What Ed-Tech does

Ed-Tech, operating legally under UpperCase LTD. and powered by Uppercase Group, is an Israel-based education technology provider founded in 2005 and headquartered in Ramat Gan. The company builds and integrates digital learning infrastructure for learning companies and content-heavy educational institutions, delivering an integrated stack of three core products: a Learning Management System that streamlines course delivery and performance tracking, a Content Management System for content lifecycle management, and Client Relationship Management tooling for engagement and communication. These are complemented by add-on modules for gamification, monetization, and smart data dashboards, plus integration services that connect e-commerce, CRM, LMS, CourseWare, and SIS platforms into a unified ecosystem. Underlying the stack are independently developed open-source systems, which the company cites as the basis for its competitive pricing and customization capability.

Ed-Tech operates a direct, consultative enterprise sales motion targeting learning organizations, with no public pricing and a contact-driven intake (phone +972 3-9300039 and a Contact Us form). Revenue is generated through a mix of recurring subscription-style LMS offerings and project-based professional services for web development, integration, and CRM/ERP enhancement. The company serves a single primary vertical (education and learning organizations) and operates across six countries: Israel, the United Arab Emirates, Spain, Austria, India, and Romania. Public disclosures are limited: there is no evidence of external venture or private equity funding, no named customers, no certifications, no patents, no partnerships, and no management team listed in the source data, indicating a privately held, founder-led subsidiary structure under Uppercase Group.

Name

Ed-Tech

Legal name

UpperCase LTD.

Website

https://ed-tech.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ed-Tech is an Israel-based edtech provider that builds and integrates LMS, CMS, CRM, and gamification tools for learning companies and educational institutions across six countries, leveraging open-source systems for cost-efficient custom implementations.

Ownership category

akta.pro rank

Product category

Education Technology / Learning Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Educational Services (611), Educational Support Services (611710)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Educational Services (8200)

akta.pro primary industry

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI)

akta.pro secondary industries

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Learning management systems
• Educational technology software
• Content management systems
• Customer relationship management
• Learning platform integrations

Headquarters

HQ city

Not specified

HQ country

Israel

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Learning Management System (LMS) Solutions: Ed-Tech provides LMS solutions that streamline course delivery, enable flexible learning, and optimize performance tracking. Revenue appears to be generated through implementation services and potentially ongoing support/maintenance for their LMS offerings.
2. Web Development and Integration Services: The company offers comprehensive web solutions from characterization through development and management of websites, applications, and projects. This includes creating integrations with e-commerce, CRM, LMS, CourseWare, SIS, and other platforms.
3. CRM and ERP Enhancement Services: Ed-Tech provides CRM and ERP performance enhancement through streamlined operations, enhanced data insights, and seamless integration solutions for educational organizations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ed-Tech provides integrated digital learning technology solutions for educational organizations and learning companies, built around three core products: a Learning Management System (LMS), a Content Management System (CMS), and a Client Relationship Management (CRM) tool. The company also delivers web development and integration services that connect client platforms with e-commerce, CRM, LMS, CourseWare, and SIS systems, and offers CRM/ERP performance enhancement services. All solutions are built on independently developed open-source systems that enable competitive pricing and customized implementations.

Product overview

Ed-Tech, powered by Uppercase Group, offers an integrated suite of educational technology products designed for learning organizations. The core portfolio consists of three primary offerings — a Learning Management System (LMS), a Content Management System (CMS), and a Client Relationship Management (CRM) tool — which work together to orchestrate the learning journey from content creation through delivery to client engagement. These are complemented by gamification and monetization tools for the education sector and smart data dashboards for continuous improvement and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning Management System (LMS)
• Content Management System (CMS)
• Client Relationship Management (CRM)
• Web Development and Integration Services
• CRM and ERP Performance Enhancement Services

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Thinkific: Thinkific is a course creation and monetization platform for learning businesses and creators. Its bundled courseware, e-commerce, and engagement features parallel Ed-Tech's LMS + gamification/monetization positioning.
• TalentLMS: TalentLMS is a cloud LMS targeting small and mid-sized businesses and training organizations. It serves the same learning-company and SMB training segment as Ed-Tech, with a SaaS delivery model.
• LearnDash: LearnDash is a WordPress-based LMS plugin popular with course creators and learning businesses. It overlaps directly with Ed-Tech's LMS + CMS integration offering for content-heavy learning organizations.
• Docebo: Docebo is an AI-powered LMS for enterprise learning, combining LMS, content authoring, and learning intelligence. It overlaps with Ed-Tech's LMS and analytics capabilities for corporate and learning-company buyers.
• Moodle: Moodle is the dominant open-source LMS globally, used by schools, universities, and corporate training organizations. It is a direct peer to Ed-Tech's LMS offering, both leveraging open-source foundations to serve learning organizations with customizable platforms.
• Open edX: Open edX is an open-source learning platform stewarded by the Open edX Foundation. It is a structural peer given Ed-Tech's open-source heritage and shared focus on customizable learning infrastructure for organizations.
• Instructure (Canvas): Instructure's Canvas is a leading commercial LMS for K-12 and higher education. It competes with Ed-Tech in the same LMS category for educational organizations, though at significantly greater scale and with broader feature investment.

Broad incumbents

• PowerSchool: PowerSchool is a major K-12 education technology platform with a leading Student Information System. It overlaps with Ed-Tech's LMS-to-SIS integration narrative and represents a scaled incumbent that any learning organization buyer will compare against.
• Blackboard: Blackboard is an established incumbent in education technology, offering LMS, SIS-adjacent, and broader teaching and learning solutions for K-12 and higher education. It operates in the same category as Ed-Tech but with a much larger product portfolio and enterprise footprint.
• Salesforce (Education Cloud): Salesforce Education Cloud provides CRM and engagement capabilities for educational institutions and learning companies, integrating with LMS and SIS systems. It competes in the CRM-for-education layer that Ed-Tech addresses, though as a much broader enterprise platform.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ed-tech-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ed-Tech