Elearning FORMALIS

What Elearning FORMALIS does

Elearning FORMALIS, operated by SARL Abélart Productions, is a French online education platform founded in 2017 and headquartered at 165 Quai de Valmy, Paris (75010). The platform delivers more than 115 self-paced courses organized across wellness, coaching, personal development, web/digital, professions and skills, decoration and real estate, and nutrition categories, supported by approximately 1,586 PDF modules and MP3 audio files. Course content is hosted on the Learnybox learning management system under the learnybox.elearningformalis.fr subdomain, with 18-month learner access periods and an internal certification system requiring 80% on a final online examination.

The company serves primarily individual French learners — job seekers using France Travail (Pôle Emploi) financing, career changers, and aspiring practitioners in holistic wellness, coaching, and digital professions. Pricing follows a per-course one-time model, with professional certification courses priced at 590 euros and add-on modules at 7 euros; printed certificates are sold separately for 29 euros. Payment is processed via Learnybox's Learnypay with optional 3-installment plans. Distribution relies on a self-serve website storefront, content marketing via the company blog, organic social presence on Facebook and Instagram, and resale/distribution through public funding bodies (France Travail, AFDAS, FIFPL, AGEFICE) that cover 100% of costs for eligible beneficiaries.

Since its founding, the platform has accumulated 77,716 students (cumulative, since 2017). QUALIOPI certification, obtained in July 2021, plus Datadock registration and IPHM recognition for wellness courses, underwrite eligibility for public and professional training funds. With a stated 92–94% learner satisfaction rate and 83% course completion rate (per 2025 satisfaction surveys with over 1,000 participants), the business operates as a lean, founder-owned SARL with 5 employees and 70,000 euros of declared share capital. The 2025 launch of the Le Petit Déclic mobile application extends the catalog into a daily-engagement wellness product distributed via Google Play and Apple Store.

Name

Elearning FORMALIS

Legal name

SARL Abélart Productions

Website

https://elearningformalis.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Elearning FORMALIS is a French self-paced e-learning platform (founded 2017, Paris) offering 115+ online courses in wellness, coaching, web/digital, and holistic health to individual learners, financed in part through France Travail and professional training funds.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Course sales: Individual course purchases at various price points (590 euros for professional certifications like Télétravail and Métier Formateur). Revenue generated from direct sales of 115 online courses across wellness, coaching, web/digital, decoration/real estate, and nutrition categories.
2. Financing partnerships: Revenue partially derived from financing arrangements with France Travail (Pôle Emploi), AFDAS, FIFPL, and AGEFICE. These bodies cover training costs for eligible individuals, particularly job seekers and professionals in specific sectors.
3. Private sales and promotions: Time-limited private sales events with promotional codes offering discounted rates. Free ebook downloads serve as lead generation tools for upselling to paid courses.
4. Installment payments: Payment processing through Learnypay allowing customers to pay in 3 installments via credit card or PayPal, enabling higher-priced course purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Elearning FORMALIS is a French e-learning platform providing 115 online courses and 1,586 downloadable MP3 audio modules across categories including wellness, personal development, web/digital, decoration/real estate, and nutrition/cuisine. The platform offers QUALIOPI-certified professional training and has served 77,716 students since 2017.

Product overview

Elearning Formalis is a French online learning platform (plateforme française de formations en ligne) powered by the proprietary Learnybox LMS. The platform offers over 115 online courses organized into 8 main categories: Bien-être & Beauté (wellness and beauty), Coaching, Développement personnel (personal development), Web & Digital, Métiers & compétences (professions and skills), Décoration & Immobilier (decor and real estate), and Nutrition & Cuisine. The portfolio includes both comprehensive professional training courses (typically 10 modules with PDF and MP3 materials, 40-hour duration) and short format courses (typically 3 modules, 12-hour duration). Popular courses include Naturopathie, Sophrologie, Coaching de vie, Influenceur formation, Assistant Virtuel, and Marketing Digital. The platform provides internal certifications upon 80% exam pass rate, with 18-month access periods. Notable offerings include a mobile application (Le Petit Déclic) for daily wellness tips and courses available on topics ranging from wellness practices to digital skills.

Differentiator

Problem solved

Functional benefit

Products and services

• Online courses catalog Catalog of 115 online courses covering wellness, personal development, web/digital, decoration/real estate, and nutrition/cuisine categories, available for individual purchase through the formalis.fr website.
• Professional certifications QUALIOPI-certified professional training programs priced at €590, eligible for CPF funding in France.
• MP3 audio modules

Quantifiable outcome

• 92-94% satisfaction rate across pedagogical dimensions (based on 2025 surveys with 1,000+ participants)
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• France Travail (Pôle Emploi)coreStrategic or Co-development PartnerNational employment agency partnership enabling 100% financing coverage for registered job seekers. Formalis courses eligible for government funding through job seeker's personal account. Dedicated financing page and application process for Pole Emploi beneficiaries.
• AFDAScoreStrategic or Co-development PartnerFrench professional development fund for culture, communication, and media sectors. Enables training financing for employees and professionals in these industries.
• FIFPLcoreStrategic or Co-development PartnerFonds Interprofessionnel de Formation des Professions Libérales (Interprofessional Training Fund for Liberal Professions). Provides training financing for liberal professionals.
• AGEFICEcoreStrategic or Co-development PartnerGestion de la Formation des Chefs d'Entreprise (Training Management for Business Leaders). Provides training financing for business leaders and self-employed professionals.
• JoobleminorGTM or Marketing PartnerJob search platform partnership for mutual visibility. Jooble aggregates job listings and training opportunities, driving traffic to Formalis courses.
• OVHcoreTechnology or IntegrationFrench cloud hosting provider hosting the Formalis website and platform infrastructure. OVH is a SAS with capital of 10,174,560 euros, headquartered in Roubaix, France.
• LearnyboxcoreTechnology or IntegrationCourse delivery and learning management platform used for hosting course content, enrollment management, and progress tracking. Learnybox subdomain (learnybox.elearningformalis.fr) handles transaction processing and course access.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Skillshare: Global online learning community with course content in creative, wellness, and lifestyle categories. Competes for French-speaking learners seeking self-paced personal development content.
• OpenClassrooms: France's largest online education platform offering degree programs and bootcamps, partially funded by the French government. Overlaps with Formalis on job-seeker reskilling but operates at much larger scale across tech and business verticals.
• Udemy: Global online learning marketplace with extensive French-language content in marketing, coaching, wellness, and digital skills. Competes with Formalis on price point and breadth but lacks French-specific funding partnerships.

Direct peers

• Walter Learning: French online training company offering professional certifications across HR, accounting, and digital marketing. Targets the same French reskilling market with similar QUALIOPI-certified, distance-learning model.
• LiveMentor: French online training platform focused on entrepreneurship, freelancing, and digital skills with similar self-paced course model, financing partnerships, and French SMB/individual customer base.
• CNFCE: French continuing education organization offering CPF-eligible online courses in HR, management, and professional skills. Similar QUALIOPI-certified model targeting French professionals.

Others

• Learnybox: French LMS platform that powers Formalis's course delivery. Functions as both infrastructure provider and indirect competitor (enables other French trainers to launch similar course catalogs).

Regional players

• MaFormation.fr: French training aggregator and catalog focused on CPF-eligible professional training. Competes for the same Pôle Emploi-funded job seeker audience across France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elearningformalis
• Instagraminstagram.com/elearning_formalis/?hl=fr
• LinkedInlinkedin.com/company/elearning-formalis

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elearning FORMALIS