Educadora, praktijk voor ouder- en kindbegeleiding

What Educadora, praktijk voor ouder- en kindbegeleiding does

Educadora, pr\u00e1\u00e1ise voor ouder- en kindbegeleiding (practice for parent and child guidance), is a privately held Dutch practice founded in 2008 and headquartered in Liempde, Netherlands. The company focuses on developing thoughtful sensory wellness products for sensitive children, with a practice emphasis on ADHD support in the Boxtel area. Its core product line consists of weighted plush comfort toys — Dozie the ZenDragon (2 kg), Pippa the ZenPuppy (1 kg with microwave-activated lavender aromatherapy), and Zennie the ZenWhale (2 kg with breathing guidance and warmth) — together with Sensory Tubes marketed for sensory discovery. The underlying technology combines deep pressure therapy, thermal regulation, and aromatherapy principles, with products designed to be washable and durable for repeated use.

Educadora operates a dual go-to-market model. The primary channel is direct-to-consumer e-commerce through its own webshop at educadora-webshop.nl, where products are sold as one-time purchases with no subscription component. A secondary wholesale channel allows retailers and shops to carry the brand's assortment, with business inquiries handled via a dedicated wholesale email address. The company is led by Suzanne van der Star, who appears to be the principal contact and likely founder-owner. With 17 employees, no disclosed external funding, and no acquisition or partnership activity in the public record, Educadora operates as a bootstrapped, founder-led small business serving a niche Dutch consumer segment.

Name

Educadora, praktijk voor ouder- en kindbegeleiding

Legal name

Educadora

Website

https://educadora.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Educadora is a Dutch private practice in Liempde founded in 2008 that sells weighted sensory toys (ZenDragon, ZenPuppy, ZenWhale) and sensory tubes for sensitive children through its own e-commerce webshop and a wholesale channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Liempde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer sales of sensory wellness products including weighted toys and sensory items through the company's own e-commerce webshop. Products are sold as one-time purchases with no subscription component.
2. Wholesale Distribution: Wholesale distribution of Educadora products to retailers and shops that want to carry the product assortment. Inquiries handled via [email protected] email.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Educadora is a Dutch practice (praktijk) specializing in parent and child guidance, with a focus on ADHD support. The practice develops and sells a line of sensory wellness products for sensitive children, including weighted cuddly toys (ZenDragon 2 kg, ZenPuppy 1 kg with lavender, ZenWhale 2 kg with breathing guidance and warmth) and sensory tubes. Products combine deep pressure therapy, aromatherapy, and thermal regulation to help children and adults find calm after overstimulating days.

Product overview

Educadora is a Dutch practice specializing in parent and child guidance, with a focus on developing thoughtful products for sensitive children. The product portfolio consists of weighted comfort toys designed to provide deep pressure therapy and sensory calming effects. The core product line includes Dozie the ZenDragon (2 kg weighted dragon), Pippa the ZenPuppy (1 kg weighted puppy with lavender scent), Zennie the ZenWhale (2 kg weighted whale with breathing guidance), and Sensory Tubes for sensory exploration. These products are sold through their wholesale channel ([email protected]) and appear to be available via their separate webshop.

Differentiator

Problem solved

Functional benefit

Products and services

• Dozie de ZenDragon A 2 kg weighted cuddly dragon made from super-soft, fully washable material, designed to deliver deep pressure therapy that helps children find calm and reduce sensory overstimulation.
• Pippa de ZenPuppy A 1 kg weighted soft puppy with a removable, microwave-warmable cover that releases a lavender scent, combining gentle deep pressure with calming aromatherapy for children.
• Zennie de ZenWhale A 2 kg weighted whale plush that provides deep pressure, breathing guidance, and warmth to help both children and adults find calm and balance after a day full of stimuli.
• Sensory Tubes Discovery-oriented sensory tubes designed for children to explore and engage their senses.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Fun and Function: Online retailer and brand of sensory, weighted, and therapeutic toys for children with special needs including ADHD and autism. Directly comparable product category, customer base (parents of sensory-sensitive children), and D2C-plus-wholesale motion.
• Therapy Shoppe: Specialty retailer of sensory integration and weighted products for children with ADHD, autism, and sensory processing challenges. Comparable buyer (parents, therapists), product mix (weighted sensory tools), and specialized niche positioning.
• Mosaic Weighted Blankets: Specialty brand of weighted blankets and sensory products for children and adults with anxiety, ADHD, and sensory processing disorders. Comparable deep-pressure therapy positioning and consumer-focused sensory wellness category.
• Sensory Tool House: Retailer of sensory tools, fidgets, and weighted products for therapists, educators, and parents of sensory-sensitive children. Comparable customer segments (parents of sensitive children, therapy practices) and product mix.
• Harkla: Direct-to-consumer brand of weighted blankets, sensory toys, and compression products marketed to children and adults with sensory needs. Closely comparable weighted/sensory product line and D2C e-commerce motion.
• Bear Hug Weighted Blankets: Maker of weighted blankets and weighted plush products for children and adults with sensory and sleep needs. Direct overlap with Educadora's deep-pressure plush approach (e.g., weighted animals).

Regional players

• Sensory Direct: UK-based sensory products retailer serving parents, schools, and therapy providers with weighted, tactile, and calming tools. Comparable sensory product category with UK geographic focus.
• Rompa: UK-based supplier of sensory integration and special needs products to schools, therapy clinics, and families. Comparable therapeutic sensory product mix with a primarily UK distribution footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/educadora-praktijk-voor-ouder--en-kindbegeleiding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educadora, praktijk voor ouder- en kindbegeleiding