What Smile Solutions does

Smile Solutions Pty Ltd is a privately held dental practice headquartered in Melbourne, Australia, operating from five floors of the heritage-listed Manchester Unity Building on Collins Street. Founded in 1993 by Dr Kia Pajouhesh, who remains Managing Director, the practice has grown from 8 patients to a cumulative base of over 250,000 and employs more than 80 clinicians, including 20 board-registered specialists across six disciplines (oral and maxillofacial surgery, endodontics, orthodontics, periodontics, prosthodontics, and paediatric dentistry), supported by a 150-strong auxiliary team. It is described as Australia's largest single-location private dental practice and operates Australia's largest specialist Invisalign programme with over 9,000 completed cases and Blue Diamond Provider status.

The practice delivers a comprehensive suite of dental services spanning general dentistry, cosmetic dentistry, orthodontics, dental implants, specialist care, and children's dentistry. Differentiated offerings include Same-Day Porcelain Veneers™ (an Australian first, launched June 2023), CEREC CAD/CAM same-day restorations, and an in-house ceramic studio staffed by master ceramists. Technology stack centres on CEREC CAD/CAM, 3D imaging for implant planning, and an integrated on-site laboratory enabling rapid turnaround of bespoke restorations. The firm is Bupa Platinum Dental Provider and has accumulated numerous Australian Business Awards and a 2014 Telstra Victorian Business of the Year recognition.

Revenue is generated on a per-visit and per-procedure professional-services basis across all segments, supplemented by flexible payment plans; pricing is not publicly disclosed beyond a complimentary 60-minute cosmetic consultation requiring a A$50 refundable deposit. Distribution is direct-to-consumer via phone (13 13 96) and website booking from a single flagship location, with a Graduate Dentist programme referencing seven additional Melbourne-area practices. No public API, mobile app, AI/ML capability, or external funding events are disclosed; the company is founder-controlled with no indicated private equity or institutional investor involvement.

Name

Smile Solutions

Legal name

Smile Solutions Pty Ltd

Website

https://smilesolutions.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Smile Solutions is Australia's largest single-location private dental practice, operating from Melbourne CBD and offering general, cosmetic, orthodontic, implant, and specialist dental services to over 250,000 cumulative patients with 20 board-registered specialists under one roof.

Ownership category

akta.pro rank

Product category

General Dentistry Practice

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Aesthetic/Cosmetic Restorative Dentistry (Smile Design) (HLABAFAE), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• General dentistry services
• Cosmetic dental treatments
• Orthodontic care
• Dental implant services
• Specialist dental practice

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Dental consultation and treatment services: Direct revenue from patient consultations, examinations, and dental procedures across general dentistry, cosmetic dentistry, orthodontics, and specialist care. Revenue generated on a per-visit and per-procedure basis.
2. Payment Plans: Flexible payment plan options offered to patients for all general, cosmetic and specialist treatment, enabling patients to spread costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Smile Solutions is a comprehensive private dental practice in Melbourne CBD offering general dentistry, cosmetic dentistry (including Same-Day Porcelain Veneers™), orthodontics, dental implants, specialist care across six disciplines, and pediatric dentistry. All services are delivered on-site at the Manchester Unity Building by 80+ clinicians including 20 board-registered specialists, with revenue generated from patient consultations and procedures on a per-visit basis, plus flexible payment plans.

Product overview

Smile Solutions is a comprehensive dental service provider offering a full spectrum of dental and specialist care services within the Manchester Unity Building in Melbourne CBD. The practice operates as a single unified service model with multiple service categories including General Dentistry, Cosmetic Dentistry, Orthodontics, Dental Implants, Specialist Care, and Children's Dentistry. Key differentiated offerings include Same-Day Porcelain Veneers™ (Australia's first same-day veneer service using in-house ceramic studio with master ceramists), CEREC Restorations for same-day crowns, and Australia's largest specialist Invisalign provider with over 9,000 completed cases. The practice also features an in-house laboratory for custom dental prosthetics, board-registered specialists across six disciplines (prosthodontists, oral & maxillofacial surgeons, periodontists, orthodontists, endodontists, and paediatric dentists), and advanced technologies including CEREC CAD/CAM and laser dentistry.

Differentiator

Problem solved

Functional benefit

Products and services

• Same-Day Porcelain Veneers™ Australian-first same-day porcelain veneer service where bespoke artisan porcelain veneers are hand-crafted by experienced cosmetic dentists and master ceramists in an in-house ceramic studio, eliminating the need for temporary veneers worn over 2-3 weeks.
• CEREC Restorations Same-day ceramic restoration service using CAD/CAM technology for crowns, inlays, and onlays fabricated on-site.
• Porcelain Veneers & Crowns
• Composite Bonding
• Professional Teeth Whitening
• Invisalign® No Braces
• All-on-4® Dental Implants
• Conventional & Immediate Implants
• Dental Bridges
• Dentures
• General Dentistry
• Specialist Care
• Orthodontic Braces
• Children's Dentistry
• Snoring & Sleep Apnoea Treatment
• Sleep Dentistry
• Complimentary Cosmetic Consultation

Named customers6 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BupacoreGTM or Marketing PartnerBupa Platinum Dental Provider status. As a preferred provider, Smile Solutions offers negotiated rates for Bupa health insurance members, facilitating patient referrals through the health insurer network.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Core Dental Group: Multi-site Australian dental group named as a related entity in Smile Solutions' privacy disclosures. Operates general and specialist dental services across multiple Melbourne locations, directly competing in the same catchment.
• Pacific Smiles Group: ASX-listed dental corporate operating numerous dental centres across Australia, including Melbourne. Comparable in providing multi-service general and specialist dentistry, though distributed across many sites rather than concentrated in one location.
• Maven Dental Group: Large Australian dental group with clinics across multiple states including Victoria. Offers comprehensive general, cosmetic, and specialist dental services, overlapping with Smile Solutions' service breadth and Melbourne presence.
• National Dental Care: Australian dental group with practices in Melbourne offering general, cosmetic, and specialist services. Directly comparable in scope of services and customer base, with a multi-site DSO model.
• Bupa Dental: Dental arm of major Australian health insurer Bupa, which is Smile Solutions' insurance partner (Platinum Dental Provider status). Operates a network of dental clinics in Australia with multi-specialty services under insurer-aligned pricing.

Emerging players

• Dental Boutique: Australian premium cosmetic dental brand with multiple clinics, known for cosmetic dentistry focus including veneers. Directly comparable on cosmetic dentistry premium positioning, though younger brand with growing geographic spread.

Regional players

• 1300SMILES: ASX-listed dental group with a strong presence in regional Queensland and some metro areas. Comparable general and specialist dental service offering, but primarily serves different geographies outside Melbourne.
• No Gaps Dental: Multi-site Sydney-focused dental group offering general and cosmetic dentistry with no-gap insurance billing model. Comparable service scope but competing in Sydney rather than Melbourne.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SmileSolutionsMelbourne
• Xx.com/homeofdentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smile Solutions