain, satellite, and ground-level sensors with public ledger access.

Quantifiable outcome

• 20,000+ individuals and 250+ companies using the platform across 140+ countries
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature7 records

Partnerships

22 partnerships are on record, tiered minor, core and flagship.

• WildaminorGTM or Marketing Partner · 16 June 2026Wilda is a British outdoor swimming lifestyle brand (world's first colorful open-water wetsuits, founded by Bristol-based Caitlin and Michael Paton). Climategames partnered with Wilda for World Ocean Day, running a June 2026 virtual swimming challenge where participants remove ocean plastic and receive a 20% Wilda discount.
• Running Industry AlliancecoreStrategic or Co-development Partner · 1 January 2024Climategames is an active member of the Running Industry Alliance. As a member, the company listens, learns, and empowers conversations about sustainable sport and paving the way to a nature-positive industry.
• Triathlon Industry AlliancecoreStrategic or Co-development Partner · 1 January 2024Active member of the Triathlon Industry Alliance. The membership supports conversations about sustainable sport and nature-positive industry transformation, aligning with Climategames' mission.
• OneRace EventsflagshipStrategic or Co-development Partner · 1 January 2024OneRace Events partnered with Climategames to create The One for the Planet — the first-ever in-person multi-sport Climategames event at Dorney Lake, Windsor. OneRace specializes in curating and supporting sustainable experiences. This partnership defines Climategames' physical event identity.
• GoogleminorOthersGoogle is listed as a company supporting Climategames, appearing in the customer logos section of the website alongside other major brands like Garmin, Fitbit, Hitachi, and Ecologi.
• GarmincoreTechnology or IntegrationGarmin is a wearable integration partner. Climategames connects to Garmin devices via Garmin Connect, allowing users to automatically sync their fitness activities (runs, cycles, swims, walks) to their Climategames profile for climate impact conversion.
• FitbitcoreTechnology or IntegrationFitbit is a wearable integration partner. Climategames syncs with Fitbit devices, allowing users to track activities via their Fitbit and convert them into climate impact through the platform.
• Apple Watch / Apple HealthcoreTechnology or IntegrationApple Watch and Apple Health serve as both a wearable and a data bridge. Climategames connects directly to Apple Watch for activity tracking and uses Apple Health as a hub to sync data from non-listed devices and fitness apps.
• Google Fit / Google PlaycoreTechnology or IntegrationGoogle Fit serves as a data bridge for Android users. Climategames connects to Google Fit to sync activities from fitness apps and wearables that support Google Fit, enabling a wide range of device compatibility.
• Polar, Wahoo, SuuntocoreTechnology or IntegrationAdditional wearable integrations with Polar, Wahoo, and Suunto devices. These integrations allow athletes using these specific brands to automatically sync workout data to the Climategames platform.
• Gold StandardcoreOthersGold Standard is a certification body for climate projects. Climategames partners only with organizations meeting the highest standards of transparency, quality, and integrity. Gold Standard is listed as a certification standard used for carbon and environmental projects on the platform.
• Verra (Verified Carbon Standard)coreOthersVerra's Verified Carbon Standard (VCS) is used to register climate projects reducing greenhouse gas emissions on the Climategames platform. Verra projects are publicly listed and verified.
• VeritreecoreStrategic or Co-development PartnerVeritree is a tree planting partner that uses blockchain technology to verify, digitize, and store tree planting records. This enables ground-level visibility and eliminates double counting risk. Trees are planted in deforested areas including Kenya, Madagascar, Mozambique, Morocco, Ecuador, and Ethiopia.
• ReSea ProjectcoreStrategic or Co-development PartnerReSea Project is the Indonesian on-site partner for plastic removal. It engages local communities to recover plastic waste from polluted oceans and rivers. The collection process is DNV Chain of Custody certified with 3 annual on-site audits and blockchain data tracking.
• Cur8coreStrategic or Co-development PartnerCur8 delivers complex long-term carbon removal projects including enhanced rock weathering, bio-building materials, direct air capture, and biochar. Climategames partners with Cur8 for advanced carbon sequestration options from Q2 2024.
• ukactivecoreStrategic or Co-development PartnerClimategames joined the ukactive membership community in April 2024. ukactive is the leading not-for-profit membership body for the UK's physical activity sector with over 3,500 member organizations. The partnership enables engagement with leisure facilities, staff, and broader fitness communities.
• RaceNationcoreTechnology or IntegrationRaceNation, an event registration and management platform, launched a new integration with Climategames. This enables event organizers on RaceNation to automatically connect their events to climate impact through Climategames.
• ZapiercoreTechnology or IntegrationTri Training Harder connected to Climategames via a Zapier integration, demonstrating the no-code automation capability that allows businesses to link sales transactions (training holidays, camps, merchandise) to climate projects.
• Seven Clean SeascoreStrategic or Co-development PartnerSeven Clean Seas is a plastic removal partnership. The company powers plastic removal from ocean environments with every sale transaction through the Climategames platform.
• Protect We PlayflagshipStrategic or Co-development PartnerProtect We Play powered the 2026 EcoAthletes Collegiate Cup on Climategames. The partnership united 1,041 student athletes across 49 campuses in North America, converting exercise into coastal cleanup funding through Ocean Conservancy and ICC.
• Ocean Conservancy / International Coastal Cleanup (ICC)coreStrategic or Co-development PartnerICC has been rallying communities since 1986 to collect and document coastal trash, with over 19 million volunteers removing more than 400 million pounds of trash. Climategames channels EcoAthletes Collegiate Cup exercise into funding ICC coastal cleanups.
• The Future Forest CompanycoreStrategic or Co-development PartnerUK tree planting partner whose projects went live on the Climategames platform in April 2025, expanding the platform's domestic reforestation options alongside existing international projects.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Ecologi: Ecologi operates a B2C subscription + B2B climate action platform that funds tree planting and carbon offsetting projects. It is the most directly comparable peer to Climategames given its subscription model, corporate offering, and project portfolio overlap.
• Patch: Patch provides an API for businesses to embed carbon offsetting at point of sale and through commerce platforms. It competes head-on with Climategames' B2B API/Shopify positioning and serves overlapping enterprise customers.
• Cloverly: Cloverly offers an API and SDK that lets businesses calculate emissions and purchase carbon offsets in real time. Its API-first approach to embedded climate action closely mirrors Climategames' Shopify/REST API strategy.
• Klima: Klima is a consumer mobile app that helps individuals offset their carbon footprint through subscriptions and one-off purchases. It is the closest consumer-only analog to Climategames' individual subscription tier.
• Pachama: Pachama is a carbon credit marketplace using satellite imagery and AI to verify forestry projects. It targets enterprise buyers seeking high-integrity offsets, overlapping with Climategames' B2B Gold Standard/Verra-backed offerings.
• Charity Miles: Charity Miles is a mobile app that converts physical activity (walking, running, cycling) into charitable donations via corporate sponsors. It overlaps with Climategames on the exercise-to-impact conversion mechanic but routes to charities rather than climate projects.

Broad incumbents

• Watershed: Watershed is an enterprise carbon accounting and reduction platform that helps companies measure, report, and reduce emissions. It is a broader incumbent in the corporate climate software space that could bundle offsetting features into its offering.
• Sphera: Sphera is an established ESG and operational risk software provider serving large enterprises. While not a direct competitor, its enterprise ESG reporting suite overlaps with the corporate net-zero and ESG claims use cases that Climategames enables.

Emerging players

• One Tree Planted: One Tree Planted is a non-profit that partners with brands to fund reforestation at point of sale. It overlaps with Climategames' tree-planting-as-impact model but lacks the wearable/exercise engagement layer.
• Sweep: Sweep is a carbon management platform for businesses that combines emissions tracking with an offset marketplace. It targets the same B2B climate-tech buyer as Climategames, particularly SMBs seeking integrated sustainability tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Climategames1
• LinkedInlinkedin.com/company/climategames
• Instagraminstagram.com/climategames.hq
• Xx.com/CompeteImpossi1

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Climategames