Hornbach

What Hornbach does

Hornbach is a German DIY and home improvement retailer operating as part of HORNBACH Holding, with corporate headquarters in Bornheim (Pfalz), Germany. The company runs an omnichannel retail model that combines a national network of large-format physical home improvement centers (HORNBACH Baumärkte) with the hornbach.de e-commerce platform, native mobile applications across iOS, Android, and Huawei, and click-and-collect services. Its assortment spans 17+ product categories including building materials, bathroom and sanitary, wood/windows/doors, flooring and tiles, hardware, paint and wallpaper, garden, heating/HVAC, lighting/electrical, tools, kitchen, pet supplies, renewable energy, and smart home systems. Beyond products, the platform offers value-added services such as custom wood cutting, paint mixing, equipment rental, trailer/transporter rental, project consultation, and a Handwerker-Service for craftsman referrals.

Underlying the retail operation is a digital infrastructure that integrates in-store inventory with online reservation, home delivery (via logistics partners DHL, GLS, IDS, and Raben), and in-store pickup. Hornbach operates a third-party contractor marketplace (HORNBACH Projekt-Marktplatz) that connects customers with installation and renovation professionals, and a dedicated B2B service channel (ProfiService) for professional tradespeople. Digital planning tools — the interactive Raumplaner (room planner) and Außenplaner (outdoor planner) — support project visualization. Content is anchored by the MACHER Blog and project guides covering garden, bathroom, kitchen, interior, and energy topics. Subsidiaries include Hornbach Baustoff Union (building materials wholesale) and the BODENHAUS flooring sub-brand.

Hornbach's business model is built on a 'Dauertiefpreise' (permanent low price) retail pricing strategy combined with diversified revenue streams: physical store sales, e-commerce sales, marketplace commissions from third-party service providers, service fees from rental and custom-preparation services, and B2B professional trade sales. Payment options include PayPal, Visa, Mastercard, Klarna, Riverty, Google Pay, Apple Pay, invoice, advance payment, customer card, and gift cards. The customer base comprises two primary segments — DIY home improvers (Heimwerker) undertaking self-directed projects, and professional tradespeople (Profis) requiring bulk and professional-grade supplies — with no enterprise anchor customers and a structurally long-tail revenue distribution.

Name

Hornbach

Legal name

HORNBACH

Website

https://hornbach.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Hornbach is a German omnichannel DIY and home improvement retailer operating large-format physical stores (Baumärkte) alongside the hornbach.de e-commerce platform, serving DIY consumers and professional tradespeople across 17+ product categories with integrated project services and marketplace offerings.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Other Building Material Dealers (44418), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

akta.pro secondary industries

Wood Mouldings, Millwork & Trim (IMADADAG), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Home improvement retail
• DIY building materials
• Garden center supplies
• Project marketplace services
• Construction materials store

Headquarters

HQ city

Bornheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Store Sales: Revenue from sales of building materials, home improvement products, garden supplies, and related merchandise through physical HORNBACH Baumarkt (home improvement center) locations. These large-format stores offer extensive product ranges and services.
2. E-commerce / Online Shop Sales: Revenue from online product sales through hornbach.de, including home delivery and online reservation with in-store pickup options.
3. HORNBACH Projekt-Marktplatz Commission: Marketplace revenue from third-party service providers offering installation, renovation, and project execution services through the HORNBACH platform.
4. Service Revenue (Zuschnitt, Mietservice, Farbmischservice): Revenue from value-added services including wood cutting (Holzzuschnitt), tool rental (Mietservice), color mixing (Farbmischservice), trailer/van rental, and professional handyman services.
5. Anhänger- und Transportervermietung: Revenue from rental of trailers and transport vehicles for customer use.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Hornbach is a German DIY home improvement and building materials retailer that sells a comprehensive assortment of products—building materials, bathroom/sanitary, wood/windows/doors, flooring/tiles, hardware, paint/wallpaper, garden, HVAC, lighting/electrical, tools, zoo/aquatics, renewable energy, and smart home—through large-format physical Baumärkte and a full e-commerce shop. The offering is extended with value-added services including custom wood cutting, paint mixing, tool/trailer rental, project consultation, craftsman referral, and the HORNBACH Projekt-Marktplatz marketplace.

Product overview

HORNBACH is a German DIY and home improvement retail chain offering a comprehensive omnichannel platform combining physical megastores with a full-featured online shop. The core offering consists of the HORNBACH Onlineshop serving as the primary e-commerce platform, supported by 17 main product categories spanning building materials, bathrooms, kitchens, garden, tools, smart home, and renewable energy. The platform is augmented by professional services including the HORNBACH Projekt-Marktplatz marketplace, HORNBACH ProfiService for trade professionals, HORNBACH Projektberatung consultation services, and specialized services like Holzzuschnitt (custom wood cutting), Farbmischservice (paint mixing), Mietservice (equipment rental), and Handwerker-Service (craftsman referral). The offering also includes digital planning tools like the HORNBACH Raum- und Außenplaner 3D planner, mobile apps for iOS, Android, and Huawei, and the DER MACHER Blog content platform. A partnership with Seniovo provides barrier-free bathroom renovations. The sub-brand BODENHAUS specializes in flooring products. The business operates on a permanent low-price model (Dauertiefpreise) combined with extensive customer services including reservation and pickup, delivery, and return guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• HORNBACH Wohntrends & Wohnideen: Home trends and living ideas collection offered by HORNBACH
• HORNBACH Projekt-Marktplatz
• MACHER

Products and services

• HORNBACH Onlineshop

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• SeniovominorStrategic or Co-development PartnerSeniovo is a specialized partner offering barrier-free bathroom renovation services (barrierefreier Badumbau), integrated into HORNBACH's bathroom project services. This partnership extends HORNBACH's service ecosystem by connecting customers with specialized accessibility-focused renovation providers.
• DHLminorOthersPrimary shipping and logistics partner for HORNBACH's home delivery services, handling parcel and package shipments from online orders.
• GLSminorOthersParcel delivery partner for HORNBACH's e-commerce logistics operations.
• IDS (Logistics)minorOthersLogistics partner with tagline 'Logistik von Menschen gelebt' (Logistics lived by people), providing customized logistics solutions for HORNBACH.
• RabenminorOthersEuropean logistics and transport partner supporting HORNBACH's freight and distribution operations.
• PayPalminorOthersDigital payment processor enabling secure online transactions for HORNBACH e-commerce customers.
• KlarnaminorOthersBuy-now-pay-later payment solution partner offering flexible payment options for HORNBACH customers.
• RivertyminorOthersPayment solutions provider offering flexible payment methods for HORNBACH customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• B&Q: B&Q is the UK's largest home improvement retailer and a Kingfisher subsidiary; comparable in large-format DIY retail, omnichannel operations, and project-led content for DIY and trade customers.
• Wickes: Wickes is a UK-listed home improvement retailer focused on both DIY consumers and trade professionals with strong kitchen, bathroom, and building materials categories — a comparable project-led retailer.
• Travis Perkins: Travis Perkins is a UK builders' merchant serving trade professionals with heavy-side building materials, complemented by retail brands; comparable in the trade/professional segment that Hornbach targets via ProfiService and Baustoff Union.
• The Home Depot: The Home Depot is the largest global home improvement specialty retailer with a comparable big-box format, professional customer focus, and broad building materials/DIY assortment.
• Kingfisher: Kingfisher is the parent of B&Q, Castorama, and Screwfix and a leading European DIY home improvement group with comparable omnichannel strategy and broad building materials/DIY assortment.
• Leroy Merlin: Leroy Merlin is a pan-European home improvement retailer (part of ADEO) operating large-format stores with comparable DIY, renovation, and garden categories across multiple European markets, including Germany.

Direct peers

• OBI: OBI is one of Germany's largest DIY and home improvement retail chains, operating large-format stores with a comparable omnichannel offering targeting DIY consumers and professional tradespeople — directly comparable in assortment, format, and customer base.
• Homebase: Homebase is a UK home and garden improvement retailer with comparable DIY, garden, and project-based categories — directly comparable as a multi-category home improvement chain serving DIY consumers.
• Hagebau: Hagebau is a German DIY and building materials cooperative serving both retail consumers and trade professionals through affiliated stores; its assortment, professional services, and German market focus mirror Hornbach's core proposition.
• Bauhaus: Bauhaus operates large-format 'Spezial-Baumärkte' across Germany and Europe, with a broad DIY and building materials assortment and a professional customer focus — a directly comparable specialty home improvement retailer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Hornbach
• Facebookfacebook.com/hornbach.de
• Instagraminstagram.com/hornbach_de/?hl=de
• TikToktiktok.com/@hornbach_de
• Pinterestpinterest.de/hornbachde
• Xx.com/Hornbach_tweets

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hornbach