EDWARD

What EDWARD does

EDWARD is a family-owned contemporary furniture retailer and interior design consultancy headquartered in Marseille, France, operating a curated portfolio of 250+ designer brands including Vitra, Kartell, Moroso, MDF Italia, Arper, Zanotta, and Magis. The business runs two complementary segments: a B2C Habitat division serving individual consumers through a 1,500+ m² flagship showroom at 80 avenue du Prado, and a B2B Contract & Bureau d'études division that delivers turnkey office and collective-housing projects (space planning, 3D visualization, procurement, installation) to architects, corporates, and public institutions through a dedicated 10-person professional team.

The commercial model is one-time project and piece-sale revenue, with quote-based pricing for bespoke B2B work, publicly listed prices on flagship items, and seasonal sales offering up to 40% discounts. Distribution is anchored in physical retail and field sales — the Marseille flagship, an adjacent Kartell co-located showroom, a Paris contact office, and an integrated warehouse in Aix-en-Provence — with no e-commerce channel. The company's go-to-market relies on editorial press coverage in French lifestyle publications (Marie Claire, Madame Figaro, W Magazine, Idéat), showroom events, and social media, supported by a weekly newsletter.

Founded in the 1960s by Edouard K with family roots dating to 1915, EDWARD is currently led by Julien Harounyan (who assumed direction in 2012). The company has delivered 5,000+ projects over its history, including flagship enterprise engagements at the Tour la Marseillaise for Sodexo, CEPAC, BDO International, and Constructa in collaboration with Ateliers Jean Nouvel. EDWARD operates as an S.A.R.L. with no disclosed external funding, subsidiaries, or M&A activity.

Name

EDWARD

Legal name

EDWARD

Website

https://edward.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

EDWARD is a family-owned Marseille-based contemporary furniture retailer and interior design consultancy, selling curated designer brands (Vitra, Kartell, Moroso, MDF Italia) to both individual consumers via a 1,500 m² flagship showroom and B2B clients via a dedicated Contract & Bureau d'études team delivering turnkey office fit-outs.

Ownership category

akta.pro rank

Product category

Contemporary Furniture Retail & Interior Design Services

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491), Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD)

Keywords

• Contemporary furniture retail
• Interior design services
• Contract furniture supply
• Designer furniture showroom
• Turnkey office furnishing

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Furniture Retail — Habitat (B2C): Sale of curated contemporary furniture and décor to individual consumers through the Marseille showroom, including sofas, chairs, tables, lighting, and accessories from designer brands.
2. Furniture & Interior Design Services — Contract/Pro (B2B): Bureau d'études and project management services for professional clients (architects, companies, public institutions), including space planning, furniture specification, 3D visualization, procurement, delivery, and installation. Revenue generated from furniture sales combined with professional service fees for turnkey office and collective housing projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

EDWARD is a contemporary furniture showroom and interior design consultancy based in Marseille. It retails curated designer furniture from 250+ premium brands (Vitra, Kartell, Moroso, MDF Italia, Arper, Zanotta, Magis, etc.) across residential and professional segments, and provides integrated contract services — space planning, 3D visualization, project management, delivery, and installation — for corporate and architectural clients. Sales and advisory are delivered primarily through its 1,500+ m² flagship showroom on avenue du Prado, with a 10-person Contract team serving B2B projects.

Product overview

EDWARD operates as a contemporary furniture showroom and design consultancy based in Marseille, France, offering a curated selection of design furniture across six main product categories: Bureaux et Collectivités (professional office), Habitat (residential), Outdoor (exterior furniture), Luminaires (lighting), Accessoires (decorative accessories), and Univers Enfants (children's furniture). The company represents over 250 supplier brands including Vitra, Kartell, Magis, MDF Italia, Arper, Zanotta, Moroso, and Emu. EDWARD provides complementary services including a Contract & Bureau d'études division offering turnkey office solutions with space planning, 3D visualization, and project management, as well as customized interior design consultation with free on-site visits. The company operates a 1,500+ m² flagship showroom on Avenue du Prado in Marseille and has completed over 5,000 projects across residential and commercial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Bureaux et Collectivités

Quantifiable outcome

• 5,000+ projects completed across habitat and professional segments
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and flagship.

• Lobster's DaycoreStrategic or Co-development Partner · 19 March 2019Lobster's Day is a Barcelona-based outdoor furniture studio known for pop-aesthetic, hand-crafted pieces made with artisanal processes. Edward's Habitat team featured Lobster's Day as their latest outdoor furniture discovery, describing it as a 'coup de coeur.' Each piece is handmade, making each one unique. Albert Garcia Llongarriu founded the brand after working in the family business.
• VitracoreChannel Partner/ Reseller/ Distributor · 29 January 2019Edward is a retailer of Vitra products, including the iconic Eames Fiberglass Chair (reintroduced in 2019), Eames Lounge Chair, Jean Prouvé tables, Isamu Noguchi Coffee Table, and Mariposa Sofa Club. Vitra is described as the sole manufacturer authorized to produce Eames products for Europe and the Middle East. Edward prominently features Vitra in both its habitat and contract project offerings.
• KartellflagshipGTM or Marketing Partner · 11 December 2018Edward and Kartell co-located their showrooms at 78-80 avenue du Prado in Marseille, with Kartell operating a Flagship Store at no. 78 and Edward at no. 80. A joint inauguration event was held on December 11, 2018 featuring music, mapping, and dance performances. Edward carries and sells Kartell products in its showroom and promotes Kartell collections, including seasonal sales promotions offering up to 15% discount on Kartell items.
• Ateliers Jean NouvelflagshipStrategic or Co-development PartnerEdward's Contract team collaborated with the Ateliers Jean Nouvel on the delivery of the Sodexo corporate restaurant at the 3rd floor of the Tour la Marseillaise, an iconic building designed by renowned architect Jean Nouvel in Marseille.
• ArpercoreChannel Partner/ Reseller/ DistributorEdward carries Arper furniture in its showroom, featuring products such as the Catifa chair, Paravan, and Kinesit chair. The company specifically highlights Jeannette Altherr-designed products among its Contract team favorites for B2B projects.
• MorosocoreChannel Partner/ Reseller/ DistributorEdward is an authorized retailer of Moroso furniture, featuring products including the Nebula Nine sofa and the Shadowy armchair by Tord Boontje and Husk armchair by Marc Thorpe, and Cloud tables by Nendo.
• MDF ItaliacoreChannel Partner/ Reseller/ DistributorEdward carries the Random bookcase by MDF Italia — an iconic piece designed in 2005 with industrial inspiration, described as timeless and offering multiple composition possibilities in warm, comforting colors.
• ZanottacoreChannel Partner/ Reseller/ DistributorEdward is an authorized retailer of Zanotta furniture, featuring products such as the Butterfly coffee table and other pieces, prominently featured during seasonal sales and in editorial coverage.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Poltrona Frau: Italian premium furniture manufacturer with contract and residential lines; comparable high-end design positioning and serves similar architect/specifier channels as Edward's B2B team.
• Minotti: Italian luxury contemporary furniture brand with own-brand showrooms; partial overlap with Edward's premium curation in the residential and contract segments, particularly in southern European markets.

Direct peers

• Ligne Roset: French contemporary furniture manufacturer-retailer with own-brand and designer collections sold through its own showrooms; directly comparable curation-and-design business model serving both residential and contract clients.
• Roche Bobois: French premium contemporary furniture retailer with showrooms across France and internationally; competes head-to-head with Edward in the same customer segment and designer-brand curation model, with a similar integrated design-services offering.
• Cinna: French contemporary furniture brand (subsidiary of Ligne Roset) operating designer showrooms; comparable curation model in the same premium contemporary segment as Edward's Habitat and Contract offerings.
• Made In Design: French online retailer of contemporary designer furniture and lighting; competes with Edward on curation of the same designer brands (Vitra, Kartell, Tom Dixon, etc.) but via digital channels rather than showroom.
• BoConcept: International contemporary furniture retailer with showroom model and integrated interior design services; comparable B2B/B2C hybrid positioning to Edward, though typically more accessible price tier.

Broad incumbents

• B&B Italia: Italian premium contemporary furniture manufacturer with a global mono-brand showroom network; an established player in the same designer-furniture category Edward curates, including comparable product positioning.
• Cassina: Italian premium design furniture manufacturer with a strong contract/hospitality arm; competes for the same architect and specifier clients as Edward's Contract/Bureau d'études division.

Others

• Kartell: Italian contemporary furniture brand and direct supplier/partner of Edward, co-located with the Edward Flagship at 78-80 avenue du Prado in Marseille; functions as both supplier and adjacent retailer in the same designer category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/edwardmarseille
• Instagraminstagram.com/edward.marseille
• Pinterestpinterest.com/edwardmarseille
• LinkedInlinkedin.com/company/edward-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDWARD