ecogeneration

What ecogeneration does

ecogeneration is a B2B trade media publication serving Australia's clean energy industry, operating as part of Prime Creative Media's diversified portfolio of industry publications. Its core offering is a digital news platform covering solar, wind, battery storage, hydrogen, electric vehicles, and policy developments across the Australian market, with the publication officially endorsed by the Clean Energy Council — Australia's peak industry body for renewables. The publication is led by editor Lavinia Hulley and publishes daily news articles, project updates, policy analysis, and event coverage including major industry gatherings such as All Energy Australia and the Women in Energy & Renewables Summit.

The company's product surface extends beyond editorial into a marketplace section listing industrial equipment (forklifts, tow tugs, prime movers) and an email newsletter subscription service that delivers clean energy industry news directly to subscribers. Distribution channels span the ecogeneration.com.au website, email newsletters, Facebook (993+ followers), Twitter/X (2631+ followers), and LinkedIn (489+ followers), reflecting a modest but multi-channel digital footprint. Content coverage is exclusively Australian, with no international geographic footprint claimed.

The business model is a hybrid of advertising and subscription revenue. Display advertising and sponsorship opportunities are sold to clean energy companies, government bodies, and industry organizations across solar, wind, battery storage, hydrogen, and EV sub-sectors. Recurring subscription revenue is generated through newsletter and digital magazine subscriptions targeting industry professionals, developers, installers, and service providers. Pricing is not publicly disclosed and is available upon inquiry. No venture funding, public listing, M&A activity, or independent ownership structure has been disclosed; the trademark is held by parent company Prime Creative Media.

Name

ecogeneration

Legal name

ecogeneration

Website

https://ecogeneration.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ecogeneration is a B2B trade media publication serving Australia's clean energy industry, covering solar, wind, battery, hydrogen, EV, and policy developments via its website, newsletter, and events coverage, with official endorsement from the Clean Energy Council.

Ownership category

akta.pro rank

Product category

Clean energy trade media

akta.pro primary industry

Decommissioning, Recycling & Producer Responsibility Regulation (EUAMANAO)

Keywords

• Clean energy news
• Renewable energy media
• Industry trade publication
• Clean energy journalism
• Energy policy reporting

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Advertising: B2B advertising services targeting the clean energy industry, including display ads and sponsorship opportunities on the website and in the magazine publication.
2. Subscriptions: Newsletter and magazine subscription services delivering industry news and insights to subscribers in the clean energy sector.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ecogeneration is a B2B online trade publication serving as the official editorial voice for Australia's clean energy industry, providing daily news coverage of solar, wind, battery storage, hydrogen, electric vehicles, policy, and renewable energy projects. It monetizes this audience through display advertising, sponsorship opportunities on the website and in a print and digital magazine, and paid email newsletter and magazine subscriptions, alongside an online equipment marketplace where third-party dealers list industrial machinery.

Product overview

ecogeneration is a single unified online publication platform offering news coverage of Australia's clean energy industry, an email newsletter subscription service, and a marketplace section for industrial equipment listings. The core offering is the publication itself, which is officially endorsed by the Clean Energy Council and covers topics including renewables, solar, wind, battery storage, hydrogen, projects, policy, and events.

Differentiator

Problem solved

Functional benefit

Products and services

• ecogeneration Online Publication Daily-updated B2B online trade publication serving as the editorial voice for Australia's clean energy industry, covering solar, wind, battery storage, hydrogen, electric vehicles, policy, renewable energy projects, and industry events for clean energy professionals, renewable energy companies, and government stakeholders in Australia.
• ecogeneration Newsletter Recurring email newsletter subscription delivering clean energy industry news, features, analysis, and partner offers covering solar, wind, battery storage, hydrogen, EV, geothermal, bioenergy, and energy efficiency to subscribers in Australia's clean energy sector.
• ecogeneration Magazine Print and digital magazine subscription targeted at clean energy industry professionals in Australia, complementing the website and newsletter with long-form editorial coverage of the clean energy sector.
• ecogeneration Marketplace Online B2B listings/marketplace platform where third-party dealers and private advertisers list used and new industrial vehicles and machinery such as forklifts, tow tugs, and prime movers, with listing detail pages, location data, and enquiry contact functionality.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Clean Energy CouncilcoreStrategic or Co-development PartnerOfficial endorsement by the Clean Energy Council positions ecogeneration as the recognized voice for Australia's clean energy industry. This endorsement provides credibility and direct connection to the peak industry body for renewables in Australia.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Energy-Storage.news: Trade publication focused on battery storage and grid-scale energy storage markets — directly comparable B2B media + events monetization to ecogeneration's battery storage coverage.
• Recharge News: Global B2B publication covering wind power, green hydrogen, and wider renewables — directly comparable in format (trade publication, newsletter, events) and audience.
• Electrek: Leading publication covering electric vehicles and clean transport — direct vertical overlap with ecogeneration's EV coverage and similar B2B-adjacent audience model.
• Renew Economy: Australia's leading independent renewables news site covering solar, wind, storage, EVs, hydrogen, and policy — the closest direct domestic competitor to ecogeneration in both audience and editorial scope.
• CleanTechnica: Large independent clean-tech news site covering EVs, solar, wind, and storage with a comparable online + newsletter + advertising monetization model.
• PV Magazine: Global B2B trade publication for the solar PV and adjacent renewables sector — directly comparable multi-region clean energy media model with website, print magazine, and events.
• Hydrogen Insight: B2B publication covering the global hydrogen sector (green and blue H2, project pipelines, policy) — directly comparable format and audience to ecogeneration's hydrogen vertical.
• Renewables Now: Bulgaria-based B2B renewables news service covering wind, solar, and storage markets — comparable trade media format (news ticker, articles, paid intelligence) targeting energy professionals.

Broad incumbents

• GreenBiz: Established B2B media brand covering sustainability and clean technology for corporate audiences — broader scope but overlapping renewable energy advertising inventory and audience of sustainability professionals.
• BloombergNEF: Premium research, data, and analysis provider for the global energy transition market — competes for the same energy professional audience and advertiser wallet at a higher price point.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EcoGenMag
• Facebookfacebook.com/EcoGenMag
• LinkedInlinkedin.com/company/ecogeneration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecogeneration