ecostep

What ecostep does

ecostep is an Ontario-based private service company specializing in residential insulation and air sealing for energy retrofit work. The company operates two go-to-market motions: a direct-to-consumer channel serving individual homeowners across Ontario via a website-driven booking/contact flow, and a B2B enterprise channel delivering turnkey Housing Retrofit Projects to utilities, municipalities, and organizations managing multi-unit residential and community housing portfolios. The core product portfolio comprises five residential services (Attic Insulation, Basement Insulation, Exterior Wall Insulation, Air Sealing, and Home Energy Assessment), an add-on Heat Pump/Solar Ready service that prepares homes for electrification, and the enterprise-scale Housing Retrofit Projects offering. The company is headquartered in Toronto with operations spanning the province of Ontario.

Name

ecostep

Legal name

ecostep

Website

https://ecostep.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ecostep is an Ontario-based private insulation and air sealing service company delivering residential energy retrofits directly to homeowners and turnkey multi-unit retrofit programs to utilities, municipalities, and housing organizations.

Ownership category

akta.pro rank

Product category

Home Insulation & Weatherization Services

NAICS

Drywall and Insulation Contractors (238310)

akta.pro primary industry

Exterior Insulation & Weatherproofing (House Wrap, Air/Water Barriers) (HSAPAKAK)

akta.pro secondary industry

Energy, Utilities & Sustainability Management (BPABAAAF)

Keywords

• Home insulation services
• Air sealing services
• Building energy retrofit
• Residential weatherization services
• Housing retrofit projects

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Insulation and Air Sealing Services: Revenue generated through professional installation services for attic insulation, basement insulation, exterior wall insulation, and air sealing. Services are delivered directly to homeowners and through partnerships with organizations managing housing portfolios.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

ecostep is a service company that delivers professional insulation and air sealing installations for homes and residential buildings across Ontario. Offerings include attic insulation, basement insulation, exterior wall insulation, air sealing, home energy assessments, and a heat pump/solar ready preparation service, supported by trained crews applying building science principles and blower door diagnostics. For institutional clients, the company provides turnkey housing retrofit project delivery for multi-unit residential buildings and community housing portfolios.

Product overview

ecostep is a service company offering insulation and air sealing services for homes and buildings across Ontario. The core product portfolio consists of five residential services (Attic Insulation, Basement Insulation, Exterior Wall Insulation, Air Sealing, and Home Energy Assessment) that work together to improve comfort and energy efficiency. The Heat Pump/Solar Ready service is an add-on that prepares homes for heat pump and solar installations by optimizing insulation and air sealing. For larger clients, the Housing Retrofit Projects service provides turnkey delivery for multi-unit residential buildings and community housing portfolios, coordinating assessments, installation, and reporting at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• Attic Insulation Professional attic insulation service that adds new material over existing attic insulation to improve thermal performance, reduce heat loss, and enhance comfort for Ontario homeowners.
• Basement Insulation Insulation service for basement walls and rim joists designed to stabilize indoor temperatures, reduce drafts, and warm floors throughout the house for Ontario homeowners.
• Exterior Wall Insulation Drill-and-fill dense-pack insulation method that adds insulation to existing exterior walls without removing drywall, improving comfort and temperature consistency for homeowners.
• Air Sealing Service that identifies and seals gaps and openings throughout the home using blower doors and specialized equipment to reduce unwanted airflow and improve comfort.
• Home Energy Assessment Energy audit service that evaluates insulation levels, air leakage, and overall home performance to provide recommendations for efficiency improvements.
• Heat Pump/Solar Ready Preparation service that adds insulation and air sealing to optimize homes for heat pump and solar system efficiency, reducing equipment costs and energy use.
• Housing Retrofit Projects Large-scale turnkey retrofit delivery service for multi-unit residential buildings and community housing portfolios, including assessments, installation, resident coordination, and reporting, targeting utilities, municipalities, and organizations.

Quantifiable outcome

• Reduce heat loss in winter and summer cooling costs through proper attic insulation
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• UtilitiescoreStrategic or Co-development Partnerecostep works with utilities to deliver energy efficiency and retrofit projects, providing insulation and air sealing services as part of utility energy conservation programs.
• MunicipalitiescoreStrategic or Co-development PartnerPartnership with municipalities to deliver large-scale insulation and air sealing retrofit projects for community housing portfolios across Ontario.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• GreenSaver: Toronto-based non-profit social enterprise delivering home energy assessments, insulation, and air-sealing retrofits for low-income homeowners across Ontario — directly overlapping ecostep's residential retrofit service line and geographic footprint.
• Dr. Energy Saver: North American residential insulation and air-sealing franchise with a heavy focus on blower-door diagnostics and home-performance retrofits — comparable service mix and customer profile, though broader geographic reach.
• Home Insulation Co. Canadian residential insulation contractor offering attic, basement, and wall insulation plus air sealing — directly comparable homeowner services to ecostep across Canada.
• Reeco Insulation: Canadian insulation contractor serving Ontario with attic, basement, and wall insulation services — comparable product offering and customer segment to ecostep.
• Aristocrat Insulation: Long-standing Canadian residential and commercial insulation installer covering attic, wall, basement, and air-sealing upgrades — directly comparable services to ecostep across Canada.

Broad incumbents

• Enbridge Home Efficiency Rebates (program contractor network): Ontario natural-gas utility's whole-home energy retrofit program that routes work through approved contractors — ecostep partners with utilities, making this both a demand channel and an adjacent incumbent in the same retrofit ecosystem.
• Home Depot Installation Services (Insulation): Large big-box retailer offering attic and wall insulation installation services across Canada — competes with ecostep's D2C channel through scale and brand reach, though without the building-science specialization.
• Better Homes & Buildings (Green Ontario / GreenON-like program contractor): Government/utility-backed energy retrofit program channel that aggregates demand for insulation and air sealing — analogous institutional demand source to ecostep's utility/municipal B2B pipeline.

Emerging players

• Energy Star Renovations (Canadian): Smaller Canadian residential energy retrofitter focused on insulation and air-sealing projects — comparable homeowner service line and partial customer overlap with ecostep's D2C channel.

Regional players

• Clean Air Zone (CAZ) Insulation & Heating: Ontario-based contractor offering insulation, heating, and air-sealing services to homeowners — directly comparable service mix, overlapping Ontario geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecostep-ea

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecostep