Efficient Happiness

What Efficient Happiness does

Efficient Happiness S.L. is a Barcelona-based corporate wellness and workplace happiness consultancy founded in 2018, operating with a 5-person team across Spain and Latin America. The firm sells a codified proprietary methodology — the Índice de Felicidad Eficiente and Metodología de Felicidad Eficiente — that diagnoses organizational health across 9 dimensions (Commitment, Organizational Support, Culture, Resources, Leaders, Talent, Performance, Respect, Emotional Fatigue) and is delivered through the Programa de Felicidad Eficiente enterprise consulting engagement, the Auditoría de Personas diagnostic, and the Matriz de Efectividad / Matriz de Impacto frameworks. Its flagship self-serve asset is the Curso de Felicidad Eficiente, a 45-chapter (~14-hour) online course priced at €495 standard and €795 with two mentoring sessions, delivered via a video-based learning management system with private area access, plus an EH Alumni monthly subscription for graduates. Complementary offerings include HR outsourcing for SMEs, executive conferences, and a FUNDAE-eligible Spanish training-credit channel.

The company monetizes across four streams: one-time online course licenses (€495/€795), enterprise professional services engagements (training, workshops, conferences, ongoing coaching), an HR outsourcing line for SMEs, and a recurring EH Alumni membership. Go-to-market is sales-led for enterprise deals and event-driven through conferences (INCmty, KPMG, Hilton, Tec de Monterrey), supplemented by direct e-commerce for the course. The named client base includes ManpowerGroup (200 managers across 15 LATAM countries), Hilton, Pfizer, Novo Nordisk, Boehringer Ingelheim, KPMG, Telefónica, ESADE, Solán de Cabras, Critical Techworks, Kiwitel, Fundación BBVA México, Tec de Monterrey, and Diputación Provincial de Teruel. Founder/CEO Antonio Rodríguez (ESADE faculty since 2014, bestselling author with RBA, INCmty TOP Speaker) and Director of Contents Joan Parés (ex Grupo Santander HR Director, 20 years) anchor delivery. The company is bootstrapped, with no external funding or M&A activity disclosed.

Name

Efficient Happiness

Legal name

Efficient Happiness S.L.

Website

https://efficienthappiness.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Efficient Happiness is a Barcelona-based corporate wellness consultancy that helps enterprises in Spain and Latin America improve workplace happiness and reduce turnover through its proprietary 9-dimension Felicidad Eficiente methodology, online certification course, and enterprise training engagements.

Ownership category

akta.pro rank

Product category

Corporate Wellness Consulting

NAICS

Professional and Management Development Training (61143)

akta.pro industry

PRIMARYHSADAGAL

Corporate/Workplace Wellness Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

SECONDARYEDABAMAN

Stress Management & Well-Being at Work

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDAAAHAN

Workplace Wellness & Wellbeing Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYEDAAAHAK

Mental Wellness & Resilience Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYHSADAGAC

Wellness Program Design & Accountability Coaching

Home & Personal Services/Fitness, Wellness & Personal Training/Health Coaching & Lifestyle Wellness

Keywords

• Corporate wellness consulting
• Workplace happiness programs
• Employee engagement services
• HR outsourcing SMEs
• People management training

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Online Course Sales: Sale of the Felicidad Eficiente online course through the website. Course delivered via LMS with 45 chapters, evaluations, bonus tracks, and access to private area. Two pricing tiers: basic at €495 and premium with mentoring at €795. One-time purchase with 6 months access.
2. Professional Services - Corporate Programs: Implementation of the Programa de Felicidad Eficiente for enterprise clients including training, workshops, conferences, and ongoing coaching. Services delivered to organizations like ManpowerGroup, Hilton, Fundación BBVA, KPMG, and others.
3. HR Outsourcing for SMEs: Exclusive service for small and medium enterprises providing HR outsourcing with the Efficient Happiness philosophy embedded.
4. EH Alumni Membership: Monthly membership option for course graduates offering continued access to content, exclusive materials, and live webinars with the Efficient Happiness team.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Efficient Happiness sells corporate wellness and workplace happiness services built on its proprietary Felicidad Eficiente methodology. Its main offerings are the Programa de Felicidad Eficiente (a structured consulting/certification program for organizations delivered via analysis, evaluations, plans, trainings, and conferences), the online Curso de Felicidad Eficiente (a 45-chapter self-paced video course with two pricing tiers), and HR outsourcing for SMEs. Supporting offers include the EH Alumni monthly membership for course graduates and a free Test de Felicidad used as a lead-generation tool.

Product overview

Efficient Happiness offers a suite of corporate wellness and people-management products centered on its proprietary 'Felicidad Eficiente' (Efficient Happiness) methodology. The primary offerings are the Programa de Felicidad Eficiente (a consulting/certification program for organizations) and the Curso de Felicidad Eficiente (an online training course). These are supported by the Índice de Felicidad Eficiente (a diagnostic assessment metric), a free Test de Felicidad (lead-generation tool), an HR outsourcing service for SMEs, and an EH Alumni membership add-on. The portfolio is unified by the company's philosophy of humanizing organizations to improve both employee wellbeing and business outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Programa de Felicidad Eficiente Structured consulting and certification program delivered to enterprise clients, covering analysis, evaluation, and certification of emotional excellence through the Índice de Felicidad Eficiente methodology, combined with plans, people policies, trainings, and conferences. For corporate HR, People & Culture, and executive leadership teams.
• Curso de Felicidad Eficiente Flagship online training course on humanizing work and managing people, structured as a 45-chapter video series (~15 minutes per chapter, ~14 hours total) with evaluations, accessible 24/7 on the online platform. Offered at €495 (standard) or €795 (premium with 2 mentorship sessions). Curriculum covers personal happiness, workplace happiness, the 10 elements of Efficient Happiness, key roles, and transformation methodology. Aimed at individual directors, managers, and collaborators.
• Outsourcing de RRHH para Pymes HR outsourcing service exclusive to small and medium enterprises that applies the Efficient Happiness philosophy to deliver HR functions to clients without dedicated HR departments. For SMEs seeking professional people management and organizational culture development.
• EH Alumni Membresía Monthly subscription membership for graduates of the Programa de Felicidad Eficiente, providing continued access to course content, exclusive materials, and live webinars with the Efficient Happiness team.

Quantifiable outcome

• 65% more energy in the workforce
• +4 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• ManpowerGroup LATAMcoreStrategic or Co-development Partner · 1 June 2023Implementation of the Programa de Felicidad Eficiente to train 200 managers across 15 Latin American countries over 6 months as part of ManpowerGroup's leadership development plan. Martha María Barroso, Director of People and Culture for LATAM, stated the importance of integrating Efficient Happiness as the basis for humanization and emotional excellence.
• Fundación BBVA MéxicocoreStrategic or Co-development PartnerExecution of the Programa de Felicidad Eficiente and conferences for Fundación BBVA México employees and stakeholders. Includes participative sessions and workshops on workplace happiness and humanization.
• Tec de MonterreyflagshipStrategic or Co-development PartnerConference on Purpose and Happiness delivered to over 300 students from the Líderes del Mañana program, both in-person and online. Topics included life purpose, coherence, and steps to live aligned with oneself.
• ESADE Business SchoolcoreStrategic or Co-development PartnerFounder Antonio Rodríguez serves as teaching collaborator at ESADE since 2014. Educational collaboration and content development partnership for management and leadership education.
• Hilton HotelscoreImplementation/ SI/ Consulting PartnerImplementation of Executive Program of Efficient Happiness and conferences for Hilton properties, including Hilton Tulum. Demonstrates international hospitality sector expertise.
• KPMG SpainminorStrategic or Co-development PartnerConference on Efficient Happiness delivered to KPMG professionals. Among the first major professional services firms to engage with Efficient Happiness methodology.
• FUNDAE (Fundación Estatal para la Formación en el Empleo)coreGTM or Marketing PartnerSpanish training credit system allowing companies to receive funding for employee training. Efficient Happiness courses are eligible for training credits, enabling broader corporate adoption.
• Tal Ben-ShaharflagshipStrategic or Co-development PartnerWorld-renowned happiness expert and former Harvard professor contributed bonus track content to the Felicidad Eficiente course. Professor of Harvard's most popular course in history.
• Joan ParéscoreStrategic or Co-development PartnerDirector of Content and People Policies at Efficient Happiness. Former HR Director at Grupo Santander for 20 years. Co-instructor for the Felicidad Eficiente course with focus on practical HR insights.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thrive Global: Founded by Arianna Huffington, Thrive Global sells enterprise programs and content on workplace wellbeing, burnout, and performance using a proprietary methodology. Closely mirrors Efficient Happiness's content-and-consulting model with a celebrity founder.
• Wellable: Corporate wellness platform offering programs, content, and challenges to employers. Comparable customer profile (mid-market and enterprise HR) and similar combination of content plus engagement tooling, though US-centric.
• BetterUp: Global enterprise coaching and wellbeing platform serving the same buyer (HR/L&D leaders) with a methodology-driven, B2B SaaS-plus-coaching model. Closest analog to Efficient Happiness's combination of proprietary framework, paid courses, and corporate programs.

Regional players

• ifeel: Spanish-founded B2B mental health and emotional wellbeing platform for companies, partnering with insurers and HR teams. Direct regional competitor also serving Spanish-speaking enterprises with structured wellbeing programs.
• Woby (by Cigna / similar regional wellness apps): Spanish and Iberian wellness apps/operators targeting corporate HR buyers with employee wellbeing programs. Regional competitors sharing the same market and language with comparable SME-enterprise split.

Broad incumbents

• Limeade: Established employee wellbeing and engagement platform with enterprise customers across multiple geographies. Competes with Efficient Happiness for HR buyer attention, but focuses on tech-enabled total wellbeing programs rather than proprietary organizational diagnostics.
• Sodexo Benefits & Rewards / Quality of Life: Global facilities and quality-of-life services provider with corporate wellbeing offerings, including benefits and employee engagement. Operates in Spain/LatAm and overlaps with EH at the enterprise buyer level, but as a much larger, diversified incumbent.
• Calm Business: Calm's enterprise offering provides wellness and resilience subscriptions to corporate buyers. Similar end-customer and recurring revenue model; broader, consumer-rooted brand and content library vs. Efficient Happiness's bespoke organizational methodology.
• Virgin Pulse: Global corporate wellness incumbent offering wellbeing, engagement, and benefits navigation to large employers. Highly comparable customer base (multinational HR teams) but a much broader, less differentiated product portfolio.
• Headspace for Work: Headspace's B2B arm sells mental wellness and mindfulness content to employers globally. Overlaps with Efficient Happiness's mental wellness and engagement focus, but is a much larger, venture-backed incumbent focused on meditation rather than organizational transformation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxW3HGBIjZ3PlghK8x7XQ3g
• Facebookfacebook.com/efficienthappiness
• LinkedInlinkedin.com/company/efficienthappiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Efficient Happiness