EDENRED Bulgaria

Name

EDENRED Bulgaria

Legal name

ИДЪНРЕД България АД

Website

https://edenred.bg

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Prepaid Corporate Benefits

NAICS

Health and Welfare Funds (525120)

SIC

Finance Services (6199), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Prepaid Card Program Managers & Issuers (BIN Sponsors) (FSAMANAK)

akta.pro secondary industry

Open-Loop Prepaid Cards (Network-Branded) (FSAMANAA)

Keywords

• Prepaid corporate benefits
• Employee meal vouchers
• Corporate gift cards
• Tax-exempt food benefits
• Merchant payment network

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food Voucher Services: Revenue generated from providing electronic and paper food vouchers to employers. Employers pay for voucher issuance and management services.
2. Gift Card and Voucher Solutions: Corporate gift cards and vouchers for employee rewards, partner incentives, and customer loyalty programs.
3. Merchant Network Fees: Transaction fees from merchants who accept Edenred vouchers and cards in their retail locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

EDENRED Bulgaria is a licensed operator of prepaid corporate benefit products in Bulgaria, principally issuing tax-exempt digital and paper meal vouchers to employers under Bulgarian Ordinances No. 7 and No. 11. Its core deliverable is the Edenred+ Digital Food Voucher, a 100% digital, Mastercard-backed meal benefit loaded into a mobile wallet (Apple Pay or Google Pay), allowing employees to pay at the country's largest acceptance network of 13,000+ retail and food-service outlets while employers optimize payroll taxes and social contributions.

Product overview

Edenred Bulgaria operates as a licensed food voucher operator and prepaid corporate solutions provider, offering a portfolio of digital and paper-based products organized around employee benefits and merchant services. The core offering is the Edenred+ Digital Food Voucher under Ordinance No. 7, a 100% digital meal benefit delivered via a virtual Mastercard with a companion mobile app supporting Apple Pay and Google Pay, alongside the legacy Food Voucher for Free Food under Ordinance No. 11. The gift solutions line includes the Gift Card (Mastercard-based prepaid card), Gift Voucher (paper), Eco Gift Card, and Reward Card/Voucher for partner and customer incentive programs. Supporting the product ecosystem are the Merchant Portal for transaction and invoice management, the Edenred+ Client Platform for employer voucher ordering, and the MyEdenred platform for gift card holders. The company also runs social initiatives including Foodobox (food waste reduction) and ShareTheMeal partnerships. The product portfolio connects three stakeholder groups: employers (who order and fund vouchers), employees (who use vouchers at the merchant network), and merchants (who accept vouchers and manage their accounts via the portal).

Differentiator

Problem solved

Functional benefit

Brands

• Edenred+: Digital platform for managing electronic food vouchers, gift cards and employee benefits
• MyEdenred
• Edenred+ App

Products and services

• Edenred+ Digital Food Voucher (Electronic Food Voucher, Ordinance No. 7) 100% digital meal voucher issued under Bulgarian Ordinance No. 7, providing employees a monthly social benefit of up to BGN 200 (approx. EUR 102.26), fully exempt from taxes and social contributions, loaded onto a virtual Mastercard card accessible via the Edenred+ app with Apple Pay and Google Pay support. For Bulgarian employers looking to optimize payroll taxes.
• Food Voucher for Free Food (Ordinance No. 11) Free meal vouchers provided under Bulgarian Ordinance No. 11 to employees exposed to specific working conditions such as night shifts, heavy physical labor, harmful work environments, extreme temperatures, ship crews, and electricity/thermal energy production workers. Redeemable at the Edenred merchant network.
• Gift Voucher Paper-based gift voucher for Bulgarian employers to reward employees for Christmas, Easter, annual bonuses, business travel, or performance-based recognition, redeemable at the Edenred partner merchant network.
• Gift Card (Gift Card Mastercard) Prepaid Mastercard gift card enabling employees to pay online or at POS terminals, with both digital and physical card options, managed through the MyEdenred platform. Usable at any Mastercard acceptance point globally.
• Eco Gift Card Environmentally focused prepaid gift card product launched in 2022 for employee reward programs, designed to support sustainable and eco-friendly choices.
• Reward Card and Voucher Incentive and reward solutions for Bulgarian employers to motivate partners, customers, and employees through flexible reward cards and vouchers that can be customized to business needs.
• Merchant Portal (Edenred+ for Merchants) Digital platform at merchant.edenred.com enabling Bulgarian merchants to track Edenred transactions, manage invoices, add POS terminals, and monitor payment statistics for Edenred products.
• Edenred+ Client Platform Online platform (client.edenredplus.com) for Bulgarian employers to order digital meal vouchers, load employee accounts, and manage voucher programs entirely online.
• MyEdenred Platform Web platform (my.edenred.bg) for Bulgarian Gift Card users to register, manage their cards, view transaction history, access PIN codes, and control card blocking or unblocking.

Quantifiable outcome

• Employers can save up to 1,278 BGN (~653 EUR) yearly per employee through tax exemptions
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Allianz TravelcoreGTM or Marketing Partner · 1 July 2025Partnership offering Edenred Bulgaria clients, partners, and users a 10% exclusive discount on travel insurance purchased through Allianz Travel platform. Available entirely online for both individuals and companies.
• 5KM RUNcoreStrategic or Co-development PartnerCharity event organizer for Edenred RUN annual corporate relay race. Partnership since 2021 for organizing the charity run events in Sofia and Plovdiv.
• French-Bulgarian Chamber of Commerce and IndustrycoreStrategic or Co-development PartnerPartnership for fundraising campaigns, particularly for renovation of the First ENT Department at Tsaritsa Yoanna - ISUL University Hospital in Sofia.
• ShareTheMealminorStrategic or Co-development PartnerCharity partnership allowing Edenred users to donate food through the app. Part of Edenred's social responsibility initiatives.
• FoodoboxminorStrategic or Co-development PartnerPartnership for food waste reduction. Foodobox creates an innovative mobile application allowing consumers to save unsold food at discounted prices.
• MastercardcoreTechnology or IntegrationPayment network for Edenred gift cards (Edenred Mastercard Giftcard). Handles transaction processing through Mastercard scheme.
• PPS EUcoreTechnology or IntegrationEdenred's partner for electronic money issuance. PPS EU is registered in Belgium, licensed by National Bank of Belgium for electronic money issuance.
• Apple PaycoreTechnology or IntegrationMobile payment integration allowing Edenred+ app users to add digital food vouchers to Apple Wallet and pay with iPhone.
• Google PaycoreTechnology or IntegrationMobile payment integration allowing Android users to add digital food vouchers to Google Pay and pay with smartphone at contactless terminals.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Spendit: Spendit is a digital employee benefits platform offering meal allowances and tax-advantaged benefits in Germany and other European markets. It represents an emerging digital-native competitor focused on simplifying the employer experience for meal benefit administration.
• Swile: Swile is a French digital-first meal voucher and employee benefits platform that has rapidly scaled in Europe by offering a modern, app-based user experience. It represents the emerging digital-native challenger model that established players like Edenred Bulgaria must defend against on UX and product innovation.
• Coverflex: Coverflex is a Portuguese-origin employee benefits platform offering flexible compensation including meal allowances across European markets. It represents a digital challenger expanding into the meal voucher category with a broader flexible benefits proposition.

Broad incumbents

• Alelo: Alelo is a major Brazilian corporate benefits and meal voucher provider operating as part of the broader EloPar conglomerate. While operating in a different geography, it represents a broad incumbent player with similar product offerings in corporate meal benefits and prepaid cards at significant scale.

Regional players

• Up Romania: Up Romania (formerly known as Romcard/Ticket Restaurant Romania) operates a similar meal voucher and prepaid benefits business in neighboring Romania. While operating in a different country, it shares the same regulatory-driven model of tax-exempt employee meal benefits administered through prepaid infrastructure.
• Up Česká republika: Up Česká republika is a meal voucher and employee benefits operator in the Czech Republic, part of the Up group. It operates an analogous tax-advantaged meal benefit program in a neighboring CEE market with similar regulatory dynamics to Bulgaria.

Direct peers

• Pluxee: Pluxee (formerly Sodexo Benefits & Rewards Services) is the global direct competitor to Edenred in the meal voucher and employee benefits space, operating in similar markets across Europe including CEE. Both companies compete head-to-head on employer contracts, merchant network expansion, and digital platform capabilities.

Others

• Pleo: Pleo is a corporate spend management platform that issues prepaid business cards with expense management capabilities. While focused on corporate spending rather than meal benefits specifically, it overlaps in the prepaid card program management and corporate payment space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@EdenredBulgaria
• Facebookfacebook.com/Edenred.Bulgaria
• LinkedInlinkedin.com/company/edenred-bulgaria
• Instagraminstagram.com/edenred.bulgaria
• TikToktiktok.com/@edenredbulgaria

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDENRED Bulgaria