Edgbaston Park Hotel & Conference Centre

What Edgbaston Park Hotel & Conference Centre does

Edgbaston Park Hotel & Conference Centre is a B Corp-certified hotel and events venue operating as a wholly-owned subsidiary of the University of Birmingham, located on the university's campus at 53 Edgbaston Park Road, Edgbaston, approximately two miles from Birmingham city centre. The property comprises 185 bedrooms (Standard, Executive, Deluxe, Feature, Apartments, and Peter Scott House), eight conference and event venues (Fry Suite, Lloyd Suite, Pevsner, Writers' Suite, Composers' Suite, Garth House Boardrooms, plus Peter Scott House and Hornton Grange), and the on-site 1900 Restaurant and Bar. Pricing starts from £129 per night for bundled overnight stays. The business model combines transactional revenue streams — room hire, venue hire, F&B, and packaged events (weddings, Christmas parties, corporate away days) — and serves four primary segments: corporate/business clients, academic institutions (via AVS membership and parent-university demand), weddings and celebrations, and individual leisure travellers. Distribution is primarily direct via the proprietary Better Direct platform and Be.synxis online booking engine, supported by a corporate sales team for bespoke events.

The underlying technology stack consists of an integrated hotel property management system with event booking, a third-party online reservation engine (Be.synxis), and standard martech/analytics integrations (Triptease, Google Analytics, Hotjar, Facebook Pixel, Google Doubleclick, YouTube). Differentiated commercial features include the Better Direct direct-booking programme (10% off flexible rates, welcome drink, free upgrade, same-day cancellation, Winterbourne House access) and the Green Meetings Package (carbon A-rated menus, responsibly sourced refreshments, refillable glass water bottles, reduced-waste conferencing). Profits are reinvested into the University of Birmingham to support research and innovation, and the hotel operates exclusively in the United Kingdom with no disclosed international footprint.

Name

Edgbaston Park Hotel & Conference Centre

Legal name

Edgbaston Park Hotel and Conference Centre Limited

Website

https://edgbastonparkhotel.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Edgbaston Park Hotel & Conference Centre is a B Corp-certified, 185-bedroom hotel and eight-venue conference centre on the University of Birmingham campus, serving corporate, academic, wedding and leisure guests with direct, venue-hire and packaged-event revenue streams.

Ownership category

akta.pro rank

Product category

Hotel and Conference Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

akta.pro primary industry

University/Academic Conference Hotels (THAGALAJ)

akta.pro secondary industries

Corporate Conference Center Hotels (THAGALAF), Conference Retreat Hotels (THAGALAG), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Conference venue hire
• Wedding event packages
• Corporate event hosting
• Campus hotel services

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Room bookings across 185 bedrooms including Standard, Executive, Deluxe, Feature rooms, Apartments, and Peter Scott House. Revenue generated through nightly rates with Better Direct offering exclusive discounts.
2. Conference and Event Venue Hire: Multiple venue spaces available for hire including Fry Suite, Lloyd Suite, Pevsner, The Writers' Suite, The Composers' Suite, Garth House Boardrooms, and Peter Scott House. Revenue from room hire charges.
3. Food and Beverage Services: On-site 1900 Restaurant and Bar serving daily meals, plus event catering for conferences, weddings, and celebrations. Revenue from restaurant covers, drinks sales, and event catering packages.
4. Event Packages: Comprehensive celebration packages for weddings, Christmas parties, corporate away days, and themed events including catering, entertainment, and venue hire.
5. Overnight Stay Packages: Bundled accommodation and event packages starting from £129 per night, combining room bookings with party nights or festive events.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Edgbaston Park Hotel & Conference Centre operates a 185-bedroom hotel and conference centre on the University of Birmingham campus, offering overnight accommodation, a range of meeting and event venues, on-site dining, and wedding and celebration hosting. The property combines traditional hotel services with purpose-built academic and corporate event facilities, serving corporate clients, academic institutions, and individual leisure travellers.

Product overview

Edgbaston Park Hotel & Conference Centre is a unified hotel and events venue offering accommodation, conference/meeting spaces, dining, and celebration services. The product portfolio includes: bedroom accommodations (Standard, Executive, Deluxe, Feature rooms, Apartments, and Peter Scott House), conference venues (Fry Suite, Lloyd Suite, Pevsner, Writers' Suite, Composers' Suite, Garth House Boardrooms), exclusive-use venue (Hornton Grange manor house), on-site dining (1900 Restaurant & Bar), event services (weddings, celebrations, Christmas packages), and a direct-booking program (Better Direct). The Green Meetings Package adds sustainable event options. Located on University of Birmingham campus, 2 miles from Birmingham city centre.

Differentiator

Problem solved

Functional benefit

Brands

• 1900 Restaurant: On-site restaurant serving contemporary British cuisine
• 1900 Bar
• Hornton Grange
• Peter Scott House
• Better Direct

Products and services

• Hotel Accommodation 185 en-suite bedrooms available to individual leisure travellers, corporate guests, and visitors to the University of Birmingham campus, with on-site parking and Wi-Fi included.
• Conference and Meeting Venue Hire Hire of multiple meeting rooms, syndicate rooms, and event halls for corporate conferences, training days, away days, and business meetings, supported by on-site AV and catering teams.
• Team Building Activity Days Structured team building experiences delivered in partnership with specialist providers, combined with venue hire, dining, and overnight stays for corporate groups.
• Green Meetings Package A sustainable meetings package combining venue hire with environmentally responsible catering, materials, and operational practices, aligned with the property's B Corp certification.
• Academic Venue Solutions Tailored venue and accommodation packages for academic institutions, conference organisers, and university clients needing residential and meeting space on the University of Birmingham campus.
• Wedding and Celebration Hosting Wedding receptions, private celebrations, and social events hosted at the hotel with dedicated event coordination, dining, bar service, and overnight guest accommodation.
• On-site Dining and Bar Service Restaurant, bar, and banquet dining service for hotel residents, conference delegates, and event guests, offering breakfast, lunch, dinner, and bespoke event menus.
• Overnight Stay Packages Fixed-price overnight stay packages including room, breakfast, parking, and Wi-Fi, marketed to individual guests and short-break visitors to Birmingham.

Quantifiable outcome

• 185 bedrooms available for guests
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Academic Venue SolutionscoreStrategic or Co-development Partner · 22 July 2025Edgbaston Park Hotel became a member of Academic Venue Solutions (AVS), a not-for-profit network dedicated to supporting and enhancing academic conferences, meetings and events. The membership strengthens connections across the academic events sector and provides access to AVS's network of 52 venues. As a subsidiary of University of Birmingham, profits from hotel events are reinvested to support research and innovation.
• Bright Vision EventsminorImplementation/ SI/ Consulting PartnerTeam building and event supplier partner recommended for corporate away day activities and experiences.
• KDM EventsminorImplementation/ SI/ Consulting PartnerTeam building and event supplier partner for corporate events and activities.
• EventurousminorImplementation/ SI/ Consulting PartnerTeam building and event supplier partner for corporate away day programmes.
• Off LimitsminorImplementation/ SI/ Consulting PartnerTeam building and event supplier partner for corporate event activities.
• Paddy & Scott'sminorStrategic or Co-development PartnerCoffee supplier for Green Meetings Package and on-site restaurant. Paddy & Scott's shares profits with families and communities that grow its coffee. All coffee is packaged in aluminium-free PET recyclable material and shipped carbon-free.
• BirchallminorStrategic or Co-development PartnerTea supplier for Green Meetings Package, providing responsibly sourced teas as part of sustainable catering offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hilton Birmingham Metropole: Large-scale conference hotel near the NEC/Birmingham Airport with extensive meeting facilities. Comparable as a major Birmingham conference hotel targeting corporate events, but at significantly larger scale and broader positioning.
• Macdonald Hotels & Resorts: UK portfolio of conference-focused hotels and resorts offering meeting rooms, weddings, and leisure breaks. Comparable as a multi-property UK operator of conference and event venues with similar product mix.
• De Vere (venues portfolio): UK operator of country house and estate venues for conferences, weddings, and events. Comparable through its heritage/exclusive-use venue positioning and corporate conference offering, though operating as a multi-site national brand.
• Hyatt Regency Birmingham: City-centre Birmingham hotel with conference and event facilities serving corporate clients. Comparable as a Birmingham meeting/events hotel, though positioned in the premium city-centre segment rather than the campus/retreat niche.

Direct peers

• ETC Venues: UK specialist conference and training venue operator with locations across London and Manchester. Comparable as a focused conference venue brand, though it lacks integrated hotel accommodation of comparable scale.
• Conference Aston: Birmingham-based conference and events venue on Aston University's campus. Directly comparable as a UK university campus hotel and conference centre targeting academic and corporate events in the same city.
• University of Nottingham Conferences & Events (East Midlands Conference Centre): University-owned conference venue and hotel operation offering academic and corporate events with sustainability credentials. Closely comparable as a UK university-affiliated conference venue with similar academic sector positioning.

Emerging players

• Wyboston Lakes Resort: Bedfordshire-based conference hotel resort with extensive meeting facilities and event packages. Comparable as a regional UK conference hotel targeting corporate away days and residential events in a non-city setting.
• Imperial Hotel Blackpool / Imperial Conferences: UK regional hotel and conference venue offering residential conference packages for corporate and association clients. Comparable as a UK regional conference hotel targeting similar mid-market corporate and association segments.

Regional players

• Malmaison Birmingham: Boutique hotel in Birmingham offering event and meeting space. Comparable as a Birmingham accommodation provider with event facilities, though it lacks the dedicated academic conference focus and exclusive-use venue (Hornton Grange) of Edgbaston Park.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edgbaston-park-hotel-and-conference-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edgbaston Park Hotel & Conference Centre