Economic.bg

What Economic.bg does

Economic.bg is a Bulgarian-language online business and economics news portal launched in 2013 and operated by Brand Media Bulgaria EOOD, a privately held Sofia-based company. The platform provides daily coverage of Bulgarian and European economics, public finance, business, infrastructure, energy, transportation, agriculture, tourism, labor markets, finance, real estate, regulations, sustainability, and technology topics, including dedicated sections for Digi&AI, FinTech, Cybersecurity, and Hi-Tech. The content distribution runs through a CMS-driven responsive website supported by RSS feeds, email newsletters, and active social media presence across Facebook, Twitter/X, LinkedIn, Instagram, YouTube, and Threads. The audience is described as 'millions of monthly readers' comprised of business professionals, executives, entrepreneurs, and the general public interested in Bulgarian and European economic affairs.

Economic.bg operates an extended product portfolio beyond the core news portal. This includes the RATE premium digital publication providing annual rankings of banking, insurance, and commercial sector leaders in the context of Bulgaria's eurozone entry; the Master Business Awards annual recognition program with BAT Bulgaria as its first recipient and Eldrive receiving the sustainable electromobility award; the ESG&FRIENDS annual ESG forum; the sister publication ESGNews.bg covering sustainability topics; and the print companion 'Списание Икономика' magazine. Additional editorial projects include COREJIO, SOLARIS, iN Sofia (Sofia business/lifestyle), and Успешните жени (Successful Women). The website is built and designed by Studio X (third-party vendor).

The company generates revenue through three primary streams: advertising (display ads and sponsored content on the portal), subscription services (email newsletter 'Получавай важните новини на пощата си' and premium content access), and event organization (Master Business Awards, ESG&FRIENDS, 'Кмет на годината' / Mayor of the Year, and 'Мистър и Мисис Икономика' producing sponsorship and ticket revenue). The team is led by Chief Editor Georgi Zhelyazkov. The go-to-market motion is product-led growth, relying on organic search traffic, social sharing, and email subscriptions to acquire readers, while event franchises serve as marketing initiatives to build brand authority and attract enterprise advertisers. The legal entity is registered as a private limited liability company in Bulgaria with no disclosed external investors.

Name

Economic.bg

Legal name

Бранд Медия България ЕООД

Website

https://economic.bg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Economic.bg is a Bulgarian online business and economics news portal operated by Brand Media Bulgaria EOOD, serving business professionals and general readers with daily coverage of Bulgarian and European economics, finance, sustainability, and technology, supplemented by the RATE premium rankings, Master Business Awards, and ESG&FRIENDS forum.

Ownership category

akta.pro rank

Product category

Digital Business News Media

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Business news media
• Economic journalism
• Digital news portal
• Financial news coverage
• ESG news publishing

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The primary revenue stream is likely advertising, with display ads and sponsored content on the news portal. The site features partner news sections and promotional content from sponsors.
2. Subscription Services: The site offers an email newsletter subscription service ('Получавай важните новини на пощата си') and mentions subscription options ('Абонамент'). Premium content access may be available to subscribers.
3. Event Organization: Organization of events such as Master Business Awards, 'Кмет на годината' (Mayor of the Year), and 'Мистър и Мисис Икономика' which generate sponsorship and ticket revenue

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Economic.bg is a Bulgarian online business and economics news portal that provides daily coverage of Bulgarian and European economics, finance, business, sustainability, technology, and society topics. The platform operates as a comprehensive digital news media service featuring editorial sections including Digi&AI, FinTech, Cybersecurity, and Hi-Tech, supplemented by premium content projects like RATE (financial sector rankings), the Master Business Awards program, and the ESG&FRIENDS sustainability forum. It serves both business professionals and general readers interested in economic developments in Bulgaria and Europe.

Product overview

Economic.bg is a Bulgarian economic and business news portal published by Brand Media Bulgaria EOOD. The platform operates as a comprehensive news media service covering economics, finance, business, sustainability, technology, and society topics. Its product portfolio includes the core Economic.bg news portal featuring sections like Digi&AI, FinTech, Cybersecurity, and Hi-Tech; the premium RATE digital publication providing annual financial and sector rankings; and the Master Business Awards program recognizing business excellence. The platform also partners with sister publications including ESGNews.bg and organizes events such as the ESG&FRIENDS forum.

Differentiator

Problem solved

Functional benefit

Brands

• Master Business Awards: Annual awards program recognizing companies that change the business environment in Bulgaria.
• RATE
• ESG&FRIENDS
• iN Sofia
• Списание Икономика

Products and services

• Economic.bg News Portal Bulgarian economic and business news portal providing daily coverage of economics, finance, business, sustainability, technology, and society topics. Features sections including Digi&AI, FinTech, Cybersecurity, and Hi-Tech news, targeting business professionals and general readers interested in Bulgarian and European economics.
• RATE - Premium Digital Publication Premium digital project by Economic.bg featuring exclusive rankings and market analysis outlining leaders and key trends in the financial, insurance, and commercial sectors. Published annually with context of Bulgaria's eurozone entry, including the Banking Leaders 2025 edition.
• Master Business Awards Prestigious business awards program that recognizes companies changing the business environment in Bulgaria. Features categories including leadership in sustainable electromobility and corporate transformation.
• ESG&FRIENDS Forum Annual forum on sustainable development bringing together ESG leaders, experts, and innovators. Focuses on regulations, innovation, sustainable leadership, transformation, and responsible business practices.
• ESGNews.bg Partner sustainability news outlet under Brand Media Bulgaria providing coverage of ESG topics, environmental initiatives, and sustainable business practices as a sister publication to Economic.bg.
• Списание Икономика (Economics Magazine) Print magazine companion to Economic.bg featuring economic journalism, serving as an offline extension of the digital news brand.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• ESGNews.bgminorOthersESGNews.bg is featured as a partner news source on the Economic.bg platform. The site links to ESG content from ESGNews.bg, indicating a content partnership for sustainability and ESG news coverage.
• Brand Media Bulgaria EOODcoreOthersBrand Media Bulgaria EOOD is the parent company and publisher of Economic.bg. The company organizes events and special projects including ESG&FRIENDS forum, 'Успешна съм, защото...' project, RATE, 'Кмет на годината', and 'Мистър и Мисис Икономика'.
• Kmeta.bgminorOthersKmeta.bg is listed as a partner site in the events calendar section, suggesting cross-promotion or content sharing among media properties.
• Studio XminorOthersStudio X is credited with the design and development of the Economic.bg website, indicating a vendor/partnership relationship for web development services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dnevnik.bg: Dnevnik.bg is one of Bulgaria's most-read online news outlets with a strong business and economics section, competing directly with Economic.bg for both readers and corporate advertisers in the Bulgarian market.
• Capital.bg: Capital.bg is Bulgaria's leading business daily and online portal covering economics, finance, and corporate news — directly competing with Economic.bg for the same business reader audience and the same enterprise advertising pool in Bulgaria.
• Economedia: Economedia is the publisher of Capital.bg and Dnevnik.bg, Bulgaria's largest business news media group — its scale makes it the dominant incumbent player competing with Economic.bg for both audience and advertising market share.
• Investor.bg: Investor.bg is a Bulgarian financial news and analysis portal focused on capital markets, banking, and investments — a direct competitor in the business/financial news niche Economic.bg serves.

Regional players

• SeeNews: SeeNews is a Southeast European business newswire covering Bulgaria and the wider region — a regional peer targeting enterprise readers and competing for B2B sponsorships.
• The Sofia Globe: The Sofia Globe is an English-language news outlet covering Bulgarian business, politics, and society — competes for English-speaking business readers and international advertisers targeting Bulgaria.

Broad incumbents

• Forbes Bulgaria: Forbes Bulgaria is the local edition of a global business media brand, competing with Economic.bg for premium B2B advertisers and high-end business readers in Bulgaria, with stronger international brand equity.
• Emerging Europe: Emerging Europe covers business and economic developments across Central and Eastern Europe including Bulgaria — serves a broader regional audience that overlaps with Economic.bg's enterprise readership and competes for similar sponsors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Economicbg
• YouTubeyoutube.com/@economic-bg
• Facebookfacebook.com/Economicbg
• LinkedInlinkedin.com/company/economic-bg
• Instagraminstagram.com/economic.bg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Economic.bg