EcoGroup
EcoGroup is a privately held Australian construction and demolition waste recycler that processes over one million recycled bricks annually from its Clayton, Victoria Resource Recovery Centre, selling recycled bricks, crushed brick, timber products, and sustainable demolition services to builders, landscapers, homeowners, and government clients across Melbourne and Victoria.
- Company typePrivate
- Founded1991
- HeadquartersClayton, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What EcoGroup does
EcoGroup, legally Eco Recyclers Pty Ltd, is a privately held Australian construction and demolition (C&D) waste recycler founded in 1991 and headquartered at a single integrated Resource Recovery Centre in Clayton, Victoria. The company operates across three interlinked lines: (1) sustainable demolition, excavation, and site remediation services, (2) physical recovery and processing of C&D materials — including brick cleaning and crushing using proprietary processes and a HAAS timber shredder — and (3) resale of recycled bricks, crushed brick products, roof tiles, bluestone, and 100% recycled timber mulch and briquettes. EcoGroup reports selling over one million bricks annually, achieving a 90%+ material recovery rate, and diverting approximately 140,000 tonnes of C&D material from landfill over five years, saving an estimated 500 tonnes of CO2 per year.
The business is sales-led, combining direct yard sales at the Clayton site, online quote-request forms, phone-based inside sales (1300 326 476), and delivery services. Pricing is quote-based for services and unit-priced for products, with tiered brick grades (A-Grade, Rustic, Builders), crushed brick sizes from 2.5mm to 75mm, and dedicated trade pricing via registration. The customer base spans residential homeowners, builders and contractors, landscapers, architects and designers, and commercial/government clients including Hutchinson Builders, The Hacer Group, Mercy Health, and Bayside City Council. The company holds Green Building Council of Australia compliance verification and, as of 2024, a Sustainability Victoria grant to develop a biomass-to-energy product line.
EcoGroup remains founder-led, with Managing Director Toby Sail (founder, 1991) at the helm. There is no public listing, no disclosed funding rounds, no institutional investors, and no parent company. Geographic reach is concentrated in Melbourne and Victoria, with customers occasionally drawn from across Australia. Key risks include geographic concentration in a single Australian state, founder dependency, and absence of disclosed financial metrics; offsetting strengths are the integrated demolition-recycling-supply model, Melbourne's largest claimed recycled brick inventory, regulatory compliance credentials, and emerging biomass energy diversification.
EcoGroup firmographics
Firmographics- Name
- EcoGroup
- Legal name
- Eco Recyclers Pty Ltd
- Website
- https://ecogroup.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EcoGroup is a privately held Australian construction and demolition waste recycler that processes over one million recycled bricks annually from its Clayton, Victoria Resource Recovery Centre, selling recycled bricks, crushed brick, timber products, and sustainable demolition services to builders, landscapers, homeowners, and government clients across Melbourne and Victoria.
- Ownership category
- akta.pro rank
EcoGroup industry classification
Industry- Product category
- Construction and Demolition Waste Recycling
- NAICS
- Materials Recovery Facilities (562920), Waste Collection (56211)
- SIC
- Refuse Systems (4953), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Construction & Renovation Debris Removal (Outdoor Projects) (HSAIAOAD)
- akta.pro secondary industries
- Specialty Materials Recovery (Carpet, Mattresses, Bulky Items) (EUAIADAL), On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB), Junk Removal & Disposal Coordination (HSAFAFAH)
Keywords
Where EcoGroup is headquartered
LocationHeadquarters
- HQ city
- Clayton
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
EcoGroup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Recycled Building Materials Sales: Direct sales of recycled bricks, pavers, roof tiles, timber products, mulch, and crushed brick products to residential and commercial customers. Products sold in various grades (A-grade, rustic, builders) and sizes.
- Demolition and Excavation Services: Specialist domestic and commercial demolition and excavation services, including sustainable demolition, site remediation, and construction & demolition materials recycling services.
- Brick Matching Services: Expert brick matching services to help customers find the right recycled bricks for extensions, repairs, and heritage projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | A-Grade Bricks - Premium recycled bricks with consistent colour and quality |
| Unit Pricing | Pay-as-you-go | Rustic Bricks - Character bricks with chips and scuffs, one clean face |
| Unit Pricing | Pay-as-you-go | Builder Bricks - Cheapest grade for internal walls and rendering |
| Unit Pricing | Pay-as-you-go | Crushed Brick Products |
| Unit Pricing | Pay-as-you-go | Timber Mulch |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
EcoGroup product offering
Product offeringCore offering
EcoGroup reclaims, cleans, and resells recycled bricks, crushed brick aggregates, and timber products (mulch and briquettes) sourced from construction and demolition sites across Melbourne and Victoria. The company also provides sustainable demolition, excavation, site remediation, brick matching, and construction and demolition materials recycling services operated from its Clayton Resource Recovery Centre in Victoria, Australia.
Product overview
EcoGroup is a provider of recycled building and landscaping materials operating from Clayton, Victoria. The company offers a unified portfolio centered on sustainable demolition services and recycled construction materials. Core offerings include recycled bricks (available in over a dozen varieties such as Red Face, Rustic Red, Clinker, Cream, Grey, and specialty types), crushed brick products in various gradations for landscaping and sports surfaces, and 100% recycled timber products including mulch and briquettes. These material products are supported by service offerings in sustainable demolition, excavation, site remediation, and brick matching. The company diverts over 90% of demolition materials from landfill, with bricks and crushed brick remaining their most popular recycled material lines. EcoGroup operates their own Resource Recovery Centre in Clayton where materials are sorted, processed, and prepared for resale.
Differentiator
Problem solved
Functional benefit
Brands
- Eco Toppings: A richly-coloured, high-end decorative landscaping product used for pathways, driveways, bike tracks, and landscaping features that compacts to a smooth yet permeable surface.
- Eco Mulch
Products and services
- Recycled Bricks Premium reclaimed bricks in multiple varieties (Red Face, Rustic Red, Red-Blue Clinker, Cream Face, Hawthorn Black, Handmade Apricot, Coach House Grey, Red Paver, Builder) for residential and commercial construction, feature walls, fireplaces, and heritage restoration. Sold in A-grade, rustic, and builder grades.
- Crushed Brick Products Recycled crushed brick available in multiple sizes (2.5-10mm, 2.5-20mm, 5-10mm, 10-14mm, 14-20mm, 20mm minus) for landscaping, driveways, exposed aggregate, pathways, and sports surfaces including tennis courts and baseball diamonds.
- Timber Products 100% recycled timber products including mulch (compressed and loose forms) and timber briquettes for heating, made from salvaged timber diverted from demolition sites via the HAAS processing machine.
- Recycled Roof Tiles Recycled roof tiles including concrete and terracotta varieties, along with ridge capping, chimney pots, ridge lace, and other roofing accessories.
- Bluestone Products Bluestone pitchers and plinths for landscaping and construction applications.
- Sustainable Demolition Services Specialist domestic and commercial sustainable demolition services focused on maximizing salvageable materials and minimizing landfill waste, targeting builders, contractors, and government clients.
- Excavation Services Site excavation services including cutting to required levels, basement excavation, earthworks, and site preparation for commercial and residential projects.
- Site Remediation Site remediation services to restore and prepare contaminated or damaged land for new construction, including asbestos removal and contaminated site handling.
- Brick Matching Services Expert brick matching services to help customers find the right recycled bricks for extensions, repairs, and heritage projects, leveraging 30+ years of accumulated brick inventory and expertise.
- Construction & Demolition Materials Recycling Resource recovery and recycling of construction and demolition waste materials including timber, metal, masonry, bricks, and concrete at the Clayton Resource Recovery Centre.
Quantifiable outcome
- Selling over 1 million bricks per year with estimated 500 tonnes of CO2 saved annually
- +3 more outcomes
Companies that use EcoGroup
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
EcoGroup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
EcoGroup partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Sustainability VictoriacoreReceived a Victoria grant from Sustainability Victoria to fund an innovative project focused on converting C&D waste timber into high-value biomass for energy. The project aims to reduce the environmental impact of construction by reusing waste and creating renewable energy sources.
- Mercy HealthminorEcoGroup assisted in excavation and earth works for the South Morang Early Parenting Centre project, helping rebuild and assist Aboriginal and Torres Strait Islander Communities in Whittlesea.
- Hutchinson BuildersminorWorking with Hutchinson Builders on the South Morang Early Parenting Centre project, with EcoGroup providing excavation and earth works services.
- Bayside City CouncilminorEcoGroup worked on the Black Rock Surf Life Saving Club project, assisting in earthworks, excavation, and site remediation for the new facility.
- The Hacer GroupminorEcoGroup supplied premium recycled bricks for the Burwood Brickworks project, which was named World's Most Sustainable Shopping Centre.
- Regional Transfer Stations (Victoria)minorEcoGroup partners with regional transfer stations throughout Victoria to collect and process timber waste, turning it into mulch through their HAAS machine.
- Demolishers throughout VictoriacoreEcoGroup has partnered with demolishers throughout Victoria to divert demolition materials from landfills toward new purposes, processing materials through their recovery centre.
- Green Building Council of AustraliacoreEcoGroup is a Member of the Green Building Council of Australia, having been verified as compliant with their Construction & Demolition Waste Reporting Criteria.
Scale indicators8 records
Recent moves6 records
Expansion highlights4 records
EcoGroup competitors and assessment
Company assessmentBroad incumbents
- Boral Limited: ASX-listed (BLD) Australian construction materials group producing bricks, concrete, and aggregates. Adjacent competitor in the building materials market, including some recycled content offerings, but with a much broader new-materials focus.
- Brickworks Limited: ASX-listed (BKW) Australia's largest brick manufacturer and building materials group. Competes indirectly with EcoGroup's recycled bricks via new-brick offerings, while also representing a potential acquisition pathway given the thematic alignment.
- Bingo Industries: ASX-listed (BIN) Australian waste and recycling operator with significant C&D and resource recovery exposure. Broader incumbent that competes in the same waste streams but at national scale.
- SUEZ Recycling and Recovery Australia: Australian arm of global environmental services group SUEZ, offering recycling and resource recovery services including C&D materials processing. Broader incumbent with substantially larger scale and capital base.
- Veolia Australia and New Zealand: Global waste management and resource recovery operator's Australian arm, providing waste collection, recycling, and treatment services. Overlaps with EcoGroup's recycling scope as part of an extensive service portfolio.
- Cleanaway Waste Management: ASX-listed (CWY) Australia's largest waste management company with national collection, transfer, and recycling operations. Broader incumbent offering overlapping C&D waste services as part of a much larger portfolio.
Direct peers
- ResourceCo: Australian resource recovery company processing C&D and commercial waste into recycled products including timber, aggregates, and energy feedstocks. Comparable vertically integrated recycling model, though with broader geographic footprint.
- Repurpose It: Australian construction and demolition waste recycling business operating resource recovery facilities with similar focus on diverting C&D materials from landfill — directly comparable in operating model and value proposition.
- Alex Fraser Group: Victoria-based producer of recycled construction materials including crushed brick, concrete, and asphalt. Alex Fraser is the most direct competitor to EcoGroup in the Melbourne/Victoria recycled aggregates and brick resale market.
Others
- Visy Recycling: Major Australian recycling operator (paper/cardboard/plastics focus) owned by Pratt family. Thematically adjacent as a large-scale Australian recycling business, though material streams differ from EcoGroup's C&D focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
EcoGroup social profiles
Digital presenceEcoGroup compliance and trust
Trust signalCompliance1 record
EcoGroup financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoGroup leadership team
Management profileNumber of profiles
Profiles2 records
EcoGroup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoGroup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoGroup
What does EcoGroup do?
EcoGroup reclaims, cleans, and resells recycled bricks, crushed brick aggregates, and timber products (mulch and briquettes) sourced from construction and demolition sites across Melbourne and Victoria. The company also provides sustainable demolition, excavation, site remediation, brick matching, and construction and demolition materials recycling services operated from its Clayton Resource Recovery Centre in Victoria, Australia.
Is EcoGroup a public or private company?
EcoGroup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EcoGroup founded?
EcoGroup was founded in 1991. It employs 11 to 50 people.
Where is EcoGroup based?
EcoGroup is headquartered in Clayton, Australia, in the Oceania region.
How does EcoGroup make money?
Three revenue lines are on record. Recycled Building Materials Sales are the primary driver. The others are demolition and Excavation Services and brick Matching Services.
Who are EcoGroup's main competitors?
Broad incumbents on record are Boral Limited, Brickworks Limited, Bingo Industries, SUEZ Recycling and Recovery Australia, Veolia Australia and New Zealand and Cleanaway Waste Management. Direct peers are ResourceCo, Repurpose It and Alex Fraser Group. Visy Recycling is listed as an others.
Does EcoGroup have an API?
No public API is recorded for EcoGroup.
What industry is EcoGroup in?
EcoGroup's product category is Construction and Demolition Waste Recycling. Its primary akta.pro industry code is HSAIAOAD, Construction & Renovation Debris Removal (Outdoor Projects), with a secondary code of EUAIADAL, Specialty Materials Recovery (Carpet, Mattresses, Bulky Items). Its NAICS code is 562920 and its SIC code is 4953.