Communication Agency "Easy Life"

What Communication Agency "Easy Life" does

Communication Agency "Easy Life" is a St. Petersburg-based B2B communications agency founded in 2010 that delivers branding, design, digital, creative, and marketing communications services to government bodies, large enterprises, and small and medium businesses across Russia. The agency organizes its offering into six service categories — Internet Communications (digital), Creative, Design, Branding, Marketing Communications, and Business Subscription Service — spanning website development, SEO, contextual advertising, SMM, SERM, visual identity, logo creation, brand guidelines, packaging, event navigation design, and BTL campaigns. Pricing is project-based for one-off engagements (e.g., logos from 30,000 RUB, brand identity from 60,000 RUB, guidelines from 90,000 RUB) and monthly recurring for the subscription retainer, which provides a 24/7 personal account manager, media planning, ad buying, and outsourced design and copywriting. Notable clients include ROSATOM, the St. Petersburg Government, the Eurasian Economic Commission, the Mariinsky Theatre, the ROS.CONGRESS Foundation, British American Tobacco, and Jägermeister, alongside a long tail of St. Petersburg SMBs in retail, hospitality, fitness, and automotive.

The agency's technical foundation rests on mainstream web technologies — PHP, HTML, CSS, JavaScript, the Bitrix content management system, and the Lithium PHP framework — supported by standard SEO and analytics tooling (Yandex, Google, LiveInternet). There is no proprietary technology platform, no application product, no public API, and no AI or machine learning capability; the business is a services-led creative and communications shop rather than a technology vendor. Marketing is conducted primarily through a portfolio-driven website (elagency.ru), with secondary presence on VKontakte and Facebook and limited thought leadership via the founder's published content.

The go-to-market is sales-led and relationship-driven: direct outreach, portfolio presentation, and reputation-based referrals, with a stated emphasis on 'full immersion in the client's business.' Distribution is exclusively direct-to-client B2B; there are no reseller, marketplace, or platform channels. Easy Life operates from a single office in St. Petersburg (ul. Bely Kuna, d. 34, BC 'KROL') and serves clients primarily in Northwestern Russia. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding, parent company, or acquisition activity. In April 2020, the agency transitioned to remote operations during the COVID-19 pandemic without disrupting ongoing projects.

Name

Communication Agency "Easy Life"

Legal name

Communication Agency "Easy Life"

Website

https://elagency.ru

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Life is a St. Petersburg-based B2B communications agency founded in 2010 that delivers branding, design, digital, creative, and marketing communications services to Russian government bodies, enterprises, and small and medium businesses on project and subscription retainer terms.

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Branding and identity design
• Marketing communications services
• Digital marketing agency
• Creative design services
• Website development and SEO

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-based creative and digital services: Easy Life generates revenue by delivering paid creative projects across branding, design, digital development, and marketing communications. Services are offered on a project-by-project basis, with ongoing retainer-based subscription support available through their 'Business Subscription Service' (абонентское обслуживание) offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Communication Agency "Easy Life" is a St. Petersburg-based B2B communications agency that delivers integrated branding, creative design, digital marketing, and advertising services to government organizations, large enterprises, and SMBs in Russia. The agency operates a six-category service portfolio (Internet Communications/Digital, Creative, Design, Branding, Marketing Communications, and Business Subscription Service) sold on either project-based or recurring retainer engagements.

Product overview

Communication Agency 'Easy Life' is a St. Petersburg-based communication and marketing agency founded in 2010. The agency offers a comprehensive portfolio of services organized into six main categories: (1) Internet Communications/Digital (website development, landing pages, site maintenance, contextual advertising, SEO, SMM, SERM, content management); (2) Creative (creative campaign development); (3) Design (visual design for marketing materials); (4) Branding (visual identity, logo, brand guidelines, corporate style); (5) Marketing Communications (brand promotion and advertising); and (6) Business Subscription Services (ongoing account management, media planning, competitor monitoring, design, and copywriting). The agency serves diverse clients including government organizations, corporations, and businesses across various industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Internet Communications / Digital (Интернет коммуникации) Digital marketing services for B2B clients across government, enterprise, and SMB sectors, including website development, landing pages, site maintenance, contextual advertising (Yandex, Google), SEO promotion, social media marketing (SMM), search engine reputation management (SERM), and content management.
• Creative (Креатив) Creative development services for marketing campaigns and brand communications, intended for B2B clients seeking concept-level creative work for advertising and brand promotion.
• Design (Дизайн) Design services for various marketing materials and visual communications, supporting B2B clients' branding, advertising, and event communications needs.
• Branding (Брендинг) Branding services including visual identity development, logo creation, brand guidelines, and corporate style development. Includes discrete deliverables such as logo packages in bitmap, grayscale, and color formats (JPG, PNG, EPS), brand identity with logo, typography, color palette, business card, letterhead, envelope, and presentation template, and comprehensive brand standards manuals including branded merchandise design.
• Marketing Communications (Маркетинговые коммуникации) Marketing communications services for brand promotion and advertising campaigns, intended for B2B clients across government, enterprise, and SMB sectors.
• Business Subscription Service (Абонентское обслуживание бизнеса) Subscription-based full outsourced business support for B2B clients, including a dedicated personal manager available 24/7, media plan development, ad space purchasing, campaign execution, competitor monitoring, designer and copywriter services, and supplier selection and management. Particularly targeted at SMB clients lacking in-house marketing capability.

Quantifiable outcome

• 1,989% traffic growth in one year for Podbor Avto project (from 55 to 1,094 monthly visits)
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• BBDO Russia: Multinational creative network with a Russia presence, providing brand strategy, creative campaigns, and integrated communications for major advertisers — directly competes for the same enterprise and brand-campaign work.
• Publicis Russia: Global advertising and communications group with Russian operations providing integrated creative, media, and digital services. Directly comparable in targeting large enterprise and government clients with multi-disciplinary teams.
• Saatchi & Saatchi Russia: Global creative network with Russian operations delivering integrated brand campaigns and communications. Comparable in offering end-to-end creative services for major advertisers across verticals.
• Depot WPF: Leading Russian branding agency specializing in visual identity, naming, and packaging design for major Russian and international brands. Closely comparable to Easy Life's branding service line and target client profile.
• Leo Burnett Moscow: Global creative agency in Moscow delivering brand-building, creative campaigns, and digital services. Comparable in offering full-service creative and communications for major Russian and international brands.
• MullenLowe Moscow: Global creative network operating in Moscow with integrated brand communications, digital, and campaign capabilities. Comparable as a full-service creative agency serving Russian enterprise clients.
• Possible Group: Russian digital and creative agency offering web development, branding, SMM, and performance marketing. Directly overlaps with Easy Life's digital and creative services targeting enterprise and SMB clients.
• Ogilvy Russia: Global creative and communications network operating in Russia, offering integrated advertising, branding, and digital services to enterprise and government clients — directly comparable to Easy Life's full-service model but at significantly larger scale.
• DDB Russia: International creative network with a Moscow presence delivering brand campaigns, creative development, and integrated communications. Comparable in serving enterprise clients across verticals.

Regional players

• Grape: St. Petersburg-based digital and creative agency providing web development, branding, and marketing communications. Regional peer offering comparable services in the same Northwestern Russia geography as Easy Life.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/easylifeagency
• LinkedInlinkedin.com/company/creative-communication-agency-easy-life-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Communication Agency "Easy Life"