EGET VAKFI İKTİSADİ İŞLETMESİ

What EGET VAKFI İKTİSADİ İŞLETMESİ does

EGET VAKFI İKTİSADİ İŞLETMESİ is the commercial operating arm (İktisadi İşletmesi) of the EGET Foundation (EGET Vakfı), a Turkish non-profit structure founded in 2015 and headquartered in Muğla, Turkey. The unit runs a direct-to-consumer e-commerce platform at eget.com.tr selling organic agricultural and cosmetic products sourced primarily from the foundation's own Armutçuk farm and partner growers. The catalog covers lavender seedlings, essential oils, hydrosols, cold-pressed olive oil, food items, personal care, handicrafts and gift baskets — totaling 36,918 product tags under multiple sub-brands. The enterprise operates with 35 employees and is a member of the Sustainable Agriculture Producers Association, holding organic agriculture certification.

The business model is wholly DTC e-commerce, primarily serving Turkish consumers via eget.com.tr with international shipping enabled as a secondary channel. Distribution is direct from the Muğla farm with no third-party retail or marketplace intermediation; the only disclosed social presence is a LinkedIn page, indicating limited paid acquisition infrastructure. Critically, the operating model is structured such that 100% of revenue is directed toward student scholarships administered through the parent foundation — meaning surplus is not retained for reinvestment and the entity functions as a profit-mission-aligned commercial extension rather than a profit-maximizing business.

There is no external equity funding, no venture or private equity backing, and no acquisitions disclosed. The technical platform is a standard e-commerce catalog with an internally developed lavender seedling shipping method that supports live-plant DTC fulfillment. No AI/ML capabilities are disclosed in the input data. The combination of single-channel distribution, single-country focus, foundation-mandated surplus donation, and small headcount frames this as a social-enterprise DTC operator rather than a scaling technology business.

Name

EGET VAKFI İKTİSADİ İŞLETMESİ

Legal name

EGET Vakfı İktisadi İşletmesi

Website

https://eget.com.tr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EGET VAKFI İKTİSADİ İŞLETMESİ is the commercial arm of Turkey's EGET Foundation, selling organic agricultural and cosmetic products via DTC e-commerce from its Muğla farm, with 100% of revenue funding student scholarships.

Ownership category

akta.pro rank

Product category

Organic Agricultural and Wellness Products

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Organic agricultural products
• Essential oil production
• Lavender cultivation
• Cold-pressed olive oil
• Natural personal care

Headquarters

HQ city

Muğla

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of organic plants, essential oils, personal care products, food items, and handicrafts through their online store. Products include lavender seedlings, lavender essential oil, hydrosols, cold-pressed olive oil, food products, and gift baskets. All revenue is directed toward student scholarships.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

EGET Vakfı İktisadi İşletmesi sells certified organic agricultural and wellness products—including lavender seedlings, steam-distilled essential oils and hydrosols, cold-pressed olive oil, herbal teas, dried herbs, organic chickpeas, herbal personal care items, handcrafted lavender sachets, and curated gift baskets—through its own e-commerce storefront at eget.com.tr. All revenue is directed to the parent EGET Foundation to fund student scholarships.

Product overview

EGET Vakfı İktisadi İşletmesi is a Turkish foundation operating an e-commerce platform for organic and natural products. The company operates under four main product categories: EGET Bitki (plants/seedlings including lavender seedlings, rosemary, goji berry, and ornamental plants), EGET Kişisel Bakım (personal care products including lavender oil-based and lemongrass-based shower gels, shampoos, tonics, and face washes), EGET Gıda (food products including cold-pressed olive oil, pomegranate syrup, organic chickpeas, dried herbs, and teas), and EGET Elişleri (handicrafts including lavender sachets, mini sachets, baskets, and accessories). The company also offers gift baskets (En Özel Armağanlar) under the 'From Nature to You, From You to Education' mission, where proceeds support student scholarships. Products are sourced from their Armutçuk Organic Agriculture facility and include essential oils, hydrosols, tea blends, and fresh/dried herbs.

Differentiator

Problem solved

Functional benefit

Brands

• EGET Bitki: Plant and seedling product line including lavender seedlings, rosemary seedlings, olive tree seedlings, goji berry plants, and ornamental plants
• EGET Kişisel Bakım
• EGET Gıda
• EGET Elişleri
• En Özel Armağanlar
• Ayın Ürünleri
• Efilyun

Products and services

• Organic Lavender Essential Oil (Organik Lavanta Uçucu Yağı) 100% pure Lavandula Hybrida Herb Oil produced by steam distillation at the Armutçuk facility and sold in dark dropper glass bottles in 20 mL and 1 L sizes for aromatherapy and personal care use.
• Organic Lavender Seedlings (Organik Lavanta Fidesi) Two-year-old organic Lavandula X-Intermedia Super A seedlings grown at the Armutçuk facility, 10–13 cm tall, shipped in kokopit with liquid worm fertilizer; available in packs of 6, 12, 24, 60, 120, and 240 for home gardeners and small-scale growers.
• Pure Lavender Hydrosol (Saf Lavanta Suyu) 100% pure lavender hydrosol obtained as a co-product of steam distillation, packaged in 200 mL, 500 mL, and 1000 mL spray bottles for skin care and aromatherapy.
• EGET Cold-Pressed Olive Oil (Soğuk Sıkım Zeytinyağı) Early-harvest cold-pressed unfiltered extra virgin olive oil in UV-protected dark glass bottles, offered in Memecik (500 mL, 0.16 acidity, 196.38 Biofenol) and Harman (750 mL, 0.17 acidity, 356.96 Biofenol) varieties.
• EGET St. John's Wort Oil (Sarı Kantaron Yağı) 50 mL bottle containing St. John's Wort oil blended with cold-pressed natural olive oil, sold as a topical wellness product.
• Pure Lemongrass Hydrosol (Saf Limonotu Hidrosolü) Pure Cymbopogon citratus hydrosol offered in 500 mL and 1000 mL bottles for skin and aromatherapy use.
• Lemongrass Essential Oil (Limonotu Yağı) 10 mL bottle of Cymbopogon citratus essential oil for personal care and aromatherapy applications.
• EGET Lavender-Oil Personal Care Line (Lavanta Yağlı Kişisel Bakım Ürünleri) Personal care products infused with EGET lavender essential oil, including 400 mL shower gel, 100 mL face wash gel, and 100 mL tonic, sold under the EGET Kişisel Bakım sub-brand.
• Efilyun Lemongrass Personal Care Line (Efilyun Kişisel Bakım Ürünleri) Lemongrass oil-based personal care line including 500 mL shampoo, 500 mL shower gel, and 250 mL hair conditioner.
• Organic Lavender Tea (Organik Lavanta Çayı) Dried organic lavender buds and flowers, net 75 g (±5%), intended for tea, cooking, and pastry preparation.
• Heirloom-Seed Organic Chickpeas (Ata Tohumundan Organik Nohut) Certified organic chickpeas grown from heirloom seeds on the Muğla Elkin Plateau, packed in 1 kg units.
• Organic Rosemary Seedlings (Organik Biberiye Fidesi) Two-year-old Rosmarinus officinalis seedlings, 15–20 cm tall, grown at the Armutçuk facility and shipped in packs of 6 and 12.
• EGET Fresh Organic Rosemary (Organik Taze Biberiye) Fresh organic rosemary harvested just before shipping in 25 g and 100 g packs, for cooking, salads, and olive oil infusion.
• Organic Arbequina Olive Tree Seedling (Organik Arbequina Zeytin Fidanı) Dwarf Arbequina olive seedling of Catalan origin, suited to dense planting and early yielding, for home gardens and small orchards.
• Organic Goji Berry Seedlings (Organik Goji Berry Fidanı) Climbing NQ1 variety Lycium Barbarum seedlings sold in 2- and 4-plant packs for home cultivation.
• Potted Organic Lavender (Saksıda Organik Lavanta) Ready-to-flower organic lavender in 2-pot packs, intended for indoor and balcony use.
• Curated Gift Baskets (Armağan Sepetleri / En Özel Armağanlar) Curated multi-product gift baskets (Armağan Sepeti-4, -5, -8, Umut Sepeti, Tebessüm Sepeti, Işık Sepeti, Coşku Sepeti) bundling organic products for occasions; revenue supports student scholarships, priced ₺1,000–₺2,180.
• Handcrafted Lavender Sachets (Lavanta Kesesi) Cotton sachets filled with 15 g of lavender seeds, made by EGET Foundation volunteers with traditional fabric patterns, sold individually and in packs.
• Hand-Knitted Basket Sets (El Örmesi Sepet) Hand-knitted baskets sold in sets of three at 20 cm, 18 cm, and 16 cm diameters, for home decor and storage.
• Organic Olive Leaf Tea (Organik Zeytin Yaprağı Çayı) Shade-dried organic olive leaf tea, net 85 g (±5%), packed for brewing.
• EGET Pomegranate Syrup (Nar Ekşisi) 250 mL bottle of pomegranate syrup made from 100% pomegranate juice with no added sugar or preservatives, sold as a culinary ingredient.
• Dried Herb Teas (Kurutulmuş Bitkiler) Range of dried herbs for tea, including sage (30 g), mountain tea/Dokuzboğum (15 g), karabaş otu (25 g), and dried thyme (8 g × 3).
• Organic Lavender Incense Sticks (Organik Lavanta Tütsüsü) Organic lavender incense sticks sold in packs of 2 and in combination packs with sage, for aromatherapy and home fragrance use.
• Mini Lavender Sachets (Lavanta Dolgulu Mini Bohça) Handcrafted mini lavender sachets containing 12 g lavender each, sold in packs of 4 and 100 pieces.

Quantifiable outcome

• 100% of product revenue directed to student scholarships

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Sustainable Agriculture Producers Association (Süs Bitkileri Üreticileri Alt Birliği)minorOthersEGET holds membership in the Sustainable Agriculture Producers Association, which provides certification and standards verification for organic products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Weleda: Established natural/botanical personal care and wellness brand with organic and biodynamic ingredient sourcing. Comparable on natural cosmetics with botanical actives, but with a global multi-channel presence.
• doTERRA: Global essential oils company with a broad botanical and wellness product line including lavender oils and hydrosols. Comparable product categories but operates through MLM rather than DTC, and at significantly larger scale.
• L'Occitane en Provence: Global botanical beauty brand selling lavender, rosemary, and immortelle-based skincare and fragrances including in Turkey. Comparable on lavender-anchored premium personal-care positioning but at far larger scale and global retail presence.
• Young Living: Major global essential oils and wellness brand with vertically integrated farm sourcing. Comparable on farm-to-bottle lavender and botanical extracts, but global MLM-driven distribution versus EGET's single-channel DTC.

Others

• iHerb: Global online marketplace for natural products, supplements, essential oils, and organic foods. Not a direct competitor but a channel partner/category aggregator where EGET products could gain international shelf presence.

Emerging players

• AROMATICA: Korean organic botanical skincare brand selling lavender, rosemary, and aromatherapy-inspired personal care online. Comparable on organic-certification + essential-oil-driven personal care positioning with an emerging-market DTC orientation.

Direct peers

• Nilüfer Doğal Ürünler: Turkish e-commerce retailer specializing in organic/natural foods, herbs, and personal-care ingredients to consumers. Comparable in product breadth and DTC-only Turkish distribution.
• Taze Direkt: Turkish DTC e-commerce platform delivering organic and natural foods (oils, dried herbs, pulses) directly from producers to consumers. Comparable on Turkish-market DTC organic food sourcing model, though food-led rather than botanical/wellness-led.
• Arifoğlu: Turkish producer and retailer of organic herbs, essential oils, spices, and herbal supplements via its own e-commerce site. Closest direct comp given overlapping Turkish-market DTC organic-botanical catalog and farm-or-distributor sourcing model.
• Edens Garden: US-based DTC essential oils company selling pure lavender, lemongrass, and related hydrosols and oils online. Comparable on single-channel DTC essential-oils retail with broad botanical catalog.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat2 records

Key risks2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eget-isletme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EGET VAKFI İKTİSADİ İŞLETMESİ