ElderSource Institute
ElderSource Institute is a Florida nonprofit designated as the Area Agency on Aging and Aging and Disability Resource Center for Northeast Florida, providing free HelpLine, Medicare counseling, caregiver support, and veteran and disability services to older adults, caregivers, and adults with disabilities.
- Company typePrivate
- Founded1974
- HeadquartersJacksonville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ElderSource Institute does
ElderSource Institute (legally Friends of ElderSource Inc.) is a 501(c)(3) nonprofit organization designated by the State of Florida as the Area Agency on Aging and Aging and Disability Resource Center for the Northeast Florida region. Founded around 1974, the organization has served older adults, adults with disabilities, veterans, and caregivers for over 50 years. Operating from a single headquarters at 10688 Old St. Augustine Road in Jacksonville, Florida, with a lean team of approximately 6 employees, ElderSource functions primarily as a coordination, referral, and intake hub rather than a direct service delivery operator.
The organization's core product is a free, toll-free HelpLine (1-888-242-4464) that serves as the primary access point for beneficiaries seeking information, assessments, and referrals across a fragmented landscape of aging and disability services. Supplementing the HelpLine, ElderSource delivers the SHINE program (free, unbiased Medicare counseling), long-term care eligibility assessment, Veteran Directed Care in partnership with the Veterans Administration, the GUIDE Dementia Care program for dementia caregivers, caregiver support groups and the Caregiver Coalition network, elder abuse prevention programs, the BetterAge online self-assessment tool, and a searchable community Resource Database. All services are provided at no charge to beneficiaries.
ElderSource operates under a managed-services-style revenue model funded primarily by federal and state government contracts, grants, and charitable donations, with no fees charged to end users. As a statutorily designated entity, the organization holds an exclusive regional mandate to coordinate aging services, channeling funds through partner agencies and contractors rather than building a large in-house service apparatus. Marketing and outreach are conducted via website, social media (Facebook, Instagram, YouTube, LinkedIn), email newsletters, and community partnership referrals, with no proprietary technology platform, software product, or disclosed AI capabilities.
ElderSource Institute firmographics
Firmographics- Name
- ElderSource Institute
- Legal name
- Friends of ElderSource Inc.
- Website
- https://eldersourceinstitute.org
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ElderSource Institute is a Florida nonprofit designated as the Area Agency on Aging and Aging and Disability Resource Center for Northeast Florida, providing free HelpLine, Medicare counseling, caregiver support, and veteran and disability services to older adults, caregivers, and adults with disabilities.
- Ownership category
- akta.pro rank
ElderSource Institute industry classification
Industry- Product category
- Senior and Disability Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
- akta.pro secondary industries
- Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Caregiver Support & Education Programs (Center-Based) (HSABANAN)
Keywords
Where ElderSource Institute is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ElderSource Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Funding: As a state-designated Area Agency on Aging and Aging and Disability Resource Center, ElderSource operates primarily through federal and state government funding, grants, and charitable donations. Services to the public are provided free of charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Free services for older adults, adults with disabilities, and caregivers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
ElderSource Institute product offering
Product offeringCore offering
ElderSource Institute operates as the state-designated Area Agency on Aging and Aging and Disability Resource Center for Northeast Florida. It delivers free information, referrals, counseling, and support services to older adults, adults with disabilities, caregivers, and veterans through a toll-free HelpLine, walk-in office, and online resources. Core offerings include Medicare/SHINE counseling, long-term care eligibility assessment, veteran directed care, caregiver support programs, elder abuse prevention, and self-assessment tools such as BetterAge.
Product overview
ElderSource is a state-designated Area Agency on Aging and Aging and Disability Resource Center for Northeast Florida. The organization operates as a coordinated service network centered on its core HelpLine platform, which serves as the primary intake point for seniors, adults with disabilities, and caregivers. The portfolio includes Medicare counseling via the SHINE program, long-term care eligibility assessment, Veteran Directed Care in partnership with the VA, caregiver support programs including the GUIDE Dementia Care initiative, and the BetterAge digital self-assessment tool. Additional services encompass elder abuse prevention, disaster preparedness resources, and a searchable resource database. The organization does not operate a commercial software product but provides human services through phone-based Helpline support and digital tools.
Differentiator
Problem solved
Functional benefit
Brands
- HelpLine: Free information and referral service for seniors, adults with disabilities, and caregivers providing unbiased help and resources.
- SHINE
- BetterAge
- GUIDE Dementia Care
- Sharing and Caring Closet
Products and services
- HelpLine
Companies that use ElderSource Institute
Customer profileSegments4 records
Ideal customer profiles4 records
ElderSource Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ElderSource Institute partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Veteran's AdministrationcoreElderSource partners with the Veterans Administration to provide Veteran Directed Care services, helping keep Veterans in their own homes by giving them the opportunity to receive services from a caregiver of their choosing.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
ElderSource Institute competitors and assessment
Company assessmentBroad incumbents
- AARP: Largest U.S. nonprofit serving older adults, with extensive caregiver support resources, Medicare counseling programs, and policy advocacy. Overlaps with ElderSource's SHINE, caregiver support, and benefits-navigation offerings but operates nationally at much greater scale.
- National Council on Aging (NCOA): National nonprofit umbrella organization that partners with and advocates for AAAs like ElderSource. Provides national programs (e.g., BenefitsCheckUp, Falls Free) that overlap with ElderSource's HelpLine and SHINE services but at a federal advocacy and program-design level.
Direct peers
- Aging True (Miami-Dade AAA): Miami-Dade's designated AAA providing helpline, caregiver support, and aging-related community services. Same nonprofit, state-designated model as ElderSource, scaled to a larger urban service area.
- Senior Resource Alliance: Designated Area Agency on Aging serving Orange, Osceola, Seminole, and Brevard counties in Central Florida. Operates a HelpLine, caregiver support, and Medicare counseling under the same AAA/ADRC model as ElderSource, with identical funding mechanism (state and federal aging contracts).
- Northwest Florida Area Agency on Aging: Designated AAA serving Escambia, Santa Rosa, Okaloosa, Walton, Holmes, Washington, Bay, Gulf, Calhoun, Jackson counties. Same Florida AAA/ADRC structure and service portfolio as ElderSource, in a different regional PSA.
- Area Agency on Aging of Palm Beach/Treasure Coast: State-designated AAA serving Palm Beach, Martin, St. Lucie, Indian River, and Okeechobee counties. Delivers the same mix of elder helpline, caregiver support, long-term care options counseling, and SHINE Medicare counseling as ElderSource under the AAA/ADRC structure.
- West Central Florida Area Agency on Aging: Designated AAA serving Hillsborough, Polk, Manatee, Hardee, Highlands, and Pasco counties. Offers Helpline, caregiver support, Medicare/SHINE counseling, and elder abuse prevention under the same state-contracted AAA model as ElderSource.
- Elder Options: Designated Area Agency on Aging for North Central Florida (Alachua, Bradford, Citrus, Columbia, Dixie, Gilchrist, Hamilton, Hernando, Lafayette, Lake, Levy, Marion, Putnam, Sumter, Suwannee, Union counties). Provides the same AAA/ADRC service mix as ElderSource.
Emerging players
- National PACE Association: Umbrella for Programs of All-Inclusive Care for the Elderly, which coordinate medical, social, and long-term care services for nursing-home-eligible seniors. Conceptually adjacent to ElderSource's long-term care navigation and care coordination offerings, with growing Florida footprint.
- WellMed (Optum senior care): Senior-focused primary care and care management provider with major Florida presence. Competes in the same Medicare-eligible, caregiver-supported population as ElderSource and offers its own care navigation and caregiver support services, though via a clinic-based commercial model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ElderSource Institute social profiles
Digital presenceElderSource Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
ElderSource Institute leadership team
Management profileNumber of profiles
ElderSource Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ElderSource Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ElderSource Institute
What does ElderSource Institute do?
ElderSource Institute operates as the state-designated Area Agency on Aging and Aging and Disability Resource Center for Northeast Florida. It delivers free information, referrals, counseling, and support services to older adults, adults with disabilities, caregivers, and veterans through a toll-free HelpLine, walk-in office, and online resources. Core offerings include Medicare/SHINE counseling, long-term care eligibility assessment, veteran directed care, caregiver support programs, elder abuse prevention, and self-assessment tools such as BetterAge.
Is ElderSource Institute a public or private company?
ElderSource Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ElderSource Institute founded?
ElderSource Institute was founded in 1974. It employs 1 to 10 people.
Where is ElderSource Institute based?
ElderSource Institute is headquartered in Jacksonville, United States, in the North America region.
How does ElderSource Institute make money?
One revenue line is on record: government Funding.
Who are ElderSource Institute's main competitors?
Broad incumbents on record are AARP and National Council on Aging (NCOA). Direct peers are Aging True (Miami-Dade AAA), Senior Resource Alliance, Northwest Florida Area Agency on Aging, Area Agency on Aging of Palm Beach/Treasure Coast, West Central Florida Area Agency on Aging and Elder Options. Emerging players are National PACE Association and WellMed (Optum senior care).
Does ElderSource Institute have an API?
No public API is recorded for ElderSource Institute.
What industry is ElderSource Institute in?
ElderSource Institute's product category is Senior and Disability Services. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support, with a secondary code of HSABAIAB, Care Navigation & Service Coordination (Medical, Social, Community). Its NAICS code is 624120 and its SIC code is 8050.