Edward's Trust
Edward's Trust is a Birmingham-based registered charity, founded in 1989, providing free specialist bereavement counselling, wellbeing therapies, and peer support to approximately 700 bereaved parents, children, and young people annually across the West Midlands.
- Company typePrivate
- Founded1989
- HeadquartersBirmingham, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Edward's Trust does
Edward's Trust is a registered charity (No: 1105370) and Company Limited by Guarantee (No: 3487577) founded in 1989 following the death of Edward Dent, son of current Vice Chair Peter Dent. Operating from Edgbaston, Birmingham, the charity provides free specialist bereavement support — including counselling, wellbeing therapies, peer support groups, and outreach services — for bereaved parents, children, and young people across the West Midlands. It supports approximately 700 families per year at an annual operating cost of roughly £600,000, delivered by a team of 19 staff plus volunteers operating under BACP-registered clinical standards.
The organization's core technology stack is minimal and operational rather than product-led: a WordPress website, social media presence on Instagram/Facebook/LinkedIn, and a third-party MuchLoved integration for digital tribute pages. There is no proprietary software, app, or AI capability; the 'product' is human-delivered clinical and pastoral care. Service delivery occurs through self-referral, professional referrals (healthcare, social workers, schools), and direct community outreach.
Edward's Trust operates a donation-based revenue model with no government or NHS funding. Income streams comprise individual giving (one-off and regular 'Kite Club'), legacy giving/bequests, fundraising events (golf days, runs, skydives, themed evenings, the 4 O'Clock Cake tradition), corporate partnerships including the new Corporate Kite Club tiered membership (Bronze/Silver/Gold from £50/month), trusts and foundations grants, lottery participation, merchandise sales, and in-memoriam donations via MuchLoved tribute pages. All bereavement services are provided free of charge at the point of use.
Edward's Trust firmographics
Firmographics- Name
- Edward's Trust
- Legal name
- Edward's Trust
- Website
- https://edwardstrust.org.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Edward's Trust is a Birmingham-based registered charity, founded in 1989, providing free specialist bereavement counselling, wellbeing therapies, and peer support to approximately 700 bereaved parents, children, and young people annually across the West Midlands.
- Ownership category
- akta.pro rank
Edward's Trust industry classification
Industry- Product category
- Bereavement Support Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), End-of-Life Emotional & Spiritual Support (Chaplaincy/Counseling) In-Home (HSABAFAH)
Keywords
Where Edward's Trust is headquartered
LocationHeadquarters
- HQ city
- Birmingham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Edward's Trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The charity relies entirely on donations from individuals, businesses, charitable trusts, and community groups to fund bereavement support services. Services are provided free at point of use with no government or NHS funding.
- Fundraising Events: Revenue generated through organized fundraising events including charity runs, golf days, skydives, abseiling, themed evenings, and community events. The organization also offers tribute pages for memorial donations.
- Corporate Partnerships: Corporate partners support through Charity of the Year initiatives, corporate giving, match-funding programs, employee volunteering, and membership in the Corporate Kite Club (Bronze, Silver, Gold tiers starting from £50/month).
- Legacy Giving: The charity accepts legacy gifts and bequests from supporters leaving gifts in their wills.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free services for bereaved families |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Edward's Trust product offering
Product offeringCore offering
Edward's Trust is a registered charity providing free, specialist bereavement support to parents, children, and young people across the West Midlands. Its core offering includes one-to-one bereavement counselling, wellbeing therapies, peer support groups, and community outreach support, supplemented by information resources and helplines. All services are delivered at no cost to service users and are funded entirely through donations, fundraising events, and corporate partnerships.
Product overview
Edward's Trust operates as a specialist bereavement support charity offering a comprehensive suite of services for parents, children, and young people across the West Midlands. The core offering consists of direct bereavement services including counselling, wellbeing therapies, support groups, and outreach support. These are complemented by fundraising initiatives including the Without Us emergency appeal, 4 O'Clock Cake community events, The Kite Challenge for schools, and the Corporate Kite Club membership programme for businesses. Additional offerings include educational resources, a shop for branded merchandise, and MuchLoved tribute pages for creating digital memorials. The organisation operates without government funding, relying on donations, regular giving (Kite Club), lottery participation, and various fundraising activities to sustain its services.
Differentiator
Problem solved
Functional benefit
Products and services
- Bereavement Counselling Professional one-to-one bereavement counselling providing a safe space for bereaved parents, children, and young people to talk, process emotions, and find hope during their grief journey.
- Wellbeing Therapies Therapeutic services designed to support bereaved individuals in their emotional recovery and wellbeing, offered to parents, children, and young people.
- Support Groups Peer support groups connecting bereaved individuals with others who have shared experience of loss, fostering mutual understanding and resilience.
- Outreach Support Community-based bereavement support reaching families in their local areas across the West Midlands, complementing centre-based delivery.
- Bereavement Resources and Helplines Educational materials including information sheets, videos, podcasts, and signposted helplines to support bereaved individuals and families.
Quantifiable outcome
- Supporting approximately 700 families annually
- +3 more outcomes
Companies that use Edward's Trust
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles1 record
Edward's Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Edward's Trust partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Corporate PartnerscoreCorporate partners support Edward's Trust through Charity of the Year initiatives, corporate donations, match-funding, employee volunteering, and event participation. The Corporate Kite Club offers Bronze, Silver, and Gold membership tiers starting from £50/month.
- Schools and Community GroupsminorSchools and community groups participate in fundraising activities including the Kite Challenge programme, non-uniform days, sports events, and cake sales. These partnerships build community engagement and raise vital funds.
- Volunteers (Friends of Edward's Trust)coreVolunteers form the 'Friends of Edward's Trust' network, supporting bereaved families, helping with fundraising, raising awareness, and participating in community activities. The volunteer network is integral to operations.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Edward's Trust competitors and assessment
Company assessmentDirect peers
- Child Bereavement UK: National UK charity providing bereavement support for children and families, directly comparable to Edward's Trust in target population and service model (counselling, support groups, family support). They also train healthcare professionals, creating overlap in professional referral channels.
- Together for Short Lives: UK charity supporting children with life-limiting conditions and their families, including bereavement support. Peer in the child bereavement and family support space with comparable service model and beneficiary base.
- Winston's Wish: UK charity supporting bereaved children, young people, and their families — a direct peer given Edward's Trust's focus on children and young people. Both offer counselling, peer support, and professional resources for grieving families.
- Grief Encounter: UK bereavement charity supporting bereaved children and young people, with overlapping service offerings including counselling, support groups, and resources. Comparable beneficiary focus and service delivery model.
- The Lullaby Trust: UK charity supporting families bereaved by sudden infant death, with counselling and bereavement support services. Comparable to Edward's Trust's bereaved parents focus, particularly given Edward's Trust's origin in hospital-based family support.
- Cruse Bereavement Support: UK's largest bereavement charity offering free support to adults, children, and young people through counselling, helplines, and local services. Direct peer in the bereavement support space with comparable service mix and same general beneficiary base.
Broad incumbents
- Sue Ryder: Large UK charity providing hospice and bereavement support services nationwide. Broader incumbent offering palliative and bereavement care across a wider footprint, overlapping with Edward's Trust's bereavement counselling mission.
- Marie Curie: Major UK charity providing end-of-life care and bereavement support, including a free bereavement support line. Comparable bereavement service overlap though operating at much larger scale and with broader palliative care mission.
- Hospice UK: National charity representing and supporting hospice and end-of-life care providers across the UK, including bereavement services. Relevant incumbent in the broader bereavement and palliative care ecosystem.
Others
- Bereavement Advice Centre: UK-based service offering practical advice and signposting for bereaved people. Complementary rather than directly competitive, but relevant ecosystem peer given overlap in support for adults navigating bereavement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Edward's Trust social profiles
Digital presenceEdward's Trust compliance and trust
Trust signalCompliance3 records
Edward's Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Edward's Trust leadership team
Management profileNumber of profiles
Profiles5 records
Edward's Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Edward's Trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Edward's Trust
What does Edward's Trust do?
Edward's Trust is a registered charity providing free, specialist bereavement support to parents, children, and young people across the West Midlands. Its core offering includes one-to-one bereavement counselling, wellbeing therapies, peer support groups, and community outreach support, supplemented by information resources and helplines. All services are delivered at no cost to service users and are funded entirely through donations, fundraising events, and corporate partnerships.
Is Edward's Trust a public or private company?
Edward's Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Edward's Trust founded?
Edward's Trust was founded in 1989. It employs 11 to 50 people.
Where is Edward's Trust based?
Edward's Trust is headquartered in Birmingham, United Kingdom, in the Europe region.
How does Edward's Trust make money?
Four revenue lines are on record. Donations are the primary driver. The others are fundraising Events, corporate Partnerships and legacy Giving.
Who are Edward's Trust's main competitors?
Direct peers on record are Child Bereavement UK, Together for Short Lives, Winston's Wish, Grief Encounter, The Lullaby Trust and Cruse Bereavement Support. Broad incumbents are Sue Ryder, Marie Curie and Hospice UK. Bereavement Advice Centre is listed as an others.
Does Edward's Trust have an API?
No public API is recorded for Edward's Trust.
What industry is Edward's Trust in?
Edward's Trust's product category is Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 624190 and its SIC code is 8300.