Eden & Company- A Real Estate Group

What Eden & Company- A Real Estate Group does

Eden & Company - A Real Estate Group is an independent, privately held residential real estate brokerage headquartered at 2001 Thomasville Road in Tallahassee, Florida. It provides buyer representation (free to buyers, with commissions paid by sellers) and seller listing services including pricing strategy, staging, and marketing, serving home buyers, home sellers, military veterans utilizing VA loans (via the HERO program), and law enforcement and healthcare relocations into the Tallahassee area. The firm also offers auxiliary tools such as an instant home value estimator and monthly housing market reports as lead-generation mechanisms, with a stated roster of approximately a dozen professionals led by Broker/Owner Sarah Eden.\n\nThe brokerage's technology foundation is a white-label Real Geeks IDX website (within the FNF Real Estate Technologies ecosystem) that synchronizes MLS listings roughly every five minutes across 40+ Florida counties plus adjacent Georgia markets, supplemented by CINC lead management, SkySlope digital transaction management, RealSatisfied review collection, Agent Pronto matching, HelloCondo, Yiguide and Aryeo for virtual tours, and Zillow 3D-tour embedding. Neighborhood-dedicated landing pages for Bucklake, Golden Eagle, Killearn Estates, Killearn Lakes, Southwood, and Summerbrooke provide hyperlocal SEO coverage. The site is certified WCAG 2.0 Level AA through the Real Geeks platform.\n\nRevenue is generated primarily through transaction fees on closed buyer and seller representation, plus supporting affiliate referral revenue from recommended mortgage lenders. The go-to-market is sales-led and community-led, combining IDX-driven inbound lead capture, MLS-distributed listings, a dedicated veteran specialist (David Cannon), and community outreach to law enforcement and healthcare relocations. No institutional capital, parent company, funding rounds, or M&A activity are indicated in the available data; ownership is founder-controlled.

Name

Eden & Company- A Real Estate Group

Legal name

Eden & Company

Website

https://edenandcompany.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tallahassee-based independent residential real estate brokerage serving buyers, sellers, and military veterans via the HERO VA-loan program, operating on the Real Geeks / FNF Real Estate Technologies platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Buyer Representation Commission: Buyers do not pay for agent services - commissions typically paid by sellers as standard industry practice. Company represents buyers in transactions.
2. Seller Listing Services: Listing services for home sellers including pricing, staging, and marketing. Commissions paid by sellers upon successful transaction closing.
3. Mortgage Referral Partnerships: Recommends experienced, reputable lenders to buyers. Company works with 'some of the best' lenders for mortgage pre-approval assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eden & Company is a Tallahassee, Florida-based residential real estate brokerage that provides full-service buyer and seller representation. The firm helps home buyers find properties through an IDX-powered property search platform and represents them at no cost (commissions paid by sellers), while assisting home sellers with pricing, staging, and marketing to close transactions profitably. The firm also operates a specialized HERO program serving military veterans using VA loans.

Product overview

Eden & Company is a Tallahassee-based real estate brokerage operating primarily through a Real Geeks-powered IDX website platform. The core offering is a comprehensive property search and brokerage service with multiple integrated sub-products: an advanced property search engine with over 2,000 searchable subdivisions and detailed filtering options; a full-service home buying and selling representation; a monthly housing market reports tool; an instant home valuation estimator; a veteran-focused HERO program for VA loan clients; and dedicated neighborhood pages for six major Tallahassee communities. The platform also includes a mortgage calculator and virtual tour integration. The company operates under the FNF Real Estate Technologies ecosystem.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Sarah Eden has been Top 1% for individual production since 2002
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Real Geeks (FNF)coreTechnology or IntegrationWebsite platform and IDX listing search powered by Real Geeks, part of FNF Real Estate Technologies. Provides lead generation, CRM, and marketing capabilities.
• Mortgage Lenders (Unnamed)supportingGTM or Marketing PartnerRecommended experienced, reputable lenders for mortgage pre-approval assistance. Company works with 'some of the best' lenders and can provide recommendations upon request.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-forward national brokerage that has expanded into Florida markets including Tallahassee; comparable buyer/seller services and commission-based revenue model, with materially greater brand and technology investment.
• Redfin: Digital-first national brokerage serving the Tallahassee metro with online search, agent-led tours, and a lower-commission value proposition; competes for the same listings and buyers with a structurally different cost model.
• Better Homes and Gardens Real Estate: National lifestyle-branded brokerage with affiliated agents in Tallahassee-area markets; broader portfolio than Eden & Company but overlaps directly on residential buyer and seller representation and local market coverage.

Emerging players

• HomeSmart: Tech-enabled, commission-driven brokerage with national reach and Florida operations; competes with Eden & Company on residential buyer/seller representation while offering agents a more flexible, technology-driven operating model.
• eXp Realty: Cloud-based, agent-centric brokerage with active Florida presence; offers a similar agent-led residential service model with a lower-overhead, technology-mediated delivery approach that competes for the same buyer and seller pool.

Direct peers

• Century 21 (Tallahassee affiliates): Branded residential brokerage network with active Tallahassee-area presence; competes on the same home buyer/seller transactions with comparable service offerings and commission revenue model.
• Keller Williams Realty (Tallahassee market): National brokerage with active Tallahassee franchise operations offering residential sales, agent training, and IDX-driven lead generation; directly comparable to Eden & Company on product, customer, and commission-based business model.
• ERA Real Estate (Tallahassee affiliates): Residential brokerage franchise operating in Tallahassee-area submarkets; directly comparable on target customer (home buyers and sellers), service mix, and transaction-fee revenue model.
• RE/MAX (Tallahassee affiliates): Global real estate franchise with Tallahassee-area affiliates serving the same buyer and seller segments with similar commission-based, agent-led brokerage services.
• Coldwell Banker Hartung: Long-established Tallahassee residential brokerage operating under a national brand; competes head-to-head with Eden & Company for the same buyers, sellers, and listings in Leon County, with similar agent-led, commission-based delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/edenandcompanyre
• Instagraminstagram.com/edenandcompanyre
• LinkedInlinkedin.com/company/eden-&-company--a-real-estate-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden & Company- A Real Estate Group