Ecouter

What Ecouter does

Ecouter (legal entity ECOUTER GROUP SL, CIF B42827162) is a privately held Spanish hearing health center (centro auditivo integral) operating from a single retail location at Plaça de la Caserna, 7 in Granollers, Barcelona. The business sells hearing aids across three physical form factors (invisible in-canal, in-ear, behind-the-ear) and three pricing tiers (GAMA INICIAL at 900-1,800 EUR per device, GAMA PLUS, and GAMA PREMIUM at 2,500+ EUR), and delivers supporting audiology services including hearing diagnostics, fitting, and ongoing maintenance. It also offers accessories such as remote controls, Bluetooth transmitters, and directional microphones, and integrates with the Generalitat de Catalunya's PUA public aid program.

The center distributes modern hearing aids incorporating Bluetooth connectivity (iOS, Android, Smart TVs, laptops), rechargeable batteries, mobile app control, and AI-enabled sound processing with machine learning-based adaptation and over-the-air firmware updates. Marketing materials emphasize AI-enabled hearing aids as a 2024 product category, though the AI features reside in the underlying hardware rather than in any proprietary technology developed by Ecouter itself.

Commercially, Ecouter combines one-time hardware sales with a subscription/financing model offering interest-free monthly payments up to 48 months (48-135 EUR/month depending on tier). Go-to-market is sales-led and consultative, anchored on free hearing tests (revisión auditiva gratis), no-pressure in-person consultations, and a "do not charge until the device is properly fitted" guarantee. The customer base is individual consumers (B2C) within the Granollers region of Catalonia, served by a small staff headed by clinician Marc, who is named across multiple customer reviews. Local reputation, captured in 8 verified Google/Trustindex reviews with an Excellent rating, is the primary positioning asset. The company is privately held with no disclosed funding, no parent company, and no published headcount or revenue figures.

Name

Ecouter

Legal name

ECOUTER GROUP SL

Website

https://ecouteraudio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ecouter is a single-location hearing aid center in Granollers, Barcelona, selling hearing aids across three pricing tiers alongside diagnostic, fitting, and maintenance services to individual consumers in Catalonia, Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

Granollers

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hearing Aid Sales: One-time purchase of hearing aids across three tiers: Initial (basic), Plus (mid-range), and Premium (high-end). Prices range from 450-2500+ euros per device depending on technology level and features. Second unit discounts offered (60-80% off).
2. Hearing Aid Subscription/Financing: Monthly payment plans for hearing aids with terms up to 48 months (4 years) without interest. Tiers include GAMA INICIAL (48€/month), GAMA PLUS (74.5€/month), and GAMA PREMIUM (135€/month).
3. Accessories Sales: Sale of hearing aid accessories including remote controls, Bluetooth transmitters, directional microphones, and other complementary products.
4. Professional Audiology Services: Diagnostic services including audiometries, impedanciometries, otoscopies, hearing tests, and hearing aid fitting/adaptation services. Free trial period provided with included follow-up and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ecouter is a physical hearing aid center (centro auditivo integral) that sells hearing aids across invisible in-canal, in-ear, behind-the-ear, and AI-enabled form factors, complemented by audiology services such as hearing diagnostics, fitting, and ongoing maintenance. Its offering is structured into three pricing tiers (Gama Inicial, Gama Plus, Gama Premium) with both one-time purchase and interest-free monthly financing options up to 48 months. The center also provides accessories, free hearing tests, free trial periods, and home visits for follow-up and repairs.

Product overview

Ecouter is a comprehensive hearing health center offering a range of hearing solutions. The core product portfolio includes three main types of hearing aids: Audífonos Invisibles (invisible in-canal), Audífonos Intrauriculares (custom in-ear), and Audífonos Retroauriculares (behind-the-ear), along with advanced AI-enabled hearing aids. Products are organized into three pricing tiers: Gama Inicial (900-1,800 EUR), Gama Plus, and Gama Premium (2,500+ EUR). The offering is complemented by accessories including remote controls, Bluetooth transmitters, and directional microphones. Services include hearing diagnosis, hearing aid fitting, follow-up and maintenance, and free hearing checks. The center also provides financing options up to 48 months interest-free and government assistance programs (PUA).

Differentiator

Problem solved

Functional benefit

Products and services

• Audífonos Invisibles (Invisible Hearing Aids) Custom hearing aids inserted directly into the ear canal, making them virtually undetectable. Designed for users seeking discreet hearing assistance.
• Audífonos Intrauriculares (In-Ear Hearing Aids) Small, personalized hearing aids designed with advanced technology that can be customized to fit the user's ear, balancing discretion and performance.
• Audífonos Retroauriculares (Behind-the-Ear Hearing Aids) Lightweight hearing aids designed to sit behind the ear, offering comfortable design with effective sound amplification for various levels of hearing loss.
• Audífonos con Inteligencia Artificial (AI Hearing Aids) AI-enabled hearing aids featuring automatic sound prioritization, machine learning adaptation to user environments, mobile app personalization, Bluetooth connectivity, emergency request capabilities, and over-the-air updates for continuous improvement.
• Control Remoto (Remote Control) Wireless remote accessory that allows users to adjust hearing aid settings directly from their mobile phone with simple touch controls.
• Transmisores Bluetooth (Bluetooth Transmitters) Wireless adapters that enable hearing aids to connect directly to audio sources such as televisions and music players for direct audio streaming.
• Micrófonos Direccionales (Directional Microphones) Microphone accessories designed to improve hearing in noisy environments by focusing on specific sound sources, enabling clearer conversation with other speakers.
• Diagnóstico Auditivo (Hearing Diagnosis) Comprehensive hearing assessment services including audiometries, impedance measurements, and otoscopies to evaluate hearing health and determine appropriate hearing solutions.
• Adaptación de Audífonos (Hearing Aid Fitting) Professional fitting and customization of hearing aids based on individual hearing tests, lifestyle needs, budget considerations, and aesthetic preferences.
• Seguimiento y Mantenimiento (Follow-up and Maintenance) Ongoing support including free trial period, regular maintenance, repairs, and home service visits for hearing aid users.
• Revisión Auditiva Gratuita (Free Hearing Check) Free hearing assessment services to evaluate hearing health and identify potential hearing loss or auditory issues.

Quantifiable outcome

• Excellent rating based on 8 verified Google reviews
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature7 records

Scale indicators3 records

Recent moves8 records

Expansion highlights8 records

Broad incumbents

• Miracle-Ear: Large international hearing aid retail chain primarily in North America and select European markets. Comparable audiology service and device sales model, useful as a benchmark for franchise-driven hearing retail expansion that Ecouter could emulate.
• Amplifon: Global leader in hearing aid retail with thousands of stores worldwide, including a major presence in Spain. Direct overlap with Ecouter in audiology services and hearing aid distribution, but at vastly greater scale and brand recognition.
• Audika: International audiology retail chain (part of Demant) operating across Europe. Competes directly with Ecouter in offering hearing tests, hearing aid fitting, and follow-up care, but with a much broader geographic footprint.
• Demant: Parent company of Oticon, Bernafon, and Audika, combining hearing aid manufacturing with retail distribution. Competes with Ecouter through its retail brands and influences the competitive dynamics in Spanish audiology.
• Sonova: Global hearing aid manufacturer and owner of retail chains including Gaes. Represents both a potential supplier relationship and a vertical competitor that controls manufacturer pricing for Ecouter's distributed hearing aids.

Others

• Widex: Hearing aid manufacturer (part of WS Audiology) known for premium-tier devices. Competes as a product supplier that independent audiology centers like Ecouter depend on for their premium SKU offerings.
• Starkey: US-based hearing aid manufacturer whose products Ecouter likely distributes. Represents the upstream supply side of Ecouter's value chain, with potential competitive entry via direct-to-consumer channels.
• GN Hearing (ReSound): Global hearing aid manufacturer whose Bluetooth-enabled and AI-capable devices are commonly stocked by independent audiologists like Ecouter. Relevant as a product supplier and as a potential competitive entrant into retail.

Regional players

• Specsavers Hearcare: Optical retailer that has expanded into hearing care services across several European markets including Spain. Offers similar audiology services and hearing aid sales with the advantage of cross-selling from an existing optical customer base.

Direct peers

• Gaes (Sonova): One of Spain's largest hearing aid retail chains, owned by Sonova. Operates physical audiology centers across Spanish cities with the same consultative service model and hearing aid portfolio targeting individual consumers with hearing loss.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecouteraudio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecouter