DEPORTE PARA LA EDUCACIÓN Y LA SALUD

What DEPORTE PARA LA EDUCACIÓN Y LA SALUD does

Deporte para la Educación y la Salud (DES) is a Spanish NGO founded in 2014 and headquartered in Madrid, focused on combating childhood sedentarism and obesity by integrating structured healthy-lifestyle education into school environments. The organization serves primarily educational centers across Europe, engaging students, families, teachers, and school staff through a non-competitive cooperative challenge model in which participating schools accumulate "healthy kilometers" via monthly activities that can include physical exercise and healthy-eating equivalents. Its flagship offering is the Moving Schools Challenger (MSC) program — running as MSC Spain and as the EU-funded Moving Schools Challenger Europe (January 2023 to December 2026, targeting 2,000+ centers in 27 countries) — supported by the CCDS Verificaciones web platform that enables participating schools to log in, register, and verify commitments under the Colegios Comprometidos con el Deporte y la Salud certification framework. DES complements MSC with the Comunidades de Aprendizaje training methodology and coordinates a portfolio of international initiatives including European School Sports Day (ESSD), European Week of Winter Sports (EWWS/SEDI), SCHOOLYARDS4SPORT, Active Sisters Schools (ASSA), Community Clubs for Her (CC4H), Enti Games, Generations Uniting through Movement (GUM), Moving For Health (MFH), and the Paragreen Movement.

The underlying technology is intentionally lightweight: a content-and-coordination stack comprising the MSC digital platform (monthly challenge resources, health-benefit content, cultural context, digital tools, and effort-conversion tables), the CCDS verification web application, and standard digital channels (website, social media). There is no disclosed API, no native mobile app, and no AI/ML components in the current offering. DES operates a community-led go-to-market model in which schools register voluntarily, and reach is extended through a curated network of 30+ European partner organizations — including national school-sport federations, universities, municipalities, and pan-European bodies such as ISCA, EUSA, and EPSI — that participate as co-applicants on European Commission-funded projects.

The business model is grant-funded rather than commercial. DES does not charge schools for participation; instead, its revenue mechanics rest on securing multi-year European Commission project grants (typically in the Erasmus+ Sport and related lines) either as coordinator or partner, leveraging its partner consortium to assemble multi-country applications. Programs are delivered through direct school engagement supported by partner referrals and European project events, with no disclosed pricing model, no paying customers, and no disclosed annual revenue. With 7 employees, over 20 European projects since 2017, and participation figures of 55,000+ students across 60 schools logging 700,000+ healthy kilometers in the 2021–22 school year, DES is a small NGO whose strategic significance derives from its sustained EU grant access and ecosystem reach rather than from commercial scale.

Name

DEPORTE PARA LA EDUCACIÓN Y LA SALUD

Legal name

Deporte para la Educación y la Salud

Website

https://educacondeporte.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

DES is a Madrid-based Spanish NGO founded in 2014 that combats childhood sedentarism and obesity by delivering the Moving Schools Challenger program and a portfolio of EU-funded healthy-lifestyle education initiatives to schools across 27 European countries through a network of 30+ partner organizations.

Ownership category

akta.pro rank

Product category

School Sports and Health Education Programs

NAICS

Sports and Recreation Instruction (611620), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industries

Student Safety, Wellbeing & SEL Technology (Monitoring, Reporting) (EDAJAMAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

Keywords

• School sports programs
• Healthy lifestyle education
• Physical activity promotion
• School health initiatives
• Community sport development

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DES is a Spanish NGO that designs and delivers school-based physical activity and healthy lifestyle programs for educational centers across Europe. Its core offerings include the Moving Schools Challenger (MSC) non-competitive cooperative challenge program, the Comunidades de Aprendizaje training methodology for teachers and schools, and the CCDS Verificaciones digital platform for tracking school commitments to sport and health.

Product overview

DEPORTE PARA LA EDUCACIÓN Y LA SALUD (DES) is a Spanish NGO offering a portfolio of programs and digital platforms focused on promoting physical activity and healthy lifestyles in educational settings. The core offerings include Moving Schools Challenger Spain (a non-competitive challenge program where schools accumulate healthy kilometers through monthly cooperative challenges) and the Comunidades de Aprendizaje training methodology for educational centers. DES also coordinates multiple international initiatives including European School Sports Day (ESSD), European Week of Winter Sports (EWWS/SEDI), SCHOOLYARDS4SPORT, Active Sisters Schools (ASSA), Community Clubs for Her (CC4H), Enti Games, Generations Uniting through Movement (GUM), Moving For Health (MFH), and Paragreen Movement. Supporting these programs is the CCDS Verificaciones web platform for tracking and verifying school commitments to sport and health.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Schools Challenger (MSC): A European program to promote physical activity and healthy lifestyles in schools, running from January 2023 to December 2026, involving over 2000 educational centers from 27 countries.
• Semana Europea del Deporte de Invierno (SEDI/EWWS)
• SCHOOLYARDS4SPORT
• Paragreen Movement
• Comunidades de Aprendizaje

Products and services

• Moving Schools Challenger Spain (MSC) A non-competitive challenge program where schools accumulate 'healthy kilometers' (KS) through monthly cooperative challenges to promote physical activity and healthy lifestyles among students, teachers, and families.
• Comunidades de Aprendizaje Training methodology for educational centers to implement healthy lifestyle education projects based on their community's needs, successful experiences from other centers, and alignment with international, national, regional, and local strategies.
• Centros Colaboradores Program Network of educational centers that collaborate with DES in educational projects after completing or during training, continuing to promote education and health through sport.
• CCDS Verificaciones Web-based verification platform for educational centers committed to sport and health (Colegios Comprometidos con el Deporte y la Salud) that allows schools and verifiers to login and track their commitments and achievements.
• European School Sports Day (ESSD) European initiative promoting physical activity and healthy lifestyles in schools across Europe.
• European Week of Winter Sports (EWWS/SEDI) Initiative making winter sports more accessible and inclusive for all ages, promoting sustainable practices and physical activity focused on health improvement.
• SCHOOLYARDS4SPORT Project supporting municipalities and sport organizations with administrative procedures for transforming unused school outdoor spaces into community sport facilities through an e-platform.
• Active Sisters Schools (ASSA) International program promoting physical activity among girls and young women in school settings.
• Community Clubs for Her (CC4H) Program creating community-based sports clubs focused on female participation in physical activity.
• Enti Games International initiative promoting traditional games and sports in educational settings.
• Generations Uniting through Movement (GUM) Program fostering intergenerational physical activity and movement across different age groups.
• Moving For Health (MFH) Initiative promoting physical activity as a means to improve health outcomes.
• Paragreen Movement Project addressing environmental impacts of sports activities and promoting sustainable practices in para-sports across Europe by providing a green code label for para-sport clubs.

Quantifiable outcome

• 55,000+ students from 60 schools achieved 700,000+ healthy kilometers in 2021-22 school year
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

30 partnerships are on record, tiered core and minor.

• L'ORMAcoreStrategic or Co-development PartnerItalian partner organization collaborating in European sports education projects with DES.
• CONSEJO SUPERIOR DE DEPORTES (CSD)coreStrategic or Co-development PartnerSpanish Higher Council for Sports, the governing body for sports in Spain, partnering with DES on national and European sports education initiatives.
• SOCIAL INNOVATION SPORTScoreStrategic or Co-development PartnerPortuguese organization focused on social innovation in sports, collaborating on European projects.
• NGO NEST BERLINcoreStrategic or Co-development PartnerGerman NGO based in Berlin working on sports education initiatives in collaboration with DES.
• ISCA (International Sport and Culture Association)coreStrategic or Co-development PartnerInternational sport organization serving as a key European network partner for DES.
• YOUTH SPORT TRUSTcoreStrategic or Co-development PartnerUK-based charity focused on young people and sports, partnering on European school sports initiatives.
• HANZE UNIVERSITYcoreStrategic or Co-development PartnerDutch university providing research and academic support to DES projects.
• HUNGARIAN SCHOOL SPORT FEDERATIONcoreStrategic or Co-development PartnerNational federation for school sports in Hungary, collaborating on European initiatives.
• AZUR SPORT SANTEcoreStrategic or Co-development PartnerFrench organization focused on health through sport, partnering on European projects.
• UNIVERSIDAD AUTÓNOMA DE MADRIDcoreStrategic or Co-development PartnerSpanish university providing academic and research collaboration for DES initiatives.
• BG BE ACTIVEcoreStrategic or Co-development PartnerBulgarian organization promoting physical activity, part of the European partner network.
• ACES EUROPEcoreStrategic or Co-development PartnerEuropean association for school and university sports, key network partner.
• AYUNTAMIENTO DE MIAJADASminorStrategic or Co-development PartnerSpanish municipality collaborating on local sports education projects.
• AYUNTAMIENTO DE VALENCIAminorStrategic or Co-development PartnerValencia city government partnering on school sports and physical activity initiatives.
• AYUNTAMIENTO DE PALENCIAminorStrategic or Co-development PartnerPalencia city municipality collaborating on sports education programs.
• FUNDACIÓN ITZAEminorStrategic or Co-development PartnerHonduran foundation extending DES methodology to Latin American context.
• FUNDACIÓN EDUCACIÓN Y MOVIMIENTOminorStrategic or Co-development PartnerSpanish foundation focused on education and movement, expanding DES methodology.
• V4SPORTcoreStrategic or Co-development PartnerVisegrád Group sports organization supporting Central European sports education.
• UNIVERSITY OF THESSALYcoreStrategic or Co-development PartnerGreek university providing academic research support for sports education.
• DANISH SCHOOL SPORTcoreStrategic or Co-development PartnerDanish organization for school sports, Nordic partner in European network.
• UKRAINE ACTIVEcoreStrategic or Co-development PartnerUkrainian organization promoting physical activity, expanding DES reach to Eastern Europe.
• ASOCIACIÓN EUROPEA DE JUEGOS Y DEPORTES TRADICIONALESminorStrategic or Co-development PartnerEuropean association for traditional games and sports.
• VERE MONTISminorStrategic or Co-development PartnerCroatian organization for traditional sports and games.
• IRSIE (INSTYTUT ROZWOJU SPORTU I EDUKACJI)coreStrategic or Co-development PartnerPolish Institute for Sport and Education Development, Central European partner.
• KILIAN JORNET FOUNDATIONcoreStrategic or Co-development PartnerSpanish foundation by elite athlete Kilian Jornet promoting mountain sports and active lifestyles.
• BULGARIAN SPORT DEVELOPMENT ASSOCIATIONcoreStrategic or Co-development PartnerBulgarian organization for sports development, regional partner.
• EUROPEAN UNIVERSITIES SPORT ASSOCIATION (EUSA)coreStrategic or Co-development PartnerPan-European association for university sports governance.
• LUNEX UNIVERSITY OF APPLIED SCIENCEScoreStrategic or Co-development PartnerLuxembourg university of applied sciences supporting sports education research.
• EUROPEAN PLATFORM FOR SPORT INNOVATION (EPSI)coreStrategic or Co-development PartnerEuropean network platform for sport innovation, strategic ecosystem partner.
• SKI CLUB RIJEKAminorStrategic or Co-development PartnerCroatian ski club supporting winter sports education initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation using sport to improve lives of young people, funding sport-for-development programs worldwide. Comparable cause-area and grant-making model, though operating at a much larger scale and broader geographic scope.
• SHAPE America: US professional organization for health and physical education. Comparable in promoting school-based physical activity and health education, with broader scope including advocacy, professional development, and curriculum standards.

Direct peers

• ISCA (International Sport and Culture Association): Global non-profit that promotes sport and physical activity for all, with a strong European footprint and Erasmus+ project portfolio. Directly comparable as a pan-European NGO coordinating school and community sports initiatives funded by the European Commission.
• Sport dans la Ville: French nonprofit using sport for social and professional inclusion of youth. Comparable as a sport-for-impact NGO partnering with schools and public agencies, though more focused on social integration than physical activity promotion.
• Action for Healthy Kids: US-based nonprofit focused on combating childhood obesity and promoting healthy lifestyles in schools through partnerships with educators, families, and communities. Closely comparable mission and school-based delivery model, though US-focused.
• EUPEA (European Physical Education Association): European association representing physical education teachers and organizations. Overlaps with DES's mission of promoting quality PE and physical activity in schools across Europe through coordinated projects and advocacy.
• Youth Sport Trust: UK-based charity focused on improving young people's lives through sport and PE. DES is a partner; comparable in mission, school-based delivery model, and policy/advocacy role in physical education.
• European Platform for Sport Innovation (EPSI): European network cluster for sport innovation connecting research, industry, and public bodies. DES is an active partner; comparable as a coordinating ecosystem player in European sport policy and innovation spaces.
• Energi Norge / BG Be Active: Bulgarian organization promoting physical activity, part of DES's European partner network. Directly comparable in mission and community-level physical activity promotion across European municipalities.

Regional players

• Hungarian School Sport Federation: National federation for school sports in Hungary, DES partner. Operates in the same school sports development space but is anchored to one country's federation structure rather than coordinating across borders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/deporte-para-la-educaci%C3%B3n-y-la-salud

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DEPORTE PARA LA EDUCACIÓN Y LA SALUD