ecotáctil

What ecotáctil does

Ecotáctil is a privately held creative advertising and street marketing agency headquartered in Córdoba, Spain, founded in 2009 by Manu Bermejo. The company's flagship offering is the Ecobicis/Publibicis system — mobile bicycle-mounted advertising units with customizable supports (tapacubos, lonas, siluetas) that deliver emission-free, pedestrian-zone-accessible brand campaigns across Spanish cities including Mallorca and the Canary Islands. Ecotáctil pairs this physical media with end-to-end campaign services: permits, insurance, route planning, design customization, daily reporting, and lead capture.

Beyond bicycle advertising, the agency operates four adjacent service lines: professional hostess and promoter staffing (deploying 1,200+ trained workers annually), full-service event organization (congresses, fairs, festivals, corporate events), audiovisual production (multi-camera streaming, drone footage, video spots), and Night Room TV, an internally developed streaming platform producing music events in heritage Spanish locations that has accumulated approximately 12 million views across broadcasts. The company generates revenue through professional services engagements and project-based campaign billing to brands and agencies, with quote-based pricing and direct-to-client sales via WhatsApp and website inquiry. Its customer base spans telecoms (Vodafone, Lowi, DAZN), insurance (Pelayo), optician retail (Multiopticas, General Óptica, Opticalia, Acuitis), automotive (Renault, SEAT), energy (Repsol), F&B (Pepsi, Conguitos, Grefusa), media (HBO Max, Canal Cocina, Havas), sports (Gana Energía), and government (Junta de Andalucía, AytoCórdoba, Diputación de Córdoba).

Ecotáctil is founder-owned with no disclosed institutional funding, M&A activity, or secondary offerings. The core team numbers approximately 7 employees plus a small named management group (HR, communications, events, audiovisuals, accounting), with operational scale achieved through a flex labor model of contract promotional workers. The company positions itself as the leading sustainable mobile advertising agency in Spain and is the original pioneer of the bicycle-mounted advertising format in the country.

Name

ecotáctil

Legal name

Ecotáctil

Website

https://ecotactil.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecotáctil is a Córdoba, Spain-based creative advertising and street marketing agency founded in 2009, specializing in bicycle-mounted mobile advertising (Ecobicis/Publibicis), hostess staffing, event organization, audiovisual production, and the Night Room TV streaming platform, serving major national brands across telecom, retail, automotive, media, and government sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bicycle advertising campaigns (Ecobicis/Publibicis): Rental and service of eco-friendly bicycle-mounted advertising units to brands and agencies, including customization, logistics, route management, staff, permits, and reporting.
2. Hostess and promoter staffing: Provision of professionally selected and trained hostesses, promoters, and models for events, fairs, brand activations, point of sale promotions, and congresses across Spain.
3. Event organization and production: Full-service event management including festivals, congresses, fairs, galas, inaugurations, and corporate events. Also includes audiovisual production, streaming, and drone recordings.
4. Night Room TV streaming and content: Music streaming events in unique heritage locations, generating viewership and audience reach across national platforms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ecotáctil is a creative advertising and street marketing agency that provides mobile bicycle-mounted advertising (Ecobicis/Publibicis), professional hostess and promoter staffing, full-service event organization, audiovisual production, and a branded music streaming platform (Night Room TV). The company delivers end-to-end experiential campaigns for brands and institutions across Spain, including permits, route management, custom branding, uniforms, insurance, daily reports, and lead capture.

Product overview

Ecotáctil is a creative advertising and street marketing agency offering a comprehensive suite of marketing services. The core offerings include bicycle advertising (Publi Bicis/Ecobicicletas) as their flagship sustainable mobile advertising solution, azafatas/promotoras (hostess and promoter staffing) services, event organization (congresses, fairs, festivals), audiovisual production, and Night Room TV as a branded streaming platform. These services are designed to work together, enabling the agency to deliver integrated experiential marketing campaigns with sustainable, eco-friendly approaches. Founded in 2009, the company operates nationally across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Publicidad en Bicicleta (Publi Bicis / Ecobicicletas) Mobile bicycle advertising service using eco-friendly bicycles with customizable advertising supports (tapacubos, lonas, siluetas) to promote brands, products, and events in urban areas across Spain. Service includes permits, insurance, route planning, uniforms, daily reports, and lead capture.
• Azafatas y Promotoras

Quantifiable outcome

• More than 1,200 workers deployed annually; clients return year after year for service quality
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Streaming platforms and channels (for Night Room TV)coreGTM or Marketing PartnerNight Room TV has entered numerous agreements with streaming platforms and broadcast channels for the distribution of live events. These partnerships enable Night Room TV to reach a potential audience of 10 million viewers across national platforms.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grupo Eventia: Spanish events and communication agency offering brand activations, promotional staffing, and corporate events. Direct competitor to Ecotáctil across multiple service lines including azafatas and event organization.
• Eventisimo: Spanish experiential marketing and events agency offering corporate events, brand activations, and promotional staffing across Spain. Direct competitor to Ecotáctil's event organization and hostess service lines with similar client base of large national brands.
• MCI Group Spain: Global events, meetings, and experiential marketing agency with Spanish operations. Directly competes with Ecotáctil for congresses, corporate events, and brand activation budgets from large enterprise clients.
• Staff Eventos: Spanish promotional staffing and events agency providing hostesses, promoters, and brand activation services. Direct competitor to Ecotáctil's azafatas and promoter service line within the Spanish market.
• Adbikes: UK-based bicycle advertising specialist operating campaigns similar to Ecotáctil's Ecobicis system. Most direct comparable in format and product, though geographically separate, serving as a benchmark for the bicycle-advertising sub-category globally.

Broad incumbents

• Clear Channel Outdoor: Major international outdoor advertising operator with strong presence in Spain. Competes for the same urban advertising budgets as Ecotáctil through static and digital OOH, but does not specialize in eco-friendly mobile street marketing.
• Publicis Spain: Major global advertising network operating in Spain with capabilities across creative, media, and experiential marketing. Competes with Ecotáctil for large enterprise activation budgets and could integrate similar street marketing capabilities through its networks.
• JCDecaux: Global leader in outdoor advertising including street furniture, bicycle-sharing-adjacent media, and urban advertising. Operates at vastly larger scale than Ecotáctil and competes for municipal advertising concessions, but lacks a focused bicycle-mounted mobile advertising offering.
• Havas Spain: Global advertising and communications network operating in Spain. Both a potential partner (Ecotáctil lists Havas as a customer) and a competitor for large brand activation budgets in the Spanish market.

Regional players

• Proexpo: Spanish exhibition and events services company focused on trade fairs and congresses. Overlaps with Ecotáctil's event organization offering in the Spanish market, particularly for institutional and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecot%C3%A1ctil

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecotáctil