CTCP TƯ VẤN ĐÁNH GIÁ VÀ PHÁT TRIỂN GIÁO DỤC EDUTALK

What CTCP TƯ VẤN ĐÁNH GIÁ VÀ PHÁT TRIỂN GIÁO DỤC EDUTALK does

Edutalk is a Vietnamese education joint-stock company founded in 2016 in Hanoi by three university students, operating as a multi-brand education ecosystem that connects learners with language and skills training resources across Vietnam. The company runs 40+ physical offices nationwide, a network of 200+ affiliated instructors and training centers, and partnerships with 50+ universities and 250+ schools, sustained by a workforce that has grown from 3 founders to over 1,000 employees by 2025.

The core product portfolio spans online and offline delivery. IELTS Mentor provides in-center IELTS preparation with a defined learning roadmap and currently holds IDP Diamond Partner status (2024). ClassUp is an online classroom platform that supports interactive remote learning, while Ecoach is an adaptive classroom model developed during the COVID-19 period. Cambridge Mentor (launched 2024) targets children's English, and adjacent brands cover sales training (Quantum Leap), reading education (The Book Garden), and fingerprint biometrics (Gen Z). Underlying technology includes proprietary CRM and customer-service platforms and a financial management system for partner centers, and the company has begun positioning itself as an ecosystem operator including through the EduCapital investment fund.

The business model is primarily a hybrid of subscription-style tuition (in-person and online courses) and marketplace commission (referrals through the affiliated instructor and center network). Edutalk generates revenue through student course fees at IELTS Mentor centers, ClassUp online enrollments, and commissions from partner centers; the children's Cambridge Mentor brand adds a downstream K-12 revenue stream. Go-to-market relies on enterprise-style field sales with Regional Sales Managers and regional directors, augmented by university and school partnerships for student-acquisition channels. No public pricing tiers or disclosed revenue figures are available, and the company has not raised external institutional funding as of available data.

Name

CTCP TƯ VẤN ĐÁNH GIÁ VÀ PHÁT TRIỂN GIÁO DỤC EDUTALK

Legal name

Công ty Cổ phần Tư vấn Đánh giá và Phát triển Giáo dục Edutalk

Website

https://edutalk.edu.vn

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Edutalk is a Vietnamese education ecosystem connecting students with 200+ affiliated instructors and centers across 40+ offices, delivering language training via sub-brands including IELTS Mentor, ClassUp, Ecoach, and Cambridge Mentor to learners nationwide.

Ownership category

akta.pro rank

Product category

Language Learning Services

NAICS

Educational Support Services (61171), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Automated Scoring, Grading & Feedback (AI/ML) Systems (EDAFADAE)

akta.pro secondary industries

Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL), Skills & Microlearning Marketplaces (Bite-Sized Lessons) (EDAFAIAK)

Keywords

• Language training services
• IELTS preparation
• Online learning platform
• Education ecosystem
• English learning programs

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. IELTS Mentor Center-based Training: In-person IELTS training courses delivered at physical training centers across 40+ locations. Revenue from course tuition fees paid by students.
2. ClassUp Online Learning Platform: Online classroom solution providing interactive learning experiences. Revenue from online course enrollments.
3. Network of 200+ Linked Instructors, Tutors and Training Centers: Commission-based model through affiliated instructor and center network. Edutalk connects learners with partner teachers and centers and earns referral/commission revenue.
4. Cambridge Mentor (Children's English Brand): English language training for children under the Cambridge Mentor brand, launched in 2024.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Edutalk is an education ecosystem that delivers language and skills training through owned physical centers, an online platform, and a network of partner instructors and centers. Core offerings include IELTS preparation under the IELTS Mentor brand at 40+ in-person centers, online interactive learning via the proprietary ClassUp platform, adaptive classroom learning via Ecoach, and children's English under the Cambridge Mentor brand launched in 2024. The company also operates EduCapital, an investment and consulting vehicle for partner education businesses.

Product overview

Edutalk operates as a multi-brand education ecosystem offering diverse learning solutions across online and offline channels. The core Edutalk platform connects learners with educational institutions and training centers, while subsidiary brands address specific segments: IELTS Mentor provides in-center IELTS preparation, ClassUp delivers online classroom learning with interactive features, Ecoach offers adaptive classroom learning models, Cambridge Mentor focuses on English for children, and Quantum Leap provides professional sales training. Additional ecosystem brands include Gen Z (fingerprint psychology), Amate, and The Book Garden. The ecosystem model integrates technology platforms, physical training centers, and strategic partnerships to serve learners across Vietnam.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• IELTS Mentor became Diamond Partner of IDP in 2024
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• IDP EducationcoreGTM or Marketing Partner · 1 January 2024IELTS Mentor became Diamond Partner of IDP Education in 2024, the highest partnership tier. This partnership provides access to IDP's IELTS testing and training network, enhancing Edutalk's credibility in the IELTS preparation market in Vietnam.
• Đại học Luật Hà Nội (HLU)minorGTM or Marketing Partner · 1 January 2024Edutalk donated scholarships worth 100 million VND to HLU students as part of the 'Dấu chân Tình nguyện' (Footprints of Volunteering) program. Edutalk has partnered with HLU for student engagement activities.
• Đại học Kinh tế Quốc dân (NEU)minorGTM or Marketing Partner · 1 January 2024Edutalk donated scholarships worth 200 million VND to NEU students. Long-term partnership supporting student scholarships and educational programs.
• Học viện Tài chính (AOF)minorGTM or Marketing Partner · 1 January 2024Edutalk was SILVER sponsor for the RAILWAY NO.60 program welcoming new students at the Academy of Finance.
• Học viện Ngân hàng (HVNH)minorGTM or Marketing Partner · 1 January 2024Edutalk was GOLD sponsor and scholarship donor for HVNH students facing difficult circumstances.
• Đại học Khoa học Xã hội & Nhân văn (USSH)minorGTM or Marketing Partner · 1 January 2024Edutalk donated 'Đồng hành sinh viên' (Accompanying Students) scholarship fund to USSH students.
• 50+ Universities and High SchoolscoreGTM or Marketing Partner · 1 January 2024Edutalk partnered with more than 50 universities and high schools across Vietnam in 2024 for student programs, scholarships, and enrollment channels.
• 250+ THCS and THPT SchoolsminorGTM or Marketing Partner · 1 January 2024The External Relations team managed school partnerships covering more than 250 connection points at THCS and THPT level across Vietnam.
• Đại học Thủy LợiminorGTM or Marketing Partner · 1 January 2022Edutalk partnered with Thuỷ Lợi University to welcome new students in 2022, supporting student orientation and enrollment activities.

Scale indicators9 records

Recent moves16 records

Expansion highlights6 records

Broad incumbents

• IDP Education: IDP is the global operator of IELTS testing and a major international education services provider with significant presence in Vietnam. It is both Edutalk's most important partner (Diamond-level) and a competitor in the broader IELTS preparation and study abroad placement market.
• British Council Vietnam: British Council is a global English training and certification provider with operations in Vietnam. It competes with Edutalk for English language learners and Cambridge certification aspirants, particularly in the higher-end, internationally-credentialed segment.
• VUS (Vienna University of Skills): VUS is one of the largest English language training center chains in Vietnam, with a broad presence across multiple cities. It competes with Edutalk's IELTS Mentor in the in-person English training market but operates at a much larger and more established scale.

Direct peers

• Hocmai.vn: Hocmai is one of Vietnam's largest online tutoring platforms, providing K-12 and exam preparation courses. It competes directly with Edutalk's online learning arm (ClassUp) and the wider Vietnamese language and skills training market.
• Vuihoc.vn: Vuihoc is a major Vietnamese K-12 EdTech platform providing online learning for primary and secondary school students. It competes with Edutalk's Cambridge Mentor and school-level offerings, serving overlapping student segments in Vietnam.
• Topica Edtech Group: Topica is a leading Vietnamese EdTech company offering online degree programs and English language training. It directly competes with Edutalk in the Vietnamese online learning and English language market, with similar target customers (university students seeking language and skills certification).
• Kyna.vn: Kyna is a Vietnamese online learning marketplace offering courses in languages, soft skills, and professional development. It is a direct competitor in the marketplace/instructor-led online learning space Edutalk targets with ClassUp and its affiliate network.
• Monkey (by Ene Education): Monkey is a Vietnamese English learning platform for children, providing self-paced apps and online classes. It is a direct competitor to Edutalk's Cambridge Mentor brand in the children's English segment.
• ELSA Speak: ELSA is a Vietnamese-founded AI-powered English pronunciation app with global reach. It competes with Edutalk's IELTS and English learning products through a tech-enabled, mobile-first delivery model aimed at similar learner segments.

Regional players

• Wall Street English Vietnam: Wall Street English is a global English language training brand with franchise operations in Vietnam. It competes with Edutalk's premium English offerings but is part of a global brand rather than a homegrown Vietnamese education ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ctcp-t%C6%B0-v%E1%BA%A5n-%C4%91%C3%A1nh-gi%C3%A1-v%C3%A0-ph%C3%A1t-tri%E1%BB%83n-gi%C3%A1o-d%E1%BB%A5c-edutalk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CTCP TƯ VẤN ĐÁNH GIÁ VÀ PHÁT TRIỂN GIÁO DỤC EDUTALK