EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network

What EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network does

EDRA/GHIN is a German eingetragener Verein (registered non-profit trade association) founded in April 2002 by the French Home Improvement Association (FMB) and the German Home Improvement Association (BHB) to represent the global home improvement/DIY retail sector. The organisation is structured as two symbiotic associations: EDRA (European DIY Retail Association), which delivers a collective lobbying voice in Brussels, and GHIN (Global Home Improvement Network), which extends the forum worldwide for knowledge sharing and networking. Membership comprises 232-233 home centre companies operating more than 35,000 stores across 79 countries, generating aggregate revenues in excess of €420 billion and over 1.6 million jobs.

The association operates from three offices - Cologne (headquarters), Brussels (EU policy and lobbying, led by European Affairs Director Alisdair Gray) and Tokyo (GHIN Asia, led by Akio Goto) - with a core staff of approximately 10 employees. Its product portfolio centres on the Global DIY Summit (annual flagship event co-hosted with HIMA, rotating across European cities; Amsterdam 2026 and Prague 2027 are confirmed), member networking services (store tours, internal buying groups, study tours), advocacy and regulatory reporting, and the Make it Zero sustainability initiative launched September 2024 in partnership with Ricardo consultancy to drive Scope 3 decarbonisation across the value chain. EDRA/GHIN does not develop proprietary technology products.

The business model is funded primarily through recurring membership dues from both direct retailer members (including Home Depot, Lowe's, Kingfisher, OBI, Hornbach, Bunnings, Sodimac, Kesko, Wickes, Intergamma, Maxeda, Cashbuild, Cainz) and national association members (BHB, FMB, Japan DIY HC Association, IHA, ADFB, Assofermet, RASI, Comeos). Revenue is supplemented by Global DIY Summit sponsorship and registration, trade fair partnerships, and complimentary VIP ticket arrangements with major industry events (spoga+gafa, ISH, DOMOTEX, Security Essen, China International Hardware Show).

Name

EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network

Legal name

EDRA/GHIN e.V.

Website

https://edra-ghin.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

EDRA/GHIN is a Cologne-based non-profit trade association founded in 2002 that represents 232-233 home improvement retail companies operating 35,000+ stores across 79 countries, delivering EU advocacy, global networking, the annual Global DIY Summit, and the Make it Zero sustainability initiative.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Membership Dues: EDRA/GHIN is funded through membership dues from its 232+ home centre company members and national association members operating in 79 countries. Fees support the association's advocacy, networking, and event programmes.
2. Global DIY Summit and Trade Fairs: The association organizes and benefits from the Global DIY Summit, the world's major event for retailers and manufacturers in the home improvement and garden centre industry. EDRA/GHIN members receive complimentary VIP tickets to recommended global trade fairs (Security Essen, China International Hardware Show, DOMOTEX, ISH, spoga+gafa, and others), suggesting a revenue or partnership model around events.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

EDRA/GHIN is a non-profit trade association that delivers membership-based networking, advocacy, communication, and sustainability services to home improvement retailers and national industry associations worldwide. Its core offerings include the annual Global DIY Summit, store tours and study tours, Brussels-based EU policy lobbying, the EDRA/GHIN newsletter and AGM communications, and the Make it Zero / Scope 3 decarbonisation programme developed with Ricardo.

Product overview

EDRA/GHIN is a unified platform formed of two symbiotic associations: the European DIY Retail Association (EDRA) and the Global Home Improvement Network (GHIN). The organization offers a portfolio of products and services including the Global DIY Summit (annual industry conference), Networking Services (store tours, buying groups, study tours), Advocacy Services (EU policy lobbying and legislative reporting), Communication Services (AGMs, newsletters, board meetings), the Make it Zero sustainability initiative, and the DIY Platform (supply chain codes of practice). The portfolio is structured around knowledge exchange, industry advocacy, and sustainability programs rather than a traditional software product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Global DIY Summit: World's major event for retailers and manufacturers from the home improvement and garden centre industry, jointly hosted by EDRA, HIMA, and GHIN.
• Make it Zero

Products and services

• Global DIY Summit The world's major annual event for retailers and manufacturers from the home improvement and garden centre industry, offering store tours, gala evenings, keynote presentations, and the Global DIY Lifetime Award ceremony.
• Networking Services Provides members with contact to home centres worldwide, Store Tours, Internal buying groups, and Study Tours to facilitate knowledge sharing and business connections across the home improvement industry.
• Advocacy Services Lobbying legislation and reporting on legislative changes to members. Represents the sector in Brussels including to EuroCommerce, the European Retail and Wholesale Federation, covering Late Payments, EU Batteries Regulation, EU Deforestation Regulation, CSRD, CSDDD, CBAM, PFAS, and REACH.
• Trade Fairs & Events Recommendations EDRA/GHIN recommends global trade fairs, shows and congresses. Members receive complimentary VIP tickets to recommended events including Security Essen, China International Hardware Show, DOMOTEX, ISH, and spoga+gafa.
• Make it Zero A global sustainability initiative launched to support the decarbonisation of the DIY and Home Improvement Sector, representing a transformative commitment to achieving net-zero carbon emissions across the entire supply chain.

Quantifiable outcome

• 232 member companies with over 35,000 stores across 79 countries generating over €360 bn in revenues
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and flagship.

• RicardocoreStrategic or Co-development Partner · 1 September 2024Ricardo is a world-renowned strategic, environmental and engineering consultancy. EDRA/GHIN partnered with Ricardo to develop the Scope 3 Strategy and Roadmap, unveiled at the 10th Global DIY Summit in Rome on 12 June 2024. Ricardo is helping the industry identify and reduce Scope 3 emissions across the DIY and Home Improvement supply chain as part of the Make it Zero initiative.
• HIMA (Home Improvement Manufacturers Association)flagshipStrategic or Co-development PartnerHIMA is the Home Improvement Manufacturers Association. Together with EDRA and GHIN, HIMA co-hosts the Global DIY Summit — the world's major event for retailers and manufacturers from the home improvement and garden centre industry. This is described as the first global representation of interest of DIY trade.
• EuroCommerce (European Retail and Wholesale Federation)coreStrategic or Co-development PartnerEuroCommerce is the European Retail and Wholesale Federation. EDRA represents the home improvement sector in Brussels, including representing the sector to EuroCommerce. The advocacy page explicitly mentions representing the sector in Brussels including to EuroCommerce.
• Kingfisher (UK)coreOthersKingfisher, the UK-based international home improvement company, is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Thierry Garnier, CEO of Kingfisher, is EDRA/GHIN President and launched the Make it Zero initiative at the 9th Global DIY Summit in Berlin.
• OBI (Germany)coreOthersOBI is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Sebastian Gundel, CEO of OBI, serves on the EDRA/GHIN Board. OBI's former CEO Sergio Giroldi served as EDRA/GHIN President for two full terms and received the Global DIY Lifetime Award 2023.
• Hornbach (Germany)coreOthersHornbach is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Susanne Jäger of Hornbach serves on the EDRA/GHIN Board.
• Kesko (Finland)coreOthersKesko is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Sami Kiiski of Kesko serves on the EDRA/GHIN Board.
• Wickes (UK)coreOthersWickes is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. David Wood of Wickes serves on the EDRA/GHIN Board.
• Maxeda DIY Group (Benelux)coreOthersMaxeda DIY Group is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Guy Colleau of Maxeda is pictured as a signatory representative.
• Intergamma (Benelux)coreOthersIntergamma is one of seven initial signatories to the EDRA/GHIN Global Scope 3 Decarbonisation Commitment. Joost de Beijer of Intergamma serves on the EDRA/GHIN Board.
• BHB (Germany, Austria, Switzerland)coreStrategic or Co-development PartnerThe BHB (Brancheverband Heimwerken, Bauen und Garten) represents the interests of DIY, building and gardening retailers in Germany, Austria and Switzerland (DA-CH region). The BHB, together with the French FMB, established EDRA/GHIN in April 2002. BHB is an association member of EDRA/GHIN.
• FMB (France)coreStrategic or Co-development PartnerThe FMB (Fédération des Magasins de Bricolage) is the French Home Improvement Association. Together with the German BHB, the FMB established EDRA/GHIN in April 2002. The FMB is the voice for the DIY branch with public authorities in France. Pascal Malfoy of FMB-Adeo serves on the EDRA/GHIN Board.
• IHA (International Hardware & Housewares Association)coreStrategic or Co-development PartnerThe International Federation of Hardware & Housewares Association (IHA) is the global representative of the hardware sector. IHA is listed as an association member of EDRA/GHIN.
• Japan DIY Home Centre AssociationcoreStrategic or Co-development PartnerThe Japan DIY Home Centre Association was established on 18 July 1977 as a voluntary organisation dedicated to promoting the DIY spirit and developing related industries in Japan. It is an association member of EDRA/GHIN, with the GHIN Asia Office in Tokyo supporting engagement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• EuroCommerce: EuroCommerce is the European Retail and Wholesale Federation based in Brussels and the organisation to which EDRA reports sectoral positions. It is a direct peer in terms of Brussels-based retail trade association function, differing only in scope (broader retail vs home-improvement specific).
• NRHA (North American Retail Hardware Association): NRHA is the North American retail hardware trade association and a functional peer to EDRA/GHIN on the North American side, representing independent hardware retailers across the US and Canada. Comparable membership-based, advocacy and event-driven business model.
• IHA Europe (International Hardware Association): IHA Europe is the global hardware and housewares trade association and an association-member of EDRA/GHIN. It is a direct peer operating in adjacent hardware/home categories with similar membership-association economics.
• HIMA (Home Improvement Manufacturers Association): HIMA is the North American counterpart for home improvement manufacturers and a co-host of the Global DIY Summit alongside EDRA and GHIN. It is the most directly comparable peer given shared event platforms and overlapping manufacturer-retailer constituency.

Regional players

• Japan DIY Home Centre Association: The Japan DIY Home Centre Association was established in 1977 and is an association-member of EDRA/GHIN with the GHIN Asia Office (Tokyo) supporting engagement. It is a regional peer representing Japanese DIY retailers, comparable in mission but operating at national level.
• FMB (Fédération des Magasins de Bricolage): FMB is the French home improvement trade association and a founding member of EDRA/GHIN (April 2002). It is a regional peer with similar national advocacy role in France and overlapping members (ADEO group).
• Independent Hardware and Paint Association of Australia: HAA Australia is the national hardware trade body representing independent hardware retailers across Australia. It is a regional peer to EDRA/GHIN's APAC footprint given overlapping category (hardware/home improvement) and similar membership-based model.
• BHB (German Home Improvement, Building and Garden Retail Association): BHB is the German national home improvement association and a founding member of EDRA/GHIN (April 2002). It is a regional peer operating at national level with overlapping German members (OBI, Hornbach, Hellweg) and complementary domestic advocacy work.

Others

• EuroShop (trade fair organiser): EuroShop is the world's leading retail trade fair (Düsseldorf) and an adjacent ecosystem participant. It is comparable as an event-driven engagement platform for retailers but is a commercial trade-fair operator rather than a membership association, placing it as an enabler/partner rather than a direct competitor.

Emerging players

• Asia Hardware Association: Asia Hardware Association is a regional industry body for hardware manufacturers and retailers across Asia. It is an emerging peer where EDRA/GHIN is building presence via the Tokyo GHIN office, with overlapping but not directly competing scope.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/edra-ghin

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about EDRA/GHIN - European DIY Retail Association / Global Home Improvement Network