Edlocate (Pvt) Ltd

What Edlocate (Pvt) Ltd does

Edlocate (Pvt) Ltd is a Sri Lanka-based international education consultancy founded in 1999 that provides free study abroad counseling and university placement services to students primarily in Sri Lanka and the Maldives. The company places students into over 100 universities and pathway institutions across 8 destination countries: Australia, Canada, New Zealand, the UK, Ireland, Malaysia, Vietnam, and Germany. Core services include career guidance counseling, course and destination selection, application lodgement, scholarship assistance, visa processing, and post-study work visa support, supplemented by in-house IELTS/PTE coaching and a dedicated alumni support unit.

The company operates a commission-based revenue model, earning fees from partner universities for each student placed; all professional services are provided to students free of charge. Its go-to-market is sales-led and counseling-driven, executed through 5 physical branches (Colombo, Kandy, Jaffna, Kurunegala, Male') plus international offices in Burnside (Australia) and Plymouth (UK) that provide post-arrival support. Marketing combines digital channels (website, Facebook, Instagram, LinkedIn, YouTube, X) with events such as International Education Expos and regional Study Abroad Days. The company claims 5,000+ cumulative student placements, 100+ scholarship achievers, and a 99.9% visa success rate, though no financial disclosures are available.

Edlocate is a privately held, founder-led firm under Executive Director & CEO Srimali Fernando, with no external investors, funding rounds, or parent company identified. Operations are bootstrapped, supported by a small senior management team spanning operations, business development, finance/HR, and country-level branch leadership. There is no proprietary technology platform; service delivery is human-counselor driven with no AI or automation layer identified.

Name

Edlocate (Pvt) Ltd

Legal name

Edlocate (Pvt) Ltd

Website

https://edlocate.lk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Edlocate is a Sri Lanka-founded, privately held study abroad consultancy (est. 1999) that provides free university placement, visa, and IELTS/PTE coaching services to students in Sri Lanka and the Maldives, earning revenue via commissions from 100+ partner universities across 8 destination countries.

Ownership category

akta.pro rank

Product category

Education Consultancy Services

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Overseas Secondary School Admissions Consulting & Application Support (EDAIAHAE)

Keywords

• Study abroad consulting
• University placement services
• Student visa assistance
• International education advisory
• Overseas education counseling

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Partner Universities: Edlocate generates revenue through commissions paid by universities for each student placed through their services. Universities pay these commissions as part of their international student recruitment agreements with education agents. All professional services to students are provided free of charge.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Edlocate is an education consultancy that places students from Sri Lanka and the Maldives into undergraduate and postgraduate programs at over 60 universities and pathway institutions across 8 countries (Australia, Canada, New Zealand, UK, Ireland, Malaysia, Vietnam, Germany). Services are provided free of charge to students and include career counseling, course and university selection, application lodgement, scholarship assistance, student visa lodgement, post-study work visa support, and IELTS/PTE coaching. Revenue is earned through commissions paid by partner universities for each enrolled student.

Product overview

Edlocate is a study abroad consultancy offering a unified service portfolio centered on international education placement. The core offering consists of study abroad counseling and university placement services (spanning over 60 universities and pathway institutions across 8 countries), supplemented by visa application services, IELTS/PTE coaching, and a dedicated alumni support unit. These services are provided free of charge to students, supported by an international office network in Australia, UK, and Canada, and 5 branch offices across Sri Lanka and Maldives.

Differentiator

Problem solved

Functional benefit

Products and services

• Study Abroad Counseling & University Placement Services Core consulting service for prospective students: career guidance counseling, unlimited sessions for course/pathway/destination selection, application lodgement, and scholarship enrollment assistance for high achievers. Placements span over 60 universities and pathway institutions across 8 destination countries (Australia, Canada, New Zealand, UK, Ireland, Malaysia, Vietnam, Germany).
• Visa Application Services Assistance with student visa lodgement, post-study work visa applications, and subsequent visa assistance for students studying abroad. Handled by a dedicated Visa Division.
• IELTS/PTE Coaching In-house and online training facilities for IELTS and PTE exam preparation, available to students before, during, or after overseas studies.
• Edlocate Alumni Support Unit Specialized unit assisting Edlocate alumni with any necessities that arise during their overseas studies, with coordination through international offices in Australia and the UK.

Quantifiable outcome

• 99.9% Visa Success Rate
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• University of MelbournecoreStrategic or Co-development PartnerGo8 university partnership. QS ranking #19 globally. Strong industry partnerships with CSIRO, Future Battery Industries CRC, Laminex, Qenos, Reserve Bank of Australia. Provides students with industry exposure during studies and paid placements post-study.
• University of SydneycoreStrategic or Co-development PartnerGo8 university, ranked #2 in Australia and #53 globally in THE Times Higher Education 2026. Industry partners include Microsoft, Rio Tinto, Sirtex Medical, Qantas, GE Healthcare.
• UNSW SydneycoreStrategic or Co-development PartnerRanked 20th globally in QS 2026 for third consecutive year. Social Sciences & Management ranked #1 in Australia, Accounting & Finance #1 in Australia. Industry partners include Advisian, ANSTO, ARUP, Aurecon, GHD.
• Monash UniversitycoreStrategic or Co-development PartnerRanked #36 globally in QS 2026. World rankings: #3 Business Administration, #10 Education, #24 Finance, #4 Mining Engineering, #3 Pharmacy. Industry partners include Jiangsu Industrial Tech Research Institute, Rio Tinto, Baosteel.
• University of QueenslandcoreStrategic or Co-development PartnerGo8 university, ranked #6 in Australia and #80 globally. Sports, Mineral & Mining Engineering, Petroleum Engineering, Environmental Science in top 15 subjects. Industry partners include Aurecon, Boeing, KPMG, Siemens.
• University of AucklandcoreStrategic or Co-development PartnerNew Zealand's highest ranked university at #65 globally (QS 2026). Over 45,000 students from 100 countries. Shanghai Ranking top 100 in Food Science, Education, Aerospace Engineering, Pharmacy.
• University of OtagocoreStrategic or Co-development PartnerNew Zealand's oldest university (1869), ranked in top 1% globally. Nearly 19,000 students including 2,000+ international. Only dental and surveying schools in NZ.
• Trinity College DublincoreStrategic or Co-development PartnerRanked #75 globally (QS 2026), No.1 in Ireland. Strong rankings in Medicine, Nursing, Computer Science, Pharmacy, Psychology, Law.
• De Montfort UniversitycoreStrategic or Co-development PartnerRepresented directly. Over 300 courses at foundation, undergraduate and postgraduate levels. 100 in UK rankings, #801-1000 QS 2022.
• University of WaterloocoreStrategic or Co-development PartnerActively promoted. Ranked #166 globally (QS 2022). Strong in Natural Sciences (#79), Environmental Sciences (#79), Civil Engineering (#51-100), Electrical Engineering (#48), Computer Science (#23).
• Monash University MalaysiacoreStrategic or Co-development PartnerRanked top 50 globally (QS 2026). Programs in Medicine, Health Sciences, Pharmacy, Business, Engineering, IT. Foundation and diploma pathways available.
• GISMA University of Applied SciencesminorStrategic or Co-development PartnerGermany partner institution. Established 1999. Programs in business and management with Kingston University partnerships. English-taught courses with free German lessons.
• IU International University of Applied SciencesminorStrategic or Co-development PartnerGermany partner. 130,000+ students from 190+ countries. FIBAA Premium Seal, system-reaccredited until 2033. 5-star QS rated for digital learning.
• RMIT University VietnamminorStrategic or Co-development PartnerInternational branch campus of RMIT Australia, ranked top 150 globally (QS 2026). Modern facilities in Ho Chi Minh City, Hanoi, Da Nang. Transfer opportunity to Melbourne campus.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IDP Education: Global leader in international student placement and IELTS co-owner; operates in 50+ countries with a direct student placement model identical to Edlocate's commission-based approach, scaled globally.
• Navitas: Global education provider offering university pathway programs and partnership divisions; provides alternative pathway options for the same student segments Edlocate serves in Australia and beyond.
• Study Group: International education provider specializing in university pathway and English language programs globally; a competing pathway and admissions partner for the same destination universities.

Direct peers

• ApplyBoard: Digital-first international student recruitment platform connecting students with programs across partner institutions; competes for the same student placement commission economics as Edlocate and increasingly into South Asia.
• AECC Global: Global study abroad consultancy with offices across Asia and strong presence in markets like Sri Lanka; closest comparable in scale, services, and source-market overlap.
• KC Overseas Education: India-based overseas education consultancy with branch network across Indian cities providing free counseling and placement; comparable in business model (commission-based, branch-led GTM) to Edlocate.

Regional players

• Edwise International: India-headquartered overseas education consultancy with multi-branch model and commission-based placement; comparable operational footprint and service mix, though primarily India-focused rather than Sri Lanka.
• AEC (Australian Education Centre) Sri Lanka: Sri Lanka-based education consultancy focused on Australian study placements; direct same-market competitor with overlapping destination mix and student segments.

Emerging players

• Leverage Edu: India-based overseas education and admissions consultancy offering free counseling, university applications, and visa support to South Asian students with a digital-plus-counselor model.
• Cialfo: Tech-enabled college and university application platform serving international students with counselor support; an emerging digital-first alternative to traditional consultancies like Edlocate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/edlocate12
• YouTubeyoutube.com/@edlocateeducation
• Facebookfacebook.com/Edlocate
• LinkedInlinkedin.com/company/edlocate-pvt-ltd
• Instagraminstagram.com/edlocate?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edlocate (Pvt) Ltd