Velpic Limited
Velpic Limited, founded in 2014 and headquartered in Perth, Australia, provides a cloud-based Learning Management System for enterprise workforce compliance training. Now operating as a module within Damstra Technology's Enterprise Protection Platform (marketed as Ideagen), it serves field-worker-heavy industries with multi-lingual, multi-device training, certification tracking, and automated renewal management.
- Company typePrivate
- Founded2014
- HeadquartersSubiaco, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Velpic Limited does
Velpic Limited is a cloud-based Learning Management System (LMS) provider founded in 2014 and headquartered in Subiaco, Perth, Western Australia. The company has been absorbed into Damstra Technology and now operates as an embedded module within Damstra's Enterprise Protection Platform (EPP), commercially marketed under the Ideagen brand. Its core product enables organizations to create, modify, and schedule employee training modules, digitize inductions and compliance training, and manage certifications and renewals by systematically attaching documents to individual worker records.
The platform supports multi-lingual content delivery and multi-device access, and includes components such as a Course Content Editor (with Word, PowerPoint, and video import), Virtual Reality support, automated scheduling, learner profiles, reporting and alerts dashboards, skills assessments and gap analysis, QR codes, completion certificates, and approval workflows. Velpic also offers access to Damstra's team of instructional designers for building custom eLearning modules.
Velpic generates revenue through SaaS subscription licensing (seat-based or tier-based) distributed via Damstra Technology's enterprise field sales organization and a self-serve free trial funnel at signup.velpic.com. The primary customer segments are enterprise organizations with distributed field workforces and contractor-heavy industries requiring digital compliance training, certification tracking, and multi-site coordination. Named enterprise customers include AHG (Automotive Holdings Group) and Tetra Tech Coffey. Prior to its acquisition by Damstra, Velpic raised approximately A$11 million across three funding rounds in 2015-2016.
Velpic Limited firmographics
Firmographics- Name
- Velpic Limited
- Website
- https://velpic.com
- Company type
- Private
- Founded year
- 2014
- Headcount range
- 11–50 employees
- Short description
- Velpic Limited, founded in 2014 and headquartered in Perth, Australia, provides a cloud-based Learning Management System for enterprise workforce compliance training. Now operating as a module within Damstra Technology's Enterprise Protection Platform (marketed as Ideagen), it serves field-worker-heavy industries with multi-lingual, multi-device training, certification tracking, and automated renewal management.
- Ownership category
- akta.pro rank
Velpic Limited industry classification
Industry- Product category
- Learning Management System
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Extended Enterprise LMS (Customer/Partner/Franchise Training) (EDAFAAAC), Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)
Keywords
Where Velpic Limited is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Velpic Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Cloud-based Learning Management System delivered as a subscription service within Damstra's Enterprise Protection Platform, with licensing based on seat count or organizational tier.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Trial |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Velpic Limited product offering
Product offeringCore offering
Velpic Limited provides a cloud-based Learning Management System (LMS) that enables organizations to create, modify, schedule, and deliver employee training modules, digitize inductions and compliance training, and systematically manage certifications and renewals tied to worker records. The platform supports multi-lingual content, mobile/device-agnostic access, and integrates as a foundational module within Damstra Technology's Enterprise Protection Platform (EPP). The product is commercially branded as Ideagen and offered via subscription with a self-serve free trial.
Product overview
Velpic Limited offers a unified eLearning/Learning Management System product that digitizes employee training initiatives. The core Velpic eLearning platform serves as a foundational module within Damstra's Enterprise Protection Platform (EPP), enabling organizations to create, modify, and schedule engaging employee training modules. The system digitizes inductions, compliance training, and certification management by attaching documents and certifications to each worker record and managing renewals. The eLearning solution is complemented by several integrated modules including a Course Content Editor (with Word, PowerPoint, video import), Virtual Reality Support, Learner Profiles, Reporting and Alerts Dashboard, Skills Assessments and Gap Analysis, QR Codes, Completion Certificates, and Approval Workflows—all accessible on any device, anywhere at any time with multi-lingual support.
Differentiator
Problem solved
Functional benefit
Brands
- Ideagen: Brand name under which the eLearning/learning management system product is marketed and sold by Damstra Technology.
Products and services
- Velpic eLearning / Learning Management System
Quantifiable outcome
- Reduces administrative work associated with manual training management processes
- +2 more outcomes
Companies that use Velpic Limited
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Velpic Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Velpic Limited partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights5 records
Velpic Limited competitors and assessment
Company assessmentBroad incumbents
- SAP Litmos: Enterprise LMS sold as part of SAP's broader HCM portfolio. Targets similar corporate compliance and extended enterprise training use cases with greater scale and incumbent positioning.
- Workday Learning: Learning module within the Workday HCM suite targeting large enterprises. Represents incumbent bundled competition for any corporate compliance training deal.
- Cornerstone OnDemand: Large enterprise talent and learning management suite with broad HR ecosystem integrations. Competes for the same enterprise compliance and workforce training budget as Velpic.
Emerging players
- Easy LMS: Lightweight, easy-to-deploy LMS targeting SMB compliance and onboarding use cases. Comparable ease-of-use positioning to Velpic but with smaller footprint.
Direct peers
- iSpring: Authoring tool plus LMS platform with strong PowerPoint/Word import workflows — directly overlapping Velpic's content editor capabilities and corporate training focus.
- LearnDash: WordPress-based LMS widely used for corporate and extended enterprise training delivery. Comparable self-serve, subscription-based model for course authoring and delivery.
- TalentLMS: Cloud-based LMS with strong SMB-to-mid-market positioning and similar ease-of-use emphasis. Competes for the same self-serve and small enterprise buyer as Velpic.
- 360Learning: Collaborative LMS with built-in authoring for corporate training. Competes for similar mid-market and enterprise upskilling/compliance training buyers.
- Docebo: AI-powered cloud LMS platform serving enterprise and extended enterprise training needs. Direct overlap with Velpic's corporate LMS functionality and SaaS delivery model.
Others
- Articulate 360: Dominant eLearning authoring suite (Storyline, Rise) frequently paired with LMS platforms. Adjacent competitive overlap on content creation that Velpic's content editor addresses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Velpic Limited social profiles
Digital presenceVelpic Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velpic Limited leadership team
Management profileNumber of profiles
Profiles2 records
Velpic Limited funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velpic Limited M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velpic Limited
What does Velpic Limited do?
Velpic Limited provides a cloud-based Learning Management System (LMS) that enables organizations to create, modify, schedule, and deliver employee training modules, digitize inductions and compliance training, and systematically manage certifications and renewals tied to worker records. The platform supports multi-lingual content, mobile/device-agnostic access, and integrates as a foundational module within Damstra Technology's Enterprise Protection Platform (EPP). The product is commercially branded as Ideagen and offered via subscription with a self-serve free trial.
When was Velpic Limited founded?
Velpic Limited was founded in 2014. It employs 11 to 50 people.
Where is Velpic Limited based?
Velpic Limited is headquartered in Subiaco, Australia, in the Oceania region.
How does Velpic Limited make money?
One revenue line is on record: saaS Subscription.
Who are Velpic Limited's main competitors?
Broad incumbents on record are SAP Litmos, Workday Learning and Cornerstone OnDemand. Easy LMS is listed as an emerging player. Direct peers are iSpring, LearnDash, TalentLMS, 360Learning and Docebo. Articulate 360 is listed as an others.
Does Velpic Limited have an API?
No public API is recorded for Velpic Limited.
What industry is Velpic Limited in?
Velpic Limited's product category is Learning Management System. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAC, Extended Enterprise LMS (Customer/Partner/Franchise Training). Its NAICS code is 5132 and its SIC code is 7372.