Editora AJS

What Editora AJS does

Editora AJS is a privately held Brazilian educational publishing company headquartered in Cotia, São Paulo, that produces BNCC-aligned textbooks and digital content for Brazilian public and private schools. Its core catalog consists of two collections: the 'Ciências - Tecnologia, Sociedade e Ambiente' science series for grades 6-9 (Martha Reis, PNLD 2024), and the 'Mundo Digital - Modo de Usar' digital-literacy manual (Carlos Seabra and Flávio Nigro). The technology stack includes an H5-format digital teacher edition, the 'Plataforma Digital do Professor' (delivering bimonthly lesson plans, didactic sequences, image banks, and assessment activities), and supplementary multimedia comprising 12 podcasts, 5 videos, 7 interactive carousels, 3 infographics, and 2 maps.

The company monetizes primarily through one-time textbook licenses awarded via Brazil's PNLD (Programa Nacional do Livro e do Material Didático) government procurement program, the dominant channel for K-12 textbook adoption in Brazil. A secondary revenue stream comes from direct retail sales on Amazon (Amazon.com.br), reaching private schools, educators, and parents outside the public procurement system. Marketing activity is distributed across the company website, Instagram, Facebook, YouTube, LinkedIn, and a WhatsApp contact line.

Operating with a team of 6 employees, no disclosed external investors, and no public revenue figures, Editora AJS positions itself as a '100% brasileira' publisher focused on aligning content with the BNCC and BNCC Computação national curriculum standards. Its declared value proposition centers on ready-to-use teacher resources, comprehensive digital supplements, and education in critical digital citizenship, ethics, LGPD compliance, and AI awareness for middle-school students.

Name

Editora AJS

Legal name

Editora AJS

Website

https://editoraajs.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Editora AJS is a privately held Brazilian educational publisher producing BNCC-aligned science textbooks (grades 6-9) and a digital-literacy manual, sold primarily through PNLD government procurement and Amazon retail to Brazilian public and private schools.

Ownership category

akta.pro rank

Product category

Educational Publishing

NAICS

Book Publishers (51313), Book Publishers (513130)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741), Services-Educational Services (8200)

akta.pro primary industry

Core Subject Textbooks (ELA, Math, Science, Social Studies) (EDAGAAAA)

akta.pro secondary industries

Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ), Teacher Editions, Lesson Plans & Classroom Resources (EDAGAAAI), Assessment-Integrated Curriculum & Practice Workbooks (EDAGAAAH), K–12 Textbook Publishing (Core Curriculum) (MPAJABAA)

Keywords

• Educational publishing
• K-12 textbooks
• Science education materials
• Digital literacy curriculum
• Teacher resource platforms

Headquarters

HQ city

Cotia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. PNLD Textbook Sales: Revenue from government procurement through Brazil's PNLD national textbook program, where educational publishers compete to have their materials adopted by public schools.
2. Retail Book Sales: Direct sales of textbooks through Amazon and other retail channels to educators, parents, and private schools.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Editora AJS is a Brazilian educational publisher that develops and sells BNCC-aligned K-12 textbooks — the "Ciências - Tecnologia, Sociedade e Ambiente" science series for grades 6-9 and the "Mundo Digital - Modo de Usar" digital literacy manual — together with the "Plataforma Digital do Professor," a supplementary digital platform that delivers bimonthly lesson plans, didactic sequences, image banks, assessment activities, and interdisciplinary project proposals for teachers. Physical textbooks are the core sellable unit, complemented by digital content such as podcasts, videos, carousels, infographics, and maps.

Product overview

Editora AJS is a 100% Brazilian educational publishing company that produces textbooks and digital educational content. The company offers two main textbook collections: 'Mundo Digital - Modo de Usar' (a digital literacy manual for navigating the connected world with ethics and critical thinking) and 'Ciências - Tecnologia, Sociedade e Ambiente' (a science textbook series for grades 6-9, also known as PNLD 2024). Both collections are available in physical and digital formats, with the science series also offering digital teacher editions in H5 format. Complementing the textbooks is the 'Plataforma Digital do Professor,' a supplementary digital platform that provides planning resources, image banks, assessment tools, and project proposals for educators. The company also provides supplementary digital content including podcasts, videos, carousels, infographics, and maps.

Differentiator

Problem solved

Functional benefit

Brands

• Ciências - Tecnologia, Sociedade e Ambiente: Science textbook series for grades 6-9 covering technology, society and environment topics, authored by Martha Reis
• Mundo Digital - Modo de Usar
• Plataforma Digital do Professor

Products and services

• Mundo Digital - Modo de Usar A digital literacy manual for students covering ethics, algorithms, data protection, AI, cybersecurity, social media impact, and misinformation. Designed to develop autonomy, discernment, and responsibility in the digital world, with an accompanying teacher's manual offering proposals on digital citizenship, network ethics, conscious technology use, and combating misinformation, aligned with BNCC and BNCC Computação.
• Ciências - Tecnologia, Sociedade e Ambiente (6º Ano) Science textbook for 6th grade covering topics on technology, society, and environment, aligned with BNCC. Part of the PNLD 2024 adoption cycle.
• Ciências - Tecnologia, Sociedade e Ambiente (7º Ano) Science textbook for 7th grade covering topics on technology, society, and environment, aligned with BNCC. Part of the PNLD 2024 adoption cycle.
• Ciências - Tecnologia, Sociedade e Ambiente (8º Ano) Science textbook for 8th grade covering topics on technology, society, and environment, aligned with BNCC. Part of the PNLD 2024 adoption cycle.
• Ciências - Tecnologia, Sociedade e Ambiente (9º Ano) Science textbook for 9th grade covering topics on technology, society, and environment, aligned with BNCC. Part of the PNLD 2024 adoption cycle.
• Plataforma Digital do Professor Digital platform for teachers providing bimonthly lesson plans, didactic sequences, image banks, assessment activities, and interdisciplinary project proposals for use with Editora AJS collections.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Editora Ática: Long-established Brazilian K-12 textbook publisher with broad subject coverage, teacher support materials, and participation in PNLD — comparable on product, channel, and customer.
• Editora Moderna: Major Brazilian K-12 publisher serving public and private schools with BNCC-aligned textbooks and digital teacher resources — competes head-to-head for PNLD slots and school adoptions.
• IBEP Nacional: Brazilian K-12 publisher participating in PNLD with textbooks and educational materials — a similar niche player competing for the same government adoption slots.
• Saraiva Educação: Brazilian publisher offering K-12 textbooks and educational solutions, with PNLD presence and digital teacher platforms — a directly comparable competitor in the same segment.
• FTD Educação: One of Brazil's largest K-12 textbook publishers, with BNCC-aligned collections and active PNLD participation across multiple subjects and grade levels — directly comparable to Editora AJS in target market, distribution channel, and product type.
• Quinteto Editorial: Brazilian K-12 textbook publisher with PNLD participation and curriculum-aligned collections — closely comparable in scale and go-to-market.

Emerging players

• Aprender Editora: Smaller Brazilian educational publisher focused on curriculum-aligned K-12 materials — a comparable niche/scale player also competing for PNLD adoption slots.

Broad incumbents

• Oxford University Press Brasil: International publisher active in Brazilian K-12 with textbooks and digital resources aligned to BNCC — competes in the same school-adoption cycles with a wider global portfolio.
• Somos Educação: Largest Brazilian K-12 educational solutions group (Ática, Saraiva, Anglo, Pitágoras) — broader incumbent with extensive portfolio across subjects, grade levels, and digital services; overlaps with Editora AJS in core K-12 textbook publishing.
• Pearson Brasil: Global publisher with Brazilian K-12 operations including BNCC-aligned materials and digital learning platforms — broader incumbent competing in the same adoption processes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeeditoraajs.com.br/youtube/editoraajas
• Facebookfacebook.com/EditoraAJS
• LinkedInlinkedin.com/company/editoraajs
• Instagraminstagram.com/editoraajs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Editora AJS