Grupo Educart Tocando Em Voce Prod Artist E Pedag

What Grupo Educart Tocando Em Voce Prod Artist E Pedag does

Grupo Educart is a Rio de Janeiro-based cultural and educational non-profit collective founded in 1987 by Regina Célia Oliveira Colucci, Simone Colucci, Gilvan Melo, Regina Lúcia Colucci, and Murilo Barquette. It operates three wholly-owned institutional entities — Espaço Cultural Tocando em Vocé (established 1988, the first inclusive arts school in Brazil), Escola Tempo de Infância e Juventude (established 1998, a constructivist formal school from maternal through 9th grade), and Instituto Tocando em Vocé (established 2000, managing social projects) — all anchored at two locations in the Tijuca neighborhood of Rio de Janeiro. The organization serves children, youth, adults, and seniors with and without disabilities, delivering approximately 410 people through social programs (artistic training, therapies, qualification, and cultural production) and 300+ youth through the Ponto de Cultura Tocando o Rio program.

The organization delivers a multi-component portfolio including an Arts School (Escola de Artes) with four nuclei — Dance, Music, Theater, and Visual Arts (Artes Plásticas) — an Integrated Therapy Center (Centro de Terapias Integradas) combining art-based therapies (musicotherapy, dance therapy, theater therapy, art therapy) with conventional therapies, a Produtora Cultural producing theatrical performances and musicals, and a special-needs-accessible formal school. The underlying technology is a proprietary constructivist methodology (Metodologia Tempo de Infância) that integrates multiple intelligences theory with artistic expression, developed by founder Regina Célia Oliveira Colucci. The organization is recognized as a Center of Reference for Therapies in Rio de Janeiro and Brazil, and its Cia. de Teatro e Dança Inclusiva operates continuously for 16+ years.

The business model blends tuition-based recurring revenue from school fees and arts courses, transaction-based revenue from theatrical performances (R$20-40 full / R$10-20 half price tickets at the 120-seat Teatro Tocando em Vocé), managed-services revenue from government cultural contracts (Pontos de Cultura agreements with MINC and the Rio de Janeiro municipality), and professional services revenue from cultural production for external clients. Distribution is exclusively in-person at the two Rio de Janeiro locations, with community-led go-to-market via word-of-mouth, the annual Festival IlimitadAção, live-streamed performances, and partnerships with government, AIESEC, SEBRAE, and Pontão Cinema Nosso. No external venture or private equity investment is evidenced; the organization remains founder-led and operates on a small ~20-employee base.

Name

Grupo Educart Tocando Em Voce Prod Artist E Pedag

Legal name

Instituto Tocando em Você

Website

https://educart.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Educart is a Rio de Janeiro-based non-profit collective founded in 1987 that operates the first inclusive arts school in Brazil, delivering arts education, integrated therapy, formal schooling, and cultural production to children, youth, adults, and seniors with and without disabilities in the Grande Tijuca community.

Ownership category

akta.pro rank

Product category

Arts Education and Cultural Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Arts Education & Community Arts Programs (BPAGAHAC)

akta.pro secondary industries

Arts Education Instruction (Visual/Performing) (EDAJAFAK), Arts-Focused Private K–12 Schools (EDAJABAN), Inclusion Facilitation & Classroom Accommodation/Modification Support (EDAKABAD), Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)

Keywords

• Inclusive arts education
• Integrated art therapy
• Constructivist education services
• Cultural production services
• Community arts programs

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Art Courses and Classes: Revenue from art school courses including music, theater, dance and plastic arts instruction for children, youth and adults. Classes offered mornings, afternoons, evenings and Saturdays.
2. Theater Tickets and Performances: Revenue from ticket sales for theatrical performances and musicals produced by the organization. Ticket prices range from R$20-40 full price, R$10-20 half price.
3. Government Cultural Project Contracts: Funding from government cultural programs including Pontos de Cultura agreements with MINC and Rio de Janeiro municipality for social inclusion and cultural development projects.
4. School Tuition - Escola Tempo de Infância e Juventude: Tuition fees for formal education services from maternal through 9th grade with inclusive education methodology.
5. Cultural Production Services: Production of cultural events, corporate presentations and artistic performances for external clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Grupo Educart operates an inclusive arts school offering courses in dance, music, theater, and visual arts for children, youth, adults, and seniors including people with disabilities. It also runs an integrated therapy center combining art-based and conventional therapies, a constructivist K-9 school (Escola Tempo de Infância e Juventude), and a cultural producer that stages theatrical performances and festivals. The organization is supported by government cultural grants and community social projects under its Instituto Tocando em Você.

Product overview

Grupo Educart is an educational and cultural organization founded in 1987, operating a multi-component portfolio centered on inclusive arts education and therapy. The core offerings include Espaço Cultural Tocando em Você (first inclusive arts school in Brazil, 1988) which functions as an Arts School, Integrated Therapy Center, and Cultural Producer; Escola de Artes with four artistic nuclei (Dance, Music, Theater, Visual Arts); Centro de Terapias Integradas combining art-based therapies with conventional therapies; Escola Tempo de Infância e Juventude providing constructivist education from nursery to 9th grade with special needs support; Instituto Tocando em Você managing social projects serving approximately 410 people; and Produtora Cultural producing cultural events and performances. The organization follows a constructivist methodology integrating multiple intelligences theory with artistic expression, serving from infancy through senior years.

Differentiator

Problem solved

Functional benefit

Brands

• IlimitadAção: Annual inclusion festival showcasing arts by youth with and without disabilities
• Coral Tocarte
• Ponto de Cultura Tocando o Rio
• Orquestra Tocante
• Integrarte

Products and services

• Espaço Cultural Tocando em Você (Inclusive Arts School) The first inclusive arts school in Brazil, founded in 1988, operating as an Arts School, Integrated Therapy Center, and Cultural Producer. Provides artistic education, integrated therapies, and cultural production services from infancy to seniors, including people with disabilities.
• Escola de Artes (Arts School Courses) Constructivist arts school offering courses in dance, music, theater, and visual arts through workshops for children, youth, and adults, including people with disabilities.
• Centro de Terapias Integradas (Integrated Therapies Center) Reference center for integrated therapies combining art therapies (musicotherapy, dance therapy, theater therapy, art therapy) with conventional therapies for patients of all ages from 3 months to seniors.
• Escola Tempo de Infância e Juventude (K-9 Constructivist School) Constructivist school from nursery to 9th grade developing multiple intelligences through art, with special education program for youth and adults with special needs (EJA project).
• Instituto Tocando em Você (Social Institute Programs) Social institute created in 2000 to democratize social projects, serving approximately 410 people through artistic training, therapies, qualification, and cultural production programs including Tempo de Infância, Tocando o Rio, and Integrarte.
• Produtora Cultural (Cultural Production) Cultural producer creating cultural products including art encounters, shows, children's performances, lectures, urban symphony multimedia shows, Tocando o Rio performances, and Christmas concerts.

Quantifiable outcome

• 410 people served through social programs
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MINC (Ministério da Cultura) and Prefeitura do Rio de JaneirocoreStrategic or Co-development Partner · 1 January 2010Ponto de Cultura Tocando o Rio agreement established in 2010 between Instituto Tocando em Você, MINC and Rio de Janeiro municipality. Goal to train 600 youth aged 14-21 from underserved communities in creative industry skills through free courses in music, theater, dance, production, multimedia, English and cultural tourism. Project builds on prior state government collaboration that already trained 300 young people.
• Pontão Cinema NossominorStrategic or Co-development PartnerPartnership for live streaming of Festival IlimitadAção events and joint cultural projects. Pontão provides technology and streaming capabilities while Instituto provides artistic content.
• Secretaria Estadual de CulturacoreStrategic or Co-development PartnerPartnership through Programa Cultura Viva for Ponto Estadual de Cultura Tocando o Rio project, providing funding and institutional support for cultural programming targeting underserved youth.
• SEBRAEminorGTM or Marketing PartnerFree entrepreneurship workshops delivered at Instituto Tocando em Você, teaching MEI (Microempreendedor Individual) registration and business skills to community members.
• AIESECminorGTM or Marketing PartnerInternational youth exchange organization that collaborates with Instituto Tocando em Você, bringing international exchange students to participate in cultural events and programs.
• Projeto Vem Inclusão - Luz, Moda & ArteminorGTM or Marketing PartnerSpecial guests and partners in Festival IlimitadAção, combining inclusion in fashion, art and lighting design with the cultural programming of the festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AfroReggae Cultural Group: Rio de Janeiro-based cultural nonprofit providing arts, music, and education programs to youth from favelas. Strongly comparable mission (arts-based social inclusion in Rio), community-based GTM, and cultural production focus.
• El Sistema (Fundación Musical Simón Bolívar): Venezuelan foundational music-education program that pioneered intensive ensemble-based instruction for underserved youth. The benchmark model in the inclusive youth music education space and the intellectual antecedent for many Brazilian programs.
• Projeto Guri: State-sponsored music education program of São Paulo offering free ensemble-based music instruction to children and youth across hundreds of centers. Comparable mission, government-funded model, and youth-arts focus.
• Instituto Baccarelli: Brazilian nonprofit founded in 1996 that provides intensive music education (orchestral and choral) to children and youth from underserved communities in São Paulo. Most direct peer in terms of combining arts education with social inclusion for underprivileged youth in Brazil.
• Instituto Criar: Brazilian nonprofit that provides free audiovisual and creative-industry training to youth from low-income communities. Comparable model of arts-based vocational training for disadvantaged youth.

Emerging players

• Berklee City Music: Berklee College of Music's nonprofit program providing intensive music education to underserved youth across the U.S. and globally. Comparable in delivering structured arts education to underrepresented populations, though U.S.-based.

Broad incumbents

• Royal Academy of Music: Global fine arts school offering conservatory-level instruction across music, theater, and related disciplines. A broad incumbent analog for what a mature, formalized version of an institution like Grupo Educart's arts school could scale toward.
• Conservatório de Música de São Paulo: Historic Brazilian music conservatory offering formal arts instruction across disciplines. Comparable as a fine arts education institution, though it serves a more traditional (less inclusion-focused) student base.

Regional players

• Fundação Bachiana (Sinfônica de Domingo): Brazilian foundation using orchestral and ensemble programs to deliver arts education and social inclusion — the Bachiana Filarmônica project trains youth across Minas Gerais. Similar social-inclusion through classical/ensemble arts model.
• Escola de Música Villa-Lobos: Rio de Janeiro municipal music school offering free music education across a wide range of instruments and disciplines. A geographically co-located incumbent in the Rio music-education market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/grupo-educart-tocando-em-voce-prod-artist-e-pedag

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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