Eco Tree Company
Eco Tree Company is a Madison, Wisconsin-based tree care and landscaping firm serving residential homeowners and commercial property managers across more than 20 Greater Madison communities with ISA-certified arborists, science-based diagnostics, and a carbon-neutral operations model.
- Company typePrivate
- Founded2008
- HeadquartersMadison, Wisconsin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Eco Tree Company does
Eco Tree Company is a privately held tree care and landscaping company headquartered at 1209 Greenway Cross in Madison, Wisconsin, serving residential homeowners and commercial property managers across more than 20 communities in the Greater Madison area. Founded by Adhem Theriault, an ISA-Certified Arborist (WI-0785A) with Urban Forestry training from Mid-State Technical College who has worked in the Madison market since 2008, the company operates with a small team of five or more certified arborists plus operational staff. Service offerings span tree removal, pruning, planting, risk assessment, root and soil remediation, tree disease diagnosis and treatment (covering Oak Wilt, Emerald Ash Borer, Dutch Elm Disease, Apple Scab, chlorosis, and other regional diseases), storm damage cleanup, landscaping under the DreamScapes brand, organic mosquito treatment, and tree retail via the Legacy Trees shop.
The company's technical approach combines physical diagnostic and treatment tools rather than software-based systems. Key methods include the Resistograph for detecting hidden internal decay, NANO Technology nutrient delivery using 400-Dalton-or-smaller particles with up to 70 micronutrients, Air Knife/Air Spade compressed-air soil remediation, and carbon injection for long-term soil enhancement. A flagship structural-pruning service for young trees is typically priced under $350, and tree planting carries bundled discounts up to $150 off three-tree packages, with financing available. Pricing across the service book is otherwise quote-based.
The business model is professional services delivered through a direct-to-consumer, field-based go-to-market motion: customers schedule consultations via the website or phone, and certified arborists (the company calls them "Tree Docs") are dispatched to properties for on-site assessment and service. Commercial clients are served through a four-step assessment, custom planning, collaborative review, and implementation process aimed at multi-year maintenance contracts with property managers. The company is carbon-neutral through a carbon-credits partnership with Save The Rainforest that supports Amazonian forest restoration, and it holds TCIA, Wisconsin Arborist Association, and ISA certifications, plus 2025 Nextdoor Neighborhood Fave and 2026 BusinessRate Top 3 recognitions.
Eco Tree Company firmographics
Firmographics- Name
- Eco Tree Company
- Legal name
- Eco Tree Company
- Website
- https://ecotreecompany.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eco Tree Company is a Madison, Wisconsin-based tree care and landscaping firm serving residential homeowners and commercial property managers across more than 20 Greater Madison communities with ISA-certified arborists, science-based diagnostics, and a carbon-neutral operations model.
- Ownership category
- akta.pro rank
Eco Tree Company industry classification
Industry- Product category
- Arboriculture and Tree Care Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD)
- akta.pro secondary industries
- Tree Removal & Dismantling (HSAIADAB), Tree Pruning & Crown Management (HSAIADAA), Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Care & Arborist Services (BPABADAD), Tree Preservation & Construction Site Tree Protection (HSAIADAL)
Keywords
Where Eco Tree Company is headquartered
LocationHeadquarters
- HQ city
- Madison, Wisconsin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eco Tree Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Tree Care Services: Recurring and one-time tree care services including tree removal, pruning, planting, risk assessment, disease treatment, and storm damage cleanup. Services are provided by certified arborists with customized treatment plans.
- Landscaping Services: Landscape design, installation, and maintenance services including DreamScapes luxury landscaping, seasonal cleanup, weeding, pruning, mulching, and plant installation.
- Organic Mosquito Treatment: Seasonal organic pest control treatments using cedar extracts and essential oils applied via backpack fogger for mosquito and biting insect control.
- Tree Product Sales: Sale of trees and shrubs through the online shop with professional installation services. Products include various maple, crabapple, and other tree species with a 1-year warranty.
- Free Wood Chip Program: Free wood chip delivery from tree care operations, building community goodwill and environmental sustainability while reducing disposal costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Structural Pruning of Young Trees |
| Unit Pricing | Pay-as-you-go | Tree Planting Multi-Tree Discounts |
| Other | Pay-as-you-go | General Tree Care Services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Eco Tree Company product offering
Product offeringCore offering
Eco Tree Company provides science-based arboricultural and landscaping services for residential and commercial properties in the Greater Madison, Wisconsin area. Offerings include tree removal, pruning, risk assessment, planting, root and soil remediation, organic mosquito treatment, storm damage cleanup, tree disease diagnosis and treatment, and full-service landscaping, all delivered by ISA-Certified Arborists using advanced diagnostic tools such as the Resistograph and NANO nutrient delivery.
Product overview
Eco Tree Company offers a comprehensive suite of tree care and landscaping services for residential and commercial properties in the Greater Madison, WI area. The core offering consists of tree care services including Natural Plant Nutrition, Tree Removal, Tree Risk Assessment (using Resistograph technology), Tree Pruning, Tree Planting (via Legacy-Trees system), Root and Soil Remediation, Commercial Tree Care Services, Organic Mosquito Treatment, Storm Damage Cleanup, and Free Wood Chips. Complementing these are tree disease diagnosis and treatment services covering Oak Wilt, Emerald Ash Borer, Apple Scab, Dutch Elm Disease, and other conditions. Landscaping services under the DreamScapes brand include weeding and pruning, mulch installation, and tree/shrub/flower planting. The company also operates a Legacy Trees retail shop for tree sales with professional installation. All services are delivered by ISA-Certified Arborists using science-based approaches, with a commitment to carbon neutrality.
Differentiator
Problem solved
Functional benefit
Products and services
- Natural Plant Nutrition Eco-friendly soil nutrition treatments that strengthen root systems and improve nutrient absorption using NANO Technology with particles 400 Dalton or smaller, supporting long-term tree health for residential and commercial property owners.
- Tree Removal Safe and efficient removal of hazardous or unwanted trees for residential and commercial properties, including handling, site cleanup, and responsible disposal.
- Tree Risk Assessment Science-based tree risk assessments performed by ISA-Certified Arborists using advanced diagnostic tools such as the Resistograph to detect hidden decay and provide comprehensive reports.
- Tree Pruning Professional tree trimming and pruning services including hazard mitigation, corrective pruning after storm damage, structural pruning for young trees, and aesthetic shaping.
- Tree Planting Expert tree planting services using the Legacy-Trees transplant system that works with trees' natural root systems, with discounted pricing when planting multiple trees.
- Root and Soil Remediation Root collar excavation and root zone aeration using compressed air (Air Knife/Air Spade) to loosen compacted soil and incorporate organic compost and BIO-CHAR.
- Commercial Tree Care Services Comprehensive commercial tree care for property managers including tree inspections, removal, pruning, invasive plant management, and construction tree protection with budget-friendly phased plans.
- Organic Mosquito Treatment Fully organic mosquito control using cedar extracts and essential oils applied via backpack fogger, safe for bees, birds, butterflies, family members, and pets.
- Storm Damage Tree Cleanup Fast and reliable storm damage tree cleanup and removal services to restore property safety and appearance after storm events.
- Tree Disease Diagnosis & Treatment Comprehensive tree disease diagnosis and treatment for Oak Wilt, Emerald Ash Borer, Apple Scab, Dutch Elm Disease, chlorosis, and other regional tree ailments using science-based approaches.
- DreamScapes Landscaping Luxury full-service landscaping solution transforming yards into custom outdoor living spaces including patios, decks, walls, custom water features, and outdoor living spaces.
- Weeding & Pruning Professional weeding and shrub pruning services removing weeds at the root to maintain plant health and property aesthetics.
- Mulch Installation & Maintenance Professional mulch bed installation and maintenance with proper depth, edge definition, and soil-conscious planning for landscape health and weed control.
- Tree, Shrub & Flower Planting Expert planting services for trees, shrubs, perennials, and annuals with proper soil evaluation, species selection for Southern Wisconsin climate, and seasonal color rotation.
- Legacy Trees Shop Online shop for purchasing trees including Autumn Blaze Maple, Brandywine Red Maple, Fall Fiesta Sugar Maple, Gladiator Crabapple, and other tree species with professional installation and 1-year warranty.
Quantifiable outcome
- Up to 70 micronutrients in soil nutrition formula
- +2 more outcomes
Companies that use Eco Tree Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Eco Tree Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eco Tree Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Save The RainforestcoreEco Tree Company partners with Save The Rainforest to support global environmental efforts. Through their carbon credits system, the partnership empowers Amazonian communities to restore their forests, offsetting carbon emissions from the company's operations. This environmental partnership enables customers to contribute to sustainable global efforts while receiving local tree care services.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Eco Tree Company competitors and assessment
Company assessmentDirect peers
- Ryan Lawn & Tree: Midwest-based lawn and tree care company serving residential and commercial customers across Kansas, Missouri, Iowa, and surrounding states. Comparable full-service tree care and lawn health offerings to Eco Tree Company.
- Monster Tree Service: Franchised tree services company providing residential and commercial tree removal, pruning, and emergency services across multiple U.S. markets. Direct competition for Eco Tree's core tree care services with a franchise-driven expansion model.
- SavATree: Regional tree, shrub, and lawn care provider offering science-based plant health care, pruning, and removals across the Northeast and Midwest. Closely comparable business model and service mix to Eco Tree Company.
- Spring-Green Lawn Care: Franchised lawn and tree care provider serving residential and commercial customers across the U.S. Overlaps with Eco Tree on tree and shrub care, fertilization, and integrated property maintenance services.
Broad incumbents
- Asplundh Tree Expert Company: Large U.S. tree care and utility line clearance company offering commercial and residential tree services. Comparable service categories but primarily utility-focused versus Eco Tree's residential/commercial mix.
- Davey Tree Expert Company: Large national tree care, utility vegetation management, and landscaping services company with certified arborists. Direct overlap on residential and commercial tree care services, but operates at vastly broader scale.
- Bartlett Tree Experts: National tree care and arboricultural services company offering pruning, removal, plant health care, and consulting across the U.S. Overlaps directly with Eco Tree's diagnostic, pruning, and tree risk assessment offerings, but at vastly larger scale.
- TruGreen: National lawn care provider with tree and shrub services as part of broader offerings. Competes with Eco Tree on residential fertilization and plant health care but without the same arborist-led specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Eco Tree Company social profiles
Digital presenceEco Tree Company compliance and trust
Trust signalCompliance6 records
Eco Tree Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eco Tree Company leadership team
Management profileNumber of profiles
Profiles6 records
Eco Tree Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eco Tree Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eco Tree Company
What does Eco Tree Company do?
Eco Tree Company provides science-based arboricultural and landscaping services for residential and commercial properties in the Greater Madison, Wisconsin area. Offerings include tree removal, pruning, risk assessment, planting, root and soil remediation, organic mosquito treatment, storm damage cleanup, tree disease diagnosis and treatment, and full-service landscaping, all delivered by ISA-Certified Arborists using advanced diagnostic tools such as the Resistograph and NANO nutrient delivery.
Is Eco Tree Company a public or private company?
Eco Tree Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eco Tree Company founded?
Eco Tree Company was founded in 2008. It employs 1 to 10 people.
Where is Eco Tree Company based?
Eco Tree Company is headquartered in Madison, Wisconsin, United States, in the North America region.
How does Eco Tree Company make money?
Five revenue lines are on record. Tree Care Services are the primary driver. The others are landscaping Services, organic Mosquito Treatment, tree Product Sales and free Wood Chip Program.
Who are Eco Tree Company's main competitors?
Direct peers on record are Ryan Lawn & Tree, Monster Tree Service, SavATree and Spring-Green Lawn Care. Broad incumbents are Asplundh Tree Expert Company, Davey Tree Expert Company, Bartlett Tree Experts and TruGreen.
Does Eco Tree Company have an API?
No public API is recorded for Eco Tree Company.
What industry is Eco Tree Company in?
Eco Tree Company's product category is Arboriculture and Tree Care Services. Its primary akta.pro industry code is HSAIADAD, Tree Health Care (Diagnosis, Treatment, Fertilization), with a secondary code of HSAIADAB, Tree Removal & Dismantling. Its NAICS code is 561730 and its SIC code is 700.