Ecobora

What Ecobora does

Agricap Ventures Ltd (operating as Agricap) is a Kenyan agri-technology company building a data and intelligence platform for tea value chains. The platform connects tea farmers, factories, cooperatives, and partners through four integrated modules — Digital Records (transparent delivery and payment records), Transparency & Trust (shared data visibility), Decision Intelligence (forecasting and early alerts for planning), and Financial Enablement (farmer access to financial services using platform data). It is delivered via an Android mobile app on Google Play and via USSD, the latter being critical for reaching feature-phone users in rural tea-growing areas. The company is headquartered at Rasi Gardens, Hurlingham, Nairobi, Kenya, and reports 10,000+ farmers actively using the platform.

Underlying technology is a mobile-first, USSD-accessible shared data platform rather than a deep technology stack; core differentiation comes from the dual-channel distribution (app + USSD) and the aggregation of smallholder production data into transparent records usable by factories and partners. The GTM is product-led growth on the farmer side, paired with direct enterprise sales to tea factories and cooperatives. No patents, certifications, or AI-specific disclosures are present, and the Decision Intelligence product implies forecasting capability without disclosed model detail.

The revenue model is platform services to tea value-chain participants, described as subscription/recurring. Pricing is not publicly disclosed. The company is privately held, has no disclosed funding rounds, no disclosed revenue, and operates with 8 employees. Ownership structure, management team, and investor base are not disclosed in the source material. The company is actively operating within Kenya with stated ambition across the broader East African region.

Name

Ecobora

Legal name

Agricap Ventures Ltd

Website

https://ecobora.co.ke

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Agricap is a Kenyan data and intelligence platform connecting tea farmers, factories, cooperatives, and partners through transparent digital records, forecasting, and financial enablement, delivered via a mobile app and USSD and used by 10,000+ farmers.

Ownership category

akta.pro rank

Product category

Agricultural Technology (Tea Value Chain Software)

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Farm Finance, Input Procurement & Risk Tools (Budgeting, Inventory, Insurance Links) (AFAAAFAO)

Keywords

• Tea value chain software
• Smallholder farmer records
• Agricultural data platform
• Supply chain transparency
• Mobile farm intelligence

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Platform Services to Tea Value Chain: Agricap provides a data and intelligence platform connecting farmers, factories, and partners through shared, transparent data. Revenue is generated through platform services to participants in the tea value chain, including farmers, tea factories, and cooperatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ecobora operates the Agricap platform, a data and intelligence system for tea value chains that connects smallholder farmers, tea factories, cooperatives, and downstream partners through shared digital records, transparency tools, forecasting and early alerts, and financial enablement services. The platform is delivered via an Android mobile app and a USSD channel to support users with limited internet connectivity across the Kenyan tea sector.

Product overview

Agricap is a unified data and intelligence platform for tea value chains, connecting farmers, factories, and partners through a suite of integrated modules. The platform centers on four core capabilities: Digital Records for transparent delivery and payment tracking, Transparency & Trust for shared data visibility, Decision Intelligence for forecasting and early alerts, and Financial Enablement for economic opportunity access. The platform is accessible via a mobile app (Agricap App) on Google Play and via USSD for feature phone users, serving over 10,000 farmers currently.

Differentiator

Problem solved

Functional benefit

Products and services

• Agricap Platform An end-to-end data and intelligence platform for the tea value chain that connects smallholder farmers, factories, cooperatives, and partners through shared digital records, transparency tools, demand-and-supply planning, forecasting and early alerts, and financial enablement services. It is designed for Kenyan tea sector actors needing a single source of truth across the value chain.
• Agricap Mobile App An Android mobile application that gives smallholder tea farmers access to Agricap's shared records, delivery and payment transparency, demand forecasting, early alerts, and credit-readiness tools. Available via Google Play to individual farmers in the Kenyan tea sector.
• Agricap USSD Access A USSD-based access channel to the Agricap platform that enables tea farmers with basic feature phones or limited internet connectivity to engage with shared records, delivery information, early alerts, and other farmer-facing capabilities.

Quantifiable outcome

• 10,000+ farmers using the platform

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• PartnersminorOthersAgricap lists 'Partners' as a customer segment it serves. The website references partners across the tea value chain who engage with Agricap's data and intelligence platform. Specific partner names are not disclosed on the available website pages.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Trimble Agriculture: Large incumbent precision agriculture and farm management software provider. Comparable to Agricap at the farm management software category level, though Trimble operates at much larger scale and across geographies.
• Climate FieldView (Bayer): Bayer's precision agriculture platform offering digital records, decision intelligence, and farm data analytics at global scale. Comparable to Agricap at the digital records and decision intelligence product level, though it serves larger commercial operations.
• CropX: Global farm management information system (FMIS) and soil-sensing platform. Comparable to Agricap at the FMIS category level (digital records, decision intelligence), though CropX operates globally and serves larger commercial farms.

Emerging players

• Pula Advisors: Africa-focused agricultural insurance and risk management company embedded in input distribution and smallholder data. Comparable to Agricap due to shared smallholder data platform layer and risk/financial enablement focus across African value chains.
• Apollo Agriculture: Kenyan agtech that combines data, financing, and inputs for smallholder farmers. Comparable to Agricap due to shared Kenyan market, smallholder focus, and use of farmer data to enable financial services and supply chain partnerships.
• iCow: Kenyan digital advisory platform serving smallholder farmers via mobile and USSD with record-keeping and decision-support content. Comparable to Agricap due to similar mobile-first smallholder farmer focus and Kenyan operating geography.

Regional players

• Twiga Foods: Kenyan B2B agriculture platform connecting smallholder farmers to off-takers via digital procurement and payments. Comparable to Agricap through shared Kenyan operating geography and digital smallholder farmer engagement model, though Twiga focuses on produce distribution rather than tea.

Direct peers

• AgUnity: Digital cooperative platform serving smallholder farmer cooperatives with shared data, traceability, and payment tools. Comparable to Agricap because of its vertical SaaS approach to smallholder farmer cooperatives and shared value-chain data.
• Farmerline: Ghana-based digital agriculture platform serving smallholder farmers with data, advisory, and farm record-keeping tools. Most directly comparable to Agricap due to shared focus on digitizing smallholder farmer data in Africa with a SaaS-led model.

Others

• Precision Development (PxD): Non-profit deploying digital advisory and data tools for smallholder farmers across Africa and Asia. Comparable to Agricap thematically as an adjacent ecosystem participant delivering digital farmer services and data infrastructure for value chain actors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecobora

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecobora