What EFG Swiss Open Gstaad does

EFG Swiss Open Gstaad is an annual ATP 250 professional tennis tournament held in Gstaad, Switzerland, running for nine days each July at the Roy Emerson Arena. Founded in 1915, the event operates under title sponsorship from EFG, the Swiss private banking group, and serves two primary customer segments: tennis enthusiasts and tourists seeking live ATP Tour competition in a luxury Alpine setting, and corporate clients and high-net-worth individuals purchasing VIP hospitality packages for client entertainment and networking.

The event monetizes through five revenue streams: general admission and premium ticket sales (distributed via Ticketcorner and the official website), VIP and hospitality packages, title and secondary sponsorship, official merchandise (sold through the 14Fourteen online shop), and bundled hotel and restaurant packages with local Gstaad partners. The organization itself is lean, with approximately six employees, and likely outsources most operational execution to volunteers, contractors, and partners. Pricing is not publicly disclosed and is quote-based for VIP and hospitality offerings.

There is no proprietary technology product; the tournament's underlying assets are its century-old brand, the prestige of its Gstaad location, naming rights associated with tennis legend Roy Emerson, and its ATP Tour license. Marketing is executed across a multi-language website (French, German, English) and an active social media presence on Instagram, Facebook, X, LinkedIn, YouTube, and TikTok, supplemented by earned media coverage of Swiss Day and headline player appearances.

Name

EFG Swiss Open Gstaad

Legal name

EFG Swiss Open Gstaad

Website

https://efgswissopengstaad.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

EFG Swiss Open Gstaad is an annual ATP 250 professional tennis tournament held in Gstaad, Switzerland, serving tennis fans and corporate VIP clients through ticket sales, hospitality packages, sponsorship, and merchandise. The event runs for nine days each July under title sponsorship from EFG, a Swiss private bank.

Ownership category

akta.pro rank

Product category

Professional sports events

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Tennis tournament
• Sports event management
• Live sports entertainment
• Corporate hospitality services
• Sponsorship activation

Headquarters

HQ city

Gstaad

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: General admission and premium tickets sold for singles and doubles matches across the 9-day tournament. Tickets are sold through the Ticketcorner platform as well as the official tournament website. The 2026 edition shows high demand with Friday and Saturday sold out and limited final tickets remaining.
2. VIP & Hospitality Packages: Corporate hospitality offerings providing premium viewing experiences, likely including catering, exclusive seating, and networking opportunities for business clients.
3. Sponsorship: Title sponsorship by EFG (EFG Swiss Open Gstaad) plus other named sponsors. Sponsorship revenue comes from brands seeking association with the premium ATP tournament and the Gstaad luxury tourism brand.
4. Merchandising: Official tournament merchandise sold through the online shop (shop.14fourteen.com/tennis/).
5. Hotel & Restaurant Packages: Bundled accommodation and dining packages with tournament tickets, leveraging partnerships with local hotels and restaurants in the Gstaad region.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The EFG Swiss Open Gstaad is an annual ATP 250 professional tennis tournament held over 9 days in July at the Roy Emerson Arena in Gstaad, Switzerland, featuring singles and doubles competition with international ATP players. Associated offerings include single-day and finals tickets distributed through Ticketcorner, VIP and corporate hospitality packages, official tournament merchandise, bundled hotel-and-ticket packages with local Gstaad partners, and an annual tournament magazine.

Product overview

EFG Swiss Open Gstaad is an ATP 250 professional tennis tournament held annually in Gstaad, Switzerland. The core offering is the tournament itself, which features singles and doubles competitions. The product portfolio includes ticketing services, VIP hospitality packages, official tournament merchandise, and an annual magazine publication. Tickets are sold through third-party platform Ticketcorner, while merchandise is available via a dedicated online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• EFG Swiss Open Gstaad (ATP 250 Tournament) Annual ATP 250 professional tennis tournament held in Gstaad, Switzerland, featuring top international players competing in singles and doubles events across 9 days in July.
• Tournament Tickets (Billets) Ticketing service for tournament entry, available for individual match days and finals, sold through the Ticketcorner platform and the official tournament website.
• VIP & Hospitality Packages Premium corporate hospitality packages offering exclusive access, VIP seating, and hospitality services during tournament matches, targeted at corporate clients and high-net-worth individuals.
• Official Tournament Merchandise Branded apparel and accessories sold through the official online merchandise shop.
• Hotel & Restaurant Ticket Packages Bundled packages combining tournament tickets with accommodation at local Gstaad hotels and restaurant reservations, distributed through the tournament website.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TicketcornercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for the EFG Swiss Open Gstaad. Ticketcorner handles all ticket sales distribution for the tournament, providing the online ticketing platform infrastructure for fans to purchase tickets to the ATP 250 event.
• Roy EmersoncoreOthersRoy Emerson, 12-time Grand Slam champion and tennis legend, is the namesake of the main stadium (Roy Emerson Arena) where the tournament is held. This naming rights partnership honors his legacy and provides brand prestige to the venue.
• Supporters' ClubminorGTM or Marketing PartnerThe Supporters' Club is a fan organization that supports the tournament through membership, likely providing volunteer assistance, promotion, and community engagement for the event.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hamburg European Open: Higher-tier ATP 500 tournament in Germany. Operates a similar annual clay-court tennis event model but at a larger commercial scale, making it a useful aspirational benchmark.
• Queen's Club Championships: Long-running ATP grass-court tournament in London with strong tradition, premium hospitality, and heritage sponsor relationships — a useful benchmark for the upper bound of destination-tournament brand value.
• Monte-Carlo Masters: ATP Masters 1000 tournament held in a luxury European destination (Monaco). Relevant aspirational peer for how a destination tennis event can scale into a top-tier global tennis property.
• Erste Bank Open (Vienna): ATP 500 indoor tournament held annually in Vienna. Comparable in being an annual European tennis event with a bank as title sponsor, but at a higher tier with greater commercial scale.

Direct peers

• Open 13 Provence (Marseille): European indoor ATP 250 event with similar size and tier, sharing comparable sponsor, ticket, and VIP hospitality mechanics as a single-week annual tennis event.
• Swedish Open (Bastad): Long-running European clay-court ATP 250 held in a resort town. Closely comparable as a summer European ATP 250 with destination-tourism appeal and similar tournament scale.
• Croatia Open Umag: ATP 250 tournament held in a Croatian coastal resort. Operates with similar tournament-week revenue model (tickets, hospitality, sponsorships) targeting an international tourist audience.
• Geneva Open: Another Swiss ATP tournament held annually, sharing geography, calendar slot, and Swiss sponsor ecosystem. Operates a similar ATP-tier event model with comparable ticket, hospitality, and sponsorship revenue mechanics.
• Estoril Open: Long-standing ATP 250 tournament held in a Portuguese resort destination. Highly comparable in scale, European-resort positioning, and reliance on tourism and hospitality revenue.
• AnyTech365 Andalucía Open: ATP 250 clay-court event in Spain. Comparable ATP-tier tournament with similar title-sponsor-driven revenue model and European regional audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/efgswissopengstaad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFG Swiss Open Gstaad