ECOX

Name

ECOX

Legal name

ebike services

Website

https://ecox.fr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Electric Bicycle Retail

NAICS

Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro industry

PRIMARYCRAMAHAE

E-Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAA

Bicycle Retail (New Bikes)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAB

Bike Parts & Components Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAMAHAK

Used & Refurbished Bike Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Electric bicycles retail
• Bike repair services
• Cargo bicycles
• Electric bike insurance
• Bike financing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electric Bicycle Sales: Retail sale of new electric bicycles from premium brands including Moustache, Riese & Müller, Tern, Trek, Kalkhoff, Brompton, Benno Bikes, and Yuba. Includes urban, VTC, cargo, folding, and VTT electric bikes.
2. Accessories and Equipment: Sale of accessories including bags, locks, lighting, child seats, and cyclist equipment
3. Workshop and Repair Services: Maintenance, repair, and electronic diagnostic services performed by trained mechanics for electric bikes
4. Bike Rental: Rental of electric city bikes, VTT electric bikes, and cargo bikes for testing or short-term needs
5. Insurance Protection: Theft and accidental damage insurance for electric bikes with tiered pricing based on bike value (€75-€400 per year)
6. Financing Services: Payment in three installments without fees for bicycle purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ECOX operates a network of 19 physical retail store-workshops across France and Switzerland selling multi-brand electric bicycles (urban, VTC, cargo, folding, VTT) alongside integrated after-sales services. Offerings include free test rides, personalized advice, certified mechanic repairs on Bosch/Shimano/Bafang motors, theft and damage insurance, installment financing, short-term bike rental, and a trade-in/reconditioned bike program.

Product overview

ECOX operates as a multi-brand electric bicycle retail and service network, combining product sales with a full suite of customer-facing services. The core offering centers on a curated portfolio of electric bikes spanning five main categories — urban/ville, VTC (all-road), compact, folding, and VTT (mountain), plus a dedicated electric cargo segment — across nine+ branded partners including Moustache, Riese & Müller, Tern, Trek, Kalkhoff, Brompton, Benno, Yuba, and Peugeot. A dedicated 'Seconde Vie' program extends the portfolio with certified reconditioned bikes. Complementing the product range are workshop services (repair, electronic diagnostics, battery care), free test rides, personalized advisory, insurance, trade-in, installment financing, rental, and subsidy assistance. All services are delivered through 19 brick-and-mortar store-workshops across France and Switzerland, supported by an e-commerce platform for browsing and online purchasing.

Differentiator

Problem solved

Functional benefit

Brands

• Ecox Entreprises: Business-to-business electric bike sales and services division for corporate clients

Products and services

• Electric Bicycles (Vélos électriques) Full-range electric bicycles sold under the ECOX retail network across urban city, all-road (VTC), compact, folding, and mountain (VTT) categories for individual commuters, families, leisure riders, and seniors.
• Electric Cargo Bikes (Vélos cargo électriques) Electric cargo bikes in Longtail and front-loading Biporteur formats for family and commercial use, designed to transport children and goods as an alternative to a second car.
• Bike Accessories (Accessoires de vélo) Range of electric bike accessories including panniers and bike bags, locks, lighting systems, and child seats for transporting children on electric bikes.
• Refurbished Electric Bikes (Seconde Vie ECOX) Reconditioned pre-owned electric bikes from premium brands such as Moustache, Riese & Müller, and Tern, offered at reduced prices with quality assurance, fed by the ECOX trade-in program.
• Repair and Maintenance Workshop (Atelier de réparation et révision) Expert repair and maintenance workshop services staffed by mechanics certified on Bosch, Shimano, and Bafang motor systems, offering electronic diagnostics, battery service, braking, and transmission work across all 19 store locations.
• ECOX Bike Insurance (Protection/Ecox Assurance VAE) Annual subscription insurance covering accidental damage and theft (with aggression or breaking and entering) for electric bikes, priced from €75/year (bikes under €1,500) to €400/year (bikes under €8,000), requiring Bicycode marking and approved lock.
• Electric Bike Trade-In (Reprise de vélo électrique) Trade-in program that values the customer's existing electric bike and applies it as partial financing toward a new ECOX purchase, with exchanged bikes entering the Seconde Vie reconditioned inventory.
• Installment Financing (Financement en plusieurs fois) Installment payment solution allowing customers to spread the cost of a new electric bike purchase across three payments with no additional fees.
• Electric Bike Rental (Location de vélo électrique) Short-term rental of electric city bikes, electric mountain bikes (VTT), and cargo bikes for testing or temporary use cases.

Quantifiable outcome

• A well-maintained VAE can last 10 years or more

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Moustache BikescoreTechnology or IntegrationFrench electric bicycle brand; one of the main brands carried by ECOX with extensive model range including urban, VTC, and cargo bikes. Featured as key partner brand in store selections.
• Bosch eBike SystemscoreTechnology or IntegrationGerman motor and electronics manufacturer; core technology partner providing motors, batteries, and smart systems for bikes sold by ECOX. Mechanics trained on Bosch systems; online range calculator tool provided.
• Riese & MüllercoreTechnology or IntegrationGerman premium electric bicycle manufacturer; key brand partner known for cargo bikes and innovative designs like the Packster 70.
• TerncoreTechnology or IntegrationTaiwanese bicycle manufacturer specializing in folding and cargo bikes; Longtail models like Quick Haul Long featured prominently.
• ShimanocoreTechnology or IntegrationJapanese components manufacturer providing motor systems (Shimano Steps) and transmission components (Nexus, Alivio) for electric bikes sold through ECOX.
• CannondaleminorGTM or Marketing PartnerAmerican bicycle brand; joint game contest 'Cannondale X ECOX' offering Cannondale Adventure Neo 1 EQ as prize.
• YubacoreTechnology or IntegrationAmerican cargo bike manufacturer; Longtail and Boda Boda models featured in ECOX selections and comparisons.
• TrekcoreTechnology or IntegrationAmerican bicycle giant with electric models including Fetch+2 cargo bike and Verve+ urban bikes.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cyclable: Cyclable is the closest comparable to ECOX: a French multi-store network specializing in electric bicycles (urban, cargo, folding, trekking) with integrated workshop services and a multi-brand portfolio. Operates a very similar specialist e-bike retail + service model across France.
• Bicyclic: Lyon-based independent e-bike specialist retailer with curated premium-brand selection and workshop services. Direct competitor serving the same urban French e-bike buyer that ECOX targets.
• Probikeshop / Allobikes: French multi-channel bicycle retailer (Probikeshop/Allobikes) carrying premium road, MTB and electric bikes with e-commerce and physical stores across France. Direct overlap with ECOX on multi-brand e-bike retail and customer segment.
• Vélobike: Independent French bicycle retailer with a strong electric bike offering. Comparable mid-sized multi-store French bike retailer servicing the same consumer segments as ECOX.

Emerging players

• Cowboy: Belgian direct-to-consumer connected e-bike brand targeting the same urban commuter segment as ECOX, with growing service network partnerships in France. Represents a new model that competes for ECOX's urban customer but lacks multi-brand and cargo/family offerings.
• Angell: French premium DTC connected e-bike brand headquartered in Paris. Competes with ECOX on urban premium buyers; partial overlap as Angell lacks the cargo/family/SPN Schwester categories, multi-brand portfolio, and after-sale workshop infrastructure that is core to ECOX.

Regional players

• Bike24: German-headquartered online-first bicycle and e-bike retailer shipping across Europe including France. Comparable in terms of e-bike range breadth but competes only on e-commerce, not in ECOX's brick-and-mortar specialty retail and workshop territory.

Broad incumbents

• Halfords: UK's largest specialist bike and motoring retailer with strong e-bike category, servicing, and accessory offerings. Comparable in retail/service format but geographically separate; useful proxy for specialty e-bike retail unit economics at scale.
• Intersport France: Major international sporting goods retailer with extensive French physical store network and growing e-bike category presence. Competes with ECOX on broad assortment of bikes, accessories and equipment but without specialist workshop and e-bike expertise.
• Decathlon: Decathlon is the dominant French sporting goods omnichannel retailer, with a substantial in-house e-bike range (B'Twin, Elops) and rental/trial programmes. Competes with ECOX on entry-level and mid-range e-bikes but at a much broader, mass-market positioning; overlaps on accessories and trade-up buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecox

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ECOX