綠界大數據應用科技

What 綠界大數據應用科技 does

綠界大數據應用科技 (ECPayDATA Application Technology Co., Ltd.) is a Taiwan-based, privately held B2B data analytics and audience-targeting platform that monetizes transaction-level data originated from ECPay (綠界科技) payment gateway services. The company has accumulated 1.2億 (120M+) transaction records over 4 years and processes 3,000萬+ (30M+) annual online transactions, which it transforms into structured analytics, precision audience segments, and ad activation deliverables for e-commerce brands, product planners, and digital marketing teams. Technical foundation rests on a REST API (x-api-key authenticated, Python SDK supported) augmented by an MCP (Model Context Protocol) documentation layer for AI agent consumption, plus internal language model pipelines that derive 25,000 product tags across 30 main categories and approximately 100 sub-categories to enable granular audience classification and AI Lookalike expansion (1%, 3%, 5%, 7%, 10% sets) with a reported 90% match rate against Meta and Google ad platforms.

The product portfolio comprises three core offerings: (1) 廣告受眾中台 (Ads Audience Platform), which converts transaction signals into audiences filterable by product category, purchase period, frequency, and spending power and deployable to Meta and Google; (2) 精準標籤受眾 (Precision Tagged Audiences), which uses language models to construct custom audience packages from real consumption records; and (3) 品牌動能全方位健檢 (Brand Vision Health Check), a consultant-led diagnostic evaluating four brand-health indicators (traffic, conversion, repurchase, promotion). Public REST API endpoints and an ad management / consulting service supplement the core products. Documented customers include HYPHY and plain-me (e-commerce fashion), with 100+ e-commerce brands served through consulting engagements, 30+ brands adopting precision tagged audiences, and a 90% brand renewal rate over 3+ years.

Commercial model is hybrid subscription plus professional services. Annual subscription pricing starts at 120,000 NTD/year (approximately US$3,750) for the entry tier with 1.4M audience quota and unlimited audience groups, with flexible add-on purchases (10,000 NTD per additional 100K audience). Distribution combines self-serve platform access at app.ecpaydata.com.tw for mid-market users with consultant-driven direct sales for enterprise clients via LINE or contact form. The company reports 6 employees and operates a single headquarters at 5F, No. 66, Section 1, Cheng Gong Road, Nangang District, Taipei City, Taiwan. No external funding rounds, institutional investors, or public listing are disclosed in available source material.

Name

綠界大數據應用科技

Legal name

ECPayDATA Application Technology Co., Ltd.

Website

https://ecpaydata.com.tw

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

綠界大數據應用科技 is a Taiwan-based B2B data and audience platform that converts ECPay payment-gateway transaction signals into precision audiences, market analytics, and ad-activation products for e-commerce brands, product planners, and digital marketing teams across Taiwan.

Ownership category

akta.pro rank

Headquarters

HQ city

Taipei City

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. API 訂閱方案 (API Subscription Plans): Annual subscription-based access to REST API data endpoints with tiered pricing based on usage points. Platform provides market analysis, audience targeting, and trend data.
2. 精準標籤受眾方案 (Precision Labeled Audience Packages): Custom audience packages with 300万+ audiences and 4 Lookalike audience sets (1%, 3%, 7%, 10%) ranging from 20-200万人. Additional add-on purchases available for expanded audience volume.
3. 品牌動能健檢服務 (Brand Vision Health Check): Consulting service analyzing brand performance across 4 indicators (traffic, conversion, repurchase, promotion) with customized optimization strategies. Based on enterprise consultant experience.
4. 廣告代操與顧問服務 (Ad Management & Consulting): Advertising strategy planning, execution with precision audiences, and ongoing performance optimization by professional consultants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ECPayDATA builds advertising audiences, market analytics, and brand diagnostic services from proprietary first-party completed-transaction data accumulated over four years through the ECPay (綠界科技) payment gateway. Its core products are the Ads Audience Platform (turning real transaction signals into Meta/Google-deployable audiences with AI Lookalike expansion), Precision Tagged Audiences (language-model-built custom audiences of 300萬+ consumers with 25,000 product tags), and Brand Vision Health Check (four-indicator brand diagnostic consulting), supported by a self-service market analysis dashboard and a public REST API for developers.

Product overview

綠界大數據是一個大數據與 AI 驅動的商業決策平台，以綠界科技累積的真實交易數據為基礎，提供三大核心產品：廣告受眾中台（將交易數據轉化為 Meta/Google 廣告受眾）、精準標籤受眾（基於語言模型的 25,000 個商品標籤建立高價值受眾）、品牌動能全方位健檢（4 大指標全面檢視品牌現況與優化策略）。平台同時提供市場分析儀表板、顧問式廣告服務，以及公開 REST API 供開發者串接數據。所有服務均基於每年 3,000 萬筆以上的線上交易資料與過去四年累積的 1.2 億筆交易記錄。

Differentiator

Problem solved

Functional benefit

Products and services

• 廣告受眾中台 (Ads Audience Platform) Platform that converts real online transaction data into advertising audiences. Brands can filter audiences by product category, purchase period, frequency, and spending power, then apply them to Meta, Google ads, or expand into AI Lookalike audiences.
• 精準標籤受眾 (Precision Tagged Audiences) Custom precision tagging audience service that builds high-value audience profiles from ECPay transaction data using language models. Supports 25,000 product tags, 3 million+ audiences with real purchase records, and 4 Lookalike audience sets (1%, 3%, 7%, 10%) for new customer development.
• 品牌動能全方位健檢 (Brand Vision Health Check) Comprehensive brand diagnostic service evaluating 4 key indicators (traffic acquisition, conversion, repurchase, promotion) plus digital tool integration, brand value, and market analysis. Provides customized optimization strategies based on consultant expertise and data interpretation.
• 市場分析 (Market Analysis Dashboard) Market analysis dashboard providing transaction trends, consumer profiles, sub-category rankings, and payment method distributions. Enables product planners to identify market trends, discover best-selling products, analyze sales trends, and determine optimal market timing.
• 顧問式廣告服務 (Consultant Advertising Service) Consultant advertising service providing strategy planning, audience-targeted ad execution, and performance tracking with continuous optimization. Three-step process: goal clarification and strategy, precision audience ad deployment, and results tracking and optimization.
• ECPayData Public REST API Public REST API providing market data including transaction trends, category rankings, growth rates, payment method distributions, and audience metrics for market analysis, product decisions, and reporting. Includes Model Context Protocol (MCP) for AI-agent (Codex, Claude Code, VS Code) integration.

Quantifiable outcome

• Member repurchase rate improved by average 30% (HYPHY case study)
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• 綠界科技 (ECPay)coreTechnology or IntegrationParent company providing accumulated online transaction data from payment gateway services. Platform data originates from ECPay services' real transaction signals, regularly updated by product and analysis items. This first-party transaction data forms the core data foundation for audience building and market analysis.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lotame: Independent data collaboration platform that helps brands, agencies, and publishers leverage first-party data for audience targeting. Overlapping audience platform capabilities with a shared focus on data onboarding and activation.
• Appier: Taiwan-headquartered AI marketing platform offering AI-driven audience targeting, cross-channel advertising, and predictive analytics. The closest peer by geography, AI-on-consumer-data approach, and AdTech focus; serves enterprise brands across Asia-Pacific.
• SimilarWeb: Market intelligence platform providing digital market data, audience insights, and competitive analysis. Directly comparable market analysis and consumer data product suite for digital commerce brands, with overlapping REST API delivery model.
• Resonate: Audience data platform that builds consumer intelligence from transactional and behavioral signals and delivers it as targeting for advertisers. Comparable data-first approach to audience building and brand insights.
• LiveRamp: Enterprise data connectivity platform that enables brands to activate first-party data for advertising audiences across walled gardens and DSPs. Highly comparable business model of turning first-party data into Meta/Google-deployable audiences.

Broad incumbents

• Acxiom: Data and identity services firm offering audience insights, marketing data, and customer data solutions. Comparable in providing data-driven marketing services, though at much larger enterprise scale and with broader category scope.
• Nielsen: Global measurement and data analytics company providing market research, consumer insights, and audience measurement. Overlaps in market intelligence and consumer data for brands, though with much broader category scope and global reach.
• The Trade Desk: Global demand-side platform enabling programmatic audience activation across digital channels. While not a data provider itself, it is a key platform through which audience data such as ECPayDATA's is activated, and an indirect channel partner.
• Epsilon: Large data-driven marketing firm (Publicis-owned) offering audience targeting, media planning, and analytics services. Overlaps in advertising audience capabilities but operates at significantly larger scale and broader portfolio.
• Oracle Advertising: Enterprise marketing and advertising technology stack including Oracle Advertising (formerly Oracle Data Cloud) for audience targeting. Overlaps in audience data and AdTech but sits within a much broader enterprise software portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ecpaydata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 綠界大數據應用科技