What ECOPONTO does

Ecoponto is a Brazilian digital platform that connects waste generators (households and businesses) with collection and recycling companies, operating as a social-environmental business under the nonprofit foundation Instituto Pelo Bem do Planeta (CNPJ 21.120.063/0001-51). The platform is built around a self-serve interactive map of collection points and a structured educational content library that covers ten waste categories — plastic, paper, glass, metal, organic, electronic, construction debris, medical, hazardous, and non-recyclable — each with localized Portuguese-language disposal guidance. The product surface includes a 'Marcas Parceiras' (Partner Brands) section and dedicated waste-type pages, but no mobile app, no API, and no disclosed proprietary technology beyond the website and map directory. The business model centers on brand partnerships and ESG services for companies seeking environmental education and waste management strategy support, described as subscription-recurring, with no publicly disclosed pricing. The go-to-market approach is community-led, relying on Instagram, Facebook, blog content, WhatsApp contact, and community campaigns (e.g., 'Recicle no Democrata' with a local sports club) rather than paid acquisition. The company is headquartered in Governador Valadares, Minas Gerais, Brazil, and serves a Brazilian market. Ecoponto has no disclosed funding rounds, no institutional investors, a small team of approximately 12 employees, and operates as a participant in the Mind The Bizz accelerator program at Porto Digital. Its only named commercial partnership is with Grupo Gabler, a long-standing plastic recycler in the same city.

Name

ECOPONTO

Legal name

Instituto Pelo Bem do Planeta

Website

https://ecopontoapp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Ecoponto is a Brazilian digital platform under nonprofit Instituto Pelo Bem do Planeta that connects waste generators with collection and recycling companies via an interactive collection-point map and waste-category disposal guidance, serving consumers, brands, and recyclers in Brazil.

Ownership category

akta.pro rank

Product category

Waste Management Marketplace

NAICS

Waste Collection (56211), Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industry

Reuse & Resale / Recommerce Operations (EUAIANAC)

Keywords

• Waste management platform
• Recycling marketplace
• Collection point mapping
• ESG partnership services
• Environmental education

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Brand Partnerships and ESG Services: Platform provides specialized strategies and good practices in waste management for brands and companies, adding ESG value through environmental education and waste disposal facilitation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ECOPONTO operates a digital marketplace platform that connects waste generators (households and businesses) with collection and recycling companies, providing an interactive collection point map, structured disposal guidance across 10+ waste categories, and brand/ESG partnership services. It is a socio-environmental business under Instituto Pelo Bem do Planeta operating in Brazil.

Product overview

ECOPONTO is a digital platform that connects waste collection and recycling companies with waste generators (households and businesses), functioning as a socio-environmental business under Instituto Pelo Bem do Planeta. The platform operates as a unified ecosystem with a core platform providing waste management guidance, a collection map feature for locating disposal points, and eleven dedicated waste category modules covering Plastic, Paper, Glass, Metal, Organic, Electronic, Construction Debris, Hospital/Medical, Hazardous, and Non-Recyclable waste. The platform also includes environmental education campaigns such as the 'Recicle no Democrata' initiative to promote recycling awareness and ESG value for partner brands.

Differentiator

Problem solved

Functional benefit

Products and services

• ECOPONTO Platform A digital platform that connects waste collection and recycling companies with waste generators (households and businesses), providing visibility, support, efficiency, and transparency to the entire waste management chain.
• Mapa de Coleta (Collection Map) An interactive map feature that allows users to locate collection points and services for proper waste disposal, including municipal waste collection services and special waste treatment facilities. Companies can register to be listed.
• Brand Partnership and ESG Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo GablercoreGTM or Marketing PartnerGrupo Gabler, a plastic recycling company with over 20 years of experience in Governador Valadares, MG, partners with Ecoponto to promote environmental education and proper waste disposal. They recognize the importance of expanding recycling values through projects contributing to environmental awareness.
• Instituto Pelo Bem do PlanetacoreOthersParent organization - Ecoponto is a social-environmental business of Instituto Pelo Bem do Planeta. CNPJ: 21.120.063/0001-51
• Mind The Bizz Program - Porto DigitalminorOthersEcoponto is a startup participating in the Mind The Bizz program of Porto Digital, an innovation ecosystem.
• DemocrataminorGTM or Marketing PartnerEcoponto partnered with Democrata sports club for environmental education campaign 'Recicle no Democrata' promoting proper waste disposal and recycling.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• RecycleNation: Recycling directory platform with categorized disposal guidance and location search. Comparable to ECOPONTO's content-and-map value proposition for end users.
• Mussa: Brazilian reverse-logistics marketplace connecting waste generators with collectors and recyclers. Closely comparable multi-sided marketplace model serving the same Brazilian recycling ecosystem.
• Earth911: US-based recycling directory and iRecycle app that helps users find collection points for diverse waste streams. Closely comparable locator-plus-education model to ECOPONTO.
• Recyclops: US-based recycling collection platform that routes materials from households to local recycling partners. Comparable marketplace model linking generators with collectors at the community level.
• Trashapp: Brazilian mobile app that helps users locate nearby recycling collection points by waste type. Directly comparable digital marketplace for waste generators seeking disposal locations in Brazil.
• eCycle: Brazilian e-waste and recycling information portal providing categorized disposal guidance and collection-point location tools. Closely comparable to ECOPONTO's content-plus-map model in the same Brazilian market and language.
• Lixo Zero Brasil: Brazilian zero-waste movement organization offering educational content, locator tools, and community guidance on waste reduction. Comparable mission, content depth, and Brazilian audience.

Broad incumbents

• Solvi: One of Brazil's largest waste management and environmental services operators, providing collection, treatment, and disposal across multiple states. Adjacent incumbent with infrastructure that could subsume ECOPONTO's marketplace.
• TerraCycle: Established global recycling platform specializing in hard-to-recycle waste streams with brand-partnered programs. Overlaps with ECOPONTO's brand-partnership ESG offering but at vastly larger scale and global scope.

Others

• Too Good To Go: Marketplace app reducing food waste by connecting consumers with surplus food from businesses. Comparable multi-sided marketplace GTM and ESG-driven brand-partnership model, though focused on food rather than recyclable materials.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ecoponto1
• Instagraminstagram.com/ecoponto1
• LinkedInlinkedin.com/company/ecoponto1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOPONTO