Ecomaison

Name

Ecomaison

Legal name

Ecomaison SAS

Website

https://ecomaison.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Extended Producer Responsibility (EPR) and Household Waste Management Services

NAICS

Materials Recovery Facilities (56292), Waste Collection (56211), Waste Management and Remediation Services (562)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

akta.pro secondary industries

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Certified Compliance & Reporting Services (R2/e-Stewards, Audit, ESG) (BPALAIAL), Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

Keywords

• Extended producer responsibility
• Eco-organization services
• Household waste collection
• Furniture recycling
• Circular economy management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Eco-participation fees: Ecomaison collects eco-participation (eco-contribution) fees from member manufacturers and distributors based on the weight and type of products placed on the market. These fees are paid by consumers at point of purchase and finance all collection, sorting, reuse, repair and recycling operations. Fee schedules (barèmes) are eco-modulated based on eco-design efforts.
2. Regulatory compliance services: Ecomaison provides free services to members including IDU issuance, declaration management, recyclability determination, and sorting guidelines. Revenue is generated through the eco-participation framework rather than direct service fees.
3. Innovation support and partnerships: Ecomaison invests in innovation partnerships, R&D projects, and supports industrialization of recycling processes. Funding comes from eco-participation reserves, with amounts like 400M€ committed in 2024 to circular economy activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Ecomaison is a state-approved French eco-organization that manages the end-of-life collection, sorting, repair, reuse and recycling of household products across four EPR sectors: furniture/bedding, building materials, DIY/garden items, and toys. Its operations are financed through eco-participation fees collected from member manufacturers and distributors, and it runs a nationwide network of more than 12,000 collection points plus digital services (Espace-services portal, O\u00f9 Recycler app) supporting regulatory compliance.

Product overview

Ecomaison is a multi-sector eco-organization offering a comprehensive platform for household waste management. Its core offering centers on eco-participation financing, the Bonus Réparation repair subsidy, and reuse services through an extensive collection network. The company operates digital platforms including the Espace-services portal and the Ou Recycler application. Ecomaison manages five product sectors: Furniture (AMEUBLEMENT) including decorative textiles, Building Products and Materials (PMCB), DIY and Garden Products (ABJ), Toys (JOUETS), and Professional Packaging (launched 2025 in partnership with Citeo Pro). Additional services include the Innovation for Eco-design Program, annual Innovation Days events, and specialized solutions for building professionals.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 1.7 million tonnes collected in 2024 with 97% valorization rate
• +4 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Citeo ProcoreStrategic or Co-development Partner · 1 January 2025Partnership for professional packaging sector (Emballages professionnels). Ecomaison and Citeo Pro collaborate to offer simplified waste management solutions for businesses, helping companies comply with new Extended Producer Responsibility regulations for industrial and commercial packaging.
• EmmaüscoreChannel Partner/ Reseller/ DistributorLong-standing partnership with the Emmaüs network of solidarity enterprises for collection and reuse of furniture and household items. Emmaüs operates ressourceries and receives preferential access to donated product flows and financial support from Ecomaison.
• La Croix-RougecoreChannel Partner/ Reseller/ DistributorPartnership with French Red Cross for donation and reuse operations, supporting solidarity economy and providing collection points for donated household items.
• Région BretagnecoreStrategic or Co-development PartnerRenewed partnership (2023-2024) supporting the 'Nos objets ont de la ressource' campaign for reuse awareness in Brittany. Joint efforts with ADEME Bretagne, CRESS, RAB, and other eco-organisms. Includes 3,000 tonnes of furniture elements reused in 2023.
• RefashionminorStrategic or Co-development PartnerCollaboration on textile collection campaign in Brittany (2024), expanding product scope to include clothing and household textiles alongside Ecomaison's traditional categories.
• EcominérocoreStrategic or Co-development PartnerJoint initiatives for reuse and recycling of building products and materials (PMCB). Partnership includes joint call for projects supporting reuse and reutilization on construction sites.
• GeevminorGTM or Marketing PartnerDevelopment partnership for donation application services, integrating Ecomaison collection points and services with Geev's platform for household item donations.
• CircanaminorStrategic or Co-development PartnerCollaboration on market barometer for second-hand toys sector, providing data and analysis on toys market trends and reuse potential in France.
• Journal de MickeyminorGTM or Marketing PartnerPartnership for 'Sauveurs de Jouets' beach club toy collection campaign (summer 2026), reaching 20 beach clubs to encourage families to donate unwanted toys.
• Unique Héritage MédiaminorGTM or Marketing PartnerMedia partnership for toy rescue campaigns, supporting awareness and communication for toy collection and reuse initiatives.
• ADEME BretagneminorStrategic or Co-development PartnerEnvironmental agency partnership supporting circular economy initiatives in Brittany, collaborating on reuse awareness campaigns and ESS sector development.
• CRESS BretagneminorStrategic or Co-development PartnerRegional chamber of social and solidarity economy organizations, supporting ESS sector development and reuse initiatives in Brittany.
• RAB (Réseau des ressourceries et recycleries bretonnes)coreChannel Partner/ Reseller/ DistributorNetwork of Breton ressourceries and recycleries, supporting local reuse operations with 32 local structures engaged through Ecomaison partnerships.
• L'Ameublement françaiscoreStrategic or Co-development PartnerHistoric partnership with French furniture industry federation, working together on circular economy and sustainability initiatives for furniture sector.
• Le Collectif des Éco-OrganismesminorStrategic or Co-development PartnerAssociation of approved eco-organisms for collective action and to accompany evolution of EPR sectors.
• RetourMatminorImplementation/ SI/ Consulting PartnerMattress recycling company operating with Ecomaison and IKEA to open mattress recycling site in La Cavalerie (Aveyron), supporting industrial recycling capacity.
• Envie BretagneminorImplementation/ SI/ Consulting PartnerESS enterprise operating mattress sorting and valorization unit in Brittany with Ecomaison and Veolia partnership.
• BoudiminorStrategic or Co-development PartnerInnovative inclusive company transforming plastic waste into panels using thermocompression, supported by Ecomaison through circular economy partnership.

Scale indicators13 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Refashion: French state-approved eco-organization for textile EPR (clothing, household linen, footwear). Ecomaison already partners with Refashion on textile collection campaigns in Brittany, reflecting identical EPR mechanics and overlapping consumer touchpoints.
• Corepile: French state-approved eco-organization for portable batteries and accumulators. Operates identical EPR mechanics, eco-participation fees, and collection-point network, making it a structurally parallel peer in a different product vertical.
• Valdelia: French state-approved eco-organization for professional furniture (B2B office furniture, hospitality, etc.). Closely comparable to Ecomaison's furniture sector but on the professional side, making it a near-direct peer in the same EPR framework.
• Citeo: French state-approved eco-organization managing household and professional packaging EPR. Most directly comparable to Ecomaison in structure, regulatory framework, and eco-participation fee model; the two even co-launch the Professional Packaging sector.
• Eco-systèmes: French state-approved eco-organization for Waste Electrical and Electronic Equipment (WEEE). Operates the same EPR/eco-participation model as Ecomaison but in the electrical and electronic equipment sector, making it a direct structural peer.
• Ecominéro: French state-approved eco-organization focused on mineral building materials (concrete, tiles, plaster). Ecomaison and Ecominéro run joint initiatives for PMCB reuse and recycling, operating in the same regulatory and operational class.
• Eco-DDS: French state-approved eco-organization for chemical waste from households (DIY chemicals, garden chemicals, etc.). Operates the same EPR model and was a sibling organization under the AGEC framework, directly comparable in governance and fee mechanics.

Others

• ADEME: French Environment and Energy Management Agency that oversees EPR policy and co-funds circular-economy projects. Functions as a regulatory counterparty and partner (ADEME Bretagne partnership) rather than a competitor, but is the most relevant adjacent entity in the EPR ecosystem.

Regional players

• CONAI: Italian national consortium for packaging recovery (Sistema CONAI). Operates a similar EPR-style model for packaging materials across Italy; structurally analogous to Ecomaison but in a different country and product vertical.
• Grüner Punkt (Duales System Deutschland): Germany's leading packaging recovery system under the German Packaging Act. Comparable operating model (producer-funded, regulated collection and recycling) but German-specific and focused on packaging rather than household goods.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Ecomobilier
• Facebookfacebook.com/EcomaisonActu
• LinkedInlinkedin.com/company/ecomaison-actu
• Instagraminstagram.com/ecomaison_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecomaison