Electric Lettuce
Electric Lettuce is a privately-held cannabis dispensary chain founded in 2017, operating 17 retail locations across Oregon. It sells cannabis flower, edibles, concentrates, and accessories to adult recreational and OMMP medical consumers through in-store, online ordering, and delivery channels.
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Electric Lettuce does
Electric Lettuce is a privately-held recreational cannabis dispensary chain headquartered in Beaverton, Oregon, with operating roots in Portland. Founded in 2017, the company operates 17 retail locations across Oregon, with the majority concentrated in the Portland metropolitan area and additional sites in Eugene, Hillsboro, Beaverton, Clackamas, Tigard, Oregon City, and Damascus. It operates under a DBA portfolio that includes the Cola Cove storefront. The broader corporate entity is identified as Groundworks Industries, which is listed as the parent company and registered at 224 SW 1st Avenue, Portland.
The company's product portfolio spans the full cannabis retail category: flower, edibles, concentrates and extracts, pre-rolls, topicals, tinctures, cartridges, and hemp products, sourced from third-party brands including Pruf Cultivar, Hecate Gardens, Mother Magnolia, J2, TKO Reserve, Pacific Grove, Cabana, and STiCKS. Electric Lettuce also markets its own branded accessories, including the Electric Jar (a childproof reusable container priced at $21.50), Electric Rolling Papers, and Electric Matches. The business runs a 'Friends in High Places' loyalty program via AlpineIQ, offering 10% off the first purchase, stackable 10% coupons every five visits (up to 30% combined), monthly bonuses, early product access, and a $5 birthday reward.
The business model is direct-to-consumer retail with integrated digital ordering. Distribution runs through 17 physical storefronts, 24/7 online ordering for in-store pickup, and cannabis delivery services. Pricing is structured by weight tier (flower: $6.67-$13.33/gram at the single-gram level, extending to $133.33-$250/oz) with volume discounts. Customer segments are adults 21+ for recreational use (primary) and Oregon Medical Marijuana Program (OMMP) patients 18+ (secondary). Marketing channels include Instagram, email, loyalty program communications, and digital retargeting via Google and Facebook.
Electric Lettuce firmographics
Firmographics- Name
- Electric Lettuce
- Legal name
- Groundworks Industries
- Website
- https://electriclettuce.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electric Lettuce is a privately-held cannabis dispensary chain founded in 2017, operating 17 retail locations across Oregon. It sells cannabis flower, edibles, concentrates, and accessories to adult recreational and OMMP medical consumers through in-store, online ordering, and delivery channels.
- Ownership category
- akta.pro rank
Electric Lettuce industry classification
Industry- Product category
- Recreational Cannabis Retail
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)
- akta.pro secondary industries
- Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail) (CRANAFAG), Cannabis Dispensary + Ancillary Retail (Accessories, CBD/Hemp, Merchandise) (CRANAFAH)
Keywords
Where Electric Lettuce is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Electric Lettuce business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Retail Cannabis Sales: Revenue generated from the sale of cannabis products including flower, edibles, concentrates, extracts, topicals, pre-rolls, and cartridges across their physical retail locations and online ordering platform.
- Loyalty Program: Friends in High Places loyalty program generates repeat customer engagement and drives recurring purchases through points accumulation and member-only discounts.
- Private Label Accessories: Sale of proprietary branded merchandise including Electric Jar (childproof reusable container), Electric Rolling Papers, and Electric Matches.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Flower products are priced by weight tier with volume discounts |
| Unit Pricing | Pay-as-you-go | Pre-roll products sold as single units with bulk pricing potential |
| One time/ perpetual license | Pay-as-you-go | Branded merchandise priced as one-time purchases |
| Freemium | Pay-as-you-go | Friends in High Places loyalty program - free to join |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Electric Lettuce product offering
Product offeringCore offering
Electric Lettuce is a retail cannabis dispensary chain founded in 2017, operating 17 stores throughout Oregon that sell recreational cannabis products (flower, edibles, concentrates, pre-rolls, topicals, tinctures, cartridges, and hemp products), smoking accessories, and the company's own branded merchandise (Electric Jar, Electric Rolling Papers, Electric Matches). The dispensaries serve adults 21+ and OMMP patients aged 18+, supported by online ordering with pickup and same-day delivery to nearby zip codes.
Product overview
Electric Lettuce is a recreational cannabis dispensary chain operating multiple Oregon locations, founded in 2017. The company offers a comprehensive cannabis product portfolio including cannabis flower, edibles, concentrates/extracts, pre-rolls, topicals, tinctures, cartridges, and hemp products across various strains with different THC/CBD potencies. The dispensary sells products from numerous third-party brands including Pruf Cultivar, Hecate Gardens, Mother Magnolia, J2, TKO Reserve, Pacific Grove, Cabana, and STiCKS. Additionally, the company markets its own branded accessories including Electric Rolling Papers, Electric Jar (childproof reusable container), and Electric Matches. The business operates a loyalty program called 'Friends in High Places' offering tiered rewards and member benefits, and maintains an educational platform (Electric Lettuce Education) providing cannabis news, legislation updates, and responsible use guidance. Online ordering is available for pickup at their 16+ Oregon dispensary locations.
Differentiator
Problem solved
Functional benefit
Brands
- Friends in High Places: Loyalty program offering 10% off coupons after every 5 visits, monthly bonuses, members-only deals, early access to new products, and birthday rewards.
Products and services
- Cannabis Flower Dried cannabis flower sold to adult recreational consumers aged 21+ and OMMP patients aged 18+ across all Oregon dispensary locations.
- Cannabis Edibles Ingestible cannabis-infused products (such as gummies and baked goods) sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Cannabis Concentrates & Extracts High-potency cannabis concentrates and extracts sold in regulated form to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Pre-Rolls Pre-rolled cannabis joints sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Cannabis Topicals Cannabis-infused topical products applied externally, sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Cannabis Tinctures Liquid cannabis tinctures sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Cartridges Cannabis vape cartridges sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Hemp Products Hemp-derived products (including CBD items) sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Smoking Accessories Smoking accessories such as pipes, papers, and related gear sold to adult recreational consumers and OMMP patients across Oregon dispensary locations.
- Electric Jar (Private Label) Private-label branded cannabis product sold exclusively at Electric Lettuce dispensaries in Oregon.
- Electric Rolling Papers (Private Label) Private-label branded rolling papers sold exclusively at Electric Lettuce dispensaries in Oregon.
- Electric Matches (Private Label) Private-label branded matches sold exclusively at Electric Lettuce dispensaries in Oregon.
- Same-Day Cannabis Delivery Same-day delivery of cannabis products from Electric Lettuce dispensaries to customers in zip codes surrounding each store location.
- Online Ordering with In-Store Pickup Online ordering of cannabis products with in-store pickup at any of Electric Lettuce's 17 Oregon dispensary locations.
Companies that use Electric Lettuce
Customer profileSegments2 records
Ideal customer profiles2 records
Electric Lettuce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electric Lettuce partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Groundworks IndustriescoreGroundworks Industries is the parent company of Electric Lettuce. Located at 224 SW 1st Avenue, Portland, OR 97204. This is the parent/holding company structure for the dispensary chain.
Scale indicators3 records
Recent moves3 records
Expansion highlights4 records
Electric Lettuce competitors and assessment
Company assessmentDirect peers
- Nectar Cannabis: Oregon-based multi-store cannabis retailer operating dispensaries in the Portland metro area. Direct competitor to Electric Lettuce with overlapping geographic coverage, similar adult-use assortment, and competing online ordering experience.
- Cookies: Cannabis brand and dispensary operator with retail stores across multiple U.S. markets including California and Oregon. Closely comparable to Electric Lettuce as a branded dispensary chain selling third-party and proprietary SKUs, with a strong brand-led identity.
Regional players
- Serra (BELTLINE Group): Multi-location cannabis dispensary chain in Oregon and Washington with a strong design-forward retail concept and loyalty program. Highly comparable to Electric Lettuce on regional footprint, store count, and adult-use retail positioning in the Pacific Northwest.
- Farma (by Pruf Cultivar): Portland-based dispensary brand combining retail with a vertically integrated cultivation arm (Pruf Cultivar). Comparable to Electric Lettuce as an Oregon adult-use retailer, and meaningfully differentiated by upstream cultivation that Electric Lettuce lacks.
- La Mota: Oregon-based cannabis retail chain with multiple dispensary locations and a vertically integrated brand portfolio. Comparable to Electric Lettuce on Oregon retail footprint and adult-use assortment breadth.
Broad incumbents
- Curaleaf Holdings: Multistate cannabis operator with retail dispensaries across the U.S., including adult-use footprints comparable to Electric Lettuce's Oregon chain. Curaleaf competes for the same retail customer across broader geographies and benefits from scale and capital that Electric Lettuce lacks.
- Trulieve Cannabis Corp. Large U.S. cannabis retailer with one of the largest dispensary footprints in the country. Directly comparable to Electric Lettuce on retail model, omnichannel ordering, and loyalty mechanics, though operating at much greater scale across multiple states.
- Green Thumb Industries (GTI): U.S. multistate cannabis operator with retail banners (RISE, Green Thumb) selling flower, edibles, concentrates, and vapes through dispensary footprints. Comparable to Electric Lettuce in core retail offering and category breadth, but at vastly larger scale.
Others
- Dutchie: E-commerce and POS technology platform that powers online ordering, pickup, and delivery for many cannabis retailers including independent chains. Functions as enabling infrastructure to Electric Lettuce's omnichannel stack rather than a direct retailer competitor.
- Wyld Cannabis: Oregon-originated cannabis-infused edible brand distributed through third-party dispensaries including chains like Electric Lettuce. Adjacent peer in the Oregon cannabis ecosystem rather than a direct retailer, but shapes the brand and assortment competitive set Electric Lettuce operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Electric Lettuce social profiles
Digital presenceElectric Lettuce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Lettuce leadership team
Management profileNumber of profiles
Electric Lettuce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Lettuce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Lettuce
What does Electric Lettuce do?
Electric Lettuce is a retail cannabis dispensary chain founded in 2017, operating 17 stores throughout Oregon that sell recreational cannabis products (flower, edibles, concentrates, pre-rolls, topicals, tinctures, cartridges, and hemp products), smoking accessories, and the company's own branded merchandise (Electric Jar, Electric Rolling Papers, Electric Matches). The dispensaries serve adults 21+ and OMMP patients aged 18+, supported by online ordering with pickup and same-day delivery to nearby zip codes.
Is Electric Lettuce a public or private company?
Electric Lettuce is a private company. It is classified as corporate owned and is currently operating.
When was Electric Lettuce founded?
Electric Lettuce was founded in 2017. It employs 11 to 50 people.
Where is Electric Lettuce based?
Electric Lettuce is headquartered in Portland, United States, in the North America region.
How does Electric Lettuce make money?
Three revenue lines are on record. Retail Cannabis Sales are the primary driver. The others are loyalty Program and private Label Accessories.
Who are Electric Lettuce's main competitors?
Direct peers on record are Nectar Cannabis and Cookies. Regional players are Serra (BELTLINE Group), Farma (by Pruf Cultivar) and La Mota. Broad incumbents are Curaleaf Holdings, Trulieve Cannabis Corp. and Green Thumb Industries (GTI). Others are Dutchie and Wyld Cannabis.
Does Electric Lettuce have an API?
No public API is recorded for Electric Lettuce.
What industry is Electric Lettuce in?
Electric Lettuce's product category is Recreational Cannabis Retail. Its primary akta.pro industry code is CRANAFAA, Adult-Use (Recreational) Cannabis Dispensaries, with a secondary code of CRANAFAG, Cannabis Dispensary + Delivery/Online Pickup (Omnichannel Retail). Its SIC code is 5912.