EKTA Traveling

What EKTA Traveling does

EKTA Traveling is a direct-to-consumer digital travel insurance platform founded in 2012 and operating globally under a two-entity structure: Tripbox LTD (UK, Company No. 17076930) operates the website, payment gateway, and SaaS layer, while IC "Auras Insurance" LLC (licensed in the Union of Comoros, License L16330/AI) underwrites and administers the insurance contracts. The platform sells per-trip and annual policies across three tariff tiers — START ($0.99/day, 25% deductible), GOLD ($1.75/day, no deductible), and MAX+ ($5.90/day, 57 options) — alongside a recurring Tripbox subscription that bundles insurance with 24/7 concierge service, travel eSIM, expert consultations, and travel guides. The funnel is fully self-serve, supports 40+ languages, delivers policies electronically within 60 seconds, and uniquely allows purchase by travelers already abroad.

The product portfolio is segmented by use case and persona: Schengen and visa-specific policies, annual multi-trip coverage, senior coverage (up to age 100), student, business, family, and activity-specific variants including sports, extreme sports, and winter sports. The platform has sold 6.2M+ policies cumulatively, serves 2.6M+ satisfied customers, and holds 4.9/5 on Trustpilot and 4.8/5 on Google. The company supports seven payment methods and runs a multi-channel digital marketing presence across Facebook, Instagram, X, LinkedIn, YouTube, WhatsApp, Telegram, and Messenger.

Operationally, EKTA is extremely lean — 8 employees — with all claims and policy issuance routed through the licensed Comoros carrier and the technology stack delivered via the UK Tripbox entity. No AI/ML capabilities, patents, funding history, or mobile apps are disclosed, and no management team is publicly listed. Revenue is generated as a share of insurance premiums plus recurring Tripbox subscription fees, with no B2B or enterprise distribution channels.

Name

EKTA Traveling

Legal name

IC "Auras Insurance" LLC

Website

https://ektatraveling.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

EKTA Traveling is a direct-to-consumer digital travel insurance platform founded in 2012, selling globally via Tripbox LTD (UK) with policies underwritten by IC "Auras Insurance" LLC (Comoros). It serves individual travelers across 40+ languages with three tariff tiers and a bundled Tripbox concierge/eSIM/insurance subscription.

Ownership category

akta.pro rank

Product category

Travel Insurance

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412), All Other Travel Arrangement and Reservation Services (561599)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

akta.pro secondary industries

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB), Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Travel Medical Insurance (Individual) (FSAIAEAI)

Keywords

• Travel insurance
• Travel medical insurance
• Schengen visa insurance
• Trip cancellation coverage
• Travel insurance subscription

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Others

Revenue model

1. Travel Insurance Policies: Per-day pricing for travel insurance policies with three tariff tiers (START, GOLD, MAX+) offering varying levels of coverage, deductibles, and additional options. Revenue generated through policy sales with pricing based on trip duration, destination, and coverage level selected.
2. Tripbox Subscription Service: Monthly subscription option providing recurring travel medical service with automatic payment every 30 days, offering bundled concierge, protection, assistance, and insurance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

EKTA Traveling is a digital direct-to-consumer travel insurance provider that issues per-trip and annual travel insurance policies online, covering trip cancellation, travel medical expenses, baggage, and personal liability, with worldwide geographic validity. Through its Tripbox monthly subscription bundle, it packages a travel insurance policy with 24/7 concierge support, eSIM data and medical assistance. Underwriting is provided by IC Auras Insurance (Union of Comoros) and policy administration by Tripbox LTD (UK).

Product overview

EKTA Traveling operates as a digital travel insurance platform offering the Tripbox service, a comprehensive international travel service combining travel insurance with concierge services. The product portfolio includes general Travel Insurance as the core offering, specialized insurance types (Visa, Schengen, Annual, Senior, Student, Business, Family, Cruise), and activity-specific coverage (Sports, Extreme Sports, Winter Sports, Water Sports). The platform offers three tariff tiers (START, Gold, Max+) with varying deductible options and coverage levels. The platform is backed by IC "Auras Insurance" LLC and technically operated by Tripbox LTD as a SaaS provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Travel Insurance (core per-trip policy)

Quantifiable outcome

• Policy delivery within 60 seconds of payment
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• IC 'Auras Insurance' LLCcoreOthersLicensed insurance entity (License: L16330/AI) underwritten by the Union of Comoros. This is the primary insurer that underwrites, issues, and administers all insurance contracts. EKTA Traveling operates as a registered trademark and digital product line exclusively underwritten, issued, and administered by this entity.
• Tripbox LTDcoreTechnology or IntegrationUK-based technology company (Company No. 17076930) functioning as software-as-a-service (SaaS) and technology provider. Operates the website, digital interfaces, and payment gateways. Does not act as insurer or hold client premium funds. Part of the Tripbox international travel service platform.
• Payment Processors (Visa, Mastercard, Apple Pay, American Express, PayPal, Samsung Pay, Google Pay)supportingTechnology or IntegrationIntegrated payment processing partners enabling secure online transactions for policy purchases. Supports multiple payment methods including major credit cards and digital wallets.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Battleface: InsurTech focused on specialty and adventure travel insurance, embedding coverage via APIs with travel partners. Comparable as a digitally-native, niche-focused travel insurance competitor with embedded distribution ambitions.
• Faye: Travel insurance startup offering app-based, claims-focused digital travel coverage for US travellers. Comparable as a digitally-native travel InsurTech targeting modern DTC customers.

Others

• VisitorsCoverage: Online insurance marketplace specialising in visitor, travel, and immigrant coverage. Comparable as a digital front-end for travel insurance distribution and a potential indirect partner/competitor.

Direct peers

• Seven Corners: US-based travel and international health insurance specialist serving global travellers with multiple plan tiers. Comparable product structure (multiple tiers, senior and student plans, sports coverage).
• IMG Global (International Medical Group): Provider of international travel medical insurance, student, and expatriate coverage. Directly comparable for cross-border travel medical insurance and student segments.
• World Nomads: Specialist travel insurance provider for adventurous and independent travellers, sold online globally. Directly comparable in product (travel insurance for sports and international trips) and target customer (independent and adventure travellers).
• SafetyWing: Digital-first travel and nomad health insurance provider selling global coverage directly online, with subscription-style products. Closely comparable to EKTA in DTC digital distribution, global scope, and embedded/platform orientation.

Broad incumbents

• Allianz Travel Insurance: Travel insurance arm of global insurance giant Allianz, offering worldwide travel medical and trip-cancellation products. Comparable as a comprehensive travel-insurance competitor with deeper capital and brand recognition than EKTA.
• AXA Travel Insurance: Travel insurance products distributed under the global AXA brand. Comparable as a large incumbent offering competing worldwide travel medical and trip-protection policies.
• AIG Travel: Travel insurance division of AIG providing international travel medical, trip-cancellation, and assistance services. Comparable in product breadth and global coverage ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ektatraveling
• YouTubeyoutube.com/@ektatraveling_com
• Facebookfacebook.com/ektatravelingcom
• LinkedInlinkedin.com/company/ektatraveling
• Instagraminstagram.com/ekta_traveling

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EKTA Traveling