EduBytes

What EduBytes does

Edubytes Pty Ltd is a Melbourne-based Australian e-learning content provider founded in 2020 by instructional designer Daniel Wurm, focused exclusively on the vocational education and training (VET) market serving Registered Training Organisations (RTOs) and TAFE institutes. The company produces multimedia learning resources, assessment tools, RPL (Recognition of Prior Learning) kits, and a cloud-based Training Organisation Management System (TOMS) for six Australian training packages: CPC Construction, Plumbing and Services; BSB Business Services; MSA Manufacturing; RII Resources and Infrastructure; TLI Transport and Logistics; and AHC Agriculture, Horticulture and Land Management. Core content consists of 400+ multimedia video lessons per qualification, learner and trainer guides, randomised question banks, webcam-based video response assessments, electronic workplace activity log-books, and over 100 templates and technical documents, all authored by active tradespeople and licensed builders rather than compliance-focused academics.

Underlying technology comprises a cloud LMS (TOMS), SCORM 1.2/2004 and xAPI compliant course packages, assessment-authenticity tooling (randomised question generation, webcam video response capture, electronic workplace activity recorder with geo and photo metadata), and a Google Translate widget supporting 30+ languages for international student cohorts. Content is pre-loaded or compatible with at least eight Australian LMS platforms (Cloud Assess, Ammonite, aXcelerate, Cloudemy, OH2, BlueGem, Moodle, Canvas). Co-development and validation partnerships with peak industry bodies (Green Building Institute, Master Painters Association, Master Concretors Association, CSR Gyprock, Cement Concrete Aggregates Australia, Energy Efficiency Council, WorkSafe QLD, NSW Office of Environment and Heritage) anchor the content's industry credibility.

Revenue is generated through three streams: (1) licensing and pay-as-you-go subscriptions for course resources (from $20 per completed unit, or outright purchases of $450-$550 per qualification for unlimited usage); (2) custom unit development with compliance mapping from $1,500; and (3) the TOMS platform at a once-off $6,000 fee. Go-to-market is field-sales-led, supplemented by content marketing (blog, YouTube, Facebook), free demo/trial funnels, and channel partnerships (Easy Guides, Foundation Training Australia). Customers include Everthought Education, Hire a Hubby, Best Option Training, Gimbal Construction, and the Wall and Ceiling Institute, with reported reach across 120+ colleges for the painting and decorating qualification and 60% of Australia's solid plastering apprentices.

Name

EduBytes

Legal name

Edubytes Pty Ltd

Website

https://edu-bytes.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

EduBytes is an Australian e-learning content provider that builds multimedia video-based vocational education resources, RPL tools, and a cloud LMS for Registered Training Organisations across construction, business, manufacturing, and infrastructure training packages.

Ownership category

akta.pro rank

Product category

Vocational Education and Training (VET) E-learning Software and Content

NAICS

Technical and Trade Schools (6115), Educational Support Services (611710), Apprenticeship Training (611513)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

akta.pro secondary industries

LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL), Learning Management Systems (LMS) & Academic Application Support (EDALAMAC)

Keywords

• Vocational e-learning resources
• RTO training content
• Construction training resources
• SCORM learning packages
• Vocational education software

Headquarters

HQ city

Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Course Resource Licensing: RTOs pay licensing fees to access and use learning resources. Options include outright purchase for unlimited usage, or subscription/pay-as-you-go models where RTOs pay per completed unit.
2. Unit Development Services: Custom unit development with mapping from $1500 inc mapping. Development of specific learning and assessment resources for RTOs.
3. Training Organisation Management System (TOMS): Cloud-based TOMS offered as a once-off fee of $6000 for RTOs wanting an all-in-one training management solution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EduBytes develops, licenses, and distributes multimedia e-learning resources, assessment tools, RPL (Recognition of Prior Learning) kits, and a cloud-based Training Organisation Management System (TOMS) targeted at Australian Registered Training Organisations (RTOs) and TAFEs. The company's content covers training packages including CPC Construction, BSB Business Services, RII Resources and Infrastructure, MSA Manufacturing, TLI Transport and Logistics, and AHC Agriculture, and is delivered as SCORM or xAPI packages compatible with major third-party LMS platforms.

Product overview

EduBytes offers a comprehensive e-learning platform for vocational education and training (VET) in Australia, consisting of three core product lines: (1) Learning and Assessment Resources for 5 major training packages (CPC Construction, BSB Business, Manufacturing, Resources & Infrastructure, Transport & Logistics, and Agriculture), (2) RPL Tools for Recognition of Prior Learning assessment, and (3) a Training Organisation Management System (TOMS) as the underlying LMS platform. The content is delivered as SCORM or xAPI packages for portability across multiple LMS platforms including Cloud Assess, Moodle, Canvas, aXcelerate, Cloudemy, OH2, Blue Gem, and Ammonite. Resources include 400+ multi-media video lessons per qualification, assessment tools, learner/trainer guides, and electronic log-books. Pricing is typically pay-as-you-go from $20 per completed unit, or from $1500 for custom development.

Differentiator

Problem solved

Functional benefit

Products and services

• Learning and Assessment Resources E-learning content suite for Australian VET qualifications including multimedia video lessons, learner guides, trainer guides, assessment tools, RPL tools, and mapping documents across multiple training packages. Designed for purchase or subscription by Registered Training Organisations and TAFEs.
• RPL Tools (Recognition of Prior Learning) Cloud-based Recognition of Prior Learning assessment tools for collecting and mapping evidence from students seeking RPL, including self-evaluation, third party reports, knowledge assessments, RPL Evidence Matrix, Challenge Tests, Workplace Portfolio, and gap training identification. Used by RTOs for assessing students with industry experience.
• Training Organisation Management System (TOMS) Cloud-based LMS platform that integrates learning content, assessment, student management, and compliance tools for RTOs and TAFEs. Offered as a once-off fee of $6,000 as an all-in-one training management solution.
• CPC Construction Training Package Resources Comprehensive learning resources for the CPC Construction, Plumbing and Services training package covering 16 qualifications from Certificate I to Advanced Diploma in building and construction trades including carpentry, bricklaying, painting, concreting, waterproofing, and tiling.
• BSB Business Services Training Package Resources Learning resources for BSB Business Services qualifications including Certificate IV in Entrepreneurship and New Business (BSB40320), Diploma of Leadership and Management (BSB50420), and Diploma of Project Management (BSB50820), with 80-400+ multimedia lessons per qualification.
• Manufacturing Training Package Resources Resources for MSA07 Manufacturing training package including Certificate III in Cabinet Making and Timber Technology (MSF30322) and Certificate III in Engineering - Fabrication Trade.
• Resources and Infrastructure Training Package Resources Learning resources for RII Resources and Infrastructure training package including Certificate III in Civil Construction, RIIWHS2004E Work Safely at Heights, and RIIHAN301E Operate Elevating Work Platform. Distributed with Easy Guides content for civil construction units.
• Transport and Logistics Training Package Resources Resources for TLI Transport and Logistics training package including forklift operation, dangerous goods handling (TLID0021), and fatigue management.
• Agriculture Training Package Resources Resources for AHC Agriculture, Horticulture and Conservation and Land Management training package including Certificate III in Landscape Construction.
• CPC30620 Certificate III in Painting and Decorating Resources Complete e-learning resources for CPC30620 Certificate III in Painting and Decorating including 1,000+ multimedia lessons and 1,500+ activities and assessment tasks, adopted by 120+ colleges with 1,200+ students enrolled.
• CPC40120 Certificate IV in Building and Construction Resources Resources for CPC40120 Certificate IV in Building and Construction including 400+ multimedia video lessons and 100+ templates and spreadsheets.
• CPC31020 Certificate III in Solid Plastering Resources Resources for CPC31020 Certificate III in Solid Plastering, used to train 60% of all solid plastering apprentices in Australia.
• RIIWHS2004E Work Safely at Heights Learning Resources E-learning resources for RIIWHS2004E Work Safely at Heights unit of competency, available for outright purchase at $550 + GST for unlimited usage by RTOs.
• TLID0021 Store and Handle Dangerous Goods Resources Learning resources for TLID0021 Store and Handle Dangerous Goods, developed with WorkSafe QLD consultation and offered at $450 + GST outright or $15 per completed unit on subscription.

Quantifiable outcome

• 100% increase in participation rate after improving smartphone compatibility
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and flagship.

• AmmonitecoreTechnology or IntegrationLMS technology partnership for delivering construction training content. Ammonite is recommended as one of the best LMS options for construction training with video response technology and assessment authenticity features.
• Green Building InstituteflagshipStrategic or Co-development PartnerStrategic partnership for developing environmental and sustainability content for construction qualifications. GBI is Australia's peak industry body for environmental management in building and construction. Developed CPCSUS4002 and CPCCBC5011 units with funding from NSW Office of Environment and Heritage.
• Cloud AssesscoreTechnology or IntegrationPreferred LMS platform with pre-loaded EduBytes content. Cloud Assess hosts construction training resources including painting, concreting, wall and ceiling lining, and cabinet making qualifications.
• CSR GyprockcoreStrategic or Co-development PartnerContent development partnership for wall and ceiling lining resources. CSR Gyprock collaborated on CPC31220 Certificate III in Wall and Ceiling Lining content including technical data sheets and operating manuals.
• Master Painters AssociationcoreStrategic or Co-development PartnerIndustry partnership for painting and decorating content development. Association of Wall and Ceiling Industries also partnered for wall and ceiling lining resources.
• National Painting and Decorating InstitutecoreStrategic or Co-development PartnerIndustry body partnership for developing painting and decorating training content. Daniel Wurm serves as instructional designer for the institute.
• Master Concretors AssociationcoreStrategic or Co-development PartnerIndustry partnership for developing concreting training content including CPC30320 Certificate III in Concreting resources.
• Cement Concrete Aggregates AustraliacoreStrategic or Co-development PartnerIndustry body partnership for concreting content development. Holcim Lafarge also consulted for concreting resources.
• Energy Efficiency CouncilcoreStrategic or Co-development PartnerPartnership for insulation installation content development. Also partnered with ICANZ and Wall and Ceiling Institute for CPC33126 Certificate III in Insulation Installation.
• Easy GuidescoreChannel Partner/ Reseller/ DistributorContent partnership for RII Resources and Infrastructure training package materials. Easy Guides provides high quality content for civil construction units including confined spaces, traffic management, and earthmoving.
• Foundation Training AustraliacoreChannel Partner/ Reseller/ DistributorTraining provider partnership for delivering gap training in new construction subjects. Partnered with Edubytes to offer fast and efficient training using the e-learning system.
• NSW Office of Environment and HeritageflagshipStrategic or Co-development PartnerGovernment funding partner for developing sustainability content including CPCSUS4002 Use building science principles and CPCCBC4021 Minimise waste units through COAG National Building Energy Efficiency Project.
• WorkSafe QLDcoreStrategic or Co-development PartnerRegulatory body consultation for dangerous goods and hazardous substances training content including TLID0021 Store and handle dangerous goods resources.
• Wattyl, Spraychief, Taubmans PPG, RoksetcoreStrategic or Co-development PartnerPaint manufacturer partnerships for developing painting and decorating training content with accurate product information and application techniques.
• Ardex, Sika, LaticretecoreStrategic or Co-development PartnerWaterproofing product manufacturers consulted for CPC31420 Certificate III in Construction Waterproofing content ensuring accurate material handling and application instruction.
• Wall and Ceiling InstitutecoreStrategic or Co-development PartnerIndustry association partnership for insulation installation content and wall and ceiling lining resources.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ClickView: Australian-founded educational video platform serving schools, TAFEs, and training organisations. Comparable as a video-first learning content provider targeting Australian education institutions, though ClickView is more focused on K-12 and general video libraries rather than VET package compliance.
• GO1: Australian-founded learning content aggregator and LMS provider serving enterprises globally. Comparable because it distributes third-party vocational and compliance courseware to organisations, though it operates at significantly larger scale and broader scope than EduBytes' verticalised construction-VET niche.
• OpenSesame: Global courseware marketplace distributing third-party eLearning content to enterprises and training organisations. Comparable because OpenSesame aggregates SCORM/xAPI courseware that competes for the same training budget, though at much broader scale and without EduBytes' Australian VET-package alignment.
• EdApp (SafetyCulture): Australian mobile-first LMS and micro-learning platform owned by SafetyCulture. Comparable as an LMS-delivered training content provider targeting frontline workforces, including construction-adjacent safety and compliance training, though EdApp operates a broader horizontal platform rather than Australian VET-package-aligned content.

Direct peers

• Brightcookie: Australian VET resource developer producing learner resources and assessment tools for RTOs across multiple training packages. Comparable as a direct competitor in the Australian VET content authoring market targeting RTO procurement budgets, with overlap in CPC Construction and BSB Business packages.
• Cloud Assess: Australian RTO-focused assessment and LMS platform with which EduBytes has a core technology partnership. Comparable because Cloud Assess hosts construction VET resources and competes for the same RTO wallet, though Cloud Assess is primarily an LMS layer while EduBytes is a content layer; some overlap exists in pre-loaded EduBytes content sold via Cloud Assess.
• CAQA Compliance: Australian VET compliance and training resource publisher serving RTOs. Comparable because it sells pre-built learner resources, assessment tools, and RPL kits against the same Australian training packages, and competes head-to-head with EduBytes for RTO procurement decisions.
• Skills360: Australian skills training organisation that is itself a customer/partner of EduBytes. Comparable as a peer because Skills360 sits in the same RTO procurement ecosystem and represents both a customer and an indirect competitor delivering vocational training in adjacent trade areas.
• Aveling: Australian provider of VET training resources, compliance tools, and RTO support services. Comparable because Aveling sells pre-built learner resources and assessment materials to RTOs across multiple Australian training packages in direct competition with EduBytes.

Regional players

• Velpic: Australian-origin online training platform offering course libraries and LMS functionality to small businesses and training providers. Comparable as a regional Australian training-content-and-LMS competitor, though it targets broader compliance and soft-skills use cases rather than VET-package-specific content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCD4Ka6C45j-U4-PNxzwERlA
• Facebookfacebook.com/Edubytes
• LinkedInlinkedin.com/company/edubytes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EduBytes