Efficient Driving

Name

Efficient Driving

Legal name

EFFICIENT DRIVING S.A.S. di Mazzocco Marco & C.

Website

https://efficientdriving.it

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Driver Training Services

NAICS

Automobile Driving Schools (611692)

SIC

Transportation Services (4700)

akta.pro primary industry

Automotive (EDABALAB)

akta.pro secondary industries

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM), Alternative Fuel, Hybrid & EV Service (High-Voltage) (EDAOAEAL)

Keywords

• Driver safety training
• Fleet driver training
• Eco-driving courses
• Electric vehicle training
• Workplace safety training

Headquarters

HQ city

Chiampo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Training Courses: In-person and on-road training courses for safe and efficient driving, customized according to users and delivered in small groups or individually at agreed locations. Includes theoretical teaching (frontal or remote) and practical training on the road.
2. E-Learning Courses: Certified and legally compliant online training through the E-Driving platform with video lessons and assessments, accessible from any device without time constraints.
3. Publishing: Sale of books, e-books, and educational content on driving techniques, electric mobility, and road safety through the E-Shop.
4. Consultancy Services: On-demand consultant services for dealers and companies on electric mobility topics, including training, consultancy, and logistics support for commercial vehicles.
5. Coaching and Post-Course Support: On-the-job coaching, medium and long-term follow-up services, data collection on driving style, analysis, monitoring, and training reminders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Efficient Driving delivers customized safe and efficient driving training combining theoretical instruction (frontal or remote) with practical on-road training, primarily to company fleets, heavy vehicle drivers, driving schools, public agencies and OEMs across Europe. Complementary offerings include the EV Academy (electric mobility/ADAS), Efficient 81 (workplace safety per Law 81/2008), the E-Driving e-learning platform, the Fleet Savings Simulator, and Efficient Driving Publishing (books, e-books, podcast).

Product overview

Efficient Driving is an Italian driving training company founded in 2010 that provides a comprehensive portfolio of driving-related products and services. The core offering consists of classroom and on-road training courses organized into four main categories: Efficient core courses (for cars), Special Truck & Bus courses, OT23 safe driving courses, and Special Services. The company operates two sub-brands: EV Academy (specializing in electric mobility and ADAS training) and Efficient 81 (focused on workplace safety under Law 81/2008). Digital products include the E-Driving e-Learning platform with courses like Basic Electric World, Advanced Electric World, and ADAS; the Fleet Savings Simulator for calculating fuel/CO2 savings; and Efficient Driving Publishing for books, eBooks, and the EfficienteMente alla guida podcast. The company also provides booking and dashboard management tools for customers and employees. Course delivery is available in multiple languages (Italian, English, French, German, Spanish) throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• EV Academy: The only Italian Academy specializing in electric mobility, ADAS, innovative and alternative mobility. Founded by Efficient Driving to provide specialized training on electric vehicles.
• Efficient Driving Publishing
• Efficient 81

Products and services

• Efficient Core Courses (Cars) Classroom and on-road driving courses focused on efficient and safe driving techniques for cars, covering fuel efficiency, accident risk reduction, and driving-related stress management for individual and corporate drivers.
• Special Truck & Bus Courses Specialized training courses for heavy vehicle drivers including trucks and buses, covering eco-driving, defensive driving, and vehicle-specific safety systems, delivered to fleet operators and individual drivers.
• OT23 Safe Driving Courses Safe driving courses compliant with OT23 regulations, addressing workplace safety training requirements for drivers and transport professionals in Italy.
• EV Academy

Quantifiable outcome

• 9.74/10 global average rating from course participants based on 66 feedback collected
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• TreedomminorStrategic or Co-development PartnerEfficient Driving participates in the Treedom project as part of their environmental sustainability commitment, helping to reduce 14 tons of CO2 by planting 100 trees. The partnership demonstrates the company's commitment to sustainability in logistics and road transport.
• MAN Truck & BuscoreStrategic or Co-development PartnerEfficient Driving delivers master trainer certification courses for MAN Truck & Bus, providing specialized truck training programs developed jointly with the manufacturer.
• Mercedes TruckscoreStrategic or Co-development PartnerEfficient Driving delivers master trainer certification courses for Mercedes Trucks, providing specialized heavy vehicle training.
• Ford TruckcoreStrategic or Co-development PartnerEfficient Driving delivers master trainer certification courses for Ford Truck, providing specialized truck training.
• Renault Trucks ItalycoreStrategic or Co-development PartnerEfficient Driving provides Junior Electric Coach certification through Renault Trucks Italy, supporting the transition to electric mobility.
• Dr. Leonardo MilanicoreOthersMental trainer of the Italian Acrobatic Team Frecce Tricolori who provides specialized training sessions for Efficient Driving trainers annually.
• Professor Fabio TosolincoreOthersPresident of AARBA and AIAMC (Italian Association of Behavior Analysis and Modification) who provides specialized training sessions for Efficient Driving trainers annually on behavior analysis for road safety and workplace safety.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DEKRA: Global testing, inspection, and certification company with a road-safety and driver-training practice. Overlaps with Efficient Driving on fleet safety and OEM certification services but operates at much broader scale across many industries.
• TÜV SÜD: International certification body offering driver safety training, automotive testing, and fleet-related services in Europe. Comparable as an incumbent certification provider and competitor for European fleet and OEM training mandates.
• Bosch Mobility (Driver Training Services): Major automotive supplier with driver assistance systems and connected-vehicle services that increasingly bundle driver-coaching functionality. A broad incumbent whose ADAS/connected-vehicle training overlaps with Efficient Driving's EV Academy curriculum.

Direct peers

• Smith System: US-based leader in fleet driver safety training with similar on-site, classroom-plus-on-road methodology for enterprise fleets. Most directly comparable competitor in terms of training content, target buyer (fleet safety managers), and instructor-led delivery model.
• Doron Precision Systems: Supplies driver training simulators and curriculum for fleet, transit, and emergency-vehicle operators. Comparable as a training-systems vendor to the enterprise safety-training segment Efficient Driving serves.
• Instructional Technologies (Pro-Tread): Provider of online commercial driver training courses for fleets and CDL schools. Closest digital-native comparable to Efficient Driving's E-Driving e-learning platform, particularly for truck and bus driver segments.

Emerging players

• Geotab: Fleet telematics platform that has expanded into driver coaching and behavior-based safety scoring. Comparable to the telemetry/monitoring and coaching portion of Efficient Driving's offering and a potential technology substitute.
• Samsara: Connected fleet platform bundling telematics, video-based safety, and driver coaching. Competes for the same fleet operations budget as Efficient Driving by offering integrated software-based driver behavior improvement at scale.

Regional players

• Lanes Group (UK driver training): UK-focused fleet and driver training provider with similar on-site eco-driving and safety courses. Comparable peer that does not directly compete in Italian/Continental European markets where Efficient Driving is strongest.
• ViaMichelin / Michelin Driving School: European driver training initiative tied to Michelin focused on fuel-efficient and safe driving for fleets. Comparable in training content and eco-driving positioning, primarily active in France and broader Western Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@efficientdriving
• Facebookfacebook.com/efficientdriving
• LinkedInlinkedin.com/company/efficientdriving
• Instagraminstagram.com/efficientdriving

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efficient Driving