El Club de Cata
- Company typePrivate
- Founded2013
- HeadquartersMiraflores, Lima, Peru
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
El Club de Cata firmographics
Firmographics- Name
- El Club de Cata
- Legal name
- The Global Group (TTG - The Global Group)
- Website
- https://elclubdecata.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
El Club de Cata industry classification
Industry- Product category
- Premium Wine E-commerce and Subscription Club
- NAICS
- Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Food Stores (5400)
- akta.pro primary industry
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)
Keywords
Where El Club de Cata is headquartered
LocationHeadquarters
- HQ city
- Miraflores, Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
El Club de Cata business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales: E-commerce sales of premium international wines ranging from S/56 to S/686 per bottle. Products include still wines (whites, reds, rosés, dessert wines), sparkling wines/cavas, vermouths, spirits, and gift packs. 269 products across multiple categories.
- Wine Subscription Membership: Monthly subscription plans delivering curated wine selections: Plan Classic (S/199/month - 2 wines + 10% store discount), Plan Gold (S/299/month - 2-3 premium wines + 15% discount + monthly experience invitation), Plan Black (S/399/month - 2-3 premium wines + 20% discount + complimentary birthday bottle). Recurring monthly revenue with automatic debit payment option.
- Wine Experiences and Events: Revenue from curated wine tasting experiences including Vinos & Tapas pairing, Corporate Lounge tastings, and Master tastings. Events such as Open Wine Night at Casa República (S/89 per person) generate additional revenue while serving as customer acquisition channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plan Classic: 2 selected wines, welcome pack, 10% store discount, free uncorking at selected restaurants, premium establishment discounts |
| Subscription | Monthly | Plan Gold: 2-3 superior category wines, 15% store discount, monthly experience invitation |
| Subscription | Monthly | Plan Black: 2-3 premium wines, 20% store discount, complimentary birthday bottle |
| Unit Pricing | Pay-as-you-go | Individual wine bottle pricing across categories |
| Other | Pay-as-you-go | Membership benefits program (non-subscription) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
El Club de Cata product offering
Product offeringCore offering
El Club de Cata sells a curated catalog of premium international wines from Spain, Argentina, Chile and other origins through a WooCommerce-based e-commerce store in Lima, Peru. Its core recurring offering is a tiered monthly wine subscription (Plan Classic, Plan Gold, Plan Black/Gran Reserva) that delivers selected bottles plus member discounts, complemented by individual wine retail, gift packs, and live wine tasting experiences for consumers and corporate clients.
Product overview
El Club de Cata is a premium wine subscription and e-commerce platform operating in Peru. Its product portfolio centers on three subscription tiers — Plan Classic (S/ 199/month), Plan Gold (S/ 299/month), and Plan Black (S/ 399/month) — each delivering curated wine selections with escalating discounts and exclusive benefits. Beyond subscriptions, the platform operates a retail store (Tienda) offering 269+ wines sourced from international wineries across categories including whites, reds, rosés, sparkling wines (espumantes), dessert wines, vermouths, liqueurs, piscos, ciders, and organic/vegan options. The offering is complemented by in-person wine experiences (Vinos & Tapas, Cata Maridaje, Cata Corporate Lounge) and gift packs (Regalos & Packs). All products are sold through an e-commerce platform powered by WooCommerce.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan Classic Wine Subscription Entry-level monthly wine subscription priced at S/199 per month that delivers 2 selected wines, a welcome pack, 10% store discount, free uncorking at selected partner restaurants, and discounts at premium establishments. Targeted at wine enthusiasts in Lima seeking an accessible entry into curated international wines.
- Plan Gold Wine Subscription Mid-tier monthly wine subscription at S/299 per month delivering 2–3 wines from a superior category, a 15% store discount, and an invitation to a monthly tasting experience. Designed for wine enthusiasts in Lima seeking premium labels and event access.
- Plan Black / Gran Reserva Wine Subscription Top-tier monthly wine subscription priced at S/399 per month delivering 2–3 premium wines, a 20% store discount, and a complimentary bottle during the member's birthday month. Targeted at high-spend wine enthusiasts and collectors in Lima seeking the deepest benefits and premium selections.
- Tienda — Premium Wine Retail Store E-commerce wine retail storefront offering 269+ curated wines from international wineries across categories including whites, reds, rosés, sparkling wines (espumantes), dessert wines, vermouths, liqueurs, piscos, ciders and organic/vegan options, priced per bottle from S/56 to S/824. Available to individual consumers and corporate buyers across Lima Metropolitana with home delivery and store pickup.
- Regalos & Packs Curated wine gift packs and bundles presented in formats ideal for special occasions, corporate events and memorable gifting moments. Targeted at individuals and companies seeking premium wine gifts for clients, events and celebrations.
- Vinos & Tapas Experience Complete gastronomic tasting experience where each of 4 wines is paired with a complementary dish, guided by a sommelier and chef. Targeted at wine enthusiasts, couples and small groups seeking an immersive wine and food pairing event.
- Cata Maridaje Experience Guided wine and food pairing experience led by a sommelier and chef featuring curated combinations. Targeted at individuals and small groups looking for an expert-led pairing experience.
- Cata Corporate Lounge Corporate wine event designed for companies to strengthen client or team relationships through a high-level sensory tasting experience. Targeted at corporate clients seeking differentiated team-building, hospitality or client entertainment events.
Companies that use El Club de Cata
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
El Club de Cata technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
El Club de Cata partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Bodegas Terras GaudacoreEl Club de Cata features Bodegas Terras Gauda's wines including Abadía de San Campio Albariño and Terras Gauda. Located in Valle de O Rosal, Galicia, Spain, the winery produces premium Atlantic white wines from Albariño, Caiño blanco, and Loureiro grapes.
- Canals & MunnécoreSpanish cava house founded in 1915, featuring prominently in El Club de Cata's portfolio with products like ADN Canals Gran Reserva Brut Nature, Insuperable Brut Reserva, 1915 Gran Reserva, and LOLA Rosé Brut Reserva. Family winery in Alt Penedès, Barcelona.
- Rosell BohercoreArgentine winery maintaining French Champagne tradition using Méthode Champenoise. Products include Casa Boher Malbec, Casa Boher Alto Agrelo Malbec, Casa Boher Brut, and premium cuvées. Located in Mendoza.
- Casarena Bodega y ViñedoscoreArgentine winery in Luján de Cuyo, Mendoza. Featured wines include Casarena 505 Malbec and Casarena Malbec Rosé. Known for expressing pure Malbec identity with intense fruit and round tannins.
- Bodegas AlvearcoreHistoric Spanish winery founded in 1729 in Montilla, Córdoba. One of Spain's oldest wine families with nearly three centuries of history. Featured products include Alvear Vermouth Rojo Artesano and Pedro Ximénez wines.
- Viñedos CalcucoreChilean winery project of the Hurtado family in Valle de Colchagua, established 2003. Name derived from 'Calel' (hill) and 'Curá' (stone) referencing the granitic terroir. Featured with Calcu Tiny Blocks Gran Reserva Rosé.
- O'HigginscoreChilean winery in Valle de Colchagua. Featured wines include O'Higgins Gran Reserva Sauvignon Blanc, Gran Reserva Carmenere, and Gran Reserva Blend. Known for reinterpretations of classic varieties with freshness.
- Casa RepúblicaminorEvent venue hosting Open Wine Night events organized by El Club de Cata. Located in Lima, Casa República is described as an attractive gastronomic event space with elegant ambiance and modern culinary offerings.
- LATAM Pass, Benefit, Diners Club, BBVAminorPoint redemption program partners allowing club members to redeem accumulated points from these loyalty programs toward subscription payments or store purchases.
- Taller CárdenasminorAutomotive maintenance workshop offering preferential rates for El Club de Cata members as part of the membership benefits program.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
El Club de Cata competitors and assessment
Company assessmentBroad incumbents
- Wine.com: Largest US online wine retailer offering broad catalog and subscription-adjacent programs. Larger incumbent covering the same DTC e-commerce-plus-curation territory, but with mass-market rather than niche premium focus.
- Laithwaites (Direct Wines): UK-founded global wine subscription and retail club with established international winery relationships and tiered membership. Larger incumbent operating a similar subscription-plus-curation model at greater scale.
- Bodegas Tacama: Historic Peruvian winery offering direct wine sales, vineyard tours, and tastings. Comparable on Peru market presence, premium positioning, and experiential wine offering — but as a producer rather than curator/retailer.
- Vivino: Global wine community and marketplace app combining wine discovery, ratings, and e-commerce. Larger incumbent in adjacent wine curation/discovery space with overlapping premium DTC consumer base.
- Vista Alegre (Peru): Established Peruvian winery producing and selling premium wines including pisco and still wines domestically. Competes for the same Lima premium wine consumer wallet share via direct retail and tourism experiences.
Direct peers
- Naked Wines: Subscription-based wine club connecting consumers directly with independent wineries globally. Comparable model: subscription-funded curation, international winery relationships, and DTC e-commerce.
- Firstleaf: Personalized wine subscription club delivering curated bottles to consumers on a recurring schedule. Comparable subscription mechanics, curation-led value proposition, and direct-to-consumer e-commerce stack.
- Wine Insiders (formerly Winc): US-based direct-to-consumer wine subscription and retail club offering curated international bottles with tiered membership benefits. Closely comparable subscription-meets-retail model with emphasis on expert curation and member perks.
- SommSelect: Sommelier-led wine curation club offering curated cases and tasting experiences to subscribers. Highly comparable on the curation/experiential layer that drives El Club de Cata's differentiation.
Regional players
- Petit Sommelier: Mexico-based wine subscription and curation club with a similar tiered membership model and sommelier-led positioning. Closest geographic peer in Latin America with comparable premium subscription mechanics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
El Club de Cata social profiles
Digital presenceEl Club de Cata financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Club de Cata leadership team
Management profileNumber of profiles
El Club de Cata funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Club de Cata M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Club de Cata
What does El Club de Cata do?
El Club de Cata sells a curated catalog of premium international wines from Spain, Argentina, Chile and other origins through a WooCommerce-based e-commerce store in Lima, Peru. Its core recurring offering is a tiered monthly wine subscription (Plan Classic, Plan Gold, Plan Black/Gran Reserva) that delivers selected bottles plus member discounts, complemented by individual wine retail, gift packs, and live wine tasting experiences for consumers and corporate clients.
Is El Club de Cata a public or private company?
El Club de Cata is a private company. It is classified as corporate owned and is currently operating.
When was El Club de Cata founded?
El Club de Cata was founded in 2013. It employs 1 to 10 people.
Where is El Club de Cata based?
El Club de Cata is headquartered in Miraflores, Lima, Peru, in the Latin America region.
How does El Club de Cata make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Subscription Membership and wine Experiences and Events.
Who are El Club de Cata's main competitors?
Broad incumbents on record are Wine.com, Laithwaites (Direct Wines), Bodegas Tacama, Vivino and Vista Alegre (Peru). Direct peers are Naked Wines, Firstleaf, Wine Insiders (formerly Winc) and SommSelect. Petit Sommelier is listed as a regional player.
Does El Club de Cata have an API?
No public API is recorded for El Club de Cata.
What industry is El Club de Cata in?
El Club de Cata's product category is Premium Wine E-commerce and Subscription Club. Its primary akta.pro industry code is CRANAAAI, Alcohol Subscription Clubs & Membership Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532 and its SIC code is 5400.