Eco Dental

What Eco Dental does

Eco Dental is a privately-held, single-location dental practice located at 136/138 Glebe Point Road in Glebe, an inner-Sydney suburb of New South Wales, Australia. Founded around 2016 and operating with approximately 21 employees, the practice serves individual consumer patients with general dentistry, dental implants, and cosmetic dentistry services (including Invisalign, Zoom! whitening, porcelain veneers, crowns, bridges, and dermal fillers), as well as specialty offerings in mercury-free amalgam removal, twilight sleep / IV sedation dentistry, and pediatric care under the "Eco Kids" program.

The practice's core technology stack includes digital radiography (for energy and paper conservation), non-invasive laser dentistry, the iLight Suction system paired with rubber dam isolation and chair-level amalgam traps for safe mercury filling removal, and digital record keeping. The firm positions itself within the "green dentistry movement," combining environmental sustainability (water and energy conservation, responsible recycling) with a holistic wellness philosophy that integrates nutrition counseling, stress reduction (including hypnotherapy referrals and nitrous/IV sedation), sleep and breathing support, and gum-disease-to-systemic-health programming.

Eco Dental generates revenue through direct point-of-service patient payments for treatments, supplemented by payment-plan financing partnerships with GEM Visa (6-12 months interest-free), Mac Credit (up to A$70,000 over 84 months), and MediPay, plus direct billing to Australian private health funds (CBHS, nib, smile.com.au, Westfund). Go-to-market is entirely direct-to-consumer via the practice website (ecodentist.com.au), online booking, phone scheduling, walk-ins, organic SEO, and a Facebook page, with patient acquisition driven primarily by word-of-mouth and local community reputation in the Glebe catchment.

Name

Eco Dental

Legal name

EcoDental

Website

https://ecodentist.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Eco Dental is a single-location, eco-friendly and holistic dental practice in Glebe, Sydney, offering general dentistry, dental implants, cosmetic dentistry, and safe amalgam removal services to individual consumer patients in the local inner-Sydney market.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAHAH

Dental Nutrition Counseling (Caries/Periodontal Prevention)

Healthcare & Life Sciences/Dental Care Services/Dental Hygiene & Preventive Services

Keywords

• Eco-friendly dentistry
• General dentistry services
• Dental implants
• Cosmetic dentistry
• Holistic dental care

Headquarters

HQ city

Glebe

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services Revenue: Direct patient payments for dental treatments including general dentistry, cosmetic dentistry, and dental implants. Revenue collected at point of service with payment plan options available through financing partners.
2. Payment Plan Financing: Partnership with Mac Credit and GEM Visa to provide patient financing options, potentially generating referral income or processing benefits from financing arrangements.
3. Health Fund Claims: Direct billing to health insurance providers including CBHS, nib, smile.com.au, and Westfund for covered dental treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eco Dental is a single-location dental practice in Glebe, Sydney that provides general, cosmetic, and implant dentistry alongside holistic and eco-friendly services. Offerings include dental hygiene, white fillings, root canal therapy, dental implants, Zoom! teeth whitening, Invisalign, porcelain veneers and crowns, dermal fillers, and mercury-free amalgam removal using rubber dam and iLight Suction. The practice complements clinical care with nutrition counseling, hypnotherapy referrals, stress-reduction and sleep/breathing support, treating oral health as part of overall wellness.

Product overview

Eco Dental operates as an eco-friendly dental practice offering a comprehensive suite of dental services organized into three main categories: General Dentistry (routine care, hygiene, fillings), Dental Implants (restorative solutions for missing teeth), and Cosmetic Dentistry (aesthetic treatments including whitening, veneers, and aligners). The practice differentiates itself through its holistic approach to oral health, incorporating mercury-free dentistry, nutrition partnerships, stress management, and environmental sustainability. Key specialty services include IV sedation dentistry, amalgam removal with safety protocols, and pediatric care under the Eco Kids program. The practice also offers payment plans through GEM Visa and MAC Credit financing partners.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• HypnotherapistsminorStrategic or Co-development PartnerPartnership with hypnotherapists to help patients manage dental anxiety and stress associated with dental visits, supporting the practice's holistic approach to patient care.
• NutritionistsminorStrategic or Co-development PartnerCollaboration with nutritionists to help patients achieve healthier states through dietary guidance integrated with oral health care, supporting total wellness philosophy.
• CBHS, nib, smile.com.au, WestfundcoreChannel Partner/ Reseller/ DistributorPartnerships with major Australian health fund providers to process patient claims directly. Practice accepts and processes claims from CBHS, nib FirstChoice, smile.com.au, and Westfund.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1300SMILES: ASX-listed Australian dental group operating branded practices across QLD, NSW, VIC, and SA. Comparable as a consumer-facing dental services operator with health fund affiliations and growth-by-acquisition strategy.
• Pacific Smiles Group: Australian multi-site dental practice operator with 100+ locations across the eastern states. Directly comparable as a consumer-facing dental chain serving similar insured and private-pay patient segments in the same geographies as Eco Dental.
• Maven Dental: Australian dental group (formerly under Abano Healthcare) operating branded practices across multiple states. Comparable on consumer dental services, multi-clinician model, health fund relationships, and expansion playbook.
• National Dental Care: Australian network of dentist-owned and group dental practices offering general, cosmetic, and specialty services. Closely comparable on service mix, insured patient base, and Sydney metro presence.
• Smile Solutions: Large Melbourne-based multi-disciplinary dental practice offering general, cosmetic, implants, and specialty services. Comparable on comprehensive service mix, premium positioning, and high-volume clinician model.

Broad incumbents

• Bupa Dental: Health insurer-owned dental network operating practices across Australia. Comparable on consumer dental delivery and health fund integration, though Bupa operates at significantly larger scale across many service lines.
• HCF Dental: Australian not-for-profit health fund with affiliated dental centres. Comparable on direct-billing model and integration of insurance with dental services; operates broader portfolio of healthcare services beyond dentistry.
• Primary Dental: Australian dental network operating inside medical centres and as standalone clinics. Comparable on consumer dental services and health fund billing, though positioning is more generalist than Eco Dental's eco/holistic framing.

Emerging players

• Lotus Dental Wellness: US-based holistic and biological dental practice emphasizing mercury-safe protocols, biocompatible materials, and whole-body wellness. Closely comparable on the holistic, mercury-free, and wellness-integrated positioning, though it operates in a different geography.
• Eco Dentistry / Holistic Dental Practices (e.g., The Holistic Dental Co, Vitality Dental): Niche Australian holistic/eco-friendly dental practices with similar positioning on mercury-free dentistry, biocompatible materials, and whole-body health framing. Directly comparable on the eco-dentistry niche Eco Dental occupies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ecodentist
• LinkedInlinkedin.com/company/eco-dental

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eco Dental