Natural Solar
- Company typePrivate
- Founded2012
- HeadquartersRoseville, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Natural Solar firmographics
Firmographics- Name
- Natural Solar
- Legal name
- Natural Solar Pty Ltd
- Website
- https://naturalsolar.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Natural Solar industry classification
Industry- Product category
- Solar battery installation services
- NAICS
- Solar Electric Power Generation (221114)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
- akta.pro secondary industries
- Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Distributed Generation (DG) Solar & Small Wind (EUAMAJAD), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)
Keywords
Where Natural Solar is headquartered
LocationHeadquarters
- HQ city
- Roseville
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Natural Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Solar Battery Sales and Installation: One-time sale and installation of solar battery systems including Tesla Powerwall, Enphase, and related hardware. Revenue generated from product markup, installation fees, and labor costs.
- Solar Panel Sales and Installation: Sale and installation of solar panel systems including SunPower Maxeon, Jinko Solar, and Trina panels with associated inverters and microinverters.
- EV Charger Installation: Installation of EV chargers, particularly Tesla chargers, as an complementary product to solar and battery systems.
- Heat Pump Installation: Installation of pool heat pumps and hot water heat pumps as complementary products to residential solar and battery systems.
- Government Rebate Facilitation: Assistance with government rebates and subsidies (NSW, VIC, QLD, SA, ACT) which can reduce upfront customer costs and influence purchase decisions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom quote-based pricing for residential solar and battery systems |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Natural Solar product offering
Product offeringCore offering
Natural Solar installs residential, commercial, and developer solar and battery storage systems across Australia, with a primary focus on Tesla Powerwall batteries (Powerwall 2 and Powerwall 3) paired with solar panels (SunPower Maxeon, Jinko, Trina) and Enphase microinverter systems. The company delivers end-to-end services including custom quoting, government rebate facilitation across NSW, VIC, QLD, SA, and ACT, professional installation, and integration with Virtual Power Plant participation for grid services income.
Product overview
Natural Solar operates as a solar and battery installation company offering a comprehensive portfolio of products and services centered on residential and commercial energy storage. The core offering consists of Tesla Powerwall batteries (Powerwall 2 and Powerwall 3) paired with various solar panel brands (SunPower Maxeon with 40-year warranty, Jinko, Trina) and micro inverter systems (Enphase IQ8, Fronius). Additional products include EV chargers, heat pumps (pool and hot water), and the Heartbeat IoT smart energy controller. The company provides installation services for residential customers, commercial businesses, and property developers, with notable capabilities in Virtual Power Plant (VPP) participation. Notable milestones include installing Australia's first Tesla Powerwall in 2016 and the world's largest commercial Tesla Powerwall 2 array for Domino's in 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- Tesla Powerwall 3 Latest generation Tesla home battery storage system with improved power output for home energy management, featuring backup power capabilities and Storm Watch mode for severe-weather pre-charging. Targeted at Australian residential customers seeking whole-home backup and solar self-consumption.
- Tesla Powerwall 2 Second generation Tesla home battery storage system providing 13.5 kWh usable capacity with backup power functionality for homes. Targeted at Australian residential and commercial customers needing reliable backup power and solar self-consumption optimization.
- Enphase Micro Inverter and Battery System Micro inverter technology system combined with battery storage, offering a smarter, safer, and more efficient approach to residential solar energy production. Targeted at Australian residential customers seeking panel-level optimization and battery backup alternatives to Tesla Powerwall.
- SunPower Maxeon 6 Solar Panels High-efficiency 425W solar panels with built-in Enphase IQ7A micro inverter, backed by an industry-leading 40-year warranty. Targeted at Australian residential and commercial customers seeking premium-tier solar PV modules.
- Jinko Solar Panels Solar panel brand offered as part of Natural Solar's residential solar offerings. Targeted at Australian residential customers seeking mid-tier solar PV modules.
- Trina Solar Panels Solar panel brand offered as part of Natural Solar's residential solar offerings. Targeted at Australian residential customers seeking value-tier solar PV modules.
- Commercial Solar and Battery Solutions Large-scale solar and battery installations for commercial properties, including the world's largest 10x Tesla Powerwall 2 array for Domino's. Targeted at Australian commercial businesses and franchise operators seeking energy cost reduction and backup power.
- Solar and Battery Solutions for Developers Bespoke energy storage solutions for residential, commercial, and development markets, including partnerships with government bodies and property developers such as QLD Government, Stockland, Village Building Co, NDIS, and MULPHA. Targeted at Australian property developers integrating solar and battery into new housing developments.
Quantifiable outcome
- 92% reduction in quarterly power bills (from $572.29 to $45.16)
- +5 more outcomes
Companies that use Natural Solar
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Natural Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Natural Solar partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and notable.
- TeslacoreTesla is the primary battery product partner. Natural Solar installed Australia's first Tesla Powerwall in 2016 and first Tesla Powerwall 3. The company is Tesla's key Australian installer partner offering Powerwall 2, Powerwall 3, and related energy products.
- EnphasemajorEnphase is a key partner for microinverter technology and battery solutions. Natural Solar is an Enphase Micro Inverter Specialist and offers Enphase IQ8 microinverters and battery products.
- SunPowermajorSunPower is a key partner for solar panels. Natural Solar offers SunPower Maxeon 6 425W panels with built-in Enphase IQ7A microinverters, backed by an industry-leading 40-year warranty.
- Domino's Pizza EnterprisesnotableDomino's Plumpton franchise engaged Natural Solar to install the world's largest commercial Tesla Powerwall 2 array (10 units, 135kWh storage) - a landmark commercial installation enabling battery-powered pizza delivery.
- Economic Development QueenslandnotableNatural Solar is the preferred solar and battery supplier for Economic Development Queensland's Oxley Songbird housing development, delivering Tesla Powerwall and solar solutions to homeowners.
- StocklandnotableNatural Solar partners with Stockland to offer solar battery deals in housing developments, providing integrated energy solutions for new home buyers.
- NSW GovernmentcoreNatural Solar is an Approved Supplier under the NSW Empowering Homes Program, delivering solar batteries to NSW homes. Also participates in NSW Peak Demand Reduction Scheme with battery rebates of $1,600-$2,400.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Natural Solar competitors and assessment
Company assessmentBroad incumbents
- AGL Energy: One of Australia's largest energy retailers and utilities, offering residential solar and battery solutions and competing directly with Natural Solar in the Australian household energy market.
- Origin Energy: Major Australian energy retailer with a residential solar and battery offering (Origin Solar), competing with Natural Solar for Australian homeowners seeking integrated energy solutions.
- 1KOMMA5°: German clean-energy platform and Natural Solar's parent company; operates a growing network of Heartbeat-enabled solar/battery installers across Europe and Australia under a roll-up thesis.
- EnergyAustralia: Large Australian utility retailer offering residential solar and battery products, providing an incumbent alternative to Natural Solar's bundled solar-plus-Powerwall offering.
- SunPower: Premium solar panel manufacturer whose Maxeon panels Natural Solar resells; also operates installer relationships in Australia, making it both supplier and partial competitor in residential solar.
Emerging players
- Enphase Energy: Leading microinverter and home battery (IQ battery) manufacturer; Natural Solar is an Enphase Microinverter Specialist, positioning Enphase as both a key supplier and a competing hardware ecosystem in Australia.
- Reposit Power: Australian Virtual Power Plant and energy-trading platform integrated with Natural Solar installations; offers adjacent functionality that competes with Natural Solar's own VPP offering.
Direct peers
- Solar Choice: Australian solar comparison and installer network that connects homeowners with installers, competing with Natural Solar's direct sales motion for residential solar and battery customers.
- sonnen (Shell): German premium home battery manufacturer now owned by Shell Energy, offering an alternative battery brand to Tesla Powerwall in the Australian residential market via installer partners.
- Tesla Energy: Tesla manufactures the Powerwall 2 and Powerwall 3 that Natural Solar installs and increasingly operates its own installer channel in Australia, making it both partner and direct competitor in residential battery deployment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Natural Solar social profiles
Digital presenceNatural Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Natural Solar leadership team
Management profileNumber of profiles
Profiles1 record
Natural Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Natural Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Natural Solar
What does Natural Solar do?
Natural Solar installs residential, commercial, and developer solar and battery storage systems across Australia, with a primary focus on Tesla Powerwall batteries (Powerwall 2 and Powerwall 3) paired with solar panels (SunPower Maxeon, Jinko, Trina) and Enphase microinverter systems. The company delivers end-to-end services including custom quoting, government rebate facilitation across NSW, VIC, QLD, SA, and ACT, professional installation, and integration with Virtual Power Plant participation for grid services income.
Is Natural Solar a public or private company?
Natural Solar is a private company. It is classified as corporate owned and is currently operating.
When was Natural Solar founded?
Natural Solar was founded in 2012. It employs 11 to 50 people.
Where is Natural Solar based?
Natural Solar is headquartered in Roseville, Australia, in the Oceania region.
How does Natural Solar make money?
Five revenue lines are on record. Solar Battery Sales and Installation is the primary driver. The others are solar Panel Sales and Installation, EV Charger Installation, heat Pump Installation and government Rebate Facilitation.
Who are Natural Solar's main competitors?
Broad incumbents on record are AGL Energy, Origin Energy, 1KOMMA5°, EnergyAustralia and SunPower. Emerging players are Enphase Energy and Reposit Power. Direct peers are Solar Choice, sonnen (Shell) and Tesla Energy.
Does Natural Solar have an API?
No public API is recorded for Natural Solar.
What industry is Natural Solar in?
Natural Solar's product category is Solar battery installation services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System), with a secondary code of EUACALAJ, Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro). Its NAICS code is 221114 and its SIC code is 4911.