High Tech Education Group

What High Tech Education Group does

High Tech Education Group, doing business as Edubótica, is a Colombian educational technology company headquartered in Envigado, Antioquia, that delivers an integrated robotics education ecosystem for children and youth aged 6-17. The company's core platform spans My Robot Academy (MRA), a 100% in-person training center delivering recurring robotics and programming classes; Robótica Curricular, which transversalizes robotics across K-12 school curricula; and Robótica Extracurricular, after-school clubs established at partner schools. Supporting programs include EDULABS (in-school innovation labs covering 3D printing and design thinking), Dev && Tech (programming and technology skills), the Vacacionales vacation program series, and the Descúbre-TE talent-development initiative for students with exceptional abilities or disabilities in partnership with the Secretaría de Educación y Cultura de Sabaneta.

Underlying the service layer is a proprietary pedagogical methodology combining Design Thinking, gamification, and Digital Game-Based Learning (DGBL), delivered through MRT (My Robot Time)-branded educational robotics kits including the MRT1 model. The company also operates a dedicated e-commerce storefront (tienda.edubotica.com.co) for kit and replacement-part sales, with QR payment integration via the affiliated Fundación Colombo Canadiense. As the exclusive Colombian representative of IYRA since 2016, Edubótica organizes the annual Torneo Juvenil de Robótica (TJR) national qualifier and fields the Colombian Phoenix delegation to the International Youth Robot Competition (IYRC), whose results (a 2019 bronze in Push-Push/Sumo and 2020 Grand Prize and Silver Prize wins in Robot Creation) function as core brand and demand-generation assets.

The business operates three revenue streams: (1) recurring subscription fees from My Robot Academy enrollment and vacation programs, (2) hardware sales of MRT robotics kits and replacement parts through direct e-commerce, and (3) institutional professional services contracts with approximately 20 public and private schools plus three municipal education secretariats (Medellín, Sabaneta, Bello). Pricing is not publicly disclosed; all channels route to direct phone or email contact. Go-to-market is anchored in event-driven and community-led motions, with the school network, competition results, and university partnerships (UPB, EAFIT) functioning as the primary acquisition channels for both institutional clients and individual academy enrollees.

Name

High Tech Education Group

Legal name

Edubótica

Website

https://edubotica.com.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Edubótica is a Colombian educational technology company operating an integrated robotics education ecosystem for children and youth aged 6-17, combining My Robot Academy classes, school-based curricular and extracurricular programs, MRT robotics kit sales, and international robotics competitions across Colombia.

Ownership category

akta.pro rank

Product category

STEAM Robotics Education Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Computer Training (61142)

SIC

Services-Educational Services (8200), Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Robotics Learning Platforms (EDAFANAB)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), AI & Machine Learning for Robotics Programs (EDAMADAK), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Educational & Hobby Robotics Kits (Consumer) (CRACARAG)

Keywords

• Educational robotics programs
• STEAM curriculum integration
• Children's robotics education
• Robotics kits sales
• Robotics competition management

Headquarters

HQ city

Envigado

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. My Robot Academy Enrollment Fees: Revenue from in-person robotics classes delivered at My Robot Academy, including regular academic-year programs and vacation/seasonal programs. Enrollment is conducted directly through the website with 100% in-person classes.
2. Robotics Kits and Parts Sales: Sale of educational robotics kits (MRT-branded) and individual replacement parts. Kits come with a 1-year limited warranty. The company also maintains a dedicated e-commerce store (tienda.edubotica.com.co) for kit purchases.
3. Curricular and Extracurricular School Programs: Edubótica provides schools with integrated robotics curricula and extracurricular club programs, generating revenue through institutional contracts with schools and educational institutions across Colombia.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Edubótica provides educational robotics programs for children and youth ages 6-17, delivered through My Robot Academy in-person classes, integrated school curricula (Robótica Curricular), after-school clubs (Robótica Extracurricular), and competitive events (TJR, IYRC, Hack-a-Bot). The company also sells MRT-branded educational robotics kits and individual replacement parts via its own e-commerce store, combining STEAM learning with Design Thinking, gamification, and digital game-based learning methodologies.

Product overview

High Tech Education Group (Edubótica) is an educational technology company operating as a platform-plus-programs architecture. The core offerings include My Robot Academy (MRA) for in-person technology classes, Robótica Curricular for school-wide curriculum integration, and Robótica Extracurricular for after-school clubs. These are supported by event programs including the annual Torneo Juvenil de Robótica (TJR), participation in International Youth Robot Competition (IYRC) in South Korea, and Hack-a-Bot programming marathons. The company also provides EDUBÓTICA-branded educational robotics kits (including MRT1), and specialized programs like Descúbre-TE for exceptional learners and EDULABS for creative/innovation skills. All offerings are designed to develop 21st-century skills through hands-on robotics, programming, and technology education for children and youth ages 6-17.

Differentiator

Problem solved

Functional benefit

Products and services

• My Robot Academy (MRA) In-person robotics and technology creation academy for children and youth ages 6-17, delivered 100% in-person at the Envigado facility, covering robotics, programming, and creative problem-solving with monthly subscription billing.
• Robótica Curricular Institutional service that integrates robotics across a K-12 school's academic subjects, transversalizing STEAM content into the existing curriculum to transform teaching methods.
• Eventos y Competencias (TJR / IYRC Colombia / Hack-a-Bot) Annual robotics tournaments and competitions for children and youth, including the Torneo Juvenil de Robótica (TJR), IYRC Colombia national qualifiers, and Hack-a-Bot programming marathons, with competition entry as a paid offering.
• EDUBÓTICA Educational Robotics Kits (MRT / MRT1) EDUBÓTICA-branded educational robotics kits including the MRT1 (My Robot Time) model with a 1-year limited warranty covering manufacturing defects in plastic parts and normal use of electronic components, plus individual replacement parts sold separately.
• Dev && Tech Program Technology and development program offering programming and technology courses for students, extending Edubótica's curriculum beyond physical robotics into software and digital skills.
• Vacacionales Programs Short-term intensive robotics programs for children and youth offered during school vacation periods as a pay-as-you-go enrollment option alongside the regular My Robot Academy subscription.
• EDULABS In-school innovation labs where students learn 3D object creation, Design Thinking, and creative methodologies, delivered as a standalone institutional program within partner schools.

Quantifiable outcome

• Students won Bronze in Push-Push (Sumo) category at IYRC 2019 in Daejeon, Korea — first medal for Colombia at this competition
• +2 more outcomes

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IYRA (International Youth Robotics Association) / IYRCcoreStrategic or Co-development Partner · 1 January 2016Edubótica has been an official ally of IYRA since 2016. IYRA organizes the International Youth Robot Competition (IYRC), a global robotics competition for children and youth. Edubótica is the official Colombian representative/operator for IYRC, organizing national qualifying tournaments (Torneo Juvenil de Robótica) and fielding the Colombian Phoenix delegation to compete internationally in Daejeon, Korea.
• Alcaldía de Medellín / Secretaría de EducacióncoreStrategic or Co-development PartnerThe Secretaría de Educación de Medellín (medellin.edu.co) is a partner of Edubótica for educational robotics projects. Medellín's government education body collaborates with Edubótica on programs targeting students in public schools across the city.
• Alcaldía de Sabaneta / Secretaría de Educación y CulturacoreStrategic or Co-development PartnerEdubótica partnered with the Secretaría de Educación y Cultura de Sabaneta on the Descúbre-TE program (2017-2019), which aimed to identify and develop talents in students with disabilities or exceptional abilities. Edubótica served as a strategic ally providing robotics education components. The Descúbre-TE program reached 210 children.
• Alcaldía de Bello / Secretaría de EducaciónminorStrategic or Co-development PartnerThe municipality of Bello's education secretariat partners with Edubótica for robotics education projects targeting local public school students.
• My Robot Time (MRT) / Fundación My Robot Time ColombiacoreTechnology or IntegrationMy Robot Time is the technology provider behind Edubótica's MRT-branded educational robotics kits. Edubótica distributes MRT kits in Colombia and integrates them into its curriculum and programs. The Fundación My Robot Time Colombia serves as a local allied foundation.
• RutaN MedellínminorStrategic or Co-development PartnerRutaN Medellín (rutanmedellin.org), the innovation and entrepreneurship center of Medellín, is a partner of Edubótica, supporting the company's role in the city's technology education ecosystem.
• Universidad Pontificia Bolivariana (UPB)minorStrategic or Co-development PartnerUPB hosted the 2019 Torneo Juvenil de Robótica (TJR) at its campus, with over 600 attendees. UPB collaborates with Edubótica as a venue partner and supporter of the robotics competition ecosystem.
• Universidad EAFITminorStrategic or Co-development PartnerUniversidad EAFIT hosted the 2019 Hack-a-Bot programming marathon (107 students) and is listed as an Edubótica ally. EAFIT provides venue and institutional support for Edubótica's competition and education events.
• CTA (Corporación Tecnológico de la Innovación)minorStrategic or Co-development PartnerCTA (cta.org.co) is listed as an Edubótica ally, indicating collaboration in technology innovation within the Colombian education ecosystem.
• Fundación Colombo CanadiensecoreStrategic or Co-development PartnerFundación Colombo Canadiense is a key strategic ally of Edubótica. The foundation collaborates on the Descúbre-TE talent development program and provides a QR payment mechanism for Edubótica's services. The foundation is co-located with the Colegio Canadiense, a major Edubótica school client.
• Academia GeniusminorStrategic or Co-development PartnerAcademia Genius (soygenius.com) is listed as an Edubótica curricular robotics client, indicating a client-partner relationship in the education technology space.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Others

• Ruta N Medellín: Ruta N is Medellín's innovation and entrepreneurship center, listed as an Edubótica partner. It is comparable as a regional ecosystem enabler rather than a direct competitor, supporting technology education and EdTech ventures in the same Antioquia market Edubótica serves.
• Fundación My Robot Time Colombia: Fundación My Robot Time Colombia is the local foundation behind the MRT robotics kit brand that Edubótica distributes. It is comparable as the upstream technology/enabling partner whose kit ecosystem underpins Edubótica's curriculum and academy offerings.

Broad incumbents

• VEX Robotics: VEX Robotics offers educational robotics kits, curriculum, and the VEX Robotics Competition used by schools worldwide. It is comparable to Edubótica's combination of MRT-based robotics kits, classroom curriculum integration, and IYRC tournament representation for student teams.
• LEGO Education: LEGO Education is the global incumbent in educational robotics/STEAM kits (WeDo, SPIKE, Mindstorms) and curriculum for K-12. It is comparable to Edubótica because both deliver robotics kits plus structured curriculum to schools and after-school programs, though LEGO operates at global scale.

Direct peers

• Sphero: Sphero makes programmable educational robots (SPRK+, Bolt, Indi) and a STEAM curriculum targeting K-12 classrooms and after-school programs. It directly mirrors Edubótica's combination of programmable robotics kits, school curriculum, and STEAM skills development.
• Modular Robotics (Cubelets): Modular Robotics makes Cubelets, magnetic block-based educational robotics kits used in K-12 STEAM classrooms. It is comparable to Edubótica's MRT-based kit distribution and curriculum integration with schools and after-school clubs.
• Wonder Workshop: Wonder Workshop produces Dash, Dot, and Cue educational robots plus a K-8 STEAM curriculum sold to schools and after-school programs. It is a direct peer to Edubótica in the educational robotics-for-children category, although Wonder Workshop focuses on U.S./global K-8 markets.
• Ozobot: Ozobot provides STEAM learning robots and a standards-aligned curriculum for elementary and middle schools, with both classroom and after-school deployment models. It is comparable to Edubótica's school-facing robotics curriculum and My Robot Academy-style enrichment programs.
• RobotLAB: RobotLAB distributes educational robots and provides robotics curriculum integration for K-12 schools, including teacher training and after-school programs. It is directly comparable to Edubótica's curricular and extracurricular robotics program delivery model.

Regional players

• Robótica Colombia: Robótica Colombia is a domestic Colombian provider of educational robotics kits, training, and programs. It is a regional peer to Edubótica because both operate in the same Colombian K-12 robotics education market with overlapping school and consumer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hightecheducation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Tech Education Group