What Ecoelectric Pty Ltd does

Ecoelectric Pty Ltd is a privately held, owner-operated solar energy installer headquartered in Mount Ommaney, Queensland, serving the South East Queensland region with a defined focus on Western Brisbane suburbs within a 30km radius of postcode 4074. Founded in 2008-2009, the company designs, sells, and installs grid-connected and off-grid solar photovoltaic systems for residential, commercial, and industrial customers, alongside battery storage solutions (BYD, Enphase, Tesla Powerwall), EV charging hardware (Fronius Wattpilot), and ongoing solar maintenance and repair services. The company holds Clean Energy Council Approved Retailer accreditation, a credential restricted to approximately 30 retailers nationally, and maintains tier-1 vendor relationships including Fronius Service Partner and Enphase Premium Installer status.

The business operates a vertically integrated model with in-house sales, design, installation, and service teams rather than subcontracting field labor, supported by a 4.8 Google rating and primarily referral-driven customer acquisition. Revenue is generated across three streams: upfront installation contracts (residential PV being the core), a smaller commercial pipeline (referenced customers include religious organizations), and an emerging e-commerce parts storefront that sells panels, inverters, racking, and balance-of-system components directly to consumers and trade buyers. The company also offers a 10-year workmanship warranty, a production-output guarantee within 10% of estimate, and a 14-day service restoration SLA.

Operational scale is small at 1-10 employees with no disclosed institutional funding, no M&A history, and no public financial reporting. The company's strategic posture has been incremental product diversification into batteries, EV charging, and commercial inverters rather than geographic or scale expansion, positioning it as a specialist regional installer rather than a growth-stage platform.

Name

Ecoelectric Pty Ltd

Legal name

Ecoelectric Pty Ltd

Website

https://ecoelectric.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecoelectric Pty Ltd is a privately held, CEC-Approved solar installer in Mount Ommaney, Queensland, designing and installing residential, commercial, and off-grid PV systems, battery storage, and EV chargers across Western Brisbane's 30km service radius with in-house teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Ommaney, QLD

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Solar System Installation: Complete solar PV system design, supply, and installation for residential, commercial, and industrial customers. Includes on-site assessment, custom design, installation, and grid connection management.
2. Battery Storage Systems: Installation of lithium-ion battery systems including BYD, Enphase, and Tesla Powerwall for energy storage and backup power.
3. EV Charging Installation: Supply and installation of EV chargers including Fronius Wattpilot and Enphase options integrated with solar systems.
4. Repair and Maintenance Services: Solar repair and maintenance services including fault finding, inverter swaps, vermin proofing, panel cleaning, and full system replacements.
5. Parts and Components Sales: E-commerce sales of solar components including inverters (Fronius, SMA, Sungrow), batteries (BYD, Enphase), mounting hardware (Clenergy/Schletter), and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Ecoelectric Pty Ltd is a South East Queensland-based regional solar installation specialist that designs, supplies, and installs residential, commercial, industrial, and off-grid solar PV systems, lithium-ion battery storage, and EV charging solutions. The company also operates a solar repair and maintenance service division and an e-commerce storefront selling solar components from premium brands such as Fronius, Enphase, BYD, Tesla, and Victron.

Product overview

Ecoelectric Pty Ltd is a South East Queensland-based solar installation company offering a comprehensive portfolio of solar energy products and services. Their core offerings include Solar PV systems, Micro Inverter systems (primarily Enphase), Hybrid PV systems, Off-Grid PV systems, Battery Storage (BYD and Enphase), and EV Charging solutions (Fronius Wattpilot). They specialize in premium inverter brands including Fronius (GEN24 Plus Primo and Symo series, Verto commercial series) and offer Victron equipment for off-grid applications. The product range spans from residential 5kW systems to commercial 30kW inverters, with compatible battery storage from BYD HVM and Enphase IQ 5P. Their service offerings include professional installation, solar repair and maintenance, and a web-based Solar Math Calculator for production estimation. The company has over 15 years of industry experience (established 2009) serving residential, commercial, industrial, and off-grid segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Production guarantee: Solar systems will match or exceed Performance Estimates within 10%; compensation paid at 6c/kWh for lost production for up to 5 years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BYDcoreTechnology or IntegrationBYD is a major supplier of lithium batteries for solar storage systems. Ecoelectric installs BYD HVM batteries (2.76kWh units) and BYD Battery Box Premium systems. BYD is described as one of the largest lithium battery manufacturers in the world, supplying automotive, solar, and telecommunications sectors with certified relationships with manufacturers such as Fronius and SMA.
• FroniuscoreTechnology or IntegrationFronius is the primary inverter supplier for Ecoelectric. Products include GEN24 Primo (single-phase) and GEN24 Symo (three-phase) inverters, hybrid inverters, and Wattpilot EV chargers. Ecoelectric is an official Fronius Service Partner, enabling professional installation and warranty services.
• EnphasecoreTechnology or IntegrationEnphase supplies microinverters (IQ8 series) and battery systems (IQ 5P FlexPhase). Ecoelectric is listed as an Enphase Premium Installer. Products include Encharge battery systems with embedded microinverters and Enphase Envoy for system monitoring.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• BYD: Chinese battery manufacturer supplying Ecoelectric's BYD HVM battery systems. A core supplier partner in Ecoelectric's storage offerings rather than a competitor.
• Enphase Energy: US-listed manufacturer of microinverters and batteries that Ecoelectric installs and is a Premium Installer for. Not a direct competitor; rather a key technology partner whose product roadmap directly affects Ecoelectric's offering.
• Fronius International: Austrian inverter manufacturer and Ecoelectric's primary equipment supplier. Ecoelectric is an official Fronius Service Partner, making Fronius a critical ecosystem participant rather than a competitor.
• Tesla Energy: Manufacturer and installer of Powerwall batteries and Solar Roof. Ecoelectric is an installer of Tesla Powerwall products (e.g., Greg Pickett installation); Tesla represents both a supplier partner and a potential competitive threat via its own certified installer network in Australia.

Broad incumbents

• Origin Energy: Major Australian energy retailer offering residential solar, battery, and EV charging solutions at scale. Broad incumbent in the same space, serving residential customers with bundled energy + solar offerings rather than a specialist regional model.
• EnergyAustralia: Large Australian energy retailer with a solar and battery installation business. Overlaps with Ecoelectric in residential rooftop solar and battery storage but competes through scale and bundled electricity offerings.
• AGL Energy: One of Australia's largest energy retailers with a substantial solar and battery installation arm. Competes in the same residential solar+battery market as Ecoelectric but with national scale, marketing budgets, and finance offerings.

Direct peers

• Solargain: Australian residential and commercial solar installer operating nationally. Direct competitor to Ecoelectric in rooftop solar, battery storage, and EV charging; similar customer segments and use of premium inverter brands.
• Natural Solar: Australian residential solar and battery installer focused on premium-tier systems with similar use of established inverter/battery brands. Directly comparable to Ecoelectric on product mix and target customer.

Regional players

• Sundrive Solar: Australia-based solar installer focused on residential and small commercial systems. Comparable offering and customer segment to Ecoelectric, but operates across different state geographies rather than the Brisbane-only service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/ecoelectric-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecoelectric Pty Ltd