What ECO Group, Inc does

ECO Group is a privately held sustainable solutions provider headquartered in Chippewa Falls, Wisconsin, operating with a five-person team under owner-operator Dean Makemson. The company runs two parallel business lines. The first is a Wisconsin-local residential and small commercial property services vertical offering USDA-approved Roofmaxx soybean-based roof rejuvenation (averaging under $2,500 per treatment), full roof replacement using GAF architectural shingles (averaging above $12,000), and complete solar installation with Tier 1 hardware from Enphase and Sol-Ark (averaging $22,000-$35,000 per project before federal tax credits). The second is a commercial energy monitoring and management vertical operated through a dedicated platform at energy.ecogroup-inc.com, where ECO Group serves as an authorized distributor of UK-based Best.Energy's technology portfolio, including the Eniscope 8 Hybrid real-time energy monitor, the Air Suite IoT building management system (Air Sense, Air Switch, Air Digital, Air Ambient), and the CUES wax-based refrigeration optimization product.

The company generates revenue predominantly through project-based one-time fees for residential roofing and solar work within a 50-mile service radius of Eau Claire, Wisconsin, supplemented by managed-service-style commercial energy contracts. Go-to-market is direct sales, with site assessments (solar site assessment, roof analysis) preceding proposals, supported by a 50% retainer model on solar jobs, Calendly scheduling, and third-party financing via ffcapplication.com. Marketing combines SEO-optimized web content, social media (Facebook, LinkedIn), BBB-accredited credibility, and affiliations with MREA, Xcel Energy, Focus on Energy, the Ohio Soybean Council, and local chambers of commerce. Commercial energy sales are consultative and channel-enabled through the Best.Energy partner network spanning 100+ partners across 60+ countries.

ECO Group's enterprise footprint is primarily an inherited channel rather than a direct sales motion. Documented deployments such as the 7-Eleven Denmark rollout across 120+ stores, MENY/SPAR Scandinavia deployments, and Accor hotel implementations are executed by Best.Energy and its regional partners (including IQ Energy Nordic), with ECO Group's role positioned as authorized distribution rather than prime contractor. The company claims to be Wisconsin's number one solar installer and is rated 5/5 from over 600 reviews, having served more than 250 customers since its February 2020 incorporation. No venture capital, private equity, or institutional investment is disclosed, and the company is privately owned and operated.

Name

ECO Group, Inc

Legal name

Eco Group LLC

Website

https://ecogroup-inc.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ECO Group is a Wisconsin-based sustainable solutions provider offering USDA-approved Roofmaxx roof rejuvenation, solar installation, roof replacement, and Best.Energy-powered commercial energy monitoring (Eniscope, CUES, Air Suite) to residential property owners and multi-site commercial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Installation Services: One-time revenue from complete solar system installation including site prep, panels, inverters, and racking. Pricing is project-based, averaging $22,000-$35,000 per installation (before federal tax credits), with typical 10kW systems at $27,000. Revenue recognized upon project completion following 50% retainer and final payment after inspection.
2. Roof Replacement Services: One-time revenue from full roof replacement for residential and commercial customers. Includes GAF architectural shingles, tear-off, ice/water shield, synthetic felt, ridge cap/vents, and metal components. Average cost exceeds $12,000.
3. Roofmaxx Rejuvenation Treatment: One-time application revenue from roof rejuvenation service using USDA-approved soybean-based treatment. Average cost under $2,500 (approximately 20% of full replacement cost). Includes 5-year transferable warranty.
4. Commercial Energy Monitoring & Management: Recurring revenue from Eniscope hardware sales, installation, and ongoing monitoring/management services for commercial buildings. Eco Group provides CUES, Eniscope, and Air Suite hardware with associated software platforms. Target sectors include restaurants, hotels, manufacturing, education, and multi-site commercial. Clients include global brands such as 7-Eleven, KFC, Domino's, and McDonald's.
5. Energy Rebates & Rebate Facilitation: Eco Group advises customers on available federal and state tax credits, rebates, and local utility incentives for solar installations (currently 30% federal tax credit). This drives demand for the core installation services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ECO Group delivers roofing, solar, and commercial energy services from Chippewa Falls, Wisconsin. Residential offerings include USDA-approved Roofmaxx bio-based roof rejuvenation and full roof replacement, plus solar PV installation. For commercial clients, the firm sells and deploys Best.Energy's Eniscope IoT energy monitoring platform, CUES refrigeration optimization, and the Eniscope Air Suite for indoor air and building monitoring.

Product overview

ECO Group, Inc is a sustainable solutions provider offering two distinct service portfolios: (1) Energy Management & Monitoring solutions powered by Best.Energy technology, including the Eniscope 8 Hybrid hardware, Eniscope Air IoT suite (Air Sense, Air Switch, Air Digital, Air Ambient), and CUES refrigeration optimization, all managed through a cloud-based analytics platform; and (2) Roofing & Solar services including Roofmaxx roof rejuvenation treatment, traditional roof replacement, and complete solar panel installation. The company operates as an authorized Best.Energy distributor and serves commercial clients (restaurants, hotels, manufacturing, education, retail) and residential customers across Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• Roofmaxx: USDA-approved roof rejuvenation treatment using soybean-based oil to restore asphalt shingles. A cost-effective alternative to full roof replacement.
• Eco Group Energy

Products and services

• Roofmaxx Roof Rejuvenation

Quantifiable outcome

• Roof rejuvenation costs average ~$2,500 vs. $10,000+ for full replacement, saving over 75%
• +9 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Best.EnergycoreTechnology or IntegrationEco Group is an authorized distributor for Best.Energy, a UK-based energy technology company with 13 years of industry experience and a global partner network of 100+ partners across 60+ countries. Eco Group distributes and deploys Best.Energy's Eniscope energy management system, CUES refrigeration technology, and Air Suite IoT products.
• IQ Energy NordicflagshipStrategic or Co-development PartnerEco Group's energy management technologies (Eniscope) are deployed across 120+ 7-Eleven stores in Denmark through IQ Energy Nordic, a fellow Eniscope enthusiast and energy consultancy. The project has achieved 2.7M kWh saved and 864 tonnes CO2 avoided, with Proof of Concept underway in Norway and Sweden.
• MREA (Midwest Renewable Energy Association)minorGTM or Marketing PartnerEco Group is affiliated with the Midwest Renewable Energy Association, a nonprofit organization promoting renewable energy. The MREA logo appears on Eco Group's contact and service pages, suggesting membership or partnership.
• Xcel EnergyminorGTM or Marketing PartnerXcel Energy logo appears on Eco Group's contact and service pages. Local energy companies sometimes offer incentives for solar and energy efficiency projects that Eco Group facilitates for customers.
• Focus on EnergyminorGTM or Marketing PartnerFocus on Energy logo appears on Eco Group's service pages. Focus on Energy is a Wisconsin utilities program offering energy efficiency incentives that Eco Group leverages for customer projects.
• Chippewa Falls Area Chamber of CommerceminorGTM or Marketing PartnerEco Group is affiliated with the Chippewa Falls Area Chamber of Commerce, supporting local business community presence and referral networks.
• Eau Claire Chamber of CommerceminorGTM or Marketing PartnerEco Group is affiliated with the Eau Claire Chamber of Commerce, providing local credibility and networking within the primary service market.
• Ohio Soybean CouncilminorGTM or Marketing PartnerOhio Soybean Council logo appears on Eco Group's pages. The connection likely relates to the soybean-based Roofmaxx product that Eco Group uses for roof rejuvenation.
• Couillard Solar FoundationminorGTM or Marketing PartnerCouillard Solar Foundation logo appears on Eco Group's pages, indicating a partnership related to solar energy education and promotion in Wisconsin.
• University of Wisconsin-Stevens PointminorGTM or Marketing PartnerUniversity of Wisconsin-Stevens Point logo appears on Eco Group's Roof Replacement service page, indicating an educational institution partnership.
• EnphasecoreTechnology or IntegrationEco Group works with top solar brands including Enphase for solar installations, utilizing their microinverter technology as part of complete solar system installations.
• Sol-ArkcoreTechnology or IntegrationEco Group works with top solar brands including Sol-Ark for solar installations, utilizing their solar inverter and battery storage solutions.
• GAFcoreTechnology or IntegrationEco Group offers GAF architectural shingles as part of their roof replacement services, providing quality, durable products for both residential and commercial customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights2 records

Others

• EnergySage: Online solar marketplace that connects homeowners with vetted local installers. Functions as an enabling channel for ECO Group's residential solar lead generation rather than a direct competitor, but competes for the same end-customer solar-spend wallet.

Direct peers

• EnergyHub: Provider of a DERMS platform for utilities and commercial customers to manage distributed energy resources, demand response, and smart building controls. Comparable to ECO Group's HVAC/load control and energy monitoring capability for multi-site commercial clients.
• Roof Maxx: The national franchisor of the Roofmaxx soybean-based shingle rejuvenation treatment that ECO Group is licensed to apply. They are the direct provider of the proprietary technology ECO Group's signature service depends on, making them both a partner and a benchmark for the roof rejuvenation line of business.
• GridPoint: Commercial energy management platform providing IoT-based monitoring, control, and optimization for multi-site enterprises. Closely comparable to ECO Group's Eniscope + Air Suite offering for restaurants, retail, and commercial buildings.

Broad incumbents

• ADT Solar (formerly Sunpro Solar): National residential solar and roofing installer offering integrated roof replacement + solar bundles. Comparable to ECO Group's combined roofing/solar residential playbook, but at national scale with direct sales operations.
• Tesla Energy: A major U.S. solar and energy storage provider with proprietary panels, Powerwall, and an integrated energy software stack. Comparable to ECO Group's solar installation and energy management offerings, but at vastly larger scale and with vertically integrated IP rather than third-party distribution.
• Sunrun: Largest U.S. residential solar installer with a subscription-based business model. Comparable on the solar installation side and on the residential renewable energy value proposition, though Sunrun focuses on lease/PPAs nationwide rather than direct cash sales in a single Wisconsin region.
• Schneider Electric (EcoStruxure): Global energy management and automation giant offering building energy management systems, power monitoring, and HVAC controls. Comparable to ECO Group's commercial energy monitoring and management vertical but at massive enterprise scale with proprietary hardware and software.

Regional players

• Bone Dry Roofing: Multi-state U.S. roofing contractor offering roof repair, replacement, and inspection services across the Midwest. Directly comparable to ECO Group's residential and commercial roof replacement line, with a similar regional-services profile.

Emerging players

• Carbon Lighthouse: Commercial energy efficiency and decarbonization company targeting multi-site commercial real estate. Comparable to ECO Group's enterprise energy management services (audit, monitoring, optimization) and their focus on delivering measurable kWh and CO2 savings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecogroupinc
• LinkedInlinkedin.com/company/eco-group-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECO Group, Inc