Craft

What Craft does

Craft (Craft Machine Inc.) is a privately held, venture-backed supplier intelligence company headquartered in San Francisco that provides an AI-powered platform for supply chain risk management. Its platform is built on three integrated components: a Data Fabric aggregating 250k+ supplier attributes from 20+ pipelines and 1,300+ data streams; an Intelligence Engine that performs AI-native risk detection, scoring, and alerting across 6+ domains (geopolitical, financial, cybersecurity, ESG, regulatory, and operational); and an Intelligent Workspace that combines alerts, tasks, and collaboration tools. Solutions span supplier evaluation, continuous monitoring, and multi-tier supply chain visibility extending beyond direct suppliers to surface network-level risks.

The company's go-to-market is enterprise field sales targeting federal government agencies (40+ agencies including DoD, DHS, Air Force, Navy, Army, Space Force, DARPA, AFWERX, and the Department of Energy), defense primes (Lockheed Martin, General Atomics), and Fortune 500 enterprises across aerospace and defense, manufacturing, financial services, and higher education. Notable enterprise customers include Hapag-Lloyd (2,000+ critical suppliers monitored, 95% of procurement spend), Skyscanner, T-Mobile, MetLife, EY, Henkel, TSB, Pacific Life, and the University of California. Pricing is quote-based, sold via multi-year subscription contracts with no self-serve or public pricing disclosed. The company is SOC 2 Type 2 certified.

Craft operates offices in San Francisco (headquarters), London (regional HQ for central Europe), Seattle, and Austin, and is backed by investors including Greycroft, Uncork Capital, High Alpha, ServiceNow, and BAM Elevate. In 2024 it formed an advisory board with senior executives from IBM, Colgate-Palmolive, Coupa, Dell, Unilever, the Cyber Readiness Institute, and UNESCO; appointed a Chief Product Officer from Meta, Google, and Pinterest; and won the Spend Matters Fall 2024 SRM SolutionMap Value Leader designation.

Name

Craft

Legal name

Craft Machine Inc.

Website

https://global.craft.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

Craft is a venture-backed supplier intelligence company that provides an AI-powered platform combining a unified data fabric, risk-detection engine, and collaborative workspace to help federal agencies, defense primes, and Fortune 500 enterprises evaluate, monitor, and mitigate supply chain risk.

Ownership category

akta.pro rank

Product category

Supply Chain Risk Management Software

akta.pro primary industry

Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)

akta.pro secondary industries

Third-Party Model/Vendor Risk & Supply-Chain Assurance (HDAAAMAK), Procurement & Strategic Sourcing (BPAHAHAB)

Keywords

• Supplier intelligence platform
• Supply chain risk management
• Third-party risk monitoring
• Supplier due diligence
• Multi-tier supplier visibility

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription for supplier intelligence, risk management, and monitoring. Access-based model where organizations pay for platform access with supplier evaluation, continuous monitoring, and risk management capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Craft provides an AI-powered supplier intelligence platform that unifies supplier data aggregation (250k+ attributes from 20+ data pipelines), continuous risk monitoring across 6+ risk domains (cybersecurity, ESG, financial, geopolitical, regulatory, operational), and collaborative workspace tools. The platform enables procurement and supply chain teams to perform supplier due diligence, monitor multi-tier supplier networks, detect foreign influence, and generate AI-driven risk assessments with multi-tier visibility beyond tier-1 suppliers.

Product overview

Craft is a Supplier Intelligence Platform that provides a unified, AI-powered system connecting supplier data, risk monitoring, and collaboration tools. The platform consists of three core components: Data Fabric (aggregating data from 20+ pipelines with 250k+ supplier attributes), Intelligence Engine (AI-driven risk detection and scoring), and Workspace (collaborative workspace with alerts and tasks). Three main solution modules serve different needs: Supplier Intelligence (due diligence with 500+ data points), Supplier Risk Management (continuous monitoring with 40+ alert types), and Supply Chain Risk Management (multi-tier network visibility). Industry-specific solutions target Government, Aerospace & Defense, Higher Education, Financial Services, and Manufacturing sectors. Risk domain modules cover Cybersecurity, ESG, Financial, Geopolitical, and Regulatory & Compliance areas. The company also offers API products for government integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Craft Supplier Intelligence: AI-powered supplier evaluation, continuous monitoring, and risk management platform enabling procurement and supply chain teams to make better supplier and vendor decisions.
• Craft Supplier Passport
• Craft Sense
• Craft Protect
• Craft Operate

Products and services

• Craft Supplier Intelligence Platform AI-powered supplier intelligence platform that unifies supplier data, continuous risk monitoring, and collaboration tools for procurement and supply chain teams at federal agencies, defense primes, and Fortune 500 enterprises.
• Supplier Intelligence Solution Due diligence solution enabling supplier evaluations in hours instead of weeks, with comprehensive company profiles covering 500+ data points, supplier comparison, and advanced search for procurement decision-making.
• Supplier Risk Management Solution Continuous supplier health monitoring with AI-driven insights, 40+ configurable risk alert types, and collaboration tools enabling proactive risk mitigation across supplier portfolios.
• Supply Chain Risk Management Solution Multi-tier supplier network intelligence extending visibility beyond direct tier-1 suppliers to uncover dependencies and risks throughout the full n-tier supply chain using network graph mapping.
• Craft Supplier Passport Collaborative supplier risk intelligence solution enabling shared visibility and co-managed risk assessments across organizations, partners, and suppliers.
• Federal Government Solution Supplier intelligence tailored for federal government agencies, consolidating 500+ data points on foreign ownership, financial, cyber, regulatory, and geopolitical signals for due diligence, FOCI screening, and DFARS compliance.
• Aerospace and Defense Solution Specialized supplier intelligence for aerospace and defense organizations to uncover foreign influence, screen for FOCI, and monitor multi-tier supplier risks across defense industrial base supply chains.
• Higher Education Solution Supplier intelligence for colleges, universities, and research institutions to protect grants, ensure compliance with federal regulations, and vet research partnerships and suppliers.
• Financial Services Solution Third-party risk management for banks, insurance companies, and financial institutions to secure reliable vendors, protect reputation, monitor ESG practices, and meet regulatory compliance.
• Manufacturing Solution Supply chain visibility and AI-driven insights for manufacturing procurement teams to predict and avoid disruption, navigate demand volatility, fluctuating raw material costs, and supplier health blind spots.
• Cybersecurity Risk Domain Cybersecurity risk monitoring of suppliers covering network security, application security, DNS health, patching cadence, endpoint security, and hacker chatter signals.
• ESG Risk Domain Environmental, social, and governance risk tracking including ESG scores, diversity certifications, UFLPA alerts, court cases, and regulatory issues across supplier portfolios.
• Financial Risk Domain Financial risk monitoring covering financial statements, revenue growth, credit scores, acquisitions, subsidiaries, and ongoing supplier financial health signals.
• Geopolitical Risk Domain Geopolitical risk intelligence tracking politically exposed people, foreign affiliations, adverse media, foreign investors, and regulatory compliance violations across supplier networks.
• Regulatory and Compliance Risk Domain Regulatory and compliance risk monitoring for navigating complex global regulations including sanctions, ESG requirements, and government enforcement lists across supplier populations.
• Craft API for Government Intelligence API enabling government agencies to programmatically access Craft's supplier intelligence data for integration into their existing systems and workflows.
• Craft AI Reports for Government AI-generated supplier risk assessment reports designed specifically for government use cases, providing comprehensive risk evaluations with sources, thresholds, and rationale.

Quantifiable outcome

• 90% reduction in time to deliver due diligence
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• IBMcoreStrategic or Co-development PartnerAdvisory board member providing technology and supply chain expertise. IBM representative on Craft's Advisory Board composed of industry leaders.
• Colgate-PalmolivecoreStrategic or Co-development PartnerAdvisory board member providing procurement and supply chain expertise. Colgate-Palmolive representative on Craft's Advisory Board.
• Coupa SoftwarecoreStrategic or Co-development PartnerAdvisory board member providing procurement technology expertise. Coupa representative on Craft's Advisory Board.
• Dell TechnologiescoreStrategic or Co-development PartnerAdvisory board member providing technology and supply chain expertise. Dell representative on Craft's Advisory Board.
• UnilevercoreStrategic or Co-development PartnerAdvisory board member providing procurement and supply chain expertise. Unilever representative on Craft's Advisory Board.
• Cyber Readiness InstitutecoreStrategic or Co-development PartnerAdvisory board member providing cybersecurity expertise. Cyber Readiness Institute representative on Craft's Advisory Board.
• UNESCOcoreStrategic or Co-development PartnerAdvisory board member providing global supply chain and policy expertise. UNESCO representative on Craft's Advisory Board.
• FINN PartnerscoreGTM or Marketing PartnerPublic relations agency of record for Craft, enhancing brand awareness in the US. Partnership leverages FINN's expertise in supply chain communications to promote Craft's risk management solutions.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Interos: Interos is a direct competitor offering AI-driven supply chain risk intelligence and multi-tier supplier mapping. It serves federal agencies (including DoD) and Fortune 500 enterprises, overlapping almost completely with Craft's core market and customer base.
• Riskmethods: Riskmethods delivers supply chain risk management software with continuous monitoring, risk scoring, and alerting for global enterprises. It competes with Craft in the broader SRM category with similar multi-domain risk coverage.
• Sayari: Sayari offers supplier intelligence and corporate ownership data with strong emphasis on government, defense, and financial services customers. Its focus on FOCI, beneficial ownership, and sanctions screening directly overlaps with Craft's government and defense use cases.
• Sphera (SupplyWisdom): Sphera's SupplyWisdom solution provides real-time supplier risk monitoring, event detection, and risk scoring across financial, geopolitical, ESG, and operational domains—directly competing with Craft's continuous monitoring capabilities.
• Resilinc: Resilinc provides AI-powered supply chain resilience and supplier risk monitoring solutions for global enterprises. It competes head-to-head with Craft on multi-tier visibility, event monitoring, and procurement risk analytics.

Broad incumbents

• Coupa Software: Coupa provides a broad business spend management platform with embedded supplier risk management capabilities. Coupa sits on Craft's advisory board but is also a competitor offering supplier intelligence within its broader procurement suite.
• S&P Global Market Intelligence: S&P Global Market Intelligence offers supplier and third-party risk data as part of a broader portfolio of financial and corporate intelligence products. It is a broad incumbent competing with Craft in enterprise procurement risk use cases.
• Dun & Bradstreet: Dun & Bradstreet is a broad incumbent in business data and supplier intelligence, with deep data assets on global companies and risk analytics used across procurement and supply chain. It overlaps with Craft's supplier evaluation use cases at significantly larger scale.
• ServiceNow (Third-Party Risk Management): ServiceNow's Integrated Risk Management and TPRM modules offer vendor risk management within its broader enterprise workflow platform. As both an investor in Craft and a platform competitor, ServiceNow represents a bundling threat across enterprise accounts.

Emerging players

• EcoVadis: EcoVadis provides supplier sustainability and ESG ratings, overlapping with Craft's ESG risk domain. While more focused on sustainability scoring, it competes for the same procurement budget and supplier intelligence buyer in large enterprises.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks3 records

Key highlights7 records

Customer concentration

• Xx.com/craftdotco
• Facebookfacebook.com/craftdotco
• LinkedInlinkedin.com/company/craft-machine

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Craft