Escola de Comunicação da UFRJ

Name

Escola de Comunicação da UFRJ

Legal name

Escola de Comunicação da Universidade Federal do Rio de Janeiro

Website

https://eco.ufrj.br

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Rio de Janeiro, RJ

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Budget Allocation: As a public university unit, ECO-UFRJ is funded entirely through federal government budgetary allocations from the Ministry of Education (MEC). There is no tuition or fee revenue. Operations are sustained through Orçamento da União and CAPES/FAPERJ research funding.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ECO-UFRJ is a public communication school within the Federal University of Rio de Janeiro offering tuition-free undergraduate and graduate education in communication fields. It delivers five undergraduate degree programs (Direction Teatral, Jornalismo, Produção Editorial, Publicidade e Propaganda, Radialismo), four graduate programs (PPGAC, PPGCOM, PPGMC, PPGCI), and operates the Central de Produção Multimídia for student audiovisual and multimedia production work, alongside extension projects serving the community.

Product overview

Escola de Comunicação da UFRJ (ECO) is a communication school within the Federal University of Rio de Janeiro offering a comprehensive portfolio of undergraduate and graduate programs. The institution provides five undergraduate courses (Direction Teatral, Journalism, Editorial Production, Advertising and Propaganda, and Radialismo) under its common core curriculum (Núcleo Comum), plus four graduate programs spanning Performing Arts (PPGAC), Communication and Culture (PPGCOM), Creative Media (PPGMC), and Information Science. The school operates the Central de Produção Multimídia (CPM) as its primary multimedia production facility, alongside numerous research laboratories including LUPA, NarratLab, LECC, Paralaxe Lab, and Labcomllit. Extension projects like ECOFOTO and events such as the Mostra de Teatro and ECOMEÇO orientation week round out the academic offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Graduação em Direção Teatral Undergraduate program in Theatrical Direction offered as part of the Communication degree at UFRJ, focused on theatrical production, performance, and stage direction.
• Graduação em Jornalismo Undergraduate program in Journalism providing training in news writing, reporting, investigative journalism, and media production.
• Comunicação Social: Produção Editorial Undergraduate program in Editorial Production focusing on book publishing, magazine production, and editorial design.
• Comunicação Social: Publicidade e Propaganda Undergraduate program in Advertising and Marketing Communication covering advertising strategy, branding, media planning, and marketing campaigns.
• Comunicação Social: Radialismo Undergraduate program in Radio and Audio Media focusing on radio production, audio storytelling, and broadcast journalism.
• Núcleo Comum Common core curriculum for undergraduate students providing foundational communication theory and introductory coursework before specialization.
• Programa de Pós-Graduação em Artes da Cena (PPGAC) Graduate program (Master's and Doctorate) in Performing Arts, focused on theatrical studies, performance theory, and creative processes in stage arts.
• Programa de Pós-Graduação em Comunicação e Cultura (PPGCOM) Graduate program in Communication and Culture offering Master's and Doctorate degrees in communication theory, media studies, and cultural analysis.
• Programa de Pós-Graduação em Mídias Criativas (PPGMC) Professional Master's program in Creative Media, the first of its kind accredited by CAPES/MEC in a Brazilian public university, offering training in audiovisual production, entertainment, and editorial content.
• Programa de Pós-Graduação em Ciência da Informação Graduate program in Information Science focusing on information management, documentation, and knowledge organization.
• Central de Produção Multimídia (CPM) Multimedia Production Center providing facilities and equipment for video, audio, photography, and digital media production for students and faculty.

Quantifiable outcome

• PPGMC achieved CAPES Level 4 rating in latest evaluation cycle
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• PROART (Programa de Apoio às Artes)coreStrategic or Co-development PartnerPROART - Programa de Apoio às Artes do Fórum de Ciência e Cultura da UFRJ provides ongoing support for theatrical productions and artistic projects at ECO. The program supports shows including Mostra de Teatro and other theatrical events.
• CFCH/UFRJ (Centro de Filosofia e Ciências Humanas)coreStrategic or Co-development PartnerECO is a unit of CFCH and collaborates on extension events, research projects, and academic activities with other departments within the Center for Philosophy and Human Sciences.
• AUGM (Associação de Universidades Grupo Montevidéu)coreStrategic or Co-development PartnerAUGM provides international student exchange opportunities through the ESCALA Estudantil program, enabling ECO students to study at member universities in South America.
• Parque Tecnológico da UFRJminorStrategic or Co-development PartnerExploratory partnership discussions underway with UFRJ Technology Park to foster innovation connections between university research and enterprise development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Escola Superior de Propaganda e Marketing (ESPM): Brazil's leading private institution for advertising, marketing, and communication education with national footprint across multiple campuses. Larger private-sector peer competing for the same student market with more commercial orientation and selective admissions.
• Fundação Getulio Vargas (FGV) Comunicação: Elite private Brazilian institution offering business-oriented communication and media programs as part of its broader portfolio. Competes for top faculty and graduate students; differs from ECO-UFRJ in commercial positioning and tuition-funded model.

Direct peers

• Departamento de Comunicação Social da UFMG: Communication department at another major Brazilian federal university, offering journalism, advertising, and public relations programs. Comparable in scale, public-mission orientation, and graduate program offerings.
• Programa de Comunicação e Semiótica da PUC-SP: Major private Catholic university communication program in São Paulo offering journalism, advertising, and audiovisual tracks. Comparable in academic depth and program portfolio but with tuition-based funding model and selective admissions.
• Faculdade de Biblioteconomia e Comunicação da UFRGS (FABICO): Communication and information science faculty at another major Brazilian federal university, offering journalism, advertising, and library science programs with CAPES-rated graduate programs. Directly comparable public-federal peer in the same academic space.
• Programa de Pós-Graduação em Comunicação da PUC-Rio: Private Catholic university communication program in Rio de Janeiro, directly competing for the same regional student and faculty pool as ECO-UFRJ. Comparable in program offerings but differs in funding model (tuition-based) and admission selectivity.
• Faculdade de Comunicação da Universidade de Brasília (FAC-UnB): Public federal university communication faculty offering journalism, advertising, audiovisual, and public communication programs with a strong public-policy focus. Comparable to ECO-UFRJ in federal funding model, public mission, and graduate program depth.
• Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP): Communication school at Brazil's other leading federal-equivalent university (USP is state-funded), offering parallel undergraduate and graduate programs in journalism, advertising, audiovisual, and arts. Directly comparable in mission, program structure, and student outcomes; historically the closest peer to ECO-UFRJ in Brazilian communication academia.
• Programa de Pós-Graduação em Comunicação da UFPE (PPGCOM-UFPE): Federal university graduate program in communication based in Recife, CAPES-rated and research-focused. Comparable as a public-federal graduate-only communication program with similar research portfolio.
• Faculdade Cásper Líbero: Traditional São Paulo-based private college specializing in journalism, advertising, and radio/TV production. Comparable in specialized communication education focus and São Paulo-area market presence; competes with ECO-UFRJ for media industry talent and employer relationships.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ufrj_eco
• YouTubeyoutube.com/channel/UC5kubER8QtBJphR9-5LVtOQ/videos
• Facebookfacebook.com/ufrj.escoladecomunicacao
• Instagraminstagram.com/escoladecomunicacaoufrj
• LinkedInlinkedin.com/company/escola-de-comunica%C3%A7%C3%A3o-da-ufrj

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escola de Comunicação da UFRJ